Social MediaVideo shared on social channels tends to see significant engagement. According

to a research, videos are shared 12 times more than links and text posts combined on Facebook.

AdvertisingTelevision and similar channels are more beneficial in certain areas. However,

according to research, digital ads do more for purchase intent.

Landing PagesLanding pages are probably the No. 1 place you need to have your videos, simply

because they make viewers more informed and ready to purchase. According to a study customers who watch a video are 64 percent more likely to make a purchase than those

who don’t.

EmailVideo doesn’t have to just sit on one spot; it’s a dynamic communications tool. Using video in email messages can help you cut through crowded inboxes and

gain the attention of the people you’re trying to keep in touch with.

Presentations/EventsSlide decks, webinars, or even live presentations at trade shows and conferences can be improved with the addition of an explainer video. When information is conveyed with visuals and sound, people experience 75 percent greater understanding of the

material, which is crucial when you’re trying to guide listeners toward a decision.

ConclusionA video is far from being a one-trick pony. You can use your videos on social media, for sales and marketing, in presentations, on landing pages, and much more. Any time you have something important to say, anytime you need to make an impression, consider using video. Once you’ve taken the time and effort to create a video, make sure you’re maximizing the potential of this resource because it won’t stop working for you.

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