angela ashenden analyst at mwd advisors - the networked organisation
TRANSCRIPT
Angela Ashenden, Principal Analyst
The Networked OrganisationHow social collaboration can transform your business
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MWD Advisors: key facts
106,700
+Individual research community members across the globe
Years in business, helping teams transform businesses through IT & digital technologies with our research and advisory services
MWD Advisors helps technology teams and leaders cut the time, expense and risk associated with driving business transformation and improvement
with new technologies
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Does better collaboration = better business?
3
Increased competitio
n
Customer expectatio
ns
Economic pressures
Employee turnover
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Social collaboration: Helping the business to perform better
#2Driving innovation
and business differentiation
#1Better sharing of knowledge & best
practices
• Creating a corporate knowledge base
• Enabling reuse to reduce duplication
• Making the most of the skills available
• Breaking down silos
• Accelerating decision-making• Surfacing and collectively
developing new ideas• Creating new opportunities
through wider discussion and interaction
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Social collaboration: Helping the business to perform better
#4Building better
relationships with partners and customers
#3Connecting and
enabling distributed teams
• Supporting mobile and remote workers
• Supporting cross-organisational teams
• Capitalising on organisational scale
• Creating a more joined-up organisation
• Working more closely with customers/partners to understand their needs
• Involving them in your decision-making
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Case studies come from many different industries
• Needed: to unify several businesses after restructuring
• Implemented: social collaboration platform on Jive Software
• Benefits: 3 new journals created; flattened hierarchy; faster, more uniform communications
• Needed: to stimulate innovation to counter competition
• Implemented: a custom social innovation platform on Telligent
• Benefits: Trebled viable new ideas within 6 months;
• Needed: to improve comms• Implemented: a social intranet
based on Socialtext• Benefits: customer service &
employee engagement improvements
• Needed: to improve agility and connect employees
• Implemented: a social intranet based on TIBCO tibbr
• Benefits: accelerated sales processes & decision-making; more connected sales & marketing teams
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Why do social collaboration initiatives fail?
Insufficient executive support
Poor education & support
Resistance to change
Unmanaged
expectations
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Step 1: Lay secure foundations
• “Better collaboration” is not enough
• Tie to your organisational goals
• Role requires ability, enthusiasm and clout
• Multiple owners is better than one
• Budget for an initiative, not a project
• Include costs of tech implementation and business change activity
?WhyUnderstand your business need Clarify ownership Secure budget
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A multi-faceted adoption strategy:top-down; bottom-up; middle out
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Step 2: Don’t leave adoption to chance
Build an advocate network to extend your reach
Educate, don’t just train
Incentivise behaviour, not just tool usage
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Beware 4 common social collaboration technology pitfalls
This is not necessarily a
“cheap option”Avoid too much, too
soon
You don’t need to replace email completely
Avoid creating new silos of information
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Q: What is “success”?A: Meeting your stated goals…
Improved new business opportunities
Reduced travel costs
and timeReduced call centre costs/
durations
Cost savings and
opportunities through reuse
Faster on-boarding for new joiners
Improved retention
rates
…and demonstrating real
business value@aashenden
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Top tips for measuring your success
Benchmark BEFORE you implement new technology
Look beyond adoption numbers
Combine application data, observation, surveys, etc.
Don’t underestimate the value of anecdotal examples
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The three pillars of a Collaborative Organisation
?!
An open, honest
& trusting culture
An engaged & valued workforce
A networked & non-
hierarchical structure
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Key messages to take away
Improving collaboration is about cultural change, not just implementing technology
It’s vital to get the groundwork right,so think “initiative” not just “project”
Invest well in your adoption strategy; viral adoption alone is not enough
The earlier you start thinking about measuring your success,
the better your chances of success@aashenden
Join the discussion in our LinkedIn group
Making Social Collaboration Work
Thank you!
For in-depth research and commentary on the impact of digital technologies, including case studies, vendor reports and strategy
reports, visit www.mwdadvisors.com
@aashenden