Andrea M. Patawaran-Hickman

ENGL 5182-090: Rhetorical Project

Fall 2013

(Covering) Visual Rhetoric in Alumni Magazines

Un

UNCC WF UofL

College Subtypes & Cultures

Flagship

Land-Grant

Private

Areas of Concern

“Over-popluarization”

Increased Student Debt

Value Questions

• Fit cultural assumptions

• Follow cultural norms

• Incorporate branding

• Translate to gift giving

• Convert money into status

Alumni Magazines

Legal Stuff: Published 4x a yr, equality disclaimer, recycled paper disclaimer, 17,500 copies printed for total cost $9,375 at 0.54 per piece. Editorial office. Design Production: Spark Publications, staff photographer, contributing writers, associate editor, Editor who is the director of public relations, VC University Advancement, Chancellor: University logo, Stake Your Claim logo, website, and school title.

UofL conveys an ethos of history and conveys a pathos of fondness.

UofL follows more conventional patterns in reader approach and design.

-zigzag pattern, power zones, balance, contrast, and color.

UNC Charlotte conveys an ethos of advancement and pathos of excitement.

UNC Charlotte follows some classical traditions, but does interesting things with color and visual dominance.

Wake Forest conveys as ethos of exclusiveness and a pathos of pride.

Wake Forest breaks reader conventions and design principles to distinquish itself from others.

State universities are more active in their design of alumni magazines and employ more design techniques. Their covers speak to the overall institutional ethos by control of the speaker.

Wake Forest breaks reader conventions and design principles to distinguish itself from others.

Classical Roots in Value

Works Cited: Gumprecht Blake. “The American College Town.” Geographical Review. Vol. 93, No 1. Jan, 2003. Pp. 51-80. Published by American Geographical Society JSTOR http://www.jstor.org/stable/30033889“Higher Education: Not What It Used to Be-American Universities Represent Declining Value for Money to their Students.” The Economist. Dec. 2012. http://www.economist.com/news/united-states/21567373-american-universities-represent-declining-value-money-their-students-not-what-itKennedy, George. On Rhetoric: A Theory of Civil Discourse. Aristotle. Oxford, 2007.Kimball Miles and Ann Hawkins. Document Design: A Guide for Technical Communicators. Bedford, 2008. Lin Canchu and Louisa Ha.” Subcultures and Use of Communication Information Technology in Higher Education Institutions.” The Journal of higher Education. Vol. 80, no. 5 Sept, 2009. Pp 564-590. Ohio State University Press. JSTORScott Linda. “Images in Advertising: The Need for a Theory of Visual Rhetoric. Journal for Consumer Resarch. Vol 21, No 2, Sept, 1994. Chicago Press. JSTORShaindlin, Andy. “The Risk in Measuring Alumni Engagement” Alumni features. March 2013. http://www.alumnifeatures.com/2013/03alumni-engagement.htmlShaindlin, Andy. “7 Commonly Missed Opportunities in Alumni Relations.” Alumni features. Feb. 2011.http://www.alumnifeatures.com/2011/02/missed _opportunities.html