Andy Walker – Thorpe Park

Coffee Shack and Desperado’s Mexican Cantina

Providing highest quality products

Competitive Prices

Unbeatable customer service

Both Units Smashed 2010 budgets by the middle of August!!

2 new concept offerings for Thorpe Park in 2010

What has encouraged and kept me in the Visitor attractions industry?

• “I get paid to ensure that people escape their everyday lives and enjoy themselves to the max – how fantastic is that!!

High Growth

Robustness of profits & cash flow

The challenges

Creating attractions that pull you away from your everyday lives

• How?......... through creating amazing experiences.

How do you create an experience?

• Know your customer market in real detail.

• Investment, both small and large scale to match your customer needs.

• Don’t forget infrastructure, shops and catering. They all help to create the ‘experience’

• Assisting our visitors in every way to make for a more pleasant experience.

• Understanding the people we employ – recognising talent, and providing opportunities.

• Looking for other markets to maximise revenue streams

New concept style F&B outlets

Where do our customers eat in the ‘outside world’

Training an developing the right people

Understanding the customers that visit a visitor’s

attraction

Investment, both small and medium – short and long-

term.

Listen to customers and constantly monitor guest

satisfaction

A round-up

“The delivery to our visitors of high quality, memorable, experiences”

“We need to balance the escapism aspects of an attraction with the needs and habits of the

consumer to maximise both revenue and visitor experience”