andy lulham, head of international at oddschecker. presentation at gaming in holland 2016
TRANSCRIPT
What is Oddschecker?
UK’s biggest odds comparison affiliate, with over 30 operators on site
1999: launched as dot.com start up
2001: acquired by 365 Media Group (Teamtalk, Planet Football, Scrum.com )
2006: group acquired by BSkyB as part of their move into online editorial. Managed alongside Sky Bet
2013: new management, first mobile app, new phase of technology development
2015: sold as part of the Sky Betting and Gaming Group to CVC Capital Partners
2016: moved to new office in Hammersmith. Growth plans in UK and overseas
UK Key Metrics
Odds Comparison Heartland
The Complete Betting Experience
SELECT MARKET
TIPS & NEWS
DATA & STATS
SELECT BOOKIE
VIEW OFFERS
PLACE BET
LIVE SCORES
TRACK BET
VIEW RESULTS
Home and Navigation
News and Tips
Forms, Stats and Data
Select Price and Promotion
Place Bet
Track Bets and Results
Mobile
Unique challenge when it comes to mobile…
International False Start
• 2011 - UK product launched into Australia, Italy, Denmark• Lack of market understanding, customer insight, resource, budget• Sites left to look after themselves
New International Stratergy
• Company-wide focus, dedicated team• Feasibility studies• Market and customer insight• Local resource, central technology• Responsive sites and Apps• Dedicated marketing budgets• Italy, Australia, Spain, Germany launch • Easy-to-replicate launch template
Spanish Responsive Site
New Responsive Site
On Mobile
What’s next for Oddschecker?
• Fast bet UK native Apps
• Spain and Germany launch
• Italy and Australia relaunch
• New functionality e.g. community, casino
• Ongoing market feasibility e.g. Holland
• New territory launches. Watch this space…
Thank You
Andy LulhamHead of [email protected]+44 7720 309 945