Summary

A goal-oriented professional in quest of senior level assignments inBusiness Development / Sales & Marketing with a leading organization ofhigh repute. Bachelor in Mechanical Engineering with Indian Institute of

Management Background with last 10 years served as BusinessDevelopment Head-ASIA for LEAD ACID BATTERTY industry in

SINGAPORE

Work History

2005 -Present

BUSINESS HEAD-ASIAChloride Batteries SE Asia Pte Ltd, SingaporeKey Result Areas:

A keen implementer with recognized proficiency in spearheadingbusiness operations with an aim to accomplish businessstrategies and targeted goals successfullyManaging business growth through identification & penetration ofnew market segments through Relative Market Share analysis forachieving targets with a view to optimize revenue. Extensive Market research, Business planning and analysis forassessment of revenue potential in business opportunities.Vigorous Brand promotions through Digital Marketing andSeminars.Solid Team building through proper training & MotivationalactivitiesCompetent in conducting business valuations & industry analysisaided by good understanding of the products and sales forecastingtechniquesRemains on the cutting-edge, drives new business through keyaccounts & establishes partnerships and dealer relationships toincrease channel revenue.Developing profitable & productive business relationships andbuilding an extensive client base.Driving sales initiatives & achieving desired targets with overallresponsibility of Return of Investments to shareholders.Holds the merit of executing various projects such asDHL Philippines, CWT Singapore and many more.

Major Projects:

Singapore River: Powering Electric Cycle with Deep Cycle Batteries.Testing and conversion of traction battery to Deep cycle batteriesfor river boatsGYPNEY Philippines Requirements for Deep Cycle Batteries forElectric VehiclesBattery History Monitoring Gadget to Install to all Batteries toMeasure Performance and health. Executed several prestigiousprojects for traction batteries as below:Nestle Philippines: Executed battery room design with ExhaustSystems worth 500K SGDCWT Singapore: Sold battery systems and solutions worth 280KSGDKawasaki Rickshaw-Japan: Solar application through tractionbatteries and first time ever done with traction battery in Japanworth 400K SGDNTUC Singapore: Sold Traction Battery systems through their 3PLlogistics companySamsung Vietnam: Sold battery systems to DHL Vietnam who actsas 3PL for Samsung

ANIRBANCHAKRABORTY

Multinational Business Development through Sales and Marketing with over 15

years of experience.

anir1212@yahoo.com

Skills

DIGITAL MARKETING

Extensive promotion of brands through SAP, EMAIL & LINKED IN marketing

PROFIT CENTER OPERATIONS

In-charge and head of profit and loss accounts of the department

CRM

Maintained steady relationships with customer by implementing small but effective activities with consistency.

BRAND MANAGMENT

Various activities incorporated to improve the visibility of brands throughout APAC

Education

Award Won

Received Frost & Sullivan Award for the Energy & Power Segments in the year 2008 forbest sales strategy for Motive Power Division

Singapore River & Cruise : All the 25 Boats in Singapore River arewith CEIL Batteries and Total more than 26, 000 Cell Singapore River & Taxi: Convinced to shift to Chloride batteriessince Dec 2013

Notable Accomplishments:

Successfully implemented Value Added Service through ChlorideSmart Serve activities for hassle free Customer Service Systemsresulted with a "A" graded Vendor rating from customersHolds the merit of increasing sales from 5Million SGD to 20MillionSGD for ASIAIncrease in Customer base by 41% since 2005.Increase in Market share in whole Asia Pacific Region by 15% (nowat 30% in APAC) since 2005Gross Margins from 1Millon SGD to 4Million SGD now per yearPlayed a pivotal role in entering into new countries like Korea &Japan through establishment of localize

2001 - 2005 HEAD-PRODUCTION PLANNING & CONTROLExide Industries Limited, India

Collaborated with the team on the marketing & sales activities withthe Regions & liaised with the factory to attain the set targets.Significantly increased the sales of the factory by 51% in a span of 2years with proper planning and follow-up .

1999 - 2001 EXECUTIVE ENGINEER-PRODUCTIONGujarat Glass Limited, India

Successfully contributed targeted production of phama glassbottles through complicated individual section machines.

2003 - 2004 EXECUTIVE MANAGMENT Indian Institute of Management, CalcuttaIndia

1995 - 1999 BACHELOR OF ENGINEERING IN MECHANICALMangalore University, IndiaSecured 1St CLASS WITH DISTINCTION

TEAM MANAGEMENT

Contributed to establish a zealous teamto manage the business throughtraining and motivational activities.

STRATEGY PLANNING

Various country wise businessstrategies for smooth businessoperations.

CHANNEL MANAGEMENT

establishment of strong dealer networkin APAC