andrew girdwood, media innovations director, digitaslbi - search, content and social strategy
DESCRIPTION
Andrew Girdwood, Media Innovations Director, digitasLBi ad:tech London 2013 presentation on consolidating search, social and content marketing strategiesTRANSCRIPT
SEARCH, CONTENT AND SOC IAL STRATEGY1 2 T H S E P T E M B E R 2 0 1 3
Andrew GirdwoodMedia Innovations Director
[email protected]+44 131 555 4848@AndrewGirdwood
We are publishers
Wookie The Chew
www.jameschance.com
Paul and Traceysitting in a tree,K-I-S-S-I-N-G
First comes love,then comes marriage,
then comes baby in a rotten cabbage!
Why does it matter?
Outreach
Engaging content
Holy Grail?
#1 Audiences
#2 Newsroom
#3 Mutual KPIs
#4 Frameworks
Audiences
Newsroom
Mutual KPIs
Frameworks
Paid Search
Community Response
Social ads
Content first
In a publishing world; think like a publisher.
Thank you!
Media Innovations Director, DigitasLBi
S: AndrewGirdwood @ Twitter, Google+, Pinterest, AdN, et al…
Flickr credits
http://www.flickr.com/photos/wallyg/2259021991/http://www.flickr.com/photos/23222872@N00/434323908/http://www.flickr.com/photos/54238124@N00/2278072114/http://www.deviantart.com/art/Holy-Grail-Santo-Grial-333133688http://www.flickr.com/photos/23597967@N00/3084783985/http://www.flickr.com/photos/77422674@N00/693945631/http://www.flickr.com/photos/65567316@N00/5392544132/http://www.flickr.com/photos/62133405@N05/6176869823/http://www.flickr.com/photos/13066221@N03/2230095723/http://www.flickr.com/photos/73919614@N00/3638360458/