Microsoft PowerPoint - Sales Brochure Research Aims and Objectives Slide 5
Research and Respondent Scope Slide 7
Research Deliverables Slide 9
Methodology followed Slide 11
Frost & Sullivan Company Information and Contacts Slide 15
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Background:
The mobile communications market in Angola, like most other sectors in the country, is growing at fast pace.
An average of 30% of the population uses mobile phones to communicate via the only two operators
present in the country. This number is very likely to raise due to the lack of quality in the fixed line services,
currently offered by the incumbent and monopolistic operator in Angola. The infrastructure being rolled out is
also playing an important role in the growth of this sector. This is a very exciting market at present with new
opportunities emerging. Key market participants will be profiled. A number of them operate as vendors,
operators and infrastructure providers.
The study forms part of Frost & Sullivan’s “Information Communication Technology” annual “Growth
Partnership Service”.
Research Aims and Objectives Slide 5
Research and Respondent Scope Slide 7
Research Deliverables Slide 9
Methodology followed Slide 11
Frost & Sullivan Company Information and Contacts Slide 15
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strategic recommendations on how companies could benefit from them.
Research Aims and Objectives
communications market in Angola.
A
and number of mobile subscribers.
B
market share and analyse their market strategy.
C
D
E
To identify facts impacting current and future growth potential in the market.
To provide substanded information on the regulatory environment.
To identify and discuss best practices within the industry.
F
Content
Research Aims and Objectives Slide 5
Research and Respondent Scope Slide 7
Research Deliverables Slide 9
Methodology followed Slide 11
Frost & Sullivan Company Information and Contacts Slide 15
7
For Market Engineering research, Frost & Sullivan utilises tried and tested marketing techniques to provide
structure to the research and an easy format to compare results across different countries, markets and over
time.
This project was carried out using primary research (telephonic interviews) and secondary (published and
online material) as the principle methods of data gathering. The focus of the interviews for this project were
primarily the respondent types outlined in the figure below.
Organisation Type Target Designations Type of Information
Handset Vendors Sales and Marketing Managers,
Financial and/or Operations Directors
analysis, best practises
Marketing Managers
Managers, Operations Managers
customer segmentation, market drivers and
restraints, market share, revenue share,
competitive analysis, best practises
Research Aims and Objectives Slide 5
Research and Respondent Scope Slide 7
Research Deliverables Slide 9
Methodology followed Slide 11
Frost & Sullivan Company Information and Contacts Slide 15
9
Through this Research Service Frost & Sullivan has delivered the following:
1) Mobile Communications Market Value Chain
• Vendors
• Operators
• Growth rates
• Market drivers
• Market challenges
• Market restraints
Huawei…
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Through this Research Service Frost & Sullivan has delivered the following:
Competition
Content
Research Aims and Objectives Slide 5
Research and Respondent Scope Slide 7
Research Deliverables Slide 9
Methodology followed Slide 12
Frost & Sullivan Company Information and Contacts Slide 15
12
Mobile Communications Market in Angola and follows the
principle of Frost & Sullivan's Market Engineering research
methodology. This measurement-based methodology focuses on
analysis, strategy development and monitoring.
It utilises these methods to identify key trends of growth and
challenges within the market.
This study is based on thorough secondary and primary research principles. Extensive interviews were
conducted with key industry players and network operators in terms of the Mobile Communications
Market in Angola.
Frost & Sullivan’s
Research Aims and Objectives Slide 5
Research and Respondent Scope Slide 7
Research Deliverables Slide 9
Methodology followed Slide 11
Frost & Sullivan Company Information and Contacts Slide 15
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chain
Research
Benefits
Analysis of future
Content
Research Aims and Objectives Slide 5
Scope of Research and Respondent Scope Slide 7
Research Deliverables Slide 9
Methodology followed Slide 11
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