Starting a fire was a real challenge, but now it’s easy, thanks to John Walker from England who invented them in 1827; most people ‘with a life’ don’t really care how this little stick ignites.

The Ingredients for FireAlthough made from different materials than gunpowder, matches contain the same kinds of ingredients necessary for fire, not disimilar to myself, advertising and the people. With the great people influencing, all it takes is a spark of light to start my creative juices flowing, ideas developing before our eyes.

Lighting UpFriction can result from striking thoughts with difficult team members, but this process generates enough heat to convert bland ideas into great! These ideas are born from what appears to be friction but these Ideas are the real stars of the show, when it comes to igniting the advertising process. And like many Hollywood starlets, this process can be unstable, sensitive and volatile; and yet very rewarding.

Adding Fuel to the FireIdeas alone would make a spectacular, yet brief, one-man show. Sometimes they just need to be set fire to and let go of. Digging deeper results in more ‘fuel to the fire,’ creating greater executions.

As a lady of influence has said many times, ‘perception is reality’; this is true of the humble, yet very imorptrant matchstick, you see, it’s not a natural redhead: Red dye is added to the tip to lend a dash of creative flare.

Not just used to keep your eyes open.

Andrew Davies

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davies@bt

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Spit and Bull.

The Kiwi shoe polish campaign will target young male professionals over 25.

Kiwi has been the perfect accessory for over a hundred years.

MagazineBillboardTransit Shelter

in a meeting since 1906.

dress forsuccess.

kiwicare.com

working hardsince 1906.

dress forsuccess.

kiwicare.com

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andrew565

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andrew565

davies@bt

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andrew565

davies@bt

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advil.ca

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Relieve yourself in public.

The Advil campaign willtarget three separate groupsyoung male 18-25, female (new moms) 25-40 and male and/or female 60-85.

Whatever the situationself inflicted, just no timeor rock stars.

Magazine

“me, sick?”

advil.ca

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“slow down?”

advil.ca

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davies@bt

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ca.bicworld.com

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andrew565

davies@bt

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Nice pen.

The Bic Christal pen campaign targets all me; using men only humour to draw attention to this great product, considered mundane with not much focus. It deliberately ‘headline/copyless’ so that readers can interpret and responnd with whatever they are thinking.

They can interact by writing their own headline, posting their photo of the advert on an over 18’s Bic FB page.

Washroom adverts will have numerous copies for multi use.

Let’s see what we get?

Men’ MagazinesMen’s Washroom Advert

‘Write your own headline and show us at: ca.bicwold.com/facebook18+’

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ca.bicworld.com

‘Write your own headline and show us at: ca.bicwold.com/facebook18+’

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2899371900

andrew565

davies@bt

internet.com

ca.bicworld.com

2899371900

andrew565

davies@bt

internet.com

‘Write your own headline and show us at: ca.bicwold.com/facebook18+’

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.....................................................................................................................................................

ca.bicworld.com

‘Write your own headline and show us at: ca.bicwold.com/facebook18+’

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2899371900

andrew565

davies@bt

internet.com

Save Dolphins. All our Albacorewhite Tuna is troll caught with barbless hooks, helping to eliminate the unnecessary netting of our dolphins. So you can be assured you are making the right choice.

All seafood provides essential fuel for a healthy body, especially the heart. But tuna also has an abundance of great proteins, essential for muscle growth and repair, at the same time maintaining a healthy immune system. That’s why, here at Ocean, we’re passionate about all seafood, caring greatly about our oceans sustainability.

We’re committed to safeguarding ocean life for future generations.

For more info and recipes:oceanbrands.com

*girl and boy dolphins

harmed during the netting of OUR Pacific Albacure Tuna.

*NO COWS or BULLS

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Surfs up.

The Ocean’s Tuna advert targets young women with families, both working or stay at home.Concerned with time and what their family eats, always on the look out for versitile meal solutions.

The healthy and convenient

alternative and sustainable too.

Magazine

WorkingAway?

Free deliveryto any site,well almostanywhere!

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How would you like the flexibility of being ableto pay with cash, and still enjoy great trade deals?

It’s easy, join on line NOW at rona.ca., give us your order, and tell us where the delivery needs to go, leaving the rest to us! Just pay online or call into your home store before the delivery is due.

www.rona.caToll-Free 1-866-283-2239

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D.I.Y. B2B

The Rona campaign targets small business contractors, working on new home builds and renovations.With its store offering and locations, Rona is well placed to be ‘part of the construction team,’ taking-up the strain allowing the contractor to focus on the job in hand.

A conveniently and easy choice

for contractors.

Trade Magazines

Lumber Support?

All lumber and sheet material cut to size,well almost all!

What would it be like to have all cuts made before you leave for site?

That’s right we’ll cut all your material to size, before you leave the store, so all you have to do is nail it all together!

www.rona.caToll-Free 1-866-283-2239

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andrew565

davies@bt

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andrew565

davies@bt

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Hole in One?

Whatever the dig, well almost! www.rona.ca

Toll-Free 1-866-283-2239

Our tool and machinery rental service offers the right tool for the job. Whether it’s an excavator, dumper or just a shovel. Book it online or when you’re next instore.

When it comes to moving earth, whether its clearing a yard or creating a new road system, Rona can help.

Need a step up.

Any height, shapeor form supplied,well almost all! www.rona.ca

Toll-Free 1-866-283-2239

Have a pending staircase renovation or require a stair balustrade for a new build project. Our online step-by-step guide will help you plan more acurately.

Choose from pre-loaded configurations and styles or detailed specials. Plan your perfect staircase,with RONA.

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andrew565

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To gain a successful Art Direction internship at a great advertising agency, having the opportunity to work alongside new people, using my new found skills in the ‘real world.’ Also broadening my advertising experience even further, so that I can bring even more ‘to the party.’

I have had the great pleasure of working in the advertising industry prior to my spell here at Seneca and I desperately need to return to this most fascinating industry and one that I love. During this time, pre-Seneca, I witnessed by far the biggest and probably the most impactful development the industry has ever seen; the birth of Mac DTP computer. But still my biggest highlight is to be fortunate enough to have studied at Seneca as a Sudent of Advertising. It has been a truely awesome experience, giving me the opportunity to work with amazing students and professors. A quote from my wife recently somes it all up, “Huns, you would never have done anything like this before you came to Seneca”.

• Detailed Knowledge of CS6, Presentation, Campaign and Creative Develpment,• Social Media Strategy, Copywiting, Full IMC pitches for Raising the Roof - presented to• Leo Burnett, Toronto and Gaylea to Agency 59.

• Advertising budget control, Brand development and consume communications.• Developing and directing store signage ensuring consistancy with the brand identity.• Liaison with advertising, DM agencies and print and other third party suppliers.• Traditional above and below the line activities.• Company Annual Report development and production.

• Seneca College, Creative Advertising Program - Creative Stream: Focus on Art Direction - expected Graduation Spring 2014.

• Budget Training, Convenience Store Retailing Seminar, Teamwork Management Seminar Since leaving the Advertising industry in 2004, I retrained and qualified as a plumber gained a licence to drive a truck, operate a crane and fork-lift truck. Deputy manage a builders merchant store and along with my father completely redevelop our 17th century cottage in the UK. Oh yes I am also a qualified swimming coach.

Prior to my move to Canada, I have travelled to Kenya, Florida, Eastern Canada, Belgium, France, Germany, Netherlands, Spain, Italy and Greece. I was also proud to represent my County (Province) as a swimmer, but probably my most amazing swimming achievement, was not a race at all, but was when I shared a swimming pool on vacation in Scotland with Diana, The Princess of Wales.

Available upon request.

Objective

Highlights

Experience

Education

Interests

References

59-233 duskywing way oakville, ontario L6L0C5 andrew565davies@btinternet.com 289 937 1900