ANITA RIVERAMiami, Florida

|H: 787-364-8355 |anita.rivera52@gmail.com

SummaryCreative Marketing Communications Director with more than 15 years in brand management, public relations

campaigns, signature event management and marketing; with knowledgeable about e-commerce, social media and digitalstrategy. My leadership roles with esteemed companies, such as the Americas Society/Council of the Americas,

Manhattan Media/Latin Trade and Televisa Publishing, are a testament to my skillset within these fields and will enableme to serve as a potent asset to your organization.

Industries ExpertisePublishing (Magazines, Newspaper), Healthcare, Hospitals, Hospitality, Food & Beverage, Automotive, Nonprofit,

Tobacco, Real Estate and Development, Financial Services, Retail, Baby foods.

HighlightsAdvertising – print and digital Partnership MarketingBrand Development Product LaunchBudget Management Project ManagementConstant Contact Public Relations ExpertDirect Marketing Campaigns Stakeholder RelationsEvent Planning and Execution Strategic PlanningExceptional Problem Solver Trade ShowsMarketing Campaign Management Skilled Multi-Tasker

Awards

Caribbean Business Mother in Business Award - 2005 San Juan City Magazine Power Mon Award 2008-Award - 2008

ExperienceSPECIAL EVENTS & AUDIENCE DEVELOPMENT 06/2016 to PresentAmericas Society/ Council of the Americas Miami, Florida

Developing strategic plans and long-term marketing programs.

Supervises budgetary planning for each event, including vendor negotiations and contracts, purchasing, equipment projections and proper method of payment of all invoices.

Manage the annual budget for the events - $300,000.

Developing and implementing marketing and promotional policies and procedures.

Manages and supports development and campaign related events, including timelines, checklists, budgets,staffing and logistics for each event.

Directs the timeline of activities from inception to the successful completion.

Design, develop and manage assigned regional events and demand programs from concept to execution.

Designing layouts and overseeing arrangements for podium and sitting arrangements for audience.

Preparing and giving presenting to the Board of Directors on monthly progress.

Planning and Execution of a wide variety of corporate and social events including workshops, roundtables,symposium, receptions, award ceremonies and gala.

Events in progress: Symposium Bravo 2016 & Bravo Business Awards 2016 - Award for US and Latin American CEO CFO - Buenos Aires -Forum.

EVENT MARKETING MANAGER 08/2015 to 12/2015Manhattan Media/ Latin Trade Miami,Florida

Latin Trade is a monthly magazine covering global business in Latin America and the Caribbean. Planning and Execution of a wide variety of corporate and social events including workshops, roundtables symposium,

receptions, award ceremonies, trade shows and gala. Reports to the CEO community (Latin America and US) Assume the negotiation of partnerships for the development of strategic sponsorship relationships of the events. Develops and refines event management procedures that will ensure timeliness of event planning, implementation, and

execution. Develop and implement communications, media relations, and public relations plans in house and with third parties. Manage regional web presence by interacting with public through social media platforms and brand events. Supervises budgetary planning for each event, including vendor negotiations and contracts, purchasing, equipment

projections and proper method of payment of all invoices. Manage the annual budget for the events - $500,000 Ensures timely reconciliation of event expenditures in order to ensure adherence to pre-approval of events budgets and

prompt payment of expenditures by and to internal and external partners. Identifies and hires outside vendors and talent for events while managing contracts, having responsibility for all aspects

of event management. Acts as the liaison with the hotel and audiovisual staff. Manages and supports development and campaign related

events, including timelines, checklists, budgets, staffing and logistics for each event. Directs the timeline of activities from inception to the successful completion. Design, develop and manage assigned regional events and demand programs from concept to execution Managed the database used with: IContact and Contact Contact software. Manage post event/mailings to partners and sponsors. In charge of the marketing efforts and strategies for US

and Latin American Leads the planning to promote the company products. Managing marketing and communications efforts for the brand and create marketing, direct mail and email marketing

campaigns. Builds strong relationships as liaison with stakeholders. Maintain brand consistency the message and visual design across channels of communications (print and digital). Develops sales promotion materials by determining design concept and content. Successful Execution of Events: Symposium Bravo 2015 & Bravo Business Awards 2015 Award for US and Latin

American CEO (Budget: $ 400,000 -500 guest) CFO - Monterrey -Forum (100 guest - $8,000 budget) CFO -Perú - Forum (100 guest - $10,000 budget) CFO -Miami- Forum (125guest - $12,000 budget) Young Leaders -roundtable with partnership with MTV _ Agents of Change - (200 guest - $15,000 budget).

DIRECTOR OF MARKETING & COMMUNICATIONS 03/2011 to 12/2014Televisa Publishing, Inc San Juan, Puerto Rico

World's largest Spanish content provider and distributor in the market Televisa Publishing Magazines:Vanidades, TVyNovelas, Cosmpolitan, Esquire, CARAS, Buenhogar, Woman's Health, Men's Health, Tu

Develops communication programs supporting Televisa Publishing corporate reputation (media events, tours,press releases, ads).

Develop and manage the annual budget for the events - $800,000

Execution of a wide variety of corporate and social events including workshops, press conferences, product launches, receptions, award ceremonies, fashion shows and anniversaries Negotiated and handle all meetings and events arrangements with vendors (venue, audiovisual, travel) Develop and managing the events logistics in small and large events.

Supervises the events work of staff members and coordinates day-to-day operations.

Develops and implements plans to position, promote, and differentiate the Televisa Publishing Publicationsbrands as a leader in Spanish magazine in Puerto Rico market.

Lead the events promotion strategy (announcements- digital- print- radio - TV, email blast, Social MediaPlatforms)

Plans, organizes and executes communications in support of business development initiatives (relaunch of CARAS Magazine, and new partnerships) and supports Sales team with key activities.

Assume accountability in organizing corporate events; preparing communication budget; and negotiatingpartnerships for the development of strategic sponsorship relationships.

Oversee daily promotional campaigns in digital communications channels as well as develop promotional activities and increase social media awareness

Create proactive strategies and programs to build and strengthen communications and relations

Develop and perform strategic partnership events that increase sales and promote business relationship

Exemplify communication adeptness by leading several marketing communications teams, which consist of graphics designers, media specialists and copywriters

Optimize business efficiency through the establishment of development-to-business process andmethod

Execute Sales enablement tools, in-store point of sale, tradeshow and event programs Manage in-houseand outside advertising and public relations agency resources

Successful Execution of Partnerships and Events:Susan G Komen, 2012, 2013, and 2014 (magazine partner: Caras , Vanidades, y TVyNovelas; 15,000 guests)Puerto Rico Open, 2014 (magazine partner: Caras) Miss Universe Puerto Rico, 2012, 2013, and 2014(magazinepartners: Caras Puerto Rico, Vanidades) San Juan Moda, 2013 and 2014 (magazine partner: Vanidades) (8, 000guests) Saborea Puerto Rico, 2013, 2014 (Caras Puerto Rico, Vanidades y TVyNovelas) (9,000 guests - Asociación Puertorriqueña de la Diabetes 2013 and 2014 (Buenhogar Puerto Rico) (5,000 guests).

DIRECTOR 01/2004 to 02/2011Nicte Media ADVERTISING AND PUBLIC RELATIONS Agency San Juan, Puerto Rico

Advertising and Public Relations Agency Clients Industries: Healthcare, Hospitals, Hospitality, Food &Beverage, Automotive, Nonprofit organizations, Tobacco, Real Estate and Development, Financial Services,Retail

Developed and execute an integrated marketing communications strategy and plan that best supportsclient's business, product and campaign/program objectives and strategies for their business in traditional anddigital media.

Develop and Managing the special large events budget $1M Advertising and Public Relations budget, whilesupervising 14 accounts Planning, coordinating, and executing all corporate events: fashion shows, congress,product launching, galas, press days, anniversaries, trade shows among others Negotiation and selection ofvendors to arrange space, venues, food & beverage, audiovisual equipment, and set-up and dismantling of the exhibit; and planning and coordinating the routing of exhibits shipped for the convention program. Prepared post event report.

Developed Marketing and public relations strategic strategist, campaigns, and initiatives to improve publicperception of clients brands Build strong partnerships relations with organizations for brands clients.

Notable Accomplishments: Proficiently managed the assessment and evaluation of marketing initiatives to identifyareas needed to be improved and modified, consequently enhancing visibility, sales, and fundraising by over

300% Spearheaded the integration of marketing strategies, which led to greater visibility and revenue growth aswell as the acquisition of government contract. Effectively manage event planning and fundraising strategies,which successfully expanded membership, event attendee numbers and revenue for nonprofit organizations clients.-Development and implementing the "Aprende Program" for RJ Reynolds Tobacco Foundation around PuertoRico for Education Department. 1000 guest in the launching event) -Create and management of "Psychiatric Congress" for the medical community with accreditation of the PR School of Medicine - (500 doctors and 20 sponsors).

EducationPublic RelationsSacred Heart University San Juan, Puerto RicoPublic Relations

Bachelor of Arts: Social WorkSacred Heart University San Juan, Puerto RicoSocial Work

SkillsExcellent Time Management Good CommunicatorAttention to detail Ability to creatively solve problemsStaying calm at all times

Additional InformationPORTFOLIO LINK HTTP://ISSUU.COM/ANITARIVERA1/DOCS/PORFOLIO_DEC_2015.PDF_2

TECHNICAL PROFICIENCYMicrosoft Office | Adobe Illustrator | Adobe Acrobat | Adobe Photoshop | Online Vehicles | Contact Contact

ReferencesMaritere Benes - Account Executive - San Juan Moda, PR - 787-662-6965Rosemary Winters - CEO - LATIN TRADE, MIAMI - 305-772-8859