andrew trovaioli...i specialized in creating strategic brand identities and combined digital...
TRANSCRIPT
ANDREWTROVAIOLIBRAND STRATEGIST & CHIEF MARKETING OFFICER
Flat G3, 261 Camden Road, London N7 0HS
/andrewtrovaioli
+44 7444 747 203
PASSIONS & HUMAN VALUES
AWARDS
Cannes Lions International Advertising Festival
LANGUAGE SKILLS
1 “Bronze” Johnnie Walker
2 “Silver”Audi - Mitsubishi
3 “Gold” Levis
6 time winner of the best Creative Ad Agency of the year / BBH Group( Bartie Bates Hegarty, London )
BACKGROUND
Strategic and highly analytical Marketing
professional with over two decades of
experience in Automotive, Fashion, Retail and
FMCG who simultaneously explores the endless
possibilities of building compelling brand visions
and integrated data-driven campaigns.
Combines deep industry knowledge in guiding
campaign development, product launches and
content strategy to elevate brand profi les on a
global scale.
Excels in crafting high-impact communications
and maintaining consistent messaging across all
brand touch points.
SKILLS & EXPERTISE
Travel
Freedom
Humility Gratitude
Biking Sailing
TruthScuba Diving PADI Certifi ed
Design Reading Surfi ng
Snowboarding
Project Management ROI Forecasting
Branding/Rebranding
Data Business Intelligence
Content (SEO) mapping & governance
A/B Testing Overnight
Adobe Creative SuitePublic & Investor Relations
Strong analytical and verbal communication skills
Event ManagementEnglish
Italian
French
Spanish
2010 - 2014 SOUTH EAST ASIA
BRAND STRATEGIST & MARKETING MANAGER Omnicrom Group
DUTIES & RESPONSIBILITIES
The goal was to deliver an effective brand image and target
marketing solutions that met business and customers’ needs.
I specialized in creating strategic brand identities and combined
digital Marketing campaigns that created a synergy between the
marketing message and corporate business objectives in order to
successfully profile audiences and deliver authenticate response
results.
I carefully analyzed the marketing challenges companies
face from all perspectives by reaching beyond traditional
digital marketing tactics in identifying the most profitable and
compelling brand vision, value proposition and positioning. The
result was an increase in brand awareness, effective marketing
and reduced sales cycles, all of which impacted the overall
business success.
Digital Strategy
Online and Offline Brand Positioning,
Development & Promotion
Interactive Media
Mobile Marketing
Search Engine Marketing and Optimization
Social Media Integration
Corporate Identity, Strategy & Vision
CLIENTS
P&G / MARS / NORDSTROM / SONY / STARBUCKS
PROFESSIONAL EXPERIENCE ANDREW TROVAIOLI
2014 TO DATE LONDON
GLOBAL BRAND STRATEGIST & CMO Enigma Digital Enterprises Ltd / enigma-digital.com
DUTIES & RESPONSIBILITIES
Establish and maintain relevant engaging client consumer
networks and branded digital ecosystems
Research, development and information regarding
market trends
Develop and present an advertising-based, revenue generating
idea/opportunities
Extensive online marketing skills and proficient use of social
technology and data intelligence
Report on a monthly and quarterly basis about program
performance vs. budget
Help determine monthly, quarterly and annual
revenue forecasts
CLIENTS
UNIQLO ASIA / ONITSUKA TIGER TOKYO /
LUXOTTICA GROUP USA / AUDI / ITALDESIGN /
EDAG ENGINEERING (McLaren) SPAIN
ACHIEVEMENTS
Overall average of revenues generated for my client database
(B2B_B2C campaigns) in 2018: $14,8 million
Average increase revenues for our clients: +8% vs 2017
Increased +13% global sales volume with Japanese client
Uniqlo for 2015 vs 2018
Increased sales volume 17% for Luxottica Group 2017
vs 2013-16
Identified and established ongoing alliances with top
clients/brands
Creation of innovative content used by the sales and creative
team to generate new business
Ongoing education of clients/partners on new products/
features/services
Engaging clients on remaining focused and innovative
to constantly drive profits via new marketing techniques
1994 - 2007 SINGAPORE / LONDON
CREATIVE LEAD BBH Lab Singapore / London
DUTIES & RESPONSIBILITIES
I executed and delivered communication response driven
campaigns in mainstream media (TV and print) and digital. In
the beginning I was part of a creative team while dealing with
third-party suppliers such as color separation studios, printers,
photographers, film production houses and casting agencies.
My first project was building the Digital platform for the Levis
global survey in 1994 and global TV campaign. Soon after I
was made brand guardian and after the agency won the Levis
account, I thus became part of the BBH Creative Lab Levis Global
client focused team.
CLIENTS
LEVIS STRAUS / AUDI GLOBAL / MITSUBISHI / JOHNNIE WALKER
PROFESSIONAL EXPERIENCE ANDREW TROVAIOLI
2007 - 2010 SOUTH EAST ASIA / EUROPE
BRAND MARKETING MANAGER ( consultant / advisor ) WPP Group
DUTIES & RESPONSIBILITIES
Whether creating brands, revitalizing brands, extending
brands, or managing multiple brands, I brought on my previous
experience at BBH Labs to solve market perception problems.
Using my expertise with internal branding agencies such as
Addison, Lambie Nairn, FITCH, Landor, The Brand Union, The
Partners, Peclers Paris, Razorfish and VBAT, I provided brand
analysis, brand strategy, brand identity, brand standardization,
brand implementation and brand oversight to an array of clients,
from entrepreneurial start-ups to Fortune 500 companies.
Brand Development and Project Management
Search Engine Marketing Optimization, Strategy & Vision
(SEO - Analytics)
Social Media Strategy and Campaign Integration
CLIENTS
VODAFONE / DELL / CHANNEL 4 / LONDON TRANSPORT / DIAGEO
COMPUTER DATA SKILLS
Excellent knowledge at the highest standard of MS Office
Adobe Creative Suite
Adobe Analytics 360
Doubleclick Suite
Salesforce
EDUCATION
1982 - 1985
Bachelor of Science in Economics and Marketing ManagementUniversity of California Los Angeles
1982
Graduated with honors (Cum Laude)Saint Monica’s High School Santa Monica California