andrea volterrani docente a contratto università di siena communication waves communication for...

Andrea VolterraniDocente a contratto Università di Siena

Communication waves Communication for blood donation between narrations and innovations

by Andrea Volterrani

(University of Siena)


What are we going to talk about?

● Stereotypes and media narrations

● Media narrations

● Multidimensional imaginary on blood and donation

● Narration and blood donation


The problem of three worlds

● Thinking world

● Language world

● Real world


Thinking world Language world Real world

Idea of chair Term of

(In english) chair

(In italian)

Sedia

(In french)

Chaise

(other languages)

……

Real chair


Thinking world Language world Real world

Idea of donation Term of

(In english)

Donation

(In italian)

Donazione

(In french)

Donation

(other languages)

……

Real ??????????


● Stereotypes


Different stereotypes…

“…In attending to media accounts and narratives, viewers,

listeners and readers interpret them in different ways,

depending on who they are, where they are, and when, in

and across historical time they engage with texts and images.”


● Media narrations


Different narrations…

"The novel [the narration, nda] puts on stage not only what it is, but also what it could be and

therefore all possible worlds that continuously graze us and that, despite everything, we do not see except through the literary imagination. (…)

' Paradoxically only through fiction ideas, concepts and categories acquire concreteness, they become flesh and blood through literary characters. (….) The novel [narration nda] is a method of knowledge because it shows us the interconnection of everyone with everybody, of

everybody with everything "(Turnaturi, 2003: 19-20)


Narrations…

What do we communicate?

SymbolsMore or less shared meanings

NarrationsBeliefs

Daily examples

In practical terms, we communicate also through…


● Multidimensional imaginary on blood donation

● Social scapes


Imaginary…

Collective imaginary

The imaginary is that set of stories, symbolic representations, dreams, fantasies, fears, desires, expectations which help us to understand

and to build the reality we live in.

The imaginary is realer than real

And sometimes“…the imaginary is one of the many realities that we experiment…”

(Schutz, the structure of the vital worlds)


Imaginary…

Who feeds the imaginary?

- Daily life

- Archetypes of our unconsciousness

- Narrations

- Other people

- Myths and legends

- Media


Social scapes analysisSocial scapes analysis

Referee

Coach

Staff on the sideline

(volunteers, security,

journalists)

People at the stadium

Coach

Players on the bench

Players

Game (blood)


Different social scapes…

“If for social scapes we both mean a representation of social needs, individual and collective patterns, an organization that act on social needs and the transformations of

the welfare state, an analysis of the solidarity produced by media, then it’s necessary to

better understand relations between narrations of territories ,of media and of

single individuals (individuals, groups and organizations)”



“Which are the sources that create the social scapes that need to be explored in order to recreate them?

Narrations of important media in particular the daily press, fiction and cinema

Novels life patterns, perceptions , interpretations and in part

also individual imaginaries. Narrations of organizations that act on territories

(public institutions, companies and non-profit organizations)

Analyses of stories and experiences of people who work for the social world



“Passions, motivations and behaviors can be understood and can be told through a certain character. Events, passions, characters are known to everyone through narrations. All this can be understood because it can be

read through concepts or anlithycal categories.” (Turnaturi 2003: 25)


● Partecipated social communication on blood donation


Participated social communication on blood donation

Participated social communication on blood donation

Planning 1

People 1

Imaginary on blood donation1

Planning



Planning 2 Planning 3

People 2 People 3


“A journey never ends. Only travellers do. And they can stay alive through memories and narrations. When the traveller seated on a beach and

said” there’s nothing else to see” he knew it was not true. We need to see what we didn’t see, to see again what was already seen, to see in spring

what was seen during the summer, to see during the day what was seen at night. We need to see in a sunny day what was seen in a rainy day, to see

the green harvest, the ripe fruit, the stone that has changed its place, a new shady place. We should go back to walk in our footsteps again and

to trace new patterns. We need to start over our trip. Always. The traveller comes back soon.”

J. Saramago, Journey to Portugal


Le narrazioni…

“"… We do not know how would be a culture which does not know anymore what it means to tell a story"

(Paul Ricoeur, Time and story)

“…(If we lost the skills of narrating) we would never be able to live inside ourselves; life would become a chaos, a big schizophrenia where the pieces of our existences explode

like a firework, because in order to sort out and understand who we are, we have to tell our stories…”

(Antonio Tabucchi, Where does the novel go?)


Le narrazioni…

“Telling stories means building a network that allows the subject to see the development of

life over time and therefore, to a certain extent, to master it"

(P. Jedloswki, common stories)


narrations…

Imaginary or reality?

“the narration is in both kingdoms. As it tells a story, creates a world where the imagination unfolds itself; as it is said by someone to

someone else who listens, taking place in the world of action and relations "

(P. Jedlowski, Common Stories)

“..But this is why we need stories: to multiply life, to put it in connection with its infinity. They are ships passing through borders… "

(P. Jedloswki, Common stories)


narrations…

Role of media

Symbolic mediationA never-ending work of the nature which transform the natural universe into

a universe of sense.

Narrated worlds are simulations, but simulation is an imaginary experiment

“Each story is a world that let the imagination in ; symmetrically the imaginary of everyone nourishes and expands through the exploration of the Worlds that the stories give us. Diving into a story is entering into a reality which is parallel to the one we live in: anyway, we do it for the

pleasure of multiplying life “(P. Jedloswki, common stories)


Narrations…

When we dive into a narration we take a trip.• Travel• Departure• Transit• Arrival

We are in transit, we are on the borders, we are in a liminal area of our culture, we are into the imaginary


Le narrazioni…

• Functions of narrations

Community function(sense of belonging , imagined community)

playful

Identity function

Mnemic function(link between generations)

Cognitive function(knowing stories and “other” plots to generalize them)


When voluntary work can promote new symbols and new solidarity stories through

social communication?


Which are the important elements to communicate in the voluntary work of blood donation?

Are there any possible connections?

Which are the opportunities and which are the problems?


Some characteristics of voluntary work

-Strong relational trait

-Imagination

-Voluntary work trait

-Listening

-Integrating

-Communicating

-Ethics and responsability


Some characteristics of narrative communication

-Strong relational aspect

-Protagonism

-Innovating trait

-Convergent

-Daily

-Participative

-Generational skip

-Not equal from a symbolic point of view

Some characteristics of narrative communication


1) Strengthening new characteristics

2) It strongly helps the innovation

3) Including those who are far away (not only in terms of digital divide, but also to have access to symbolic

sources) through the development of strong participating processes

4) Developing relations between subjects, people, themes and context


Which is the purpose of the voluntary work?

- “Back to the origins” compared to the development of relational aspect and of people promotion

- Promoting inter-generational and inter-territorial solidarity to fill symbolic and cultural gaps

- Developing new communicative spaces for people who are at risk

- Building “real” processes of participation


«This suggestion is mine; now it’s your turn to find that excitement you’d feel if creating your heuristics and changing your image of social world. »

Andrew Abbott, methods of discovery


“Experience is never limited, and it is never complete; it is an immense sensibility, a kind of huge spider-web, of the finest silken threads, suspended in the chamber of consciousness and catching every air-borne particle in its tissue. It’s a state of mind and when the mind is sketchy, it attracts the thinnest traces of life, changing the most unperceivable variations of air into big revelations”

Henry James, The art of the novel


“teaching the skills needed to produce contents is more crucial than ever. Indeed, given the

current trend to duplicate, or even to replace online our social and political institutions, not

doing it would mean removing power to citizens, "

Sonia Livingstone, Understanding new media

andrea volterrani docente a contratto università di siena communication waves communication for...

Documents

andrea volterrani docente

contratto universit

siena narrations

siena media narrations

blood donation slide

siena different narrations

social world slide

siena stereotypes