ankit mr report

73
MARKETING RESEARCH PROJECT REPORT ON YOUTH PERCEPTION ON HERBAL PRODUCT A report submitted to IIMT, Greater Noida as a partial fulfillment of full time Post Graduate Diploma in Management. ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY GREATER NOIDA SUBMITTED TO: SUBMITTED BY: Dr.D.K.Garg ANKIT SRIVASTAV Chairman, 20th Batch

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Page 1: Ankit mr report

MARKETING RESEARCHPROJECT REPORT

ON

YOUTH PERCEPTION ON HERBAL PRODUCT

A report submitted to IIMT, Greater Noida as a partial fulfillment of full time Post Graduate Diploma in Management.

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGYGREATER NOIDA

SUBMITTED TO: SUBMITTED BY:Dr.D.K.Garg ANKIT SRIVASTAVChairman, 20th BatchIIMT, Greater Noida ENR NO. 20015

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY 1-A, Knowledge Park 1, Greater Noida, Gautam Budh Nagar

Page 2: Ankit mr report

ACKNOWLEDGEMENT

This marketing research project has been made possible through the direct and

indirect cooperation of various persons for whom I wish to express my

appreciation and gratitude.

First and foremost, our intellectual debt is to this academic curriculum of ISHAN

INSTITUTE OF MANAGEMENT & TECHNOLOGY in which the institute

has included such a type of project in the emerging field of management.

We are thankful to chairman sir Dr. D. K. Garg(Chairman Sir) who has allowed me to conduct a research on “YOUTH PERCEPTION ON HERBAL PRODUCT”.

I also take this opportunity to express my sincere gratitude to marketing research

faculty Mrs. Shilpi Mam.

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DECLARATION

I Ankit Srivastav students of Ishan Institute of Management and Technology, Greater Noida, (U.P.) hereby declared that project entitled “YOUTH PERCEPTION ON HERBAL PRODUCT”.is original work carried by us for the partial fulfillment of Post graduate diploma in

Business Management under the guidance of Mrs.Shilpi mam.

It is the original project & respondents are original & we have followed all the

guidance & instructions issued by institute time to time for the preparation of this

project. It is further submitted that the questionnaire has been filled by the

respondent in our presence only. The compilation of all information and data are

accurate, if it is found that anything is wrong or any respondent is false than the

institute can take any penal action against us and the guide.

It is further submitted that this project is the property of Ishan Institute of

Management & Technology, Gr.Noida, (U.P.)

Researchers’ Name:

Name - Ankit Srivastav

Course - PGDM

ENR - 20015

Batch - 20th

Date : Signature

:

Page 4: Ankit mr report

:

PREFACE

Market Research is indeed an ancient art; its emergence is of relatively recent origin for success

of any business and within this relatively short period, it has joined a great deal of importance

and stature.

We have chosen the topic “YOUTH PERCEPTION ON HERBAL PRODUCT”

We have tried to put our best efforts to complete this task on the basis of skill achieved during

studies in the institute.

Marketing is a field in which lots of strategies are required and to know these strategies the best

persons are the general people because marketing is all about general people.

We take the opportunity to express our gratitude to all of them, who in some or the other way

helped us to accomplish this project. The research study can’t be completed without their

guidance, assistance, inspiration, and co-operation.

We particularly owe our gratitude to Dr. D.K Garg (Chairman), Mrs.Shilpi mam and all the

faculty members of this institute.

Lastly I express our gratitude to our parents who financed this project and who have been a

moral support to this throughout our life, it can be confidently said that without the blessing of

our parents this precise work could not be completed.

We have put our maximum effort to gain the accurate data. If any error or mistake is found in

collecting data kindly ignore us.

Name of the researcher –

Ankit Srivastav

ENR- 20015

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TABLE OF CONTENTS

TOPIC PAGE NO.

CHAPTER :-1

INTRODUCTION ABOUT TOPIC

6

CHAPTER :- 2

RESEARCH OBJECTIVE

7

CHAPTER :-3

RESEARCH METHODOLOGY (A) RESEARCH DESIGN

(B) DATA COLLECTION (C) METHOD OF SAMPLING

(D) SCALING AND QUANTITATIVE TECHINIQUE

8-9

CHAPTER :-4

GRAPHICAL ANALYSIS AND INTERPRETATION

10-40

CHAPTER :-5

FINDING

41

CHAPTER :-6

LIMITATION

42

CHAPTER :-8

SUGGESTIONS & RECOMMENDATION ANNEXURE BIBLIOGRAPHY LIST OF RESPONDENTS

43-54

CHAPTER :-7

CONCLUSTION

55

Page 6: Ankit mr report

CHAPTER:1

INTRODUTION ABOUT TOPIC

TOPIC = “YOUTH PERCEPTION ON HERBAL PRODUCT”.

Herbal Medicine sometimes referred to as Herbalist or Botanical Medicine, is the use of herbs for their therapeutic or medicinal value. An herb is a plant or plant part valued for its medicinal, aromatic or savory qualities. Herb plants produce and contain a variety of chemical substances that act upon the body.

This topic is based on Herbal products. There are three Classes of variables involved in understanding consumer behavior; stimulus, Response and intervening variables. Stimulus variables, such as advertisements, Products exist in both the individuals’ external environment.

These generate a sensory input to consumers. Response variables are the resulting mental or physical reactions of individuals who are influenced by stimulus variables. For e.g. Purchasing a product or forming attitudes about it could be viewed as response variables.

Many of the variables affecting consumers (such as personality, learning, and perceptions are external situations, motives, and so forth) cannot be directly observed.

A questionnaire was prepared by us in order to conduct market survey. The questionnaire was based on different parameters to judge and understand the consumer behaviors and determine the best possible strategies which could be used to know the point of view of customer.

The research carried out in this project was descriptive in customer. The study was aimed at knowing the various strategies to promote Herbal products.

The use of this strategy is very helpful for most branded company with the help of this advertise he promote his product and increase his sales.

Page 7: Ankit mr report

CHAPTER:-2

RESEARCH OBJECTIVE

Primary Objective : -

To analyze “YOUTH PERCEPTION ON HERBAL PRODUCT”

Secondary objective:-

(a) To identify the factors affecting the choice of (Indian youth) on Herbal product.

(b)To study the thinking of people toward the Herbal products which happened in our city to promote his products?

(c) To identify the impact of Herbal product in our life.

(d)To study the people's perceptions about Herbal product in National Capital Region (NCR), New Delhi.

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CHAPTER:-3

RESEARCH METHODOLOGY

Research Methodology ill common parlance refers to a search for knowledge. One can also define also research as a scientific and systematic research for pertinent information a specific topic. Research is an art of systematic investigation. Some people consider research as a movement, a movement to the known to the unknown.

According to Clifford Woody: -

“Research comprises defining and redefining problems, formulating hypothesis orSuggested solutions, collecting, organizing and evaluating data, making deductions mil reaching to the conclusion, and at last carefully testing the conclusion to determine whether they fit the formulating hypothesis.”

Marketing research is defined as a systematic gathering and analysis of the dataConcern with an objective. The whole activity is divided into various parts and after Compilation of that we reach at certain findings, which enable us to marketing decision. It involves the diagnosis of information needed and the selection of the relevant and interrelated variables.

Research Plan: -Research Approach: SURVEY METHOD

Primary Source:-Primary data consists of original information gathered for specific purpose. The primary data is collected through questionnaire. The questionnaire is through common instrument collecting primary collection. I collected the data through questionnaire from different peoples like students, teachers and other.

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Research Instrument

The research instrument used for collecting the primary data was the questionnaire method.

Questionnaire

The questionnaire was carefully developed tested and debugged before they were administered on a large scale. Each questions contributed to the research objective her questionnaire is structured types means there are concrete, definite and predetermined questions. The questions are presented are exactly same wording and in the same an order to all respondents. The questionnaire had a mix type of open ended, closed ended and multiple choice questions. The questions were limited in numbers simple direct and unbiased technology was adopted.

Data Source:

Primary:

The data was collected through questionnaire comprising of 15 questions.

Secondary:

The data was collected through:

Data Collection Instrument:

Questionnaire

Sampling Procedure:

1. Sample Unit : Consumer visited Shops

2. Sample Size : 100 Respondents

3. Sampling Method : Random Sampling Method

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CHAPTER:4

ANALYSIS AND INTERPRETATION

Q-1.What is your preference of treatment?a. Herbal Products a traditional medicine b. Allopathic c. Homeopathic

26%

60%

14%

Herbal AllopathicHomeopathic

Interpretation: The above diagram signifies that 60% youth use Allopathic 14% youth use Homeopathic and 26% use Herbal for treatment.

SAMPLE SIZE A B C

100 26 60 14

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CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the youth give preference of allopathic for treatmentExpected frequency (E)/ (Fe) E= 100/3= 33.33=34 for each options

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Herbal 26 33.33 -7.33 53.72 1.61

Allopathic 60 33.33 26.67 711.28 21.34

Homeopathic 14 33.33 -19.33 373.64 11.21

TOTAL 100 100 34.16

Degree of Freedom=N-1= 3-1=2 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 34.16As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

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Q-2.Are you aware of safety concern with Herbal products?a. Yes b. No

56%

44%

YesNo

Interpretation: The above diagram signifies that 56% youth Know safety concern with Herbal products and 44% youth did not know.

SAMPLE SIZE A B

100 56 44

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CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the youth know the safety concernExpected frequency (E)/ (Fe) E= 100/2=50 for each options

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Yes 56 50 6 36 0.72

No 44 50 -6 36 0.72

TOTAL 100 100 1.44

Degree of Freedom=2-1= 1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 1.44As, Tabulated Value > Calculated Value So, Null Hypothesis is accepted and alternative Hypothesis is rejected.

Page 14: Ankit mr report

Q-3.Do you use some Herbal cosmetic product?a. Yes b. No

87%

13%

YesNo

Interpretation: The above diagram signifies that 87% youth use Herbal cosmeticand 13% not use herbal cosmetics.

SAMPLE SIZE A B

100 87 13

Page 15: Ankit mr report

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the youth use herbal cosmetics

Expected frequency (E)/ (Fe) E= 100/2=50 for each options

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Yes 87 50 37 1369 27.38

No 13 50 -37 1369 27.38

TOTAL 100 100 54.76

Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 54.76As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Page 16: Ankit mr report

Q-4.What was the reason for your shifting to Herbal products?a. Price value b. Sale promotionc. Style appearance d. Information and attractive

56%

7%

7%

30%

Price ValueSales promotionStyle appearanceInfo. & attractive

Interpretation: The above diagram signifies that 56% shift to herba; products by price 7% from sale promotion 7% from style & 30% from info. & atrtract .

SAMPLE SIZE A B C D

100 56 7 7 30

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CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the youth shift to the herbal productsExpected frequency (E)/ (Fe) E= 100/4=25 for each options

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Price 56 25 31 961 38.44

Sale 7 25 -18 324 12.96

Style 7 25 -18 324 12.96

Information 30 25 5 25 0

TOTAL 100 100 64.36

Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 64.36As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

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Q-5.If you had used any Herbal product, had you ever seen any side effect of that product?a. Yes b. No

46%

54%YesNo

SAMPLE SIZE A B

100 46 54

Page 19: Ankit mr report

Interpretation: The above diagram signifies that 46% youth see side effect of herbal products and 54% not.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that youth not seen any side effect of herbal products

Expected frequency (E)/ (Fe) E= 100/2=50 for each options

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Yes 46 50 -4 16 0.32

No 54 50 4 16 0.32

TOTAL 100 100 0.64

Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 0.64As, Tabulated Value > Calculated Value So, Null Hypothesis is accepted and alternative Hypothesis is rejected.

Page 20: Ankit mr report

Q-6.Should Indian Herbal products be promoted in foreign countries?a. Yes b. Noc. To some extent d. Can’t say

86%

4% 4%6%

Yes NoTo some extentCan't say

SAMPLE SIZE A B C D

100 86 4 4 6

Page 21: Ankit mr report

Interpretation: The above diagram signifies that 86% want to promote herbal products in foreign 4% says NO 4% says TO SOME EXTENT and 6% Can’t say.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the youth shift to the herbal productsExpected frequency (E)/ (Fe) E= 100/4=25 for each options

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Yes 86 25 61 3721 148.84

No 4 25 -21 441 17.64

To some extent

4 25 -21 441 17.64

Can’t say 6 25 -19 361 14.44

TOTAL 100 100 198.56

Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 64.36As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Page 22: Ankit mr report

Q-7.Which country’s Herbal product would you prefer?a. India b. Chinac. Africa d. other

94%

3%1%2%

IndiaChinaAfricaOther

SAMPLE SIZE A B C D

100 97 3 1 2

Page 23: Ankit mr report

Interpretation: The above diagram signifies that 94% Youth use herbal product of India 3% of China 1% of Africa & 2% uses other countries’ Herbal product.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the youth shift to the herbal productsExpected frequency (E)/ (Fe) E= 100/4=25 for each options

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

India 94 25 69 4761 190.44

China 3 25 -22 484 19.36

Africa 1 25 -24 576 23.04

Other 2 25 -23 529 21.16

TOTAL 100 100 265.2

Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 265.2As, Tabulated Value < Calculated Value

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So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Q-8.Do you think that in future the demand of allopathic would be decreased by Herbal medicine?a. Yes b. Noc. Cant’s say d. Maybe

SAMPLE SIZE A B C D

100 59 8 18 15

Page 25: Ankit mr report

66%

9%

20%

6%

YesNoCan't sayMay be

Interpretation: The above diagram signifies that 59% Youth says in uture demand of allopathic decreased by herbals, 8% says No, 18% can’t say and 15% says may be.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the youth shift to the herbal productsExpected frequency (E)/ (Fe) E= 100/4=25 for each options

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Page 26: Ankit mr report

Yes 59 25 34 1156 46.24

No 8 25 -17 289 11.56

Can’t say 18 25 -7 49 1.96

May be 15 25 -10 100 4

TOTAL 100 100 63.76

Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 63.76As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Q-9.Do you think that government should promote Herbal medicines?a. Yes b. No

SAMPLE SIZE A B

100 95 5

Page 27: Ankit mr report

95%

5%

YesNo

Interpretation: The above diagram signifies that 95% youth want to promote herbal medicine but 5% not.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the goverment should not promote herbal medicine.

Expected frequency (E)/ (Fe) E= 100/2=50 for each options

Options Original Expecte (O-E) (O-E)2 (O-E)2/E

Page 28: Ankit mr report

value(O)

d

value(E)

Yes 95 50 45 2025 40.5

No 5 50 -45 2025 40.5

TOTAL 100 100 81

Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 81As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Q-10.Do you think that all the Herbal products are pure?a. Yes b. No

SAMPLE SIZE A B

100 59 41

Page 29: Ankit mr report

59%

41%

YesNo

Interpretation: The above diagram signifies that 59% youth says herbal products are pure but 5% not.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that Herbal products are pure.

Expected frequency (E)/ (Fe) E= 100/2=50 for each options

Options Original Expecte (O-E) (O-E)2 (O-E)2/E

Page 30: Ankit mr report

value(O)

d

value(E)

Yes 59 50 9 81 1.62

No 41 50 -9 81 1.62

TOTAL 100 100 3.24

Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 3.24As, Tabulated Value > Calculated Value So, Null Hypothesis is accepted and alternative Hypothesis is rejected.

Q-11.Do you think that government should initiate in opening more and more central research centre for Herbal products?

a. Yes b. No

SAMPLE SIZE A B

100 92 8

Page 31: Ankit mr report

92%

8%

YesNo

Interpretation: The above diagram signifies that 92% youth want to open more and more central reserch center for herbals but 8% not.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the goverment should not initiate to open central research center for herbal products.

Expected frequency (E)/ (Fe) E= 100/2=50 for each options

Page 32: Ankit mr report

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Yes 92 50 42 1764 35.28

No 8 50 -42 1764 35.28

TOTAL 100 100 70.56

Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 70.56As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Q-12.If you feel ill what type of medicine would you prefer?a. Allopathic b.Herbalc. Homeopathy d. Other

Page 33: Ankit mr report

73%

19%

6% 2%

AllopathicHerbalHomeopathyOther

Interpretation: The above diagram signifies that when people feel ill 73% use allopathic medicine 19% use herbal medicine 6% Homeopathy and 2% use other medicine.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that all people use allopathic medicineExpected frequency (E)/ (Fe) E= 100/4=25 for each options

SAMPLE SIZE A B C D

100 73 19 6 2

Page 34: Ankit mr report

Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Yes 73 25 48 2304 92.16

No 19 25 -6 36 1.44

Can’t say 6 25 -19 361 14.44

May be 2 25 -23 529 21.16

TOTAL 100 100 129.2

Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 129.2As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Q-13.Do you suggest Herbal product are useful?a. Yes b. No

SAMPLE SIZE A B

100 95 5

Page 35: Ankit mr report

95%

5%

YesNo

Interpretation: The above diagram signifies that 95% youth suggest Herbal products and 8% not suggest Herbal prod.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the goverment should not initiate to open central research center for herbal products.

Expected frequency (E)/ (Fe) E= 100/2=50 for each options

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Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Yes 95 50 45 2025 40.5

No 5 50 -45 2025 40.5

TOTAL 100 100 81

Degree of Freedom=N-1= 2-1=1 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 81As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Q-14.Which is your favorite brand of Herbal product?a. Patanjali b. Himalayac. Shehnaaz hussain d. Ayur

Page 37: Ankit mr report

65%

24%

5%6%

PatanjaliHimalayaSehnaaz HussainAyur

Interpretation: The above diagram signifies that 65% people use Patanjali prod. 24% use Himalaya 5% uase Sehnaaz Hussain 6% use Ayur products.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that Patanjali is not use by anyoneExpected frequency (E)/ (Fe) E= 100/4=25 for each options

SAMPLE SIZE A B C D

100 65 24 5 6

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Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Yes 65 25 40 1600 64

No 24 25 -1 1 0.04

Can’t say 5 25 -20 400 16

May be 6 25 -19 361 14.44

TOTAL 100 100 94.48

Degree of Freedom=N-1= 4-1=3 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 94.48As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Q-15.Which Herbal products are best?a.Brandedb.unbranded c.Both

Page 39: Ankit mr report

73%

4%

23%

BrandedUnbrandedBoth

Interpretation: The above diagram signifies that 73% youth says branded herbal products are best 4% says unbranded and 23% says both product are pure.

CHI SQUARE TEST

Null Hypothesis (Ho) it is assumed that the all herbal product are not pureExpected frequency (E)/ (Fe) E= 100/3= 33.33=34 for each options

SAMPLE SIZE A B C

100 73 4 23

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Options Original

value(O)

Expecte

d

value(E)

(O-E) (O-E)2 (O-E)2/E

Herbal 73 33.33 39.67 1573.70 47.21

Allopathic 4 33.33 -29.33 860.24 25.81

Homeopathic 23 33.33 -10.33 106.70 3.20

TOTAL 100 100 76.22

Degree of Freedom=N-1= 3-1=2 at 5% level of significance, the tabulated value of 5.99.Here calculated value X2= 76.22As, Tabulated Value < Calculated Value So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

CHI-SQUARE TEST

Since the Chi- Square test is a one of the simplest and most widely used non

parametrical tests in statistical work. It describes the magnitude of discrepancy

Page 41: Ankit mr report

between theory and observation that is with the help of chi- square test we can

know whether a given discrepancy between theory and observation can be

attributed to changes or whether it results from the inadequacy of the theory to fit

the observed facts.

One of the most frequent uses of chi-square is for testing the null hypothesis

that two criteria of classification are independent. They are independent if the

distribution of one criteria is in no way depends on the distribution of other criteria.

If they are not independent, there is an association between two criteria. In the test

of independence the population and sample are classified according to some

attributes. The test will indicate only whether or not any dependency relationship

exists between the attributes. It will not indicate the degree of association or the

direction of independency.

CHAPTER-5

FINDINGS

Page 42: Ankit mr report

The MR project was full of challenges and was of a great importance to our MBA

career. The task which was assigned to me was tougher than expected.

We were assigned to search 100 general people in different places who expressed

their opinions and experience with me at the start of our project work I am very

hesitant to approach the people because everyone has a busy schedule. Initially I

was not supported well by the people.

Many male respondents take it very seriously and appreciated me for such type of

marketing research project.

On the other hand I met with many people who respond me very well and he

discussed on my topic some of them take hard copies of questionnaire. This

experience will always be remembered by me because it boosted my confidence

and it made my job much easier thereafter.

CHAPTER-6

LIMITATIONS

Page 43: Ankit mr report

In every research work there are some limitations and this research has also no

exception.

1- Availability of time was one of the biggest limitations faced by me. Due to

shortage of time I had to limit the work in its present form..

2- Some of the people were not interested in filling questionnaire; some people

were taking this research seriously.

3- Some people were engaged in their job & hesitate to fill questionnaire and

their personal details. Because they were not comfortable with English

language.

4- Some persons behaved rudely saying that what our benefit in filling this

questionnaire.

Since I was not having any previous experience in Research work and report

writing. So it may have lead to discrepancies in the report.

My sample size is only 100, so I had to limit my work in the present form.

CHAPTER-8

Recommendations

Page 44: Ankit mr report

After doing marketing research project, We found that

1. Get the research question right. Know what you really want to know and

how you will use the information in decision support.

2. Select and sample the right population

3. Develop questionnaires with a logical flow

4. Use question formats that are easy for respondents to manage

BIBLIOGRAPHY

Page 45: Ankit mr report

The lists of reference for the purpose of completing this marketing project are as

given below:

BOOKS:

Nargundkar, Marketing Research

Third Edition

Philip Kotler , Marketing Management

13th Edition , Prentice hall Publications

V.K .KAPOOR ,Business Statistics

8th Edition , S.Chand Publications.

Mritunjay Kumar, Business Statistics

Galgotia Publishing Company

Research methodology (Methods & Technology)

INTERNET:

www.google.com

www.wikipedia.com

www.answers.com

Youth’s Perception on Herbal Products

Respondents Details

Page 46: Ankit mr report

Name AgeE-mail OccupationContact Gender

Q-1.What is your preference of treatment?a. Herbal Products a traditional medicine b. Allopathic c. Homeopathic

Q-2.Are you aware of safety concern with Herbal products?a. Yes b. No

Q-3.Do you use some Herbal cosmetic product?a. Yes b. No

Q-4.What was the reason for your shifting to Herbal products?a. Price value b. Sale promotionc. Style appearance d. Information and attractive

Q-5.If you had used any Herbal product, had you ever seen any side effect of that product?a. Yes b. No

Q-6.Should Indian Herbal products be promoted in foreign countries?a. Yes b. Noc. To some extent d. Can’t say

Q-7.Which country’s Herbal product would you prefer?a. India b. Chinac. Africa d. other

Q-8.Do you think that in future the demand of allopathic would be decreased by Herbal medicine?

Page 47: Ankit mr report

a. Yes b. Noc. Can’t say d. Maybe

Q-9.Do you think that government should promote Herbal medicines?b. Yes b. No

Q-10.Do you think that all the Herbal products are pure?b. Yes b. No

Q-11.Do you think that government should initiate in opening more and more central research centre for Herbal products?

b. Yes b. No

Q-12.If you feel ill what type of medicine would you prefer?a. Allopathic b. Herbalc. Homeopathy d. Other Q-13.Do you suggest Herbal product are useful?

b. Yes b. No

Q-14.Which is your favorite brand of Herbal product?a. Patanjali b. Himalayac. Shehnaaz hussain d. Ayur Q-15.Which Herbal products are best?a. Brandedb. Unbranded c. Both

LIST OF RESPONDENT

Sl no

Name of the

responde

Age

Contact No.

E-Mail ID

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Page 48: Ankit mr report

nt

1 Ankit omer

22 9540358412

[email protected] B B A D A A A A A B A A A A A

2 Manvendra singh

20 8273970006

[email protected] C B A A A A A C A B A A B A A

3 Nandkishore yadav

23 9058276958

[email protected]

m B A A A A A A A A A A A A A C4 Ankur

srivastav

25 9839656095

Ankursrivastav04@gmail.

com B B A C A A A A A A A A A A A5 Akhil

pal19 Pal.nikki

[email protected] A A A C B A A D A A A B A B A

6 Nishant singh

29 9911589184

[email protected] B B A D B A A A A B A B A A A

7 G.N.C. sekhar

45 7838382514

[email protected] A A B D B D A C A B A B A A A

8 Bimal sehgal

55 9211730792

Bimalsehgal777@gmail.

com B A A C B A A C A A A A A A A9 Prakhar

tripathi20 9711229

750 C B B A B D A C A B B C A B A10

Puru kapoor

20 9455709827

[email protected] A A A B B A A D A B A B A A A

11

Prateek kishor

20 9717810876

[email protected] A A B B B B B B A B A C B D B

12

Abhishek

23 9580487783

Abhisharma1993

B B A A B A A A A A A A A A A

Page 49: Ankit mr report

sharma @gmail.com

13

Rajendra awasthi

21 9636186384

rajendar@gmail.

com B A B A B A D C A B A B A B C14

Nikhil kishore

24 9506755250

Prasoon-kishore

@yahoo.in B A B C B D D D B B B D B D C

15

Fahd 24 8505915785 A A A D B A A D A A A D A B A

16

Ajit singh

23 7838757905

[email protected] A A A D B A A D A A A A A A A

17

Vinay kant sharma

26 7508446069

vineykant@yahoo

.in A A A D B A A A A B A B A A A18

Ramesh 35 97717629813 A A A B A A A A A A A B A B A

19

Zeeshan Ali

27 7835868486

[email protected]

m B A A A A A A D A A B C A A A20

Randeep

20 8285825647 B B B A B D A D A A A B A C A

21

Arman azman

26 7042904233 A A A D A B A B A A A C A A C

22

Salahuddin

24 9881699697

[email protected] A B A D B A A C A B A A A B A

23

Visvendra

26 9999048096 C B B D B A A A A B A A A A C

24

Kaumud Pandey

25 8447961087

A A B D B A A A A B A B A A C25

Avishek dey

23 [email protected] A A B A B A A C A A A A A A C

Page 50: Ankit mr report

26

Pranav singh

22 8394881345 B B A A A A A B B B A A A A A

27

Raj pratap singh

20 8252378008

[email protected]

m B B A A A A A A A B A A A A A28

Rahul 24 9868941302 B A A A A A A A A A B A A A A

29

Rishabh singh

22 8742909037 B B A A A A A A A A A A A A A

30

Siddhartha

21 8800213636

[email protected] B B A D A A A A A B A A A A A

31

Vipin 24 8426908485 A B A A A A A A A B A A A A A

32

Aditya banarje

21 9807484058 B B A A A A A A A A A A A A A

33

Sarique khan

21 8182841863 B A A B A A A A A B A A A B A

34

Nandkishore

24 9452247789 C B A A A A A A A B A A A A C

35

Gayatri kushwaha

21 9636187638

B B A D B A A B A B A A A A C36

Aayush 20 8285386105 B A A A B A A A A A A A A A C

37

Pawan Singh

23 8287906819

30sameerchaudhry@gmail

.com C B A A B C A D A B A A A A C38

Ankur 27 9717756324 A A A A A A A A A A A A A A A

39

Sandeep savoha

30 9560820788

[email protected]

.in A A A D B A A D A B A C A A C40

Neeraj sharma

23 9839213544 B A A C A A A A A A A A A A A

4 Arvind 26 9540123 Arvindsi A B A D B A A C A A A A A A C

Page 51: Ankit mr report

1 singh 690 ngh645@gmail.

com42

Rahul kumar

21 8558010523

Kkumarbatala27@gmail.

com A A A D B A A D A A A B A B A43

Aashish 21 7696583142 B A A A A A A A A A A A A A A

44

sashank 21 8527708029 B B A A B A A D A B A A A B C

45

Ishant 19 8130713792

Ishankul25@gma

il.com A A A D B A C D A B B A A A C46

Satyendra

28 8744069205

[email protected]

m B A A A A C A A A A A A A A A47

Sushil mishra

27 8745941122 B A A D A C A A A A A A A D A

48

khurshid

30 8745921122 B A A C A A A A A B A A A C A

49

Abhinandan

28 9911734466 B A A A A A A A A A A A A C A

50

Tushar sehgal

16 9210476164

Bimalsehgal777@gmail.

com C A B D B C A C A B A B A B C51

Praval 30 8744071172 B B A B B A A A A A A A A B A

52

Anoop jaiswal

29 8744071174 B B A B B A A A A B A A A A C

53

Sopil gupta

22 9506972476 B B A A B A A D A B A A A B A

54

Sachin kumar

21 7839017094 C B A A B A A B A B A A A C A

55

Rohan joshi

22 8979882461 B B A A B A A A A B A A A A C

5 R.K. 35 9891367 B A A A B A A A A A B B A D B

Page 52: Ankit mr report

6 Singhal 12557

Upendra nath

41 9911882890

[email protected]

m B A A A B A A A A A B B A D B58

Rachit mathur

24 8604943235 B B A A A A A A A B A A A D A

59

Rahul upadhyay

22 9453294698

C A A A A A A A A B A A A B A60

Sanket malviya

25 9718010493

[email protected] B A A A A A A C A B A A A C A

61

Amit Sharma

20 9451197620

[email protected] A A A D B A A A A A A B A A A

62

Hari prakash

20 9899769703

[email protected] A A A D B A A A A A A B A A A

63

Ajay chauhan

27 8285062470

[email protected]

m B A A A A A A C A B A A A B A64

Vikas kumar

21 9958659387

[email protected] B A A C B A A B B B A A B B A

65

Subhdil deep singh

20 9915795683

C A A D B A A C A A A C A B A66

Samanvay singh

22 7503487555

[email protected] A A A D B C A D A A A C A B B

67

Aashish 21 8010523204

[email protected]

m B B A A A A A A A B A A A A A6 Sunil 27 8860280 Sunil_ku C A A C A B B A C A A B B B A

Page 53: Ankit mr report

8 852 mar887@yahoo.

com69

Ravindra

26 9999321217

Ravindrakumar3212@gma

il.com B B A B A B A B C B A B A B A70

Sandeep bhati

25 9899745850

[email protected] A A A A B A A A A B A A A A C

71

Prateek agrawal

25 9990553721

prktrail@gmail.

com A B A D B A A C A B A A A A A72

Deepak singh

21 9873393598 B B A A B A A A A B A A A A A

73

Chancha singh

21 8010262064 B B A A A A A A A B A A A B C

74

Ravi Shankar

23 8287769668 B B A A A A A A A B A A A A A

75

Nitin kumar

24 9136200285 B B A A A A A A A A A A A A A

76

Aakriti Gupta

24 9918344681 B B A A A A A A A B A A A A A

77

Alok Rao

23 9911613238 C B A D A A A A A B A A A A A

78

Kamlakant kushwaha

25 8869930584

B B A A A A A C A B A A A A A79

Sachin Sharma

20 8287111974

[email protected]

m B A B A B A A A A B A B A A C80

Dilpreet singh

20 9915795683

[email protected] C A A D B A A C A A A C A B A

81

Atul batish

20 9876206271

Atulbatish@gmail

.com B A A A B A A A A A A A A A A

Page 54: Ankit mr report

82

Mohit Sharma

20 8727934421 B A A A B A A A A A A A A A A

83

Aayush bansal

20 9530669913

[email protected]

m B A A D B A A C A B A A A A A84

Prasoon kishore

22 8604064162 B A B D A A A B A B B A A B C

85

Sachin gupta

22 9995760705 B A A C B A A A A B A A A A C

86

Amit 22 7307598485 B A A A B A A A A B A A A A C

87

Ankur kumar

25 9125870431

Srivastavankur88@gmail.

com B A A A A C A A A A A A A A A88

Manoj 23 9458341319

B B A A A A A A A B A A A A A89

Dheeraj 23 9893772242 B B A A A A A A A B A A A A A

90

Arun 21 7053403640 B B A A A A A A A B A A A A A

91

Ankit 25 8587093875 C A A A A A A C A A A A A B A

92

Ankit Bhati

26 9639027986 B B A D A A A A A B A A A A A

93

Ajeem Haque

22 9650462154

[email protected] B B A A A A A A A B A A A A A

94

Rishabh tyagi

22 8979301818 A B A A B A A A A B A A A A A

95

Ajeet rathore

24 8527568214 B B A A A A A A A B A A A A C

96

Hedayat khan

19 9643068707 B B A A B A A A A B A A A A A

97

Sachin gupta

19 7531968964

[email protected]

A A A D B A A C A A B A A A A

Page 55: Ankit mr report

m98

Suresh kumar

20 8375959932 A A B A A A B A A A A A A A A

99

Aquim sahib

19 7762057636

aquibsahim@gma

il.com B A A A B A A A A A B B A D A

100

Gaurav singh 20

9540581540

Gauravsingh222gmail.co

m C A A D B A C D A B A C A B C

Page 56: Ankit mr report

CHAPTER-7

CONCLUSION

In New Delhi, Noida, Gr. Noida Region,

This research is actually not a marketing research. The research is based on the

conception and perception of people about Herbal products. We faced various

limitations in conducting research that is “YOUTH PERCEPTION ON HERBAL

PRODUCT”. We have tried our level best to find out their views regarding Effect

of reservation system. We had a great experience while conducting the research

because we met many corporate people as well as School College going in various

fields and collecting their views regarding the research. We visited places like,

NOIDA, GREATER NOIDA.

Analytical tools of research are deficient and can’t give us precise idea,

especially on the behavioral, as aspec. We had completed our research project in

which there are many helping hands involved. Inspite of few limitation we found

that the research is a challenging and fruitful.

We had completed our research project in which there are many helping hands

involved. Specially my faculty Mrs. Shilpi mam who guided me in every aspect

of my project completion. Inspite of that this marketing research was quite

challenging & tough.