ankit mr report
TRANSCRIPT
MARKETING RESEARCHPROJECT REPORT
ON
YOUTH PERCEPTION ON HERBAL PRODUCT
A report submitted to IIMT, Greater Noida as a partial fulfillment of full time Post Graduate Diploma in Management.
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGYGREATER NOIDA
SUBMITTED TO: SUBMITTED BY:Dr.D.K.Garg ANKIT SRIVASTAVChairman, 20th BatchIIMT, Greater Noida ENR NO. 20015
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY 1-A, Knowledge Park 1, Greater Noida, Gautam Budh Nagar
ACKNOWLEDGEMENT
This marketing research project has been made possible through the direct and
indirect cooperation of various persons for whom I wish to express my
appreciation and gratitude.
First and foremost, our intellectual debt is to this academic curriculum of ISHAN
INSTITUTE OF MANAGEMENT & TECHNOLOGY in which the institute
has included such a type of project in the emerging field of management.
We are thankful to chairman sir Dr. D. K. Garg(Chairman Sir) who has allowed me to conduct a research on “YOUTH PERCEPTION ON HERBAL PRODUCT”.
I also take this opportunity to express my sincere gratitude to marketing research
faculty Mrs. Shilpi Mam.
DECLARATION
I Ankit Srivastav students of Ishan Institute of Management and Technology, Greater Noida, (U.P.) hereby declared that project entitled “YOUTH PERCEPTION ON HERBAL PRODUCT”.is original work carried by us for the partial fulfillment of Post graduate diploma in
Business Management under the guidance of Mrs.Shilpi mam.
It is the original project & respondents are original & we have followed all the
guidance & instructions issued by institute time to time for the preparation of this
project. It is further submitted that the questionnaire has been filled by the
respondent in our presence only. The compilation of all information and data are
accurate, if it is found that anything is wrong or any respondent is false than the
institute can take any penal action against us and the guide.
It is further submitted that this project is the property of Ishan Institute of
Management & Technology, Gr.Noida, (U.P.)
Researchers’ Name:
Name - Ankit Srivastav
Course - PGDM
ENR - 20015
Batch - 20th
Date : Signature
:
:
PREFACE
Market Research is indeed an ancient art; its emergence is of relatively recent origin for success
of any business and within this relatively short period, it has joined a great deal of importance
and stature.
We have chosen the topic “YOUTH PERCEPTION ON HERBAL PRODUCT”
We have tried to put our best efforts to complete this task on the basis of skill achieved during
studies in the institute.
Marketing is a field in which lots of strategies are required and to know these strategies the best
persons are the general people because marketing is all about general people.
We take the opportunity to express our gratitude to all of them, who in some or the other way
helped us to accomplish this project. The research study can’t be completed without their
guidance, assistance, inspiration, and co-operation.
We particularly owe our gratitude to Dr. D.K Garg (Chairman), Mrs.Shilpi mam and all the
faculty members of this institute.
Lastly I express our gratitude to our parents who financed this project and who have been a
moral support to this throughout our life, it can be confidently said that without the blessing of
our parents this precise work could not be completed.
We have put our maximum effort to gain the accurate data. If any error or mistake is found in
collecting data kindly ignore us.
Name of the researcher –
Ankit Srivastav
ENR- 20015
TABLE OF CONTENTS
TOPIC PAGE NO.
CHAPTER :-1
INTRODUCTION ABOUT TOPIC
6
CHAPTER :- 2
RESEARCH OBJECTIVE
7
CHAPTER :-3
RESEARCH METHODOLOGY (A) RESEARCH DESIGN
(B) DATA COLLECTION (C) METHOD OF SAMPLING
(D) SCALING AND QUANTITATIVE TECHINIQUE
8-9
CHAPTER :-4
GRAPHICAL ANALYSIS AND INTERPRETATION
10-40
CHAPTER :-5
FINDING
41
CHAPTER :-6
LIMITATION
42
CHAPTER :-8
SUGGESTIONS & RECOMMENDATION ANNEXURE BIBLIOGRAPHY LIST OF RESPONDENTS
43-54
CHAPTER :-7
CONCLUSTION
55
CHAPTER:1
INTRODUTION ABOUT TOPIC
TOPIC = “YOUTH PERCEPTION ON HERBAL PRODUCT”.
Herbal Medicine sometimes referred to as Herbalist or Botanical Medicine, is the use of herbs for their therapeutic or medicinal value. An herb is a plant or plant part valued for its medicinal, aromatic or savory qualities. Herb plants produce and contain a variety of chemical substances that act upon the body.
This topic is based on Herbal products. There are three Classes of variables involved in understanding consumer behavior; stimulus, Response and intervening variables. Stimulus variables, such as advertisements, Products exist in both the individuals’ external environment.
These generate a sensory input to consumers. Response variables are the resulting mental or physical reactions of individuals who are influenced by stimulus variables. For e.g. Purchasing a product or forming attitudes about it could be viewed as response variables.
Many of the variables affecting consumers (such as personality, learning, and perceptions are external situations, motives, and so forth) cannot be directly observed.
A questionnaire was prepared by us in order to conduct market survey. The questionnaire was based on different parameters to judge and understand the consumer behaviors and determine the best possible strategies which could be used to know the point of view of customer.
The research carried out in this project was descriptive in customer. The study was aimed at knowing the various strategies to promote Herbal products.
The use of this strategy is very helpful for most branded company with the help of this advertise he promote his product and increase his sales.
CHAPTER:-2
RESEARCH OBJECTIVE
Primary Objective : -
To analyze “YOUTH PERCEPTION ON HERBAL PRODUCT”
Secondary objective:-
(a) To identify the factors affecting the choice of (Indian youth) on Herbal product.
(b)To study the thinking of people toward the Herbal products which happened in our city to promote his products?
(c) To identify the impact of Herbal product in our life.
(d)To study the people's perceptions about Herbal product in National Capital Region (NCR), New Delhi.
CHAPTER:-3
RESEARCH METHODOLOGY
Research Methodology ill common parlance refers to a search for knowledge. One can also define also research as a scientific and systematic research for pertinent information a specific topic. Research is an art of systematic investigation. Some people consider research as a movement, a movement to the known to the unknown.
According to Clifford Woody: -
“Research comprises defining and redefining problems, formulating hypothesis orSuggested solutions, collecting, organizing and evaluating data, making deductions mil reaching to the conclusion, and at last carefully testing the conclusion to determine whether they fit the formulating hypothesis.”
Marketing research is defined as a systematic gathering and analysis of the dataConcern with an objective. The whole activity is divided into various parts and after Compilation of that we reach at certain findings, which enable us to marketing decision. It involves the diagnosis of information needed and the selection of the relevant and interrelated variables.
Research Plan: -Research Approach: SURVEY METHOD
Primary Source:-Primary data consists of original information gathered for specific purpose. The primary data is collected through questionnaire. The questionnaire is through common instrument collecting primary collection. I collected the data through questionnaire from different peoples like students, teachers and other.
Research Instrument
The research instrument used for collecting the primary data was the questionnaire method.
Questionnaire
The questionnaire was carefully developed tested and debugged before they were administered on a large scale. Each questions contributed to the research objective her questionnaire is structured types means there are concrete, definite and predetermined questions. The questions are presented are exactly same wording and in the same an order to all respondents. The questionnaire had a mix type of open ended, closed ended and multiple choice questions. The questions were limited in numbers simple direct and unbiased technology was adopted.
Data Source:
Primary:
The data was collected through questionnaire comprising of 15 questions.
Secondary:
The data was collected through:
Data Collection Instrument:
Questionnaire
Sampling Procedure:
1. Sample Unit : Consumer visited Shops
2. Sample Size : 100 Respondents
3. Sampling Method : Random Sampling Method
CHAPTER:4
ANALYSIS AND INTERPRETATION
Q-1.What is your preference of treatment?a. Herbal Products a traditional medicine b. Allopathic c. Homeopathic
26%
60%
14%
Herbal AllopathicHomeopathic
Interpretation: The above diagram signifies that 60% youth use Allopathic 14% youth use Homeopathic and 26% use Herbal for treatment.
SAMPLE SIZE A B C
100 26 60 14
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth give preference of allopathic for treatmentExpected frequency (E)/ (Fe) E= 100/3= 33.33=34 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Herbal 26 33.33 -7.33 53.72 1.61
Allopathic 60 33.33 26.67 711.28 21.34
Homeopathic 14 33.33 -19.33 373.64 11.21
TOTAL 100 100 34.16
Degree of Freedom=N-1= 3-1=2 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 34.16As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-2.Are you aware of safety concern with Herbal products?a. Yes b. No
56%
44%
YesNo
Interpretation: The above diagram signifies that 56% youth Know safety concern with Herbal products and 44% youth did not know.
SAMPLE SIZE A B
100 56 44
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth know the safety concernExpected frequency (E)/ (Fe) E= 100/2=50 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 56 50 6 36 0.72
No 44 50 -6 36 0.72
TOTAL 100 100 1.44
Degree of Freedom=2-1= 1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 1.44As, Tabulated Value > Calculated Value So, Null Hypothesis is accepted and alternative Hypothesis is rejected.
Q-3.Do you use some Herbal cosmetic product?a. Yes b. No
87%
13%
YesNo
Interpretation: The above diagram signifies that 87% youth use Herbal cosmeticand 13% not use herbal cosmetics.
SAMPLE SIZE A B
100 87 13
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth use herbal cosmetics
Expected frequency (E)/ (Fe) E= 100/2=50 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 87 50 37 1369 27.38
No 13 50 -37 1369 27.38
TOTAL 100 100 54.76
Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 54.76As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-4.What was the reason for your shifting to Herbal products?a. Price value b. Sale promotionc. Style appearance d. Information and attractive
56%
7%
7%
30%
Price ValueSales promotionStyle appearanceInfo. & attractive
Interpretation: The above diagram signifies that 56% shift to herba; products by price 7% from sale promotion 7% from style & 30% from info. & atrtract .
SAMPLE SIZE A B C D
100 56 7 7 30
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth shift to the herbal productsExpected frequency (E)/ (Fe) E= 100/4=25 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Price 56 25 31 961 38.44
Sale 7 25 -18 324 12.96
Style 7 25 -18 324 12.96
Information 30 25 5 25 0
TOTAL 100 100 64.36
Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 64.36As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-5.If you had used any Herbal product, had you ever seen any side effect of that product?a. Yes b. No
46%
54%YesNo
SAMPLE SIZE A B
100 46 54
Interpretation: The above diagram signifies that 46% youth see side effect of herbal products and 54% not.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that youth not seen any side effect of herbal products
Expected frequency (E)/ (Fe) E= 100/2=50 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 46 50 -4 16 0.32
No 54 50 4 16 0.32
TOTAL 100 100 0.64
Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 0.64As, Tabulated Value > Calculated Value So, Null Hypothesis is accepted and alternative Hypothesis is rejected.
Q-6.Should Indian Herbal products be promoted in foreign countries?a. Yes b. Noc. To some extent d. Can’t say
86%
4% 4%6%
Yes NoTo some extentCan't say
SAMPLE SIZE A B C D
100 86 4 4 6
Interpretation: The above diagram signifies that 86% want to promote herbal products in foreign 4% says NO 4% says TO SOME EXTENT and 6% Can’t say.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth shift to the herbal productsExpected frequency (E)/ (Fe) E= 100/4=25 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 86 25 61 3721 148.84
No 4 25 -21 441 17.64
To some extent
4 25 -21 441 17.64
Can’t say 6 25 -19 361 14.44
TOTAL 100 100 198.56
Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 64.36As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-7.Which country’s Herbal product would you prefer?a. India b. Chinac. Africa d. other
94%
3%1%2%
IndiaChinaAfricaOther
SAMPLE SIZE A B C D
100 97 3 1 2
Interpretation: The above diagram signifies that 94% Youth use herbal product of India 3% of China 1% of Africa & 2% uses other countries’ Herbal product.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth shift to the herbal productsExpected frequency (E)/ (Fe) E= 100/4=25 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
India 94 25 69 4761 190.44
China 3 25 -22 484 19.36
Africa 1 25 -24 576 23.04
Other 2 25 -23 529 21.16
TOTAL 100 100 265.2
Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 265.2As, Tabulated Value < Calculated Value
So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-8.Do you think that in future the demand of allopathic would be decreased by Herbal medicine?a. Yes b. Noc. Cant’s say d. Maybe
SAMPLE SIZE A B C D
100 59 8 18 15
66%
9%
20%
6%
YesNoCan't sayMay be
Interpretation: The above diagram signifies that 59% Youth says in uture demand of allopathic decreased by herbals, 8% says No, 18% can’t say and 15% says may be.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth shift to the herbal productsExpected frequency (E)/ (Fe) E= 100/4=25 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 59 25 34 1156 46.24
No 8 25 -17 289 11.56
Can’t say 18 25 -7 49 1.96
May be 15 25 -10 100 4
TOTAL 100 100 63.76
Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 63.76As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-9.Do you think that government should promote Herbal medicines?a. Yes b. No
SAMPLE SIZE A B
100 95 5
95%
5%
YesNo
Interpretation: The above diagram signifies that 95% youth want to promote herbal medicine but 5% not.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the goverment should not promote herbal medicine.
Expected frequency (E)/ (Fe) E= 100/2=50 for each options
Options Original Expecte (O-E) (O-E)2 (O-E)2/E
value(O)
d
value(E)
Yes 95 50 45 2025 40.5
No 5 50 -45 2025 40.5
TOTAL 100 100 81
Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 81As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-10.Do you think that all the Herbal products are pure?a. Yes b. No
SAMPLE SIZE A B
100 59 41
59%
41%
YesNo
Interpretation: The above diagram signifies that 59% youth says herbal products are pure but 5% not.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that Herbal products are pure.
Expected frequency (E)/ (Fe) E= 100/2=50 for each options
Options Original Expecte (O-E) (O-E)2 (O-E)2/E
value(O)
d
value(E)
Yes 59 50 9 81 1.62
No 41 50 -9 81 1.62
TOTAL 100 100 3.24
Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 3.24As, Tabulated Value > Calculated Value So, Null Hypothesis is accepted and alternative Hypothesis is rejected.
Q-11.Do you think that government should initiate in opening more and more central research centre for Herbal products?
a. Yes b. No
SAMPLE SIZE A B
100 92 8
92%
8%
YesNo
Interpretation: The above diagram signifies that 92% youth want to open more and more central reserch center for herbals but 8% not.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the goverment should not initiate to open central research center for herbal products.
Expected frequency (E)/ (Fe) E= 100/2=50 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 92 50 42 1764 35.28
No 8 50 -42 1764 35.28
TOTAL 100 100 70.56
Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 70.56As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-12.If you feel ill what type of medicine would you prefer?a. Allopathic b.Herbalc. Homeopathy d. Other
73%
19%
6% 2%
AllopathicHerbalHomeopathyOther
Interpretation: The above diagram signifies that when people feel ill 73% use allopathic medicine 19% use herbal medicine 6% Homeopathy and 2% use other medicine.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that all people use allopathic medicineExpected frequency (E)/ (Fe) E= 100/4=25 for each options
SAMPLE SIZE A B C D
100 73 19 6 2
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 73 25 48 2304 92.16
No 19 25 -6 36 1.44
Can’t say 6 25 -19 361 14.44
May be 2 25 -23 529 21.16
TOTAL 100 100 129.2
Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 129.2As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-13.Do you suggest Herbal product are useful?a. Yes b. No
SAMPLE SIZE A B
100 95 5
95%
5%
YesNo
Interpretation: The above diagram signifies that 95% youth suggest Herbal products and 8% not suggest Herbal prod.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the goverment should not initiate to open central research center for herbal products.
Expected frequency (E)/ (Fe) E= 100/2=50 for each options
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 95 50 45 2025 40.5
No 5 50 -45 2025 40.5
TOTAL 100 100 81
Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 81As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-14.Which is your favorite brand of Herbal product?a. Patanjali b. Himalayac. Shehnaaz hussain d. Ayur
65%
24%
5%6%
PatanjaliHimalayaSehnaaz HussainAyur
Interpretation: The above diagram signifies that 65% people use Patanjali prod. 24% use Himalaya 5% uase Sehnaaz Hussain 6% use Ayur products.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that Patanjali is not use by anyoneExpected frequency (E)/ (Fe) E= 100/4=25 for each options
SAMPLE SIZE A B C D
100 65 24 5 6
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 65 25 40 1600 64
No 24 25 -1 1 0.04
Can’t say 5 25 -20 400 16
May be 6 25 -19 361 14.44
TOTAL 100 100 94.48
Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 94.48As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
Q-15.Which Herbal products are best?a.Brandedb.unbranded c.Both
73%
4%
23%
BrandedUnbrandedBoth
Interpretation: The above diagram signifies that 73% youth says branded herbal products are best 4% says unbranded and 23% says both product are pure.
CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the all herbal product are not pureExpected frequency (E)/ (Fe) E= 100/3= 33.33=34 for each options
SAMPLE SIZE A B C
100 73 4 23
Options Original
value(O)
Expecte
d
value(E)
(O-E) (O-E)2 (O-E)2/E
Herbal 73 33.33 39.67 1573.70 47.21
Allopathic 4 33.33 -29.33 860.24 25.81
Homeopathic 23 33.33 -10.33 106.70 3.20
TOTAL 100 100 76.22
Degree of Freedom=N-1= 3-1=2 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 76.22As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.
CHI-SQUARE TEST
Since the Chi- Square test is a one of the simplest and most widely used non
parametrical tests in statistical work. It describes the magnitude of discrepancy
between theory and observation that is with the help of chi- square test we can
know whether a given discrepancy between theory and observation can be
attributed to changes or whether it results from the inadequacy of the theory to fit
the observed facts.
One of the most frequent uses of chi-square is for testing the null hypothesis
that two criteria of classification are independent. They are independent if the
distribution of one criteria is in no way depends on the distribution of other criteria.
If they are not independent, there is an association between two criteria. In the test
of independence the population and sample are classified according to some
attributes. The test will indicate only whether or not any dependency relationship
exists between the attributes. It will not indicate the degree of association or the
direction of independency.
CHAPTER-5
FINDINGS
The MR project was full of challenges and was of a great importance to our MBA
career. The task which was assigned to me was tougher than expected.
We were assigned to search 100 general people in different places who expressed
their opinions and experience with me at the start of our project work I am very
hesitant to approach the people because everyone has a busy schedule. Initially I
was not supported well by the people.
Many male respondents take it very seriously and appreciated me for such type of
marketing research project.
On the other hand I met with many people who respond me very well and he
discussed on my topic some of them take hard copies of questionnaire. This
experience will always be remembered by me because it boosted my confidence
and it made my job much easier thereafter.
CHAPTER-6
LIMITATIONS
In every research work there are some limitations and this research has also no
exception.
1- Availability of time was one of the biggest limitations faced by me. Due to
shortage of time I had to limit the work in its present form..
2- Some of the people were not interested in filling questionnaire; some people
were taking this research seriously.
3- Some people were engaged in their job & hesitate to fill questionnaire and
their personal details. Because they were not comfortable with English
language.
4- Some persons behaved rudely saying that what our benefit in filling this
questionnaire.
Since I was not having any previous experience in Research work and report
writing. So it may have lead to discrepancies in the report.
My sample size is only 100, so I had to limit my work in the present form.
CHAPTER-8
Recommendations
After doing marketing research project, We found that
1. Get the research question right. Know what you really want to know and
how you will use the information in decision support.
2. Select and sample the right population
3. Develop questionnaires with a logical flow
4. Use question formats that are easy for respondents to manage
BIBLIOGRAPHY
The lists of reference for the purpose of completing this marketing project are as
given below:
BOOKS:
Nargundkar, Marketing Research
Third Edition
Philip Kotler , Marketing Management
13th Edition , Prentice hall Publications
V.K .KAPOOR ,Business Statistics
8th Edition , S.Chand Publications.
Mritunjay Kumar, Business Statistics
Galgotia Publishing Company
Research methodology (Methods & Technology)
INTERNET:
www.google.com
www.wikipedia.com
www.answers.com
Youth’s Perception on Herbal Products
Respondents Details
Name AgeE-mail OccupationContact Gender
Q-1.What is your preference of treatment?a. Herbal Products a traditional medicine b. Allopathic c. Homeopathic
Q-2.Are you aware of safety concern with Herbal products?a. Yes b. No
Q-3.Do you use some Herbal cosmetic product?a. Yes b. No
Q-4.What was the reason for your shifting to Herbal products?a. Price value b. Sale promotionc. Style appearance d. Information and attractive
Q-5.If you had used any Herbal product, had you ever seen any side effect of that product?a. Yes b. No
Q-6.Should Indian Herbal products be promoted in foreign countries?a. Yes b. Noc. To some extent d. Can’t say
Q-7.Which country’s Herbal product would you prefer?a. India b. Chinac. Africa d. other
Q-8.Do you think that in future the demand of allopathic would be decreased by Herbal medicine?
a. Yes b. Noc. Can’t say d. Maybe
Q-9.Do you think that government should promote Herbal medicines?b. Yes b. No
Q-10.Do you think that all the Herbal products are pure?b. Yes b. No
Q-11.Do you think that government should initiate in opening more and more central research centre for Herbal products?
b. Yes b. No
Q-12.If you feel ill what type of medicine would you prefer?a. Allopathic b. Herbalc. Homeopathy d. Other Q-13.Do you suggest Herbal product are useful?
b. Yes b. No
Q-14.Which is your favorite brand of Herbal product?a. Patanjali b. Himalayac. Shehnaaz hussain d. Ayur Q-15.Which Herbal products are best?a. Brandedb. Unbranded c. Both
LIST OF RESPONDENT
Sl no
Name of the
responde
Age
Contact No.
E-Mail ID
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
nt
1 Ankit omer
22 9540358412
[email protected] B B A D A A A A A B A A A A A
2 Manvendra singh
20 8273970006
[email protected] C B A A A A A C A B A A B A A
3 Nandkishore yadav
23 9058276958
m B A A A A A A A A A A A A A C4 Ankur
srivastav
25 9839656095
Ankursrivastav04@gmail.
com B B A C A A A A A A A A A A A5 Akhil
pal19 Pal.nikki
[email protected] A A A C B A A D A A A B A B A
6 Nishant singh
29 9911589184
[email protected] B B A D B A A A A B A B A A A
7 G.N.C. sekhar
45 7838382514
[email protected] A A B D B D A C A B A B A A A
8 Bimal sehgal
55 9211730792
Bimalsehgal777@gmail.
com B A A C B A A C A A A A A A A9 Prakhar
tripathi20 9711229
750 C B B A B D A C A B B C A B A10
Puru kapoor
20 9455709827
[email protected] A A A B B A A D A B A B A A A
11
Prateek kishor
20 9717810876
[email protected] A A B B B B B B A B A C B D B
12
Abhishek
23 9580487783
Abhisharma1993
B B A A B A A A A A A A A A A
sharma @gmail.com
13
Rajendra awasthi
21 9636186384
rajendar@gmail.
com B A B A B A D C A B A B A B C14
Nikhil kishore
24 9506755250
Prasoon-kishore
@yahoo.in B A B C B D D D B B B D B D C
15
Fahd 24 8505915785 A A A D B A A D A A A D A B A
16
Ajit singh
23 7838757905
[email protected] A A A D B A A D A A A A A A A
17
Vinay kant sharma
26 7508446069
vineykant@yahoo
.in A A A D B A A A A B A B A A A18
Ramesh 35 97717629813 A A A B A A A A A A A B A B A
19
Zeeshan Ali
27 7835868486
m B A A A A A A D A A B C A A A20
Randeep
20 8285825647 B B B A B D A D A A A B A C A
21
Arman azman
26 7042904233 A A A D A B A B A A A C A A C
22
Salahuddin
24 9881699697
[email protected] A B A D B A A C A B A A A B A
23
Visvendra
26 9999048096 C B B D B A A A A B A A A A C
24
Kaumud Pandey
25 8447961087
A A B D B A A A A B A B A A C25
Avishek dey
23 [email protected] A A B A B A A C A A A A A A C
26
Pranav singh
22 8394881345 B B A A A A A B B B A A A A A
27
Raj pratap singh
20 8252378008
m B B A A A A A A A B A A A A A28
Rahul 24 9868941302 B A A A A A A A A A B A A A A
29
Rishabh singh
22 8742909037 B B A A A A A A A A A A A A A
30
Siddhartha
21 8800213636
[email protected] B B A D A A A A A B A A A A A
31
Vipin 24 8426908485 A B A A A A A A A B A A A A A
32
Aditya banarje
21 9807484058 B B A A A A A A A A A A A A A
33
Sarique khan
21 8182841863 B A A B A A A A A B A A A B A
34
Nandkishore
24 9452247789 C B A A A A A A A B A A A A C
35
Gayatri kushwaha
21 9636187638
B B A D B A A B A B A A A A C36
Aayush 20 8285386105 B A A A B A A A A A A A A A C
37
Pawan Singh
23 8287906819
30sameerchaudhry@gmail
.com C B A A B C A D A B A A A A C38
Ankur 27 9717756324 A A A A A A A A A A A A A A A
39
Sandeep savoha
30 9560820788
.in A A A D B A A D A B A C A A C40
Neeraj sharma
23 9839213544 B A A C A A A A A A A A A A A
4 Arvind 26 9540123 Arvindsi A B A D B A A C A A A A A A C
1 singh 690 ngh645@gmail.
com42
Rahul kumar
21 8558010523
Kkumarbatala27@gmail.
com A A A D B A A D A A A B A B A43
Aashish 21 7696583142 B A A A A A A A A A A A A A A
44
sashank 21 8527708029 B B A A B A A D A B A A A B C
45
Ishant 19 8130713792
Ishankul25@gma
il.com A A A D B A C D A B B A A A C46
Satyendra
28 8744069205
m B A A A A C A A A A A A A A A47
Sushil mishra
27 8745941122 B A A D A C A A A A A A A D A
48
khurshid
30 8745921122 B A A C A A A A A B A A A C A
49
Abhinandan
28 9911734466 B A A A A A A A A A A A A C A
50
Tushar sehgal
16 9210476164
Bimalsehgal777@gmail.
com C A B D B C A C A B A B A B C51
Praval 30 8744071172 B B A B B A A A A A A A A B A
52
Anoop jaiswal
29 8744071174 B B A B B A A A A B A A A A C
53
Sopil gupta
22 9506972476 B B A A B A A D A B A A A B A
54
Sachin kumar
21 7839017094 C B A A B A A B A B A A A C A
55
Rohan joshi
22 8979882461 B B A A B A A A A B A A A A C
5 R.K. 35 9891367 B A A A B A A A A A B B A D B
6 Singhal 12557
Upendra nath
41 9911882890
m B A A A B A A A A A B B A D B58
Rachit mathur
24 8604943235 B B A A A A A A A B A A A D A
59
Rahul upadhyay
22 9453294698
C A A A A A A A A B A A A B A60
Sanket malviya
25 9718010493
[email protected] B A A A A A A C A B A A A C A
61
Amit Sharma
20 9451197620
[email protected] A A A D B A A A A A A B A A A
62
Hari prakash
20 9899769703
[email protected] A A A D B A A A A A A B A A A
63
Ajay chauhan
27 8285062470
m B A A A A A A C A B A A A B A64
Vikas kumar
21 9958659387
[email protected] B A A C B A A B B B A A B B A
65
Subhdil deep singh
20 9915795683
C A A D B A A C A A A C A B A66
Samanvay singh
22 7503487555
[email protected] A A A D B C A D A A A C A B B
67
Aashish 21 8010523204
m B B A A A A A A A B A A A A A6 Sunil 27 8860280 Sunil_ku C A A C A B B A C A A B B B A
8 852 mar887@yahoo.
com69
Ravindra
26 9999321217
Ravindrakumar3212@gma
il.com B B A B A B A B C B A B A B A70
Sandeep bhati
25 9899745850
[email protected] A A A A B A A A A B A A A A C
71
Prateek agrawal
25 9990553721
prktrail@gmail.
com A B A D B A A C A B A A A A A72
Deepak singh
21 9873393598 B B A A B A A A A B A A A A A
73
Chancha singh
21 8010262064 B B A A A A A A A B A A A B C
74
Ravi Shankar
23 8287769668 B B A A A A A A A B A A A A A
75
Nitin kumar
24 9136200285 B B A A A A A A A A A A A A A
76
Aakriti Gupta
24 9918344681 B B A A A A A A A B A A A A A
77
Alok Rao
23 9911613238 C B A D A A A A A B A A A A A
78
Kamlakant kushwaha
25 8869930584
B B A A A A A C A B A A A A A79
Sachin Sharma
20 8287111974
m B A B A B A A A A B A B A A C80
Dilpreet singh
20 9915795683
[email protected] C A A D B A A C A A A C A B A
81
Atul batish
20 9876206271
Atulbatish@gmail
.com B A A A B A A A A A A A A A A
82
Mohit Sharma
20 8727934421 B A A A B A A A A A A A A A A
83
Aayush bansal
20 9530669913
m B A A D B A A C A B A A A A A84
Prasoon kishore
22 8604064162 B A B D A A A B A B B A A B C
85
Sachin gupta
22 9995760705 B A A C B A A A A B A A A A C
86
Amit 22 7307598485 B A A A B A A A A B A A A A C
87
Ankur kumar
25 9125870431
Srivastavankur88@gmail.
com B A A A A C A A A A A A A A A88
Manoj 23 9458341319
B B A A A A A A A B A A A A A89
Dheeraj 23 9893772242 B B A A A A A A A B A A A A A
90
Arun 21 7053403640 B B A A A A A A A B A A A A A
91
Ankit 25 8587093875 C A A A A A A C A A A A A B A
92
Ankit Bhati
26 9639027986 B B A D A A A A A B A A A A A
93
Ajeem Haque
22 9650462154
[email protected] B B A A A A A A A B A A A A A
94
Rishabh tyagi
22 8979301818 A B A A B A A A A B A A A A A
95
Ajeet rathore
24 8527568214 B B A A A A A A A B A A A A C
96
Hedayat khan
19 9643068707 B B A A B A A A A B A A A A A
97
Sachin gupta
19 7531968964
A A A D B A A C A A B A A A A
m98
Suresh kumar
20 8375959932 A A B A A A B A A A A A A A A
99
Aquim sahib
19 7762057636
aquibsahim@gma
il.com B A A A B A A A A A B B A D A
100
Gaurav singh 20
9540581540
Gauravsingh222gmail.co
m C A A D B A C D A B A C A B C
CHAPTER-7
CONCLUSION
In New Delhi, Noida, Gr. Noida Region,
This research is actually not a marketing research. The research is based on the
conception and perception of people about Herbal products. We faced various
limitations in conducting research that is “YOUTH PERCEPTION ON HERBAL
PRODUCT”. We have tried our level best to find out their views regarding Effect
of reservation system. We had a great experience while conducting the research
because we met many corporate people as well as School College going in various
fields and collecting their views regarding the research. We visited places like,
NOIDA, GREATER NOIDA.
Analytical tools of research are deficient and can’t give us precise idea,
especially on the behavioral, as aspec. We had completed our research project in
which there are many helping hands involved. Inspite of few limitation we found
that the research is a challenging and fruitful.
We had completed our research project in which there are many helping hands
involved. Specially my faculty Mrs. Shilpi mam who guided me in every aspect
of my project completion. Inspite of that this marketing research was quite
challenging & tough.