android market insights
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Free report about AnTRANSCRIPT
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Android Market MonitorJune 2011
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Number of apps and share of paid/free
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0
50,000
100,000
150,000
200,000
250,000
Free Paid Share of paidSources: research2guidance, AndroidPIT
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App number dynamics in May2011
27/05 03/06 10/06 17/06 24/06 01/070
50,000
100,000
150,000
200,000
250,000
216,018 220,974 225,338 230,593 234,172 237,199
Free Paid
+1,783
+2,562+3,046+2,673+3,174
+680+2,209+1,690 +1,018
+2,347
Sources: research2guidance, AndroidPIT
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Average price and share of paidM
edica
lBu
sines
s
Book
s&Re
fere
nce
Med
ia &
Vid
eoCo
mics
Finan
ceEd
ucati
onTr
avel
& Lo
cal
Ente
rtain
men
tHe
alth
& Fi
tnes
sLif
esty
leCo
mm
unica
tion
Socia
lPr
oduc
tivity
Wea
ther
Spor
tsTr
ansp
orta
tion
Phot
ogra
phy
Tool
sSh
oppi
ngLib
rarie
s & D
emo
Mus
ic & A
udio
Gam
es
News &
Mag
azin
esPe
rson
aliza
tion
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
$18.00
$20.00
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Average price Share of paid apps
Sources: research2guidance, AndroidPIT
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Average price comparison of top 100 paid apps in Android stores
Handango MobiHand Handster PocketGear Android Market
AndroidPit SlideME Appoke Amazon
$9.10 $8.87$7.98 $7.67
$6.47
$3.30 $3.17$2.68 $2.52
Source: research2guidance.
Full-catalogue stores Android specialists
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Average price of Top100 paid apps per category
Books & Ref-erence
Tools / Utili-ties
Entertain-ment
Personali-za-tion
Games
Android Market Top100 paid
1 2 3 4 5
$1.00
$3.00
$5.00
$7.00
$9.00
$11.00
Base: Top100 paid apps per category in Android Market, MobiHand, PocketGear, Handango, Handster and Amazon App Store.Source: research2guidance.
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