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How advertising with The Collegian can help your business!

Shows, Eats, Drinks

What Is The Collegian?

• Award Winning, student run newspaper and news source distributed three times per week (Monday, Wednesday, Friday).

!• Four sections

– News – Opinion – Arts & Entertainment (2014 Focus) – Sports !

• Three different platforms – Newspaper (Print) – Online – Mobile Application

Content

• Range of coverage within sections !

• Local !

• Widespread

Award Winning PublicationCalifornia College Media Association (CCMA), 2012 Print Best Editorial, 2nd place Best Photo Illustration, 3rd place Best Cartoon, 2nd place Best News Page Design, 3rd place Best Sports Page Design, 2nd place Best A&E Story, 1st place Best B&W Ad, 2nd place Best Feature Page Design, 3rd place Best Online Ad, 1st place !Advertising Best Online Ad, 1st Place Best Color Advertising, 3rd Place Best Group Promotion, 3rd Place Best Online Promotion, 3rd Place !Advertising Best Group Promotion, 3rd Place Best Special Section, 1st Place Best Color Ad, 2nd Place Best Video, 3rd Place !

California College Media Association (CCMA), 2011 Print Best News Series, 2nd Place Best Feature Story, 2nd Place Best News-Page Design, 2nd Place Best Cartoon, 2nd Place Best Editorial, 3rd Place Best Arts & Entertainment Story, 3rd Place Best Features Photograph, 3rd Place Best Infographic, 3rd Place

Re:fuel Agency

• Leading marketing firm connecting a wide range of brands with niche consumer segment

• Create and execute brand campaigns that speak to their client’s consumers

Fresno State Population

• Current student enrollment – 23,000

• Staff/Faculty – 2,099

• 700 international students representing 65 different countries

What Is Your Target Demographic?

• The Collegian will reach your demographic whomever it may be – Gen Y’s – Male (42% of population) – Female (58% of population) – African American – Hispanic – International Students – Native American Source: Re:fuel Media Marketing, January

2013

WhiteHispanicAsianAfrican-AmericanInternational StudentsNative American

Why Gen Y ?

• The next dominant generation – Between the ages of 12-30 !

• Represent 1/3 of the population !

• Raised as consumers – Spend $170 million annually !

• Tech savvy – Spend 1/3 of their lives online

Source: Re:fuel Media Marketing, January 2013

Why Gen Y ?

Source: Re:fuel Media Marketing, January 2014

Advertisement Notifications

• 53% of students read 3 or more of the last 5 issues of their campus newspapers.

!• Students spend an average of 14

minutes reading each their newspaper issues.

• 75% of students read the ads in

their school newspapers.

!!Source: Re:fuel Media Marketing, January 2013

Results

• 65% of students have been motivated to take some sort of action by reading an article or advertisement.

!• 56% of all students use coupons or promo codes. !

• 74% of students make purchases from advertisements/ information obtained on smart phones or tablets.

!!Source: Re:fuel Media Marketing, January 2013

Potential Business

23,000 Students + 2,099 Staff & Faculty 24,664 Now if 53% of that will read the campus paper, Who is left? X .53 13,072 Statistically speaking 75% of them will read the advertisements! X .75 9,804 Readers have now witnessed your Ad and 70% will take action! X .65 6,372 Potential Clients

6,372 potential clients for your business

Three Different Platforms

Newspaper (Print) Online Mobile App

Three Different Platforms

Newspaper (Print)

• Published three (3) times a week

• Offers seven (7) different ad sizes

• Prints 3,500 issues on Monday and Wednesday

• Prints 3,000 issues on Friday

Classic Print Ad Rates

Locations

52 convenient and strategically placed newsstands maximize exposure!

Online Ad Rates

• Rectangle (300x250 Pixels) – Monthly: $300 – Weekly: $150

• Skyscraper (160x600 pixels) – Monthly: $250 – Weekly: $125

• Leaderboard (728x90) – Monthly: $350 – Weekly: $175

• Static Rectangle (300x250 pixels) – Monthly: $500

• Frequency Discount – 1st month full price – 2nd 10% off – 3rd 20% off – 4th 30% off – 5th 40% off – 6 and more 50% off

• (Excludes Static Ad)

Shows, Eats, Drinks

Shows Eats

Drinks

Shows, Eats, Drinks

The Collegian Mobile App

• Released in the summer of 2013

• 2,000 downloads and growing

• Smartphones and tablets are among most used second screens by Gen Ys

!!Source: Re:fuel Media Marketing, January 2013

Shows! Eats!

Drinks

Mobile App Ad Rates

• Premium Home Screen Tile – $150/week – $400/month – $990/semester

• Home Screen Tile – $100/week – $350/month – $900/semester

• Banner Ads – $50/week – $175/month

• Notification Offers – $100/each notification

Benefits

• Add a splash of !

• Utilize Special Edition issues – Free color in eight specified issues !

• Integrated campaigns !

• Free ad design !

• Frequency discounts

Getting Started

• November 2nd & 6th • Advertise week of October 27-31 • Two special issue opportunities

(Homecoming & Halloween)

Start advertising with us today!