andrew.lewis @ rbwm.gov.uk andrew lewis, library information heritage and arts the royal borough of...
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Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
Andrew Lewis
10 handy things to ponder
when thinking about
delivering library services
with multimedia
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
What’s in this for me?
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
This session:• Is about multimedia content creation• Offers some tips to anyone who uses
or may need to use multimedia in libraries
• Based on experience from the Multi-Lib development programme in Windsor and Maidenhead
• No panacea – covers things that I have found to be useful to think about, good and bad
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
What is Multi-Lib?• Pilot-based research into creating
multimedia content for new uses• Plays with possibilities of potentially
disruptive technologies• Micro-scale, very limited budget,
active when resources can be scraped• A mental attitude!• Outputs mainly based on web
mounted games and their derivatives
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
10 things1. remember why you’re here2. understand your audience3. know your onions4. find what you can control5. park your ideas6. be web 2.0 savvy7. consider the business case8. have startling vision, but seeing is believing9. who owns what10.feel the complexity and do it anyway
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
1. remembering why you’re here
• Why use multimedia– Because it benefits your customers?– Because it does something you can't do
another way?– Because it is what customers expect or
prefer?
• HAVE A REASON, but be aware that you may not yet know what that is!
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
2. understand your audience
• Markets can be defined by their use of multimedia – SMS vs email, MySpace vs FaceBook, shoot-em-up versus SIMS
• Find out what technology your main audiences use
• People may use specific multimedia because:
– it does something for them
– it has content they want,
– it is easier to access than another equal or better service
– it relates to their personal identity
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
3. knowing your onions• Beware of just looking at how people use
things now – also understand the technology• Sound, vision, multi-person, data tracking,
gaming, communication, simulators, distribution, mobile devices, display, self-service - it’s vast!
• Suss out what it can do, and keep any eye on new developments
• Understand the characteristics• Find out how it can be created and
distributed
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
4. the business case• Ideally match user needs to
technological possibilities• But new uses may not have obvious
markets - hard to gauge new models. • Random creative development for
new ideas - small, quick and numerous
• Linear progressive development for perfecting ideas that are working
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
5. finding what you can control
• IT departments’ role is essentially limiting and security orientated
• Web 2.0 can grant access to new opportunities but these can be removed
• You and customers have access to consumer kit - digital cameras (aka video and sound recorders), mobile phones, MP3 players
• Can you use freeware where budget is limited?• Socially created content requires little resource, but
is not controlled by you• What is the penetration of any required players or
engines for your content• Who can access available different delivery channels
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
6. being web 2.0 savvy• It can be a great way to bypass corporate
restrictions for fast pilotting• Its mass audience allows development on a
scale you are unlikely to have resource for• It increases access, but reduces ownership• It can be transient. What is here (or free)
today may not be there tomorrow• You may have to rethink data protection
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
7. park your ideas• Multiple ideas are required, but you can’t do them
all.• Don’t stop thinking just because things are not
possible right now• You may have to store ideas away and wait • Look out for changes you can take advantage of to
introduce your ideas:– System upgrades– New technology becoming available– Changes in organisational structure– Mass markets making existing technology affordable– Grants, Olympics…
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
8. who owns what• Copyright is complex• Freeware may only be free in certain
circumstances• Web 2.0 may mean loss of control• Decide your terms of use for content you
create• Ideas are not as copyrighted as code• Who owns social and customer created
content• Let go sometimes, you may not need to own it
to use it
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
9. seeing is believing• Risk-taking and experiment are
politically sensitive issues• People may not understand what does
not yet exist - ideas sometimes need to be made real
• Create cheap prototypes and pilots that generate evidence
• Use impact to get them noticed• Don’t ask what you can do. Tell
people what you have done
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
10. Feel the complexity and do it anyway
• Using multimedia is more like film making than painting
• Needs direction to take forward, but a number of skills to achieve
• Only some of these may be available immediately to achieve results
• Complexity is here, get used to it!
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
OK, so exactly what is he talking about?
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
An interactive comment form for kids?
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
35 comments per month
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comments (by age)
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
Commentsim 12 and i think that u should get
some games for people my age im discusted i mean dont get me wrong the bgames are ok but they get really boring so please just hurry up and get ur act together and think of every one else apart from little children
The libray is very fun.I like all the activities.I adore reading so I take fiction and non-fiction.As I cycle here the thing the library needs is a bike rack
Horrid Henry is really really really good!Very good except i
can not find some things is the non-fiction area. Besides that it is good
it is very fun to come too this libry
imma gunna blow this shit hole in to the ground it is so shit i had 2 pay £3.00 just becouse my book was ova due soooooooo fuk you and die
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
Summary to take away• Multimedia is culturally embedded
and you should consider how your audiences use it in their lives
• It complex and disruptive, and requires experiment and risk taking
• There are lots of available ways to create and distribute it
• Just do it!
Andrew Lewis, Library Information Heritage and ArtsThe Royal Borough of Windsor and Maidenhead
Andrew Lewis