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The CandyBAR Suite

WhiteLabelMobile

Application

®

CandyBAR® is a technology toolset that navigates consumers to locationsand businesses using custom-branded, location-awaremobile applications. Utilizing cutting-edge beacon and GPS technology,your app immerses consumers in your brand and deepens overall engagementwhile promoting brand recognition. Thewhite-label application canenhance any ongoing effort or serve as a standalone platform.

Marketers, Consumers, Connected.Helping marketers connect with consumers in a virtual world.

The Future of Mobile Marketing

SkinItDefine how your application wi ll look andfunction. To the end user, the experience is100% brand accurate. CandyBAR® technology isembedded in your app but invisible to the user.

You only need to provide feedback on designand style. We design the app for you withinyour complete brand guidelines.

WHITE LABEL MOBILE APPLICATION

DeployItDirect users to the App Store or Google Play todownload as they wouldwith any other application.

We handle uploading and managing the appstores for you, or use your own app stores foryour CandyBAR® apps.

Already have an app? No problem. Simply informusers to update their existing app to transitionover to our platform.

Manage&MeasureItUtilizing Cutting Edge technology, ourCandyBAR® dashboard tells you everything youneed to know about the success of yourcampaign!

Get the data that matters to you using ourAnalyt ics tools within the CandyBAR®dashboards.

By tracking your results in real time, you’llbe ableto update and revise your marketing strategieswithan accuracy that no other mobile platformoffers.

Createafuninteractive

experienceforyourcampaignorbrand

Customizetheappwithyour

logoandcontent

Connectwithyouraudienceusing

gamification,drivingrepeatinteractions

Controlyourmarketingcontentwithoureasytousedashboard

Collectdatafromyourcampaigntomeasureyourmarketreach

LeveragesocialmediatoincreaseawarenessofyourcustombrandedCandyBAR®app&Campaigns.

FEATURES

Data-drivenmobilecampaignshaveneverbeeneasier toleverageandmeasure.

CONTROL EVERYTHING WITH YOUR DASHBOARD

Effortlesslymanageyourwhitelabel

CandyBAR®apps.

World-class,data-driventoolset

providingAnalytics.

Easilydeployyourcontentofferings.

Manageyouribeaconsanddeliverycontent.

Customize yourGPSlocationsanddeliverycontent.

Trackyoursuccessandperformancewithtangible,relevantdata.

Outdoors

Augmentedrealitymeetsreal-timelocation

• Captureconsumersatrelevantlocations

• Drivefoottraffictobrickandmortarlocations

• Deliverlocation-basedcontentatoutdoorevents,retailcenters,andpointsofinterest.

Indoors

Beaconsdoneright

• Guidecustomersthroughindoorspaces

• Deliverrelevantcontentbasedonreal-timeproximity

• Enhanceinstoreexperiencewithbeaconstodeliverspecialofferings

Indoors

Beaconsdoneright

• Guidecustomersthroughindoorspacessuchasmallsandmuseums

• Deliverrelevantcontentandpromotionsbasedonreal-timeproximity

• ExtremeaccuracythroughourproprietaryBlendedAugmentedRealityengine

As an innovative start up, their augmented realityand social app building skil ls have been animportant part of St. Louis’ 250th anniversary.

ErinBudde,DirectorofSTL250NonProfitOrganization

CASE STUDY

Client:Saint Louis 250 Anniversary (STL250)

Purpose:Campaign celebrated the 250th anniversary ofSaint Louis by creating v irtual scavenger huntshowcasing all 250 real world cake locations usingthe CandyBAR toolset.

CandyBAR’s custom app delivered historicalcontent for each cake location. User shared theirexperiences on social media, and collected pointsfor checking in at each cake sculpture location.

Campaign Highlights:App created civic pride for St. Louis and deliveredthe city’s history in a unique and memorableway.

Numbers:92,000 accounts created with 250 active in-applocations used.

The city of Saint Louis, MO reached out to us andasked if we could help families and tourists beguided to 250 4ft tall, actual fiberglass cakes thatlocal artists painted that were placed in historicalrelevant locations.

This was a year long campaign, during the wintermonths the app usage was slow as this was a GPSuse case “outside” and during the summer wasthe highest use with the fall being less used. Thecity expected about 30k of users, the campaignbrought in just over 90k of active users.

CASE STUDY Cont.

Co-Founder&CTO

Co-Founder&CEO Co-Founder&CCO

VPofBusinessDevelopment

Ron Peters has spent the last 2 decades advancing the state of the art in human-computer interaction

and digital media, from MIT to Apple to Candy Lab.

Andrew Couch is Co-Founder and CEO of Candy Lab. His years of military experience makes him

a calculated risk-taker, which feeds his entrepreneurial

character.

After graduating from the Art Institute, Gilda has spent nearly a decade at creative agencies, and

now Candy Lab. In addition to leading the design team, she is also responsible for general operations.

Andrew Kirkland serves as VP of Business Development for Candy

Lab. In addition to his current role, he has been instrumental in Candy

Lab’s fundraising efforts and relationship management.

The Team

Location-basedaugmentedrealitycontentmanagementanddelivery.UnitedStates13/903,758

Hyper-localadvertising andcrosspromotional3-Daugmentedreality.

PROPRIETARYTECHNOLOGY

Beacon-FacilitatedContentManagementandDeliveryUnitedStates62/210,835

Wanttoseetheapplicationinaction?We’vedevelopedsugARjusttogiveyoualittletaste.Downloadthisexampleapplicationtoseetheawesomecapabilitiesandextensivesuiteof

featuresthatCandyBARcanofferyouoryourclients.

CandyBAR Apps are built for

&

Get a Taste of sugAR

@CandyLabTweets

candylab.comdemo@candylab.com