animal services board of county commissioners june 22, 2010 board of county commissioners june 22,...

ANIMAL SERVICESANIMAL SERVICESANIMAL SERVICESANIMAL SERVICES

Board of County CommissionersBoard of County Commissioners

June 22, 2010June 22, 2010


June 22, 2010June 22, 2010

Community Partnerships & Community Partnerships & Revenue InitiativesRevenue Initiatives

Presentation OutlinePresentation OutlinePresentation OutlinePresentation Outline

• BackgroundBackground• Strategic Solutions: PartnershipsStrategic Solutions: Partnerships• Revenue InitiativesRevenue Initiatives• SummarySummary

• BackgroundBackground• Strategic Solutions: PartnershipsStrategic Solutions: Partnerships• Revenue InitiativesRevenue Initiatives• SummarySummary


● ● BackgroundBackground● ● Strategic Solutions: PartnershipsStrategic Solutions: Partnerships● ● Revenue InitiativesRevenue Initiatives● ● SummarySummary

● ● BackgroundBackground● ● Strategic Solutions: PartnershipsStrategic Solutions: Partnerships● ● Revenue InitiativesRevenue Initiatives● ● SummarySummary

• Enhanced quality of animal Enhanced quality of animal care is top prioritycare is top priority

• Budget, staff and resource Budget, staff and resource limitationslimitations

• Community needs and public Community needs and public expectations exceed our expectations exceed our ability to serviceability to service

• How do we become the best How do we become the best with limited resourceswith limited resources

• Enhanced quality of animal Enhanced quality of animal care is top prioritycare is top priority

• Budget, staff and resource Budget, staff and resource limitationslimitations

• Community needs and public Community needs and public expectations exceed our expectations exceed our ability to serviceability to service

• How do we become the best How do we become the best with limited resourceswith limited resources

BackgroundBackground


● ● BackgroundBackground• Strategic Solutions: PartnershipsStrategic Solutions: Partnerships● ● Revenue InitiativesRevenue Initiatives● ● SummarySummary

● ● BackgroundBackground• Strategic Solutions: PartnershipsStrategic Solutions: Partnerships● ● Revenue InitiativesRevenue Initiatives● ● SummarySummary

Strategic Solutions: PartnershipsStrategic Solutions: Partnerships

Partnerships

Expertise

ResourcesServices

People Tools

• Goal:Goal:– Building relationships and Building relationships and

partnerships for growing and partnerships for growing and sustaining our businesssustaining our business•Current PartnershipsCurrent Partnerships•Future PartnershipsFuture Partnerships

• Goal:Goal:– Building relationships and Building relationships and

partnerships for growing and partnerships for growing and sustaining our businesssustaining our business•Current PartnershipsCurrent Partnerships•Future PartnershipsFuture Partnerships


• Current PartnershipsCurrent Partnerships– CrimelineCrimeline– Harbor HouseHarbor House– CourtWatchCourtWatch– Humane Society of the United StatesHumane Society of the United States– ASPCAASPCA– American HumaneAmerican Humane– PetSmartPetSmart– VolunteersVolunteers– University of FloridaUniversity of Florida– CARE Feline Rescue CARE Feline Rescue – Community VeterinariansCommunity Veterinarians

• Current PartnershipsCurrent Partnerships– CrimelineCrimeline– Harbor HouseHarbor House– CourtWatchCourtWatch– Humane Society of the United StatesHumane Society of the United States– ASPCAASPCA– American HumaneAmerican Humane– PetSmartPetSmart– VolunteersVolunteers– University of FloridaUniversity of Florida– CARE Feline Rescue CARE Feline Rescue – Community VeterinariansCommunity Veterinarians


• CrimelineCrimeline– New anonymous vehicle New anonymous vehicle – Saving animal livesSaving animal lives– Keep reporters safeKeep reporters safe– First of its kind in Central First of its kind in Central

Florida Florida – Benefits:Benefits:

• CredibilityCredibility• Unique serviceUnique service• Financial supportFinancial support• PublicityPublicity

• CrimelineCrimeline– New anonymous vehicle New anonymous vehicle – Saving animal livesSaving animal lives– Keep reporters safeKeep reporters safe– First of its kind in Central First of its kind in Central

Florida Florida – Benefits:Benefits:

• CredibilityCredibility• Unique serviceUnique service• Financial supportFinancial support• PublicityPublicity


• Harbor HouseHarbor House– National model of PAWS National model of PAWS

ProgramProgram– $50K grant from AS Trust Fund$50K grant from AS Trust Fund– Benefits:Benefits:

• First responder - first of its First responder - first of its

kind nationwide kind nationwide • Positive public imagePositive public image• Ongoing training Ongoing training • OCDV Task Force has spawned OCDV Task Force has spawned

numerous new relationshipsnumerous new relationships

• Harbor HouseHarbor House– National model of PAWS National model of PAWS

ProgramProgram– $50K grant from AS Trust Fund$50K grant from AS Trust Fund– Benefits:Benefits:

• First responder - first of its First responder - first of its

kind nationwide kind nationwide • Positive public imagePositive public image• Ongoing training Ongoing training • OCDV Task Force has spawned OCDV Task Force has spawned

numerous new relationshipsnumerous new relationships


• CourtWatchCourtWatch– Spotlight animal cruelty Spotlight animal cruelty

cases throughout court cases throughout court processprocess

– Benefits: Benefits: • Raise awareness of link Raise awareness of link

between animal abuse & between animal abuse & domestic violencedomestic violence

• Visibility for media and Visibility for media and public audiencespublic audiences

• Accountability of legal Accountability of legal decision-makersdecision-makers

• CourtWatchCourtWatch– Spotlight animal cruelty Spotlight animal cruelty

cases throughout court cases throughout court processprocess

– Benefits: Benefits: • Raise awareness of link Raise awareness of link

between animal abuse & between animal abuse & domestic violencedomestic violence

• Visibility for media and Visibility for media and public audiencespublic audiences

• Accountability of legal Accountability of legal decision-makersdecision-makers


• Alliances with National Animal Alliances with National Animal Industry LeadersIndustry Leaders– Humane Society of the United StatesHumane Society of the United States– ASPCAASPCA– American HumaneAmerican Humane– Benefits: Benefits:

• Raised national profile in industryRaised national profile in industry• Third party support Third party support • Positive PRPositive PR

• Alliances with National Animal Alliances with National Animal Industry LeadersIndustry Leaders– Humane Society of the United StatesHumane Society of the United States– ASPCAASPCA– American HumaneAmerican Humane– Benefits: Benefits:

• Raised national profile in industryRaised national profile in industry• Third party support Third party support • Positive PRPositive PR


• Adoption PartnersAdoption Partners– PetSmartPetSmart– 25 rescue groups25 rescue groups– Foster care programFoster care program– Benefits: 2,000+ animals saved annuallyBenefits: 2,000+ animals saved annually

• Adoption PartnersAdoption Partners– PetSmartPetSmart– 25 rescue groups25 rescue groups– Foster care programFoster care program– Benefits: 2,000+ animals saved annuallyBenefits: 2,000+ animals saved annually


• VolunteersVolunteers– 14,000+ hours annually14,000+ hours annually– 150 volunteers plus community service150 volunteers plus community service– Adoption counselors, groomers, exercisers, Adoption counselors, groomers, exercisers,

special events … anything we need!special events … anything we need!– Benefits: Hours equate to 7 full-time Benefits: Hours equate to 7 full-time

Animal Care Assistants Animal Care Assistants ($240K in personnel ($240K in personnel savings!) savings!)

• VolunteersVolunteers– 14,000+ hours annually14,000+ hours annually– 150 volunteers plus community service150 volunteers plus community service– Adoption counselors, groomers, exercisers, Adoption counselors, groomers, exercisers,

special events … anything we need!special events … anything we need!– Benefits: Hours equate to 7 full-time Benefits: Hours equate to 7 full-time

Animal Care Assistants Animal Care Assistants ($240K in personnel ($240K in personnel savings!) savings!)


• Best Practices in Shelter MedicineBest Practices in Shelter Medicine– University of Florida Shelter AssessmentUniversity of Florida Shelter Assessment

• Benefits:Benefits:– Third-party expertise Third-party expertise

from industry expertsfrom industry experts– Road map for futureRoad map for future– New funding relationshipsNew funding relationships– Improved shelter pet careImproved shelter pet care

• Best Practices in Shelter MedicineBest Practices in Shelter Medicine– University of Florida Shelter AssessmentUniversity of Florida Shelter Assessment

• Benefits:Benefits:– Third-party expertise Third-party expertise

from industry expertsfrom industry experts– Road map for futureRoad map for future– New funding relationshipsNew funding relationships– Improved shelter pet careImproved shelter pet care


• CARE Feline RescueCARE Feline Rescue– 15-year partnership15-year partnership– Trap-Neuter-Return vs. euthanasiaTrap-Neuter-Return vs. euthanasia– More than 15,000 cats sterilizedMore than 15,000 cats sterilized

– 2 new pilot programs in developme2 new pilot programs in developmentnt• Grant fundedGrant funded

– Benefits:Benefits:• Reduce euthanasia for feral catsReduce euthanasia for feral cats• Reduce overpopulation/shelter crowdingReduce overpopulation/shelter crowding

• CARE Feline RescueCARE Feline Rescue– 15-year partnership15-year partnership– Trap-Neuter-Return vs. euthanasiaTrap-Neuter-Return vs. euthanasia– More than 15,000 cats sterilizedMore than 15,000 cats sterilized

– 2 new pilot programs in developme2 new pilot programs in developmentnt• Grant fundedGrant funded

– Benefits:Benefits:• Reduce euthanasia for feral catsReduce euthanasia for feral cats• Reduce overpopulation/shelter crowdingReduce overpopulation/shelter crowding


• Veterinary CommunityVeterinary Community– Building alliancesBuilding alliances– Existing emergency care partnersExisting emergency care partners

• Pet ERPet ER• Conway Veterinary HospitalConway Veterinary Hospital• Park Avenue Animal HospitalPark Avenue Animal Hospital

– Benefits:Benefits:• Increased spay/neuter capacityIncreased spay/neuter capacity• Improved diagnostic abilitiesImproved diagnostic abilities• Discounted care for adopted shelter petsDiscounted care for adopted shelter pets

• Veterinary CommunityVeterinary Community– Building alliancesBuilding alliances– Existing emergency care partnersExisting emergency care partners

• Pet ERPet ER• Conway Veterinary HospitalConway Veterinary Hospital• Park Avenue Animal HospitalPark Avenue Animal Hospital

– Benefits:Benefits:• Increased spay/neuter capacityIncreased spay/neuter capacity• Improved diagnostic abilitiesImproved diagnostic abilities• Discounted care for adopted shelter petsDiscounted care for adopted shelter pets



● ● BackgroundBackground● ● Strategic Solutions: PartnershipsStrategic Solutions: Partnerships• Revenue InitiativesRevenue Initiatives● ● SummarySummary

● ● BackgroundBackground● ● Strategic Solutions: PartnershipsStrategic Solutions: Partnerships• Revenue InitiativesRevenue Initiatives● ● SummarySummary

• Goal:- Increase revenue to provide enhanced

quality animal care

• Objectives:

- Make easy to support us

- Enable direct support for programs and services• Tangible benefits vs. “the pot”

- Implement low-impact, high-return opportunities

• Goal:- Increase revenue to provide enhanced

quality animal care

• Objectives:

- Make easy to support us

- Enable direct support for programs and services• Tangible benefits vs. “the pot”

- Implement low-impact, high-return opportunities

Revenue InitiativesRevenue Initiatives

- Short-term strategy•Open donation channels

•Showcase sponsorship program

- Long-term strategy•Establish Friends of Animal Services

– 501(c)(3) fundraising arm

- Short-term strategy•Open donation channels

•Showcase sponsorship program

- Long-term strategy•Establish Friends of Animal Services

– 501(c)(3) fundraising arm


● Revenue Enhancement Structure● Revenue Enhancement Structure

Revenue InitiativesRevenue InitiativesRevenue InitiativesRevenue Initiatives

- Hard Good Donations:• Build on success of animal

bed drive

• Increase donation variety – Menu of options

• Enrich shelter guest experience (pets & people!)

- Hard Good Donations:• Build on success of animal

bed drive

• Increase donation variety – Menu of options

• Enrich shelter guest experience (pets & people!)

● Short Term Strategy● Short Term Strategy


● ● Short Term Strategy

- Financial Donations:•Pay Pal model

- Ease of transaction

- Built-in reporting

•Donate-a-Dollar- Point of Service transactions

- 1,000 transactions/mo

•Wills, bequests

● ● Short Term Strategy

- Financial Donations:•Pay Pal model

- Ease of transaction

- Built-in reporting

•Donate-a-Dollar- Point of Service transactions

- 1,000 transactions/mo

•Wills, bequests


- Directed Sponsorships:•AS Trust Fund subunits

– Shelter enrichment program

– Spay/neuter program

– Medical care enhancement & treatment

– Humane education

- Directed Sponsorships:•AS Trust Fund subunits

– Shelter enrichment program

– Spay/neuter program

– Medical care enhancement & treatment

– Humane education



- Grants:•First grant won $3K

•Create and enhance targeted programs to position competitively

- Grants:•First grant won $3K

•Create and enhance targeted programs to position competitively


Revenue Initiatives Revenue Initiatives Revenue Initiatives Revenue Initiatives

• Influential volunteers & leaders

• Fundraising not operations

• Non-profit 501(c)(3) process

• Successful municipal models available

to replicate

• Influential volunteers & leaders

• Fundraising not operations

• Non-profit 501(c)(3) process

• Successful municipal models available

to replicate

● Long Term Strategy

- Friends of Animal Services

● Long Term Strategy

- Friends of Animal Services

• Next Steps - Grants

• In progress

- Donations & Sponsorship Program• Within 6 months

• Online and Point of Service transactions

- Friends of Animal Services• Early 2011

• Next Steps - Grants

• In progress

- Donations & Sponsorship Program• Within 6 months

• Online and Point of Service transactions

- Friends of Animal Services• Early 2011


Presentation OutlinePresentation Outline

● ● BackgroundBackground● ● Strategic Solutions: PartnershipsStrategic Solutions: Partnerships● ● Revenue InitiativesRevenue Initiatives• SummarySummary

● ● BackgroundBackground● ● Strategic Solutions: PartnershipsStrategic Solutions: Partnerships● ● Revenue InitiativesRevenue Initiatives• SummarySummary

• Continue agency-based partnerships to achieve

business goals

• Facilitate community

support for programs/services

• Accept and expend donations efficiently and transparently

• Build long-term revenue stream

• Continue agency-based partnerships to achieve

business goals

• Facilitate community

support for programs/services

• Accept and expend donations efficiently and transparently

• Build long-term revenue stream

SummarySummary

Partnerships

Expertise

ResourcesServices

People Tools

ANIMAL SERVICESANIMAL SERVICESANIMAL SERVICESANIMAL SERVICES


June 22, 2010June 22, 2010


June 22, 2010June 22, 2010

Community Partnerships & Community Partnerships & Revenue InitiativesRevenue Initiatives

animal services board of county commissioners june 22, 2010 board of county commissioners june 22,...

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