You Can’t Misswith our Targeted Audience

More than 40,000 Hard Core Anglers Fish with Us!More than 40,000 Hard Core Anglers Fish with Us!They Can and Do Ring Your Registers!They Can and Do Ring Your Registers!

From North Carolina to LouisianaSKA Will Sanction or Produce

50 Events in 2013and Cover Each Event in Detail

in Angler Magazine.

Average Size Boat: 27.5 feet

Average Age of Boat: 2.5 years

76% Own a Center Console

19% Prefer a Walk Around

Over 94% are Outboard Powered

34% Own an SUV

57% Own a Truck

47% earn More Than $100,000/yr

The Average Angler Fishes 8 Events per Year

Average Days On the Water: 41

Each Member Spends an Average of $1,200 Terminal Tackle alone

Products Are Manufactured Especially for Our Market

PROFESSIONALKINGFISHTOUR

CHAMPIONSHIP

KKKK2222020

HHH

SSS1133

Biloxi, Mississippi

How Can You Not Affordto Target this Audience? Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fi sherman in the pages of Angler. Hard-hitting editorials, a calendar of events, fi shing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution. Angler is printed on 40 pound newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules.Angler magazine is the offi cial publication of the Southern Kingfi sh Association.

US POSTAGE PAID TAMPA, FL PERMIT NO. 2397

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Offi cial Publication of the Southern Kingfi sh Association | January 2013

Technique | Tried & True Tactics News | Your Electronics Future Is Here: 2013 Gear | New from Yamaha!

Team of the Year Open ClassINTENSE

Team of the Year Small Boat ClassSTRIKE TWO

National Champions Open ClassPENNY-LESS

National Champions Small Boat Class

REEL THRILL/TEAM BONE SUCKIN’ SAUCE

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Offi cial Publication of the Southern Kingfi sh Association | September 2012

News | Menhaden Are Vital to

Ocean Life

Gear | Trucks Gone Wild!

North Carolina waters

give up a nice 56 at

Got-Em-On and the

West Delta Kingfi sh

Invitational yields

two more 50s!

Stress Reelief56.05

NorgGW2012

FIFT

Y P

OUND CLUB

Wild RideWild Ride

52.6752.67

Rxcape 52.15Rxcape 52.15

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PERMIT NO. 2397

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Offi cial Publication of the Southern Kingfi sh Association | October 2012

Inside:News | Congress Comes to

Florida’s Panhandle Gear | Ocean Kayaks

Sea Drag’nSea Drag’n52.6952.69

Nette OneNette One44.8844.88

Sweet Sarah IV No Mercy/Dealer’s Choice

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Offi cial Publication of the Southern Kingfi sh Association | November 2012

Inside:

News | Bucket List Giants

Gear | Deep Downriggers

Tale | Angler’s Lament

KWAZARKWAZAR

55.3955.39

Yates SeaMarshwalk Kingstalk

2012 FI

FTY

POUND CLUB

Beerability

Tailwalker

Tournament Fishing IsBig Business!

Contact UsContact Usto Score a Bullseyeto Score a Bullseyewith SKA’s Marketwith SKA’s Market

Today!Today!

SKA Yearly Generations:$33,400,000 Boat Sales | A Minimum of 200 Boats Purchased

Each Year at an Average of $167,000 Per Boat by Members. Includes Motors and Trailer.

8,000,000 Boat Sales | Team Members or Non-Members Who Fish the Trail and/or Select Tourna-ments. Some of these buy used.

3,600,000 Tackle Purchases5,000,000 Fuel Sales, Tournaments Only

180,000 Oil for Boat2,000,000 New Electronics3,150,000 Tournament Entry Fees | Members and

Non-members

1,281,000 Replacement Parts | for Boats, Pumps, Rope, etc.

564,000 Ice | Captains purchase an average of Six Bags per Event they fi sh at $10 per Bag.

810,000 Food and Drink for Boat1,793,400 Insurance Per Year

40,000,000 New Trucks Each Year | 1,000 Members Buy A New Truck Every

Three Years. Average of $40,000 per Truck

3,000,000 Truck Fuel | Based on 120 miles to and from each event at $3.75 per gallon. 90% of the vehicles are 250’s or 350’s

1,200,000 Direct Economic Impact to Host City for the National Championship | Includes Lodging, Slips, Food, Entertainment, etc.

$101,078,400 • All estimations are considered below average.

Best of All, Angler Magazine Is Not a Budget Buster!RATES

Black and White 1x 3x 6x 11x

Full Page $1,860 $1,797 $1,733 $1,627

Junior Page 1,551 1,487 1,428 1,326

2/3 page 1,488 1,426 1,361 1,262

1/2 page 1,174 1,111 1,064 995

1/3 page 973 934 904 834

1/4 page 796 776 743 709

1/8 page 642 629 610 545

Color 1x 3x 6x 11x

Full Page $3,124 $3,023 $2,883 $2,735

Junior Page 2,767 2,668 2,602 2,463

2/3 page 2,456 2,382 2,309 2,186

1/2 page 2,113 2,030 1,967 1,862

1/3 page 1,871 1,811 1,759 1,680

1/4 page 1,812 1,741 1,686 1,612

Cover

Inside Front $3,545

Inside Back 3,247

Outside Back 3,861

DEADLINESIssue Insertion Order Due Ad Materials DueJanuary November 25, 2012 December 1, 2012February January 3, 2013 January 10, 2013March February 1, 2013 February 10, 2013April March 1, 2013 March 10, 2013May April 1, 2013 April 11, 2013June May 2, 2013 May 10, 2013July June 1, 2013 June 10, 2013

Special position ads, when available, 10% premium.

Spot color inside magazine, add $100 per color, limit two plus black.

Ad Size Width x Height (inches)

Full page 9.25 x 12.25

Full pg. bleed 10.75 x 13.75

Junior page 6.875 x 10

2/3 page 9.25 x 7

1/2 horizontal 9.25 x 6

1/2 vertical 4.5 x 12.25

1/3 page 5.75 x 6

1/4 square 4.5 x 6

1/4 vertical 2.125 x 12.25

1/8 vertical 2.125 x 6

Trim size: 10.25 x 13.251/4 inch bleed all four sides. Keep all live matter .375” from trim edges.

E-mail materials to: anglerpages@fi shska.com or request FTP information For more advertising material specifi cations go to: www.fishska.com/angler_mag_specs/

Issue Insertion Order Due Ad Materials DueAugust July 1, 2013 July 11, 2013September August 1, 2013 August 10, 2013October September 1, 2013 September 12, 2013November October 3, 2013 October 11, 2013 (No December Issue)January ’14 November 20, 2013 December 1, 2013

Fax insertion orders to: 904.819.0331 attn.: Deona

Target the Internet! www.FishSKA.comPremium Banner (rotating, above the header) . . . . . . . 750 x 100 pixelsNon-Sponsor Rate: $2,000 per year or $1,100 for 6 monthsSponsor Rate: $1,500 year or $800 for 6 Months

Featured Medium Rectangle (rotating, below the header) . . . 320 x 200 Sponsor Rate: $150 per month (minimum 3 months)

Inline Banner (rotating, mid page) 460 x 60 pixels$125 per month (minimum 3 months)

Footer Banner (rotating, below the site map) . . . . . . . . . . . 460 x 60 pixels$110 per month (minimum 3 months)

Schedule Rectangle (premium placement by division) 250 x 150 pixels$200 per calendar year (Jan. 1 – Nov. 24) Web Ads must be submitted as: .png, .gif, .jpg or .swf Flash Ads (.swf ) may incur an additional set up charge. Our web design center can create any kind of advertisement

that you need at a very reasonable cost.

Classifi ed Ads Page . . . . . . . .up to 300 pixels . . . . . . . . . . . . . .$75/mo

Advertising is also available during all SKA Live Webcasts. Call Bob Flocken for schedule and pricing.

In 1991 I founded the Southern Kingfi sh Association. Over the next decade I learned a lot about the behavioral habits of saltwater fi shermen. First and foremost, they are extremely loyal to the companies that support their passion and second, they’ll spend whatever is necessary to give them a competitive edge over his or her fellow fi shermen.In 2004, a Marketing Director from a major boat builder called to inform me that they would have two new SKA boats ready for market by winter. Th ey’re not the fi rst to build “SKA Boats.” Th e fact is we’ve changed the face of saltwater fi shing. And now manufacturers are still scrambling to build new products. Competitive fi shing is big business. Th e products our members use and buy have a tremendous infl uence on other saltwater fi shermen’s buying habits.More than 30,000 hard core, infl uential, and affl uent king mackerel fi shermen fi shed our events

last year. Th at’s a lot of buying power especially when you consider that they fi sh over 41 days a year. Th at’s over 20 weekends a year. We’ve professionalized them and even made great role models from some of them. You know exactly what I’m referring to because you’ve seen them in many manufacturers ads, touting their product. So what are you doing to reach our market? Conventional fi shing or boating magazines? You’d be amazed at how many of our members don’t subscribe. One fi shing publication tried to emulate our successes and fell fl at on their face. Our fi shermen read Angler magazine each month from cover to cover. Why? Because it’s about them; real fi shermen. It’s chock full of tournament coverage and ‘how to’ articles exposing the latest fi shing techniques. Remember too, that fi shermen run boats; they need motors, electronics, trucks, petroleum products, and boat accessories to make their fi shing more comfortable and profi table. We are editorial experts in this fi eld also.Take it from one marketer to another, you need Angler magazine in your 2013 budget. Yes it’s niche marketing, but it is one of the most important niches you will ever discover. Don’t take my word for it, we can prove it virtually any weekend of the year. Get out of your chair, lock your offi ce door, and come see for yourself. Our tournaments refl ect the fi sherman’s passions and what he spends in pursuit of his desire to excel. No marketing studies, no trend reports, it’s all there on the docks for you to see.But I suspect you already know this. Our industry isn’t really that big, people talk. We’ve been the object of many a marketing meeting, maybe even one of yours. So here’s my deal. Pick up the phone and call me. Let’s discuss you’re marketing plans for the coming season. I know I, or one of our competent marketing experts, can show you how Angler magazine will ring your registers. I’ll bet my reputation on it!

Jack HolmesManaging Partner, SKA

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PERMIT NO. 2397 PRESORTED STANDARD SOUTHERN KINGFISH ASSOCIATION

15 GARNETT AVE

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Offi cial Publication of the Southern Kingfi sh Association | January 2012

Technique | Bait Rigging the

Stanman Way

News | Teamwork = Success

Gear | New 2012 Electronics

OPEN CLASS CHAMPIONS

OIFC

SMALL BOAT CHAMPIONS

STRIKE TWO

ANGLER OF THE YEAR

BIG BAD

WOLF

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Offi cial Publication of the Southern Kingfi sh Association | July 2012

Technique | Tease & Chum News | Plan for Nationals Gear | Art & Science of Props

Weather & SKA Weather & SKA Tournament Trails

Tournament Trails Heat Up!Heat Up!

GATE Jacksonville Fishing RodeoReef Thief | 49.76

Frances Langford MemorialFishing TournamentPenny-Less | 45.06

17th Annual Mercury/SeaVee Pompano Beach Saltwater SlamTeam Young Guns

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Offi cial Publication of the Southern Kingfi sh Association | August 2012

Technique | Take a Kid Fishing!

News | Make History—

Fish the Nationals

Gear | Ten Best Fishing Aids

2012 FI

FTY

POU

ND CLUB

51.3851.3851.1451.14

51.8051.8052.2152.21

Backlash 6/15/1216th Annual

Kajun Sportsman King Classic

Get Layed 6/15/1216th Annual

Kajun Sportsman King Classic

Johnny B 6/15/1216th Annual

Kajun Sportsman King Classic

Bad Company 7/7/12Jacksonville

Saltwater Classic

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Offi cial Publication of the Southern Kingfi sh Association | June 2012

Technique | Menhaden to Kingfi sh

News | More Fishfi nder News

Gear | Live Bait Life Support

WALLEYE II

58.04

SECONDS 2 SPARE

51.01BOTH FISH CAUGHT AT

GATOR’S!

2012 FIF

TY P

OU

ND CLUB

US POSTAGE PAIDTAMPA, FL

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Offi cial Publication of the Southern Kingfi sh Association | February 2012

Technique | Land a Sponsor in 2012

News | Unsung Heroes

Gear | CHIRP Makes a Splash

East Coast Sports Won in

Swansboro with a 54.00!

88.87 Aggregate

BLUCHIPS

98.03 AggregateNO MERCY/

DEALER’S CHOICE

2011

SK

A N

ational Cham

pion

ship

SMALL BOATS

2nd

Place

2011

SK

A N

ational Champio

nsh

ip

Open Class

3rd

Place

2011 FI

FTY

POUND CLUB

www.FishSKA.com

PROFESSIONALKINGFISHTOUR

CHAMPIONSHIP

KKKK2222020

HHH

SSS1133

Biloxi, Mississippi

Southern Kingfish Association, LLC15 Garnett Ave

St. Augustine, Florida 32084

904.819.0360 | fax: 904.819.0331email: rkflocken@fishska.com

Contact: Bob Flocken | Jack Holmes | Deona Holmes

Production Manager: Christine Rodenbaugh

rev. 02/13