XiaomiCOMPANYREPORT

ANDREASHAILU

Xiaomi TechnologyCo.Foundedin2010

Fourthlargestsmartphoneproducerintheworld

Theworld’smostvaluabletechnologystart-up

High-endsmartphonesatlowendprices!

TimelineFoundedin2010byeightpartners

August2010,launchedfirstAndroidoperatingsystemMIUI

August2011– Xiaomi Mi1smartphoneannounced

October2013– ReportedasfifthmostusedsmartphonebrandinChina

2014– BeganexpandingoutsideofChina

SampleProducts“Mi”Series◦ Flagshipproducts◦ Mi4,Mi Note“Redmi”Series◦ Moreeconomicalproducts◦ Redmi NotephabletSmartphones runonAndroidInvolvedinotherelectronicsaswell◦ Tablets,MiWiFi router,MiTVsmartTV,MiCloud,MiTalkmessagingservice,MiBandfitnesstracker…

FinancialInfoPrivatelyheldcompany

$12billionUSDinrevenue(2014)

Valued@$46billionlastyear

Sold60millionsmartphonesinall2014◦ ComparetoApple’s51million inQ4’14◦ Up227%from2013posting

What’sHot?Smartphones,smartphones,smartphones!

Otherproducts:◦ Fitnesstrackersrouters,cloudstorage,externalbatteries,smartTV◦ Smarthomeproducts:airpurifier, bloodpressuremonitor, webcams,weightscales,powerstrips…Allacrosstheboard!

What’sTheSecret?Theprices!◦ Doesn’townasingle store!◦ Phonescostjustalittlemorethanproduction cost◦ Rotatesphonesevery18months toincreaseprofitbydropincomponentcosts(comparetoSamsung’s6)

Limitedavailability

Emphasisonconsumerfeedback◦ “Designasyoubuild”◦ Weeklysoftwareiteration

HugoBarraXiaomi hiredHugoBarrainAugust2013

CurrentlyVPofXiaomi

BroughtontohelpXiaomi expandinternationally

CompetitionSamsung

Apple(?)

PredictionForhowyoungcompanyis,doingwell

Loyalconsumerbase

InterestingtoseeifIPOintheworksinupcomingyears

Questions?