FASHION TOURISM 2010

FASHION TOURISM IN ANDHRA PRADESH

Andhra Pradesh abbreviated A.P., is a state situated on the southeastern

coast of India. It is India's fourth largest state by area and fifth largest by

population. Its capital and largest city is Hyderabad, Visakhapatnam,

Vijayawada, Rajahmundry, Kakinada, Guntur, Warangal and Tirupati are

other major cities. The State has the second longest coastline 972 km (604

mi) among all the States in India. The official language of Andhra Pradesh is

Telugu, while other languages spoken in Andhra Pradesh are Kannada, Urdu,

English, Tamil, and Hindi.

Andhra Pradesh lies between 12°41' and 22°N latitude and 77° and 84°40'E

longitude, and is bordered by Maharashtra, Chhattisgarh and Orissa in the

north, the Bay of Bengal in the East, Tamil Nadu to the south and Karnataka

to the west.

Major cities Hyderabad, Visakhapatanam, Vijayawada,Kakinada,

Rajamahendravaram, Tirupathi,Warangal,Guntur,Kurnool.

Culture

Other cultural elements

Andhra Pradesh State Symbols

State language Telugu (తెలు�గు�)

State symbol Poorna kumbham (పూర్ణ�కుం�భం)

State songMaa Telugu Thalliki (మా తెలు�గు� తల్లి�కి మల్లె� పూదండ)

by Sri Sankarambadi Sundaraachari

State animal Black Buck (కుం�ష్ణ� జింకుం)

State bird Indian Roller (పాలు పిట్ట�)

1 | P a g e

FASHION TOURISM 2010

State tree Neem (వేప)

State sport Kabaddi (చెడ�గు�డ�)

State dance Kuchipudi (కుం�చిపూడి)

State flower Water lily (కుంలు�వ పువ్వు$)

Bapu's paintings, Nanduri Venkata Subba Rao's Yenki Paatalu (Songs about

a washerwoman called Yenki), mischievous Budugu (a character by

Mullapudi), Annamayya's songs, Aavakaaya (a variant of mango pickle in

which the kernel of mango is retained), Gongura (a chutney from Roselle

plant), Atla Taddi (a seasonal festival predominantly for teenage girls), the

banks of river Godavari, and the Dudu basavanna (the ceremonial ox

decorated for door-to-door exhibition during the harvest festival Sankranthi)

have long defined Telugu culture. The village of Durgi is known for stone

craft, producing carvings of idols in soft stone that must be exhibited

in the shade because they are prone to weathering. Kalamkari is an

ancient textile art form dating back to the Indus Valley Civilization. Andhra

Pradesh is famous for doll making. Dolls are made from wood, mud, dry

grass, and lightweight metal alloys. Tirupathi is famous for redwood

carvings. Kondapalli is famous for mud toys with rich colors. The village

of Etikoppaka, located in Visakhapatnam district, produces lacquered toys.

Nirmal paintings are expressive and are usually painted over a black

background. Story telling in Andhra Pradesh is an art form in itself. Folk

dances unique to Andhra Pradesh include Yaksha ganam, Burra katha

(usually done by three people, telling stories using three different musical

instruments), Jangama kathalu, Hari kathalu, Chekka bajana, Urumula

natyam (usually done at festivals, where a group of people dance in circles

with loud music), and Ghata natyam (performances done with earthen pots

over one's head).

Arts and Crafts of Andhra Pradesh

2 | P a g e

FASHION TOURISM 2010

There is no dearth of exuberant culture and traditions in Andhra Pradesh.

Here you can find many forms of performing arts, handlooms and curios.

The range of handicrafts is absolutely fantastic at Andhra Pradesh. They hold

a special place in the culture and tradition of the state.

¤Handicrafts

Some of the most exquisite handicrafts are found in Andhra Pradesh. Many

of them evolved from within the state whereas some were brought by the

people coming to this magnificent state.

¤ Banjara Needle Crafts (Embroidery)

This art form belongs to the nomads and gypsies of

Andhra Pradesh. The embroidery of this form is live

and vibrant. Banjaras in Andhra Pradesh display their

colorful lifestyle through their exuberant clothes.

¤ Bidri Craft

This craft belongs to the the city of Hyderabad in Andhra Pradesh. It

basically involves silver inlay on metal, which is very exquisite. There are

many legends related to its entry and exit into the country and then to

Andhra Pradesh.

¤ Bronze Casting

The famous bronze idols were based on the verses from the Shilpashastra.

These verses were called dhyana. These verses instruct the craftsmen about

the physical measurements, proportions, description of the deity,

3 | P a g e

FASHION TOURISM 2010

characteristics, symbolism and above all, aesthetics.

¤ Budithi Brassware

The Budithi Brassware originated from a small village called Budithi in

central Srikakulam, a district in Andhra Pradesh. This place is famous for

creating beautiful shapes out of alloys. These shapes are also available in

modern as well as antique style.

¤ Pembarthi Metal Crafts

Pembarthi is a small village located in the state of Andhra Pradesh at about

100 kms from Hyderabad. The village is famed worldwide for its unmatched

brassware tradition. This meticulous brass work art flourished during the

reign of Kakatiyas empire.

¤ Durgi Stone Craft

The famous Durgi stone craft originated in the Durgi. It is situated 10 Kms

from Macherla in Andhra Pradesh. There is a school of sculpture and stone

carving located here, which imparts this ancient skill. Some of the

masterpieces of Durgi Stone Craft is found at the Nagarjunakonda museum.

¤ Kondapalli Toys

The famous Kondapalli toys are made of softwood, known as Tella Poniki.

These toys are also made up of sawdust, tamarind seed powder, enamel

4 | P a g e

FASHION TOURISM 2010

gums and watercolors. After the toy is carved on the wood, a paste made of

tamarind, wood and sawdust is applied for giving further shapes and

attaching limbs etc., to the toy. This art form belongs to the Kondapalli

district of Andhra Pradesh.

¤ Lacquer Ware

The Lacquer craft is widely found in Etikoppaka in Andhra Pradesh. This

place is one of the major centers of this craft. The Lacquer craft involves the

application of lacquer on wood in pleasing shades to create a distinguishing

appeal.

¤ Nirmal Arts - Paintings & Toys

The Nirmal art is generally found in the Nirmal town, Adilabad district of

Andhra Pradesh. Here, many craftsmen known as Nakash reside. They are

involved in Niramal arts, in which scenes from the Hindu epics, Mahabharata

and Ramayana are painted.

¤ Veena Manufacturing

At Bobbili in Andhra Pradesh, the oldest musical instrument, Saraswati

Veena is manufactured. This instrument is even mentioned in almost all

ancient texts. It is an integral part of Carnatic music, famous all over the

world for its melody and harmony.

¤ Handlooms

5 | P a g e

FASHION TOURISM 2010

The handlooms of Andhra Pradesh are of excellent quality. It is also famous

for its fine saris all over the world. Every region of the state has its own style

and weave.

¤ Chirala Textiles

The textiles of Chirala are quite famous. The Chirala textile is made by using

a large quantity of oil, which is used in preparing yarn for weaving. After the

fabric is ready, it is wrapped with wax & clay before being dyed in selected

colors .

¤ Dharmavaram Saris

The Dharmavaram in Andhra Pradesh is famous for silk saris all over the

world. These saris are specially worn on functions. They have simple, plain

borders without much contrast. The borders of these saris are commonly

broad having brocaded gold patterns. The borders also have butta and the

pallus of the saris have exclusive designs.

¤ Eluru Carpets

The Eluru in Andhra Pradesh is famous for its woolen pile carpet industry.

This art from was brought to India by the Persians who migrated to Andhra

Pradesh during the Muhammaddin regime. Later, they developed the carpet

industry here.

6 | P a g e

FASHION TOURISM 2010

¤ Gadwal Saris

Gadwal located in Andhra Pradesh is famous all over the world for its

beautiful saris. The body of the Sari is cotton whereas the border and pallu

are in silk. The cotton and silk fabrics are woven separately and then

attached together.

¤ Ikat Weaving Handlooms

This is a skill that requires a lot of intricacy. It is a style of weaving, where

the yarn is randomly dyed in natural zigzag or geometric patterns. The Ikat

weaving originated in Nalgonda district of andhra Pradesh. This

internationally acclaimed weaving form, is now practiced mainly in

Puttapaka, Pochampalli and Chautuppal villages of andhra Pradesh.

¤ Kalamkari Fabrics

The Kalamkari is a fabric famous all over the world for its beautiful vegetable

colors used on the clothes. These fabrics include a range of special

mythological designs for Hindus, prayer carpets for Mohammadans, tent

lining cloth, chintz, table clothes and curtain clothes printed in attractive

colors. This art form is found at Machilipatnam in andhra pradesh.

¤ Mangalagiri Sarees

The Mangalagiri saris and dress materials are made from Mangalgiri cotton,

which is quite popular here. Mangalagiri, located 12 Kms from Vijayawada is

7 | P a g e

FASHION TOURISM 2010

also an important pilgrimage center in Andhra Pradesh.

¤ Uppada Sarees Handlooms

The Uppada saris are produced in Uppada, a beach town located 20 kms

from Kakinada. It is famous for attractively designed cotton saris. At

Peddapuram, 20 kms from Kakinada one can buy delicately designed silk

saris created by local artisans.

8 | P a g e