Evolution

Android Wear

Virtual Digital Assistant on your Wrist

Benefits of Android wear

SWOT Analysis

SW

O

T

Expensive

New EntrantsNew Wearable devices

WS

O T

Innovation

SmartWatch LG G Watch Samsung Gear LiveDisplay 1.65-inch 280 x 280p IPS LCD 1.63-inch 320 x 320p Super

AMOLED

Processor 1.2GHz 1.2GHz

Connectivity Bluetooth 4.0 LE Bluetooth 4.0 LE

Memory 512MB of RAM, 4GB of storage

512MB of RAM, 4GB of storage

Sensors Accelerometer, Digital compass, Gyroscope

Accelerometer, Digital compass, Gyroscope, Heart rate monitor

Battery 300 mAh

Dimensions 37.9 x 46.5 x 9.95 mm 37.9 x 56.4 x 8.9 mm

Other Changeable straps, water/ dust resistant

Changeable straps, water/ dust resistant

Comparison

Marketing Strategies

Marketing Strategies

• Facebook• Twitter• Google plus

Marketing Strategies Google plus

Marketing Strategies

Twitter

Our Suggestion On Marketing

Product review

Advertising of android wear

Combo offers

Marketing in movies.

Not everyone is convinced their smartphone needs a companion device.

Paradox of choices

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