Andrew FitzhughChief TechnologistHP MagCloud.com

How Hewlett-Packard Built MagCloud On Windows Azure

Hewlett-Packard And Microsoft

Hewlett-Packard And Microsoft

Hewlett-Packard And Microsoft

“We see the cloud as the next big wave in IT, one that will open massive new markets and enable technology

to be profoundly more intuitive.““We’re evaluating Windows Azure for our own

MagCloud service – which allows anyone to publish a professional-quality magazine and print, promote, sell

and deliver it, on demand.”

– Russ Daniels, chief technology officer of cloud services strategy at HP

Magazine Publishing Today

3.6B magazines were delivered to US news stands last year

2.3B were… never read

Magazine Publishing w/MagCloudEnable anyone to publish, sell, and distribute a commercial quality magazine

MagCloud .com

Goal: quickly & cheaply create a MagCloud prototype that utilizes as much of Windows Azure as possible

Not a goal: re-architect MagCloud optimizing performance proper auth/auth

MagCloud on Windows Azure

MagCloud ArchitectureMagCloud.com

Applications

Browsers

MagCloud Platform

Platform DB

Assets

MagCloud Front-end

Settings DB

HP hosts:Front-end web appPlatform web appUser Settings DBPlatform DBAsset Store

MagCloud ArchitecturePrototype utilizing Windows Azure

Applications

Browsers

MagCloud Platform

Platform DB

Assets

MagCloud Front-end

Settings DB

PDF rast.Worker Role

Durable Storage (blob, table, queue)User Settings (table) Assets (blob)

LB

Front-endWeb Role

HP hosts:Front-end web appPlatform web app

Andrew FitzhughChief TechnologistHP MagCloud.com

demo

Andrew FitzhughChief TechnologistHP MagCloud.com

demo on Windows Azure

MagCloud on Windows AzureFuture investigations

Take MagCloud platform out of the loop where possible

With native code support: move PDF rasterization to Worker Role, close to data

Fully migrate our platform to the cloud Enable extensibility of the MagCloud

platform through Windows AzureVS project templates/wizards/ add-insDrop-dead simple for 3rd party developer to

create a robust, scalable extensionExtensions hosted in an environment we can

rely on for availability, security, and performance

Front-end MVC app migrated to Web Role Front-end DB migrated to Table Storage Services platform

Hosted outside the cloud Asset store migrated to Blob Storage

Migrated significant portions of MagCloud.com to Windows Azure

…in ~2 engineer weeks

MagCloud On Windows AzureSummary

Partner Title

Andrew FitzhughChief TechnologistMagCloud.com

Please use the microphones provided

Q&A

Evals & Recordings

Please fill

out your

evaluation for

this session at:

This session will be available as a recording at:

www.microsoftpdc.com

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of

this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.