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Fashion Journal Introduction to Fashion Business Angello Trupia 2013

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Page 1: Angelo Trupia

Fashion JournalIntroduction to Fashion Business

Angello Trupia

2013

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_________________________________________________________________________________________________

Women’s Wear Daily………………………………………………………………………………………

… ...2Forbes……………………………………………………………………………………

……………………………5Fashion

Trends…………………………………………………………………………………………………….7

Spring Fashion 2012 vs 2013………………………………………………………………………………..9

Shop a Department Store………………………………………………………………………………...….

10Trend

Report……………………………………………………………………………………………………..11

Table of Contents

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Paint

Chips………………………………………………………………………………………………………...12

Predict the Future……………………………………………………………………………………

………...13Visual

Displays…………………………………………………………………………………………………..14

TV Show Fashion……………………………………………………………………………………

…………..16Ready to

Wear……………………………………………………………………………………………………17

Responsibilities………………………………………………………………………………………………….18

Fashion Don’ts……………………………………………………………………………………

……………...20Career

Opportunities………………………………………………………………………………………….23

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Entry #1WWD Article

Owners Daniela Sacerdote and Alberto Zambeletti (pharmaceutical

company Zambeletti) wants to celebrate its 30th anniversary of when

their company first launched back in 1983 by releasing limited editions of

some of its best-selling products throughout 2013. In my opinion there

is no better way to celebrate 30 years in the cosmetic world by releasing

a limited editions of their products- it says, “we’re happy to still be here”

without going over the top and remaining humble.

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Made In Italy: Collistar Marks 30 Years

The Made In Italy label carries weight in beauty as well as fashion,

and cosmetics brand Collistar is a prime example. The company is

blowing out 30 candles this year, and to celebrate, the firm is unveiling

limited editions of some of its best-selling products throughout 2013,

including a lipstick packaged in a Murano glass. Daniela Sacerdote has

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been there since the beginning, when Alberto Zambeletti, owner of

pharmaceutical company Zambeletti and the fledging Collistar brand,

recruited her in 1983 as chief executive officer, a role she has held ever

since. She believed Collistar could carve out a specialized niche, offering

quality products at lower prices than typically found in perfumeries. “I

have always deliberately worked for Italian companies — it was a choice,”

said Sacerdote.

Before her arrival at Collistar, she held a marketing position at

Bertelli cosmetics, worked for the Fiorucci fashion brand as image

director, and later at Deborah cosmetics as marketing director. “For me, it

was important to build here.” Three decades later, Collistar is thriving,

with 193.5 million euros in volume in 2011, or about $255 million at

current exchange. It has been owned by the Bolton Group since 1993.

Product origin is paramount to the brand’s identity: from the outset,

Collistar was exclusively Made in Italy, conceived at the headquarters in

the research and development department and produced in collaboration

with specialized partners throughout northern Italy. “I always thought it

was a shame that the name doesn’t sound Italian,” Sacerdote observed,

“but the fact that [the brand] was Made in Italy — I definitely wanted that

to be clear.” The Milan native noted that most cosmetics companies in the

Eighties labeled packages in French or English, but Collistar used Italian

labeling with English and French as subtitles.

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The company still relies on Italian labels, although with

international expansion it became necessary to include leaflets in a wide

range of languages, which total 18 today, including Arabic and Russian.

Originally limited to make-up and a handful of eye creams, Collistar

seized on an opening in the market for products that targeted specific

problem areas of the body, and in 1985 began developing creams for the

stomach, legs, breasts, hands and face, in addition to a range of

anticellulite capsules, which it initially struggled to sell. “The first year

that we came out with them, we barely sold anything,” Sacerdote said. “It

was a trauma. The year after that, we came out with a cream sold

alongside the capsules, and from then on, the capsules sold well.” Today,

60 percent of the business is skin care and 40 percent makeup. In Italy,

Collistar has been the top-selling brand for 10 consecutive years in terms

of volume, and currently accounts for 16 percent of skin care; 21.7

percent of body care; 57.5 percent of anti-cellulite products; 50.3

percent of exfoliants; 31 percent of men’s grooming products; 35.7

percent of sun care products; 49 percent of self-tanners and 13 percent

of make-up sales, according to The NPD Group market research firm.

Collistar was first available outside Italy in 1996, when it entered Malta

and Portugal. Exports now make up 34 percent of Collistar’s business,

and worldwide, the brand is present at 6,500 doors. The Netherlands is

an important market, with 540 doors, and new areas include Poland (103

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doors at perfumery Douglas) and Russia, where distributors L’Etoile and

Exagone bring the door count to 820. Collistar entered China last July,

and is available in all 125 Sephora shops in the country.

This year, 80 sales locations in Germany will carry Collistar for the

first time through an agreement with Karstadt. Sacerdote hopes some of

the energy she has witnessed abroad will return to Italy, which has

suffered from Europe’s prolonged economic crisis. “Those are countries

that are opening up,” she said. “There’s an effervescence and vitality that

unfortunately doesn’t exist in Italy right now. I’d really love for this

dynamism, this passion, this vitality to come back to us.” http://

www.wwd.com/beauty-industry-news/color-cosmetics/made-in-italy-collistar-

marks-30-years-6786700?module=beauty-industry-news-color-cosmetics-page-1

Entry #2Forbes Article

The further a team goes in the NCAA tournament, the more money

goes in the pockets of the head coach and the conference the team is

affiliated with. Head coaches Rick Pitino, John Beilein and Greg Marshall

have already collected a total of almost $700,000. Because Pitino and

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Beilein are still in the tournament they each can make additional 150K for

the winning the whole thing. I think the coaches should get bonuses for

taking his team far into the playoffs, same with conferences, why not? If a

low seeded team can make past the first few rounds recruits look at as

potential leading them to believe they can be the reason to turn that team

around which in turn brings more revenue to the schools. It’s a win-win-

win.

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The Money Behind the NCAA Final Four

Head coaches Rick Pitino, John Beilein and Greg Marshall have

collected a total $690,000 from tournament bonuses thus far. Pitino and

Beilein can each make another $150,000 for winning the title game, and

Marshall’s championship bonus is $200,000. Syracuse‘s Jim Boeheim has

undoubtedly earned some valuable incentive payouts but details of his

contract are not publicly available.

Each Final Four team has maxed out its earning potential for its

conference because the championship game is not counted toward the

NCAA’s conference distributions. A run to the Final Four accrues a team’s

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conference five basketball units, one for each game played, which are

worth an estimated total $7.7 million over the next six years.

Those conference payouts are made possible by the NCAA’s TV deals

with CBS and Turner. Last year the two networks generated over $1

billion from the tournament, thanks in part to a $700,000 ad rate for a

30-second spot during the Final Four. The championship game

demanded nearly twice that.

Louisville is the only remaining No. 1 seed and, perhaps not

coincidentally, college basketball’s most valuable team, worth $38.5

million. The Cardinals generated around $25 million in basketball profit

in 2011-12; only five other teams generated as much in total revenue.

Syracuse ranks ninth among the sport’s most valuable programs, worth

$19.2 million this year. The two programs will only get richer as they

move to the ACC; Syracuse joins later this year and Louisville in 2014.

Wichita State, though able to knock off top seeds Gonzaga and Ohio State

in the West Region, is hardly a contender in terms of financial success.

The Shockers basketball team was barely able to scrape out a profit last

year, and the school’s entire athletic department reported annual revenue

of $19.8 million. Louisville’s basketball team, meanwhile, generated more

than $20 million just from contributions alone.

http://www.forbes.com/sites/chrissmith/2013/04/01/the-money-behind-the-ncaa-

final-four/

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Entry #3Fashion Trends

Punk has been around for years, This year the Met Gala honored

this fashion movement by dedicating the theme as Punk. This style is

identified the attitude as Punk rock”. The way a person dresses is a way

for them to display their personalities and current attitude. It could be

something small like motor boots to having their arms covered in tattoos.

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Street Art: Humans of New York Captures Punk's Enduring Influence

When Vogue.com asked me to help them honor the punk theme of

this year’s Met Gala launching the Costume Institute exhibit, I sifted

through the vast Humans of New York archives, searching for people and

styles that seem to represent punk culture in New York. I want to be clear

that I’m not calling anyone a “punk.” In most cases, I have no clue how

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the people in these photographs choose to identify themselves. By

featuring their portraits in this collection, I’m saying that they have made

style choices that fit in with my personal view of “punk rock.” Maybe it’s

just a single tattoo. Maybe it’s a studded leather jacket. Maybe it’s pink

hair. Maybe it’s simply an attitude. With all the overlapping trends and

fashions in New York, it’s impossible to totally discern the origins of any

look. But to my mind, these are people who have drawn some inspiration

from punk rock. And it’s the intention of this feature—which will be

updated daily until the gala on May 6—to celebrate that.

http://www.vogue.com/vogue-daily/article/humans-of-new-york-

catalog-punks-influence/#1

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Entry # 4 Spring Fashion 2012 X 2013

When it comes to women’s fashion in the spring time, I’ve noticed a

drastic change in the colors that are trending now compared to last year.

Last year I feel like the main focus was about blues and reds and different

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levels of medium-dark; this year is quite the opposite. From my

observation it seems like women are dressing a lot brighter with more

colors this season: with light blues, high yellows, and fair pinks and even

with a dash of gold somewhere in their outfits. I feel as though some

men’s apparel is “lighting up” a bit, while most are still trying to keep the

masculine look with more earth tone colors. Vibrant highlighter colors are

huge right now and so is gold, but I don’t think the bright colors will last

all year around, where-as gold I think is pretty much a timeless element

and as long as gold has a high value it will sell well in the fashion world

too.

Entry #5Shop a Department Store

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I shopped at Neiman Marcus off Michigan Ave. The trends I saw was

a lot of patterns but what had popped out at me were the items that had

more of a mod, fifties vibe. The colors generally stayed in the pastels or

grey tones (fabrics to leathers, jackets to shoes to handbags and even

jewelry). Canvas and leathers were incorporated in the clothing as well as

bags and shoes.

Entry #6

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Trend Report

Entry #7Paint Chips

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Entry #8Predict The Future

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The trends for the next two seasons will differ from the currnt

season by only a few differences. Fall and Winter will have heavier fabrics.

The Patterns will have more of a graphic feel. The colors will be more of

an earhty tone. Colors like Deep oxfor and dark blues will be popping

out.

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Entry #9Visual Displays (Barney’s & Neiman’s)

The Givenchy visual display attracted me because of the bright

color that is used and how the frame is not centered to the mannequin.

Everything about this display is simple yet complexed. The wires that are

left out for the public to see, give the simple outfit a chaotic feel.

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This Chloe Display is gorgeous and elegant and it shows so much with

out being too much.

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Entry # 10TV Show Fashion

I watch The Carrie Diary because of the fashion. The show itself

isn’t quite entertaing but the fashion is so interesting that it keeps me

coming back for more. I can see how this show could play an imporant

role in the direction fashion is heading. The show is all about mixing

patterns and colors and texurs. Nothing ever matches. This show will

hopefuly inspire the younger generatations style development, since they

air it on The W. The show is baised in the 90’s. The 80’s was a fashion

trend that was in style a few seasons ago. The 90’s will be following

shortly. Everything will be big and bright.

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Entry #11Ready to Wear

These designs are by the House of Chanel, By Karl Lagerfeld. This is

the Ready to Wear Fall/Winter 2013 collection. Chanel has only 3 doors

that they sell out of; Neiman Marcus, Saks Firth Ave and the Chanel store. 

I’m in love with this season and all of the designs because Karl took the

classic Chanel and redesigned everything with a rough edgy vibe. Lots of

gunmetal and lots of chains. He took the classic tweed but made it

darker. The Lego and Globe bags are incredible.

http://firstview.com/collection.php?id=35525

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Entry #12Responsibilities

Fashion Designer - A fashion designer is responsible for creating

the sketches of the ideas that will be designed. They experiment with

colors and material combinations. They bring the sketches to life by

sewing samples; testing garments then eventually piece it all together. 

Once established, the designer has staff to help assist with the

responsibilities. They sew the garments and or make the patterns. Also

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once established, the designer is responsible for keeping on top of the

changes that happen every season.

Buyer - A fashion buyer must be highly analytical, must be very

knowledgeable with computers and have the ability to work under

pressure. When being a buyer, you hold a lot of responsibilities for the

company. You must understand the company’s past purchasing methods

and how the consumers responded. The buyer must keep track of how

the products are moving in the company. Which means keeping constant

contact with the retail staffers.

The buyer must be up to date on all the fashion trends and must always

be a head of the crowd. The consumers depend on them to set what is in

style. The buyer must be able to see what will be in style years ahead of

now.  To remain on top, they are staying educated by reading all trending

articles and attend numerous fashion vents.

Product Development Manager - A fashion product developer is

responsible with creating fashion forward ideas for the manufacturers

and retailers. They have to present to the clients the best product for

their clients specific market. The job is a combination of designing and

merchandising. They are in charge of keeping the production going.

Which entails checking on the statuses, keeping contact with the

production line, and venders. The job also includes overlooking the

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scheduling of the production, handling the material specification sheets,

data entry, corresponding with the vendors, track the production, and

handling the e-mail correspondence with the factories.

Entry #13

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Fashion Don’ts

These 3 all are fashion don’ts because of two reasons, the shoes and the hats. The hats are over done and obnoxious and the shoes are to think

and chunky.

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This designer has it all wrong. The Texture combined with the

colors are terrible for men. The shorts have a paper like look with a bird

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like feel. The touches of pink on the sweater give this already feminize

outfit even more of a girly vibe. I like to call this the Albino Flamingo.

_________________________________________________________________________________________________

The socks and sandal combination is one of fashion oldest No No.

The picture says it all.

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Entry #14Career Opportunities

Career Opportunity #1: If I’m going to dream I’m going to dream big! My dream job would

be the owner or partner of some kind of management/talent agency firm. I think being the head guy at a major firm world would be coolest job to

have. For one, you’re connected with the biggest players in entertainment, but really the most exciting part of the job for me would

be that I had something to with all their success- that to me would be a great feeling. Being an owner or a partner would be a good job for me

anywhere because I work well others I just have a hard time working under someone who I know isn’t as qualified as I am to do the job. I say

all this because I feel that wherever I end up no one is going to accelerate in anything more than me. That’s just my competitive nature.

Career Opportunity #2: I’d like to think of myself as more of artistic business man rather

than a business man with a taste for the arts. And what I mean by that is I was born to do something creative and it wasn’t until I attended

Columbia I really like the business side of companies so what I really could see myself doing is marketing and advertisement. That to me

would be the job I would most likely get straight of college and be perfectly happy with that. I have a lot of good ideas for marketing and I

can put my own artistic spin on it making stand out a little more than the average advertiser.

Career Opportunity #3:

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I realize this job has nothing to do with major but I could definitely

see myself as a head coach for a sports team somewhere at the collegiate or pro level. My first love as a child was sports. Growing up I played

everything as a kid and even though I’m 23 years old now and it’s harder for me to play organized sports I still do my best to go out and find a

pickup game somewhere (field or court).