angel pad deck
TRANSCRIPT
Blake West - Founder, [email protected]
443.691.6212
Will Lawrence - Tech [email protected]
528.669.7582
Khan Academy Tuned Up for Music
Sunday, February 10, 13
• Wharton 2009
• Pro musician
• Runs (and founded) profitable music
lessons matching service
Blake West — Founder, CEO
• Penn 2010
• Full stack development
• Music minor
Will Lawrence — Tech Co-founder
Mike Sall — Lead Designer | Penn & Wharton 2009, Adobe
TEAM
Sunday, February 10, 13
•Can’t teach
themselves well
STUDENTSEDUCATORS
•Can’t scale their
time
MUSIC LEARNING TODAY
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iPadiPad 12:34 PM12:34 PM
HomeSomebody Like You, Adele
A B C DC0:33 / 0:53
Learn faster using
slow-down, looping,
and chapters
Virtual keyboard and
score-sync keep it
clear and in context
TAILORED EXPERIENCE
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“It’s much more easier” - Diya, 6 yrs old
“Can we do all our
songs like this?”
- Emmy, 8 yrs old
Patent pending Visually intuitive with mnemonics
HUMMINGBIRD NOTATION
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STUDENTSEDUCATORS
• 55% of surveyed parents
said they “probably” or
“definitely” would buy this
app
• “We’ve been looking for
an edge, and this could
definitely be it.” – Eli,
manager at Austin’s largest music
school
DOES THE MARKET CARE?
Sunday, February 10, 13
iPadiPad 12:34 PM12:34 PM
Home Search
Artist
Someone Like You, AdeleLevel 2b, Pop PerformancePerformance
LessonLesson
America (My Country Tis...Samuel Francis SmithLevel 1b, Patriotic
Someone Like YouAdeleLevel 2b, Pop
The TempestBeethovenLevel 3a, Classical
Fur EliseBeethovenLevel 3a, Classical
Just The Way You AreBruno MarsLevel 2a, Pop
Swan LakeTchaikofskyLevel 3b, Classical
Crazy TrainBlack SabbathLevel 1b, Rock
Wouldn’t It Be Nice?Beach BoysLevel 1b, Pop
Rage Over the Lost PennyBeethovenLevel 2b, Classical
Song Difficulty Genre
WHAT A MUSIC BOOK IS SUPPOSED TO BE
Rocking your iPad
Spring 2013
Blake West - Founder, [email protected]
443.691.6212
Will Lawrence - Tech [email protected]
528.669.7582
Sunday, February 10, 13
•Prototype ready. Alpha version soon.
•Testing with schools/students in early ’13
•Provisional patent on Hummingbird; ongoing
user testing
•Positive initial feedback from schools and
parents regarding features, price point and
the prototype content.
•Initial work done on Hummingbird translation
software
APPENDIX 1: CURRENT PROGRESS
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APPENDIX 2: ROUGH MARKET/REV SIZING
Subscription $10 per month
Variable Costs ~$5, includes:
Gross Profit ~$5 per month
Gross Yr. Profit $1M = $5 * 12 * 17K
• Channel (Apple app store, school referrals)
• Music Licensing (music publishers, content creators)
• Credit card fees
• Web services (server, hosting, ops monitoring)
Initial User Target 15K - 20K annual users (1 % of initial market)
Initial Market is the 2M* private piano students paying avg of $150/mo.
*Target market estimated using the 2009 Census, outside research from Hal Leonard and extrapolating from internal survey data of Austin schools.
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Free, big library, uncurated, dubious quality,
just a video player. No sheet music
Free, decent video quality, no sheet music,
just a video player, terrible mobile offerings
$30, Guitar Hero w/ real guitar, no humans
teaching, adult student focus
$15/mo, high quality videos, no virtual board,
just a video player, adult student focus
APPENDIX 3: COMPETITION
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