Building Your Sales Development Team

Andrew McGuire @sfduckman

#Rainmaker2015  

Andrew McGuire Zendesk

#Rainmaker2015  

Building Your SDR Team In 15 Minutes

•  Two Stories •  Four Foundational Questions •  Three Action Items

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#Rainmaker2015  

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Who is our ‘Market Center’ Customer?

Who should we contact?

What should we say?

How often should we contact them?

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Action Items

•  Data Quality •  Messaging & Cadence •  Hiring & Training Your People

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“The greatest victory is that which requires no battle.” -­‐  Sun  Tsu,  The  Art  of  War    

andrew@zendesk.com