anders gjøen european commission econtent european digital content on the global networks

Anders GjøenEuropean Commission

eContentEuropean Digital Contenton the Global Networks

• The rationale and scope of the eContent The rationale and scope of the eContent programme programme

• The Action lines and examplesThe Action lines and examples

• The Work programme 2003 - 2004The Work programme 2003 - 2004

• The 3The 3rdrd Call for Proposals Call for Proposals

• TipsTips

AgendaAgenda

More and more people are connectingto the global networks

Users

0 50 100 150 200 250

2001

2002

2003

2004

Users

According to Nua.com 580.780 million peoplehave internet access (Q2 2002)

185.000 million of those live in Europe, and the number is growing

More and more people are going online

…..and connecting to the Internet through their mobile devices

Ability to handle rich content is increasing(Moores Law):

The ability to deliver rich content over the networks is increasing...

Europe hasEurope hasRich content baseRich content base

Long publishing Long publishing traditiontradition

Assets in Assets in linguisticlinguistic

and cultural and cultural customisationcustomisation

World World ranking playersranking players

......but it but it isis

Lagging in Lagging in e-publishinge-publishing

eEurope 2002 Action Plan· A cheaper, faster, secure Internet· Investing in people and skills· Stimulate the use of the Internet

eContent political backgroundeContent political background

eEurope 2005 Action Plan· Stimulating services, applications and content · Addressing underlying broadband infrastructure

eEurope+· The way to involve candidate countries

EU Actions for digital contentEU Actions for digital content

Regulatory framework: Copyrights in the Information Society Access and exploitation of public sector information

Research: IST Programme, FP 6 (Call closing 17 April)

Audio-visual and Culture: Media Plus programme Framework programme for Culture

eContent: Digital content and language diversity on the global networks

• improving access for all to high-quality digital improving access for all to high-quality digital content on the global networks content on the global networks

• in a multiplicity of languages in a multiplicity of languages

• supports the increased availability, use and supports the increased availability, use and distribution of European digital contentdistribution of European digital content

The objectives of the eContent programmeThe objectives of the eContent programme

Market oriented programme

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How will the eContent programme

reach these ambitions?

Improving access to and expanding the use of public sector information

Enhancing content production in a multilingual and multicultural environment

Increasing dynamism of the digital content market

Action Line 1Action Line 1 Action Line 2Action Line 2 Action Line 3Action Line 3

100 million Euro100 million Euro

Call 3Call 1 Call 2 Call 429 million

2001 2002 2003 2004 2005

40%-45% 40%-45% 10%-15%

19, 5 MEURO 24 MEURO

Definition phase

Demonstration projects

Accompanying measures

Grants

430 proposals submitted

2300 Companies involved

50 projects have received funding

Call 1 Call 2

Action line 1 Improving access to and expanding use of

public sector information

What is public sector information?

– Legal/administrative data.Legal/administrative data.

– Financial/economical data, Financial/economical data,

– Culture, archives, entertainment, information Culture, archives, entertainment, information materialmaterial

– Geographical data including land and property Geographical data including land and property information, traffic information, environmental information, traffic information, environmental datadata

– Services at local level such at education, health etc. Services at local level such at education, health etc.

– Science and technical informationScience and technical information

– And more……………………………..And more……………………………..

Action line 1 Public sector information

Important for citizens:

• Bringing citizens closer to administrations

• Important in the democratic process

Important for business:

• Essential to make business strategies• Crucial for taking advantage of the internal market rights

And in particular for the content industries:

• Source for new information products (aggregation)



(1.1) Cross-border information services based on Public sector information.

What are we looking for?

- The cross-border nature of the information service- The added-value nature of the information service - The business case, - Re-use aspect

Public-private partnerships


(1.2) Establishment of European digital data collections based on public sector information


– Coverage of a considerable part of Europe

- Scalability

– Impact of the action on the digital content market;

– Involvement of Candidate Countries where appropriate

Action Line 1.2Action Line 1.2Creation of a European data collectionCreation of a European data collection

Market/UsersHealth care institutions, biological, chemical and pharmaceutical laboratories and

industries.

ObjectiveCreation of a scientific and medical data collection (dangerous agents, risk factors, assessed effects), technical information (safety protective measures, equipment and devices), regulatory and legal information

PartnersPartnersPublic Health Institutions

Private Sector

http://worksafe.softeco.it/

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I

F

E

S

FI

Science-I Science-I

Action Line 1Action Line 1Feasibility project (Definition phase project )Feasibility project (Definition phase project )

The ideaEducational tools based on geographical information held by the public sector.

ObjectiveMarket analysis, partnership creation and development of a business plan.

Market/UsersSchools which will buy the tools for their pupils and or students accessing the service from the web

No-eContent-AL1 No-eContent-AL1

NO Action Line 1NO Action Line 1

ObjectiveCreation of a “Citizen Relationship Management” tool for European Municipalities. The tool will allow Municipalities to improve their services to the citizens making available on-line their administrative information.

Market/UsersMunicipalities of Europe which will buy the tool. Citizens which will have better services

Too Technical => Development of a toolToo Technical => Development of a tool

eGovernment => Service to the citizeneGovernment => Service to the citizen

No commercial exploitation of digital content No commercial exploitation of digital content

Action Line 2

Producing Content in a multilingual and multicultural environment

Objective

To ease access to and ensure a wider availability of high quality networked content across markets and communities, by encouraging co-operation between the European content and language industries.

Action line 2 Multilingual and multicultural environment

What do we mean by localization?

• Adapting, maintaining information products and services to local markets

• Not just translation of words or internationalisation of software > translating different cultures

• Identifying and showcasing best practice


localisation of applications and services addressing multimedia content accessible through various platforms and devices



(2.1) Partnerships between content and language industries:


• Networking of existing regional and national resources and their access and use by content actors

• Development of new multilingual resources for less widely spoken languages

• Covering an adequate number of languages



(2.2) Projects strengthening the linguistic infrastructure in Europe:

Cross Lingual 2Cross Lingual 2Objective

Provide news, policy positions, discussion forums and contacts on selected EU affairs topics. Content adaptation by other policy portals: decentralised method for seven other languages.

Action Line 2.1Action Line 2.1Partnerships for multilingual and multicultural contentPartnerships for multilingual and multicultural content

Market/Users

Industry and civil society organisations which take part in EU policy making.

Cross Lingual 2 PartnersCross Lingual 2 Partners

Content Providers and PublishersContent Providers and Publishers Language Translation and LocalisationLanguage Translation and Localisation

International Federation of Journalists

Nouvelles communautaires,

Positions et Acteurs Européens

Software PlatformSoftware Platform

No-eContent-AL2 No-eContent-AL2

NO Action Line 2NO Action Line 2

ObjectiveCreation and translation in three languages of a catalogue of medical products. The catalogue will be made available on the web.

Market/UsersHealth Care Industry.

No static translation of web sites or cataloguesNo static translation of web sites or catalogues

No expandability to other languagesNo expandability to other languages

No easy way of keeping up to date the No easy way of keeping up to date the catalogue catalogue

Action Line 3

Increasing dynamism of the digital content market

Action line 3 Increasing dynamism of the digital content market

Objective

To support the European content market by horizontal actions that increase the effectiveness of the main action lines of the programme.

(3.1) Exchange of good practicesTo stimulate the exchange of best-practices throughout Europe on the re-use of public sector information and the linguistic customisation of content.

What are we looking for?- case studies,print and electronic publications, and

presentations at major public event.

- Thematic networks to improve the learning processes and the exchange of good practices on the re-use of public sector information at European level


(3.2) Strategic outlook of the content marketTo contribute to an understanding of the opportunities, changes and trends in the digital content industries.

What are we looking for?- A baseline measurement (zero-measurement) of the

present use of public sector information throughout Europe.

- Establishing directories of main public sector data collections covering all Member States and the Candidate Countries

- Study benchmarking the use and economic models of PSI between the EU Member States in specific sectors, with a view of comparing the situation with the US


(3.3) Management of rights for digital contentStimulate an environment for the acceptance of right clearance solutions for digital content, with a special attention given to material originating from the public sector.

What we are looking for?Actions aiming at creating a dialogue between:

- content creators, - collecting societies, - content industry players and - consumer organisations. Identification of emerging business models and pricing schemes.


Accompanying Measures Accompanying Measures Accompanying Measures are: Accompanying Measures are:

““measures aimed at facilitating participation in the measures aimed at facilitating participation in the (eContent) programme as well as facilitating access to (eContent) programme as well as facilitating access to the results produced under the (eContent) programme;...the results produced under the (eContent) programme;...

and support activities such as spreading the use of and support activities such as spreading the use of digital content standards, and encouraging skills digital content standards, and encouraging skills development at European Level” development at European Level”

Council decision (2001/48/EC Annex III point 8)Council decision (2001/48/EC Annex III point 8)

Actions done Actions done byby Market Players Market Players forfor the Market Players the Market Players

EPSINETEPSINET

Action Line 1 Accompanying Measure Action Line 1 Accompanying Measure

Objective

Provide a knowledge-sharing, alerting and advisory service targeted to the needs of all stakeholders in Public Sector Information in Europe, including public administrators, commercial users and end-user representatives.

http://epsigate.org/

Excellence in European Excellence in European eContent LocalisationeContent Localisation

Action Line 2 Accompanying Measure Action Line 2 Accompanying Measure

Objective

The EEEL project will improve knowledge and awareness of best practice for e-content localisation. The project will document Best Practice through 15 to 20 in-depth case studies, developed in collaboration between leading practitioners and their customers.

http://www.eeel-online.org/

No-eContent-AMNo-eContent-AM

No Accompanying Measure No Accompanying Measure

Objective

Spread and develop the method of computer assisted reporting.

The approach of the project is to describe best practices and set standards in four areas: 1) Training, 2) Journalistic methods, 3) Collection, processing and publishing of public data, and 4) Co-operation within the media sector and between media and the public sector.

Ideal eContent projectIdeal eContent project

eContent co-funded project =

available technology + right partnerships + innovative idea with a business model

Based on:•Re-use of public sector information•Linguistically&culturally customised content

Cost shared projects

Accompanying measures

Type of action

Demonstration project

Feasibility projects

Best practice, guides and standards, SME measures, Consensus

Programme levelawareness and dissemination

Type of call

Fixed deadline

Continuous submission

Fixed deadline

Typical duration

Up to 30 months(typically 18-24)

Up to 12 months

Up to 24 months(typically 18-24)

Up to 24 months

Numberof partners

3-8

2-4

1-4

1-2

Typical EUcontribution

Up to 2.5 M €50% funding

Up to 200 €50% funding

Up to 1 M €up to 100% fund

Up to 1 M €up to 100% fund

Call 3

Project types and typical project characteristics

Call 3

Demonstration projects:• AL 1.2 Establishment of European digital data collections

• AL 2.1 Partnerships for multilingual and multicultural content

Accompanying measures:

• AL 3.1 Exchange of good practices• AL 3.3 Management of rights for digital content

• AL 3.4 Dissemination of results

Open sub-lines Open sub-lines Fixed deadline : 21Fixed deadline : 21stst of of March 2003March 2003

Call 3

Open sub-lines Open sub-lines Continuous submission Continuous submission feasibility projects : 28feasibility projects : 28stst of May 2004 of May 2004

• AL 1.1 Cross-border information services based on public sector information

• AL 1.2 Establishment of European digital data collections

• AL 2.1 Partnerships for multilingual and multicultural content

• AL 2.2 Strenghtening the linguistic infrastructure

Who can participate?

Call 3

Year 2003

• Countries – 15 EU Member states– EFTA Countries: Liechtenstein, Norway, Iceland– Candidate countries (update on homepage):

• Latvia, Estonia, Poland, Hungary, Malta, Slovenia (as of today)• Turkey, Lithuania, Czech Republic (Being finalised)• Romania (pending)

– Other countries and international organisations can participate withoutwithout funding

– Pay attention to eligibility rules = min. 2 participating countries!

• Organisations– Public, Private, Non-Profit

Good proposal formulaGood proposal formula

• WHAT ?– Clear objectives

• (commercial, technical...) baseline, proposed approach and methods, existing barriers and bottlenecks, risks and competing approaches

• innovative aspects and expected (market) impact

• WHY ?– Clear motivations

• “business” case

• HOW ? – Detailed workplan broken down into workpackages

• monitorable goals and performance indicators• professional management & communication plan

• By WHOM ?– Consortium description

• details of each partner’s competencies and contributions

• balance between partners

• For WHOM ?– Description of the targets of the action

• in connection with the project’s “business” case

• Results– to be achieved within the project

• with intermediate and final results

• with assessment and validation of results

• with details on exploitation & dissemination plans

Good proposal formulaGood proposal formula

Lessons from previous programsLessons from previous programs

• Content– Unbalanced consortium – Lack of innovation– Objectives too general, baseline missing– Weak business plan

• Planning/management– Weak management plan– No breakdown into phases and milestones– Missing links between objectives and workplan– Unclear responsibilities– Insufficient risk analysis and fallback strategy– Vague exploitation and dissemination plans

RealitiesRealities

• Up to now high oversubscription rate – current economic situation– Only excellent proposals will receive funding

– Formally non-eligible (consortium + signatures + timely submission) and out of scope proposals consistently rejected

• New financial rules of the Commission– Joint liability – select your partners carefully!

— Study the documentation and the evaluation criteria thoroughly

— Know the context of the eContent program

— Follow the guidelines and use the forms provided

— Focus on your idea and find the Action Line it fits best - not vice versa

— Consult the eContent info desk in case of doubt,

— use of the pre-proposal facility

Remember to

Contact points & infoContact points & info

http://www.cordis.lu/econtent

Help deskHelp desk

[email protected]

Pre-proposalsPre-proposals

[email protected]

anders gjøen european commission econtent european digital content on the global networks

Documents

econtent programme

highquality digital

programme framework

action plan

information society

property information

traffic information

culture econtent