anjuman-i-islam's akbar peerbhoy college of comm. &...
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Project Subject :
Retail Management
Project Topic :
Study of a Retail Store ( Future Value Retail Ltd).
Prof. :
Ahtesham Ansari
Anjuman-I-Islam's
Akbar Peerbhoy College of Comm. & Eco.
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Retail Management
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Group Members
Names
• Balde Farhan
• Golpindi Shrikanth
• Naik Prasad
• Qureshi Amir
• Shaikh Asma
Roll No.
03
10
19
25
33
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Introduction to-
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Kishore Biyani is the Managing Director of PantaloonRetail (India) Limited and the Group Chief ExecutiveOfficer of Future Group.
He has led Pantaloon Retail’s emergence as theIndia’s leading retailer operating multiple retail formatsthat now cater to almost the consumption basket of alarge section of Indian consumers.
Kishore Biyani led the company’s foray into organizedretail with the opening up of the Pantaloons familystore in 1997. This was followed in 2001 with thelaunch of Big Bazaar, a uniquely Indian hypermarketformat that democratized shopping in India. It blendsthe look, touch and feel of Indian bazaars with aspectsof modern retail like choice, convenience and quality.This was followed by a number of other formatsincluding Food Bazaar, Central and Home Town.
The year, 2006 marked the evolution of FutureGroup, that brought together the multiple initiativestaken by group companies in the areas of Retail,Brands, Space, Capital, Logistics, Media & BrandFactory.
FOUNDER & GROUP C.E.O. – MR. KISHOR BIYANI
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FUTURE GROUP
PANTALOON RETAIL INDIA LTD.
HOME SOLUTIONS RETAIL INDIA LTD.
FUTURE BRANDS LIMITED
FUTURE MEDIA (INDIA) LIMITED
FUTURE SUPPLY CHAIN SOLUTIONS LIMITED
FUTURE AXIOM TELECOM LIMITED
FUTURE VALUE RETAIL LIMITED
PANTALOON FOOD PRODUCTS (INDIA) LIMITED
FUTURE KNOWLEDGE SERVICES LIMITED
FUTURE CAPITAL HOLDINGS LIMITED
FUTURE GENERALI INSURANCE COMPANY LIMITED
FUTURE BAZAAR INDIA LIMITED
STAPLES FUTURE OFFICE PRODUCTS PVT. LIMITED
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Future Group
The company operates 120 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in
over 70 cities across the country, covering an operational retail space of over 6 million square
feet. As a focused entity driving the growth of the group's value retail business, Future Value
Retail Limited will continue to deliver more value to its customers, supply partners, stakeholders and communities across the country and shape
the growth of modern retail in India.
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LINE OF BUSINESS
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We shall deliver
Everything, Everywhere, Every time for,Every Indian Consumer
in the most profitable manner.
FUTURE GROUP’S VISION
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List of Stores of Future Group / Pantaloon
Big Bazaar
Food Bazaar
KB’s Fair Price
Pantaloon
Central & Brand Factory
E-zone
Hometown
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Types
Pantaloon Retail (India) Ltd. focuses on the lifestyle retail segment led by the Pantaloons and Centralformats.
Future Value Retail focuses on the value retail segment through the Big Bazaar, Food Right, Food Bazaarand KB’s FairPrice formats.
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ORG STURCTURE - FUTURE VALUE RETAIL LIMITED
FUTURE VALUE RETAIL
BIG BAZAAR
FOOD BAZAAR
FOOD RIGHT
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o Store Manager : Rohit Salaskar
o Store Timing : 9 am – 11 pm
o Peak Hour : Evening time between 4 pm – 8 pm.
o Average Footfall :
• 3500 – 4000 visitors / customers on a regular day.
• 5000 + customers on occasional days or on holidays.
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MD’S AND CEO’S
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STORE MANAGER, ASST. STORE MANAGER, DEPT. MANAGER, ASST. DEPT MANAGER
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TL/SUPERVISOR,STAFF.
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Logistics
Purchase Dept.
D.C. Stores
Purchase Dept.
D.C. Stores
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Warehouse
Bakery Meat Market
Food Food
Toys & Sports
Perishables Cosmetics
Home Appliance Fruit & Vegetables
Information Cash Counter
Entr
y
Exit
Ute
nsi
ls
C
rock
ery
Pla
stic
Elec
tro
nic
s
Lugg
age
Fa
shio
n
Fa
shio
n
St
aff
Off
.
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Store Management
• ARS (Average Replenishment Stock)
• MBQ (Minimum Base Qty)
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List of Product Categories
Electronics
Fashion
Food
Grocery
Beauty
Toys & Sports
General Merchandise
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Electronics
In-house Brands
• Koryo
• Sensei
• Coids
Out-house Brands
• Forbes
• Bajaj
• LG
• Onida
• Samsung
• Philips
• Usha
• Morphy
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Fashion
In-house Brands
• AFL
• Nighthood
Out-house Brands
• Levis
• Lee Cooper
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Food
In-house Brands
• Tasty Treat
• Bakery – Freshly Baked
Out-house Brands
• Kissan
• Dabur
• Pepsico
• Amul
• Britannia
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Beauty
• Himalaya
• Yardley
• HUL
• Garnier
• Lo’real
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General Merchandise
In-house Brands
• Dreamline
• Bharat
• Rak
• Bekker
• Luminarc
Out-house Brands
• Glen
• Crystal
• De’monte
• Prestige
• Bajaj
• Sunflame
• Scotch Brite
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Sections Under
Different Departments
1. General Merchandise
Cutlery
Gas Stove
Glassware
Utensils
Dinner Set
Plastic Containers
Home Appliances45
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2. Food
Wine & Beer
Snacks
Farsan
Juice
Squash
Frozen Vegetable
Meat Market
Dairy
Dry Fruits46
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3. Non-Food SectionHome Theatre IPodsCameraTelevisionLaptopLuggageHome FashionClothingStationary
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Products on Shelves & Bins
Bins
Bulbs
Batteries
Bottles
Hair-Brush
Toys
Neck Pillows
Biscuits
Soaps
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Counter Shelves
Magazines – Femina, Savy, Autocar, etc.
Chocolates – Snickers, Dairy Milk, Mars, Fallero, etc.
Toothbrush
Folders
Files
Pen Holders
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Retail merchandising is the process of developing, securing, supporting, pricing and communicating retailer’s merchandise offering.
It means offering the right product at the right time at the right price with a right appeal.
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There are different things which are used to hold the products like Bins, Shelves, Trolleys, Stacks etc.
The products at Food Right are managed in such a way that they can catch an easy view of their customers.
The merchandise which are more saleable or also known as HERO PRODUCTS are kept near the entrance and the cash counters.
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Hero Products
The Hero Products are those whose products are set by low prices to increase its sales by attracting the customers through displaying the ads of the product and by providing attractive offers.
The Hero products are mainly based on the nearing occasions, or on any seasonal time coming near by.
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• According to the supervisor we met, there are three types of customers:
1. The first one is completely sure what he wants to purchase.
2. The second one is he who is confused with the brand to be purchased.
3. And the third is the one who is not actually a buyer but he just visit the mall and has no intention to buy.
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• The main use of hero product is mainly seen in the last two option, as it is used to change the mind of the customer and motivate him to purchase the brand.
• To promote this they issue pamphlets, voice announcements, concentrate more on visual merchandise.
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IT Prospects
The IT department deals with Bar Code System, the CCTVs, New POS also known as the New
Price Setup.
Where as the Maintenance department sees to the CCTV recordings, the lightings, LAN
system, Shelf Talker and the Stack Cards.
The Shelf Talkers are placed on the shelves where as the Stack cards are displayed on the
Bins, Stacks and Trolleys.
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Shelf Talkers
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Stack Cards
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Pricing
The pricing of the products in Food Right is based on the Competitive Strategy, Bench Marking,
Market Surveys.
They set Special Pricing system which is based on special occasions and seasons.
They also provide regular discounts which ranges between 5% to 50%.
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Determination of Price
MAP (Minimum Average Price)
= CP + VAT
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CP MAP SP
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Example
• Suppose if a product of has a MRP of Rs 1000 of which the CP is
Rs. 700. Then the price determination would be as follows:
AMOUNT
CP (Cost Price) 700.0
(+) VAT 12.5% 87.5
MAP (Minimum Average Price) 787.5
Profit 112.5
SP (Selling Price) [10% Discount on MRP] 900
• As we can see in the above calculation the SP (900) is below the
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Coupons
A coupon is a ticket or document that can be exchanged for a
financial discount when purchasing a product.
Coupons are issued by manufacturers of consumer packaged
goods or by retailers, to be used in retail stores as a part
of sales promotions.
They are issued to buyers in order to encourage them to buy
form them repeatedly and attract new customers.
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Coupons
PURCHASE RANGE BENEFITS
5000 – 10000 500
10000 – 20000 1000
20000 - 30000 2000
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Ethics
• LeadershipL
• OpennessO
• Values & Nurturing RelationshipsV
• Introspection & RenewalI
• Simplicity & PositivityS
• Flow of informationF
• AdaptabilityA
• IndianessI
• Respect & HumanityR
The staff at Food Right hast to follow certain ethical rules.
They have named it as LOV IS FAIR.
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Location
Nirmal Life Style
LBS Marg, Mulund (West)
Mumbai - 400080
Maharashtra
022 - 6765 6500
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