android ecosystem awash with pirates · android ecosystem awash with pirates carl howe, yankee...
TRANSCRIPT
Yankee GroupSeptember 2011
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Android Ecosystem Awash With Pirates
Carl Howe, Yankee GroupMaggie Taylor, Skyhook
Yankee GroupSeptember 2011
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Today’s Main Takeaway
Yankee GroupSeptember 2011
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
Yankee GroupSeptember 2011
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Android Lags iPhone in Paid Downloads, But Not In Free Ones
Yankee GroupSeptember 2011
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
Yankee GroupSeptember 2011
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Methodology
Online surveySurvey sample pulled from the top 250 paid Android app developersSurvey conducted between March 30 and May 4, 2011
Yankee GroupSeptember 2011
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
Yankee GroupSeptember 2011
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Piracy Forums and BitTorrent Sites Are The Largest Sources of Republished Apps
Yankee GroupSeptember 2011
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Developers See Republishing Android Apps As “Very Easy”
Yankee GroupSeptember 2011
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Half of Developers Believe Some of Their Users Are Using a Pirated Copy
Yankee GroupSeptember 2011
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Android Developers Have Problems With Current Anti‐Piracy Solutions
Yankee GroupSeptember 2011
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Lax Regulations and Piracy Cost Developers Real Money
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
Yankee GroupSeptember 2011
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Three Steps Google Could Take To Reduce App PiracyStep 1: Require Market Certification
Yankee GroupSeptember 2011
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Step 2: Provide Online Payment Receipts
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Step 3: Include Code Obfuscation for Distribution
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Agenda
What’s the Problem?Research MethodologyWhat Developers Say About PiracyWhat Developers NeedConclusions and Recommendations
Yankee GroupSeptember 2011
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Conclusions and Recommendations
Developers can still make money on apps by:Making apps ad‐supportedDistributing free apps that use in‐app payments for revenueTurning apps into subscriptions
App developers will have to live with Android piracy for the foreseeable future, at least until Google takes some steps to reduce piracy. In the meantime, app developers can bypass some piracy issues by adopting different business models.
Yankee GroupSeptember 2011
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Questions & Answers
Carl Howe, Yankee GroupMaggie Taylor, Skyhook
Yankee GroupSeptember 2011
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Thank You
Carl Howe, Yankee Group
Maggie Taylor, Skyhook
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