ankit summer training report on bajaj vs hero honda
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PROJECT REPORT OF RESEARCHMETHODOLOGY ON
COMPARATIVE STUDY
OF
V/S
SUBMITED TO SUBMITED BY
Prof. SANJEEV KUMAR ANKIT RANARoll No. 7116223117
MBA 2 ND
Semester
RIMT - IMCT (REGIONAL INSTITUTE OF
MANAGEMENT AND COMPUTER TECHNOLOGY)
MANDI GOBINDGARH
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CERTIFICATE
This is to certify that Mr. Ankit Rana has completed his project
report title “Comparative Study of Bajaj V/S Hero Honda” under my
supervision. To the best of my knowledge and belief this is his original work
and this, wholly or partially, has not been submitted for any degree of this or
any other University.
Date: Mr. Rajesh Chawla( Project Guide )
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Vs.
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ACKNOWLEDGEMENT
The research on “Comparative Study between Bajaj and Hero
Honda” has been given to me as part of the curriculum in 2-Years Bachelor
Degree in Business Administration.
I have tried my best to present this information as clearly as possible
using basic terms that I hope will be comprehended by the widest spectrum
of researchers, analysts and students for further studies.
I have completed this study under the able guidance and supervision
of Mr. Rajesh Chawla I will be failed in my duty if I do not acknowledge
the esteemed scholarly guidance, assistance and knowledge. I have received
from them towards fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for
their direct/indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion of
this project.
ANKIT RANA
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INDEXSr No.
1.
2.
Particulars
HISTORY OF BAJAJ- Profile- Key Person- Bajaj Intro- Company History- Timeline of new releases
Page no
7
3. HISTORY OF HERO HONDA- Board of Directors- Company Profile
14
4.RESEARCH METHODOLOGY
- Data Source- Research Approach- Sampling unit
- Data Completion and Analysis- Scope
23
5.OBJECTIVE OF THE STUDY
6.ANALYSIS AND INTERPRETATION
25
7. RECOMMENDATION 27
8. CONCLUSION 39
9.LIMITATION OF RESEARCH STUDY
41
10. BIBLIOGRAPHY 43
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11. ANNEXURE 45
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Bajaj Auto limited is one of the largest two wheeler manufacturing company inIndia apart from producing two wheelers they also manufacture three wheelers.The company had started way back in 1945. Initially it used to import the twowheelers from outside, but from 1959 it started manufacturing of two wheelers in
the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.Bajaj scooters and motor cycles have become an integral part of the Indianmilieu and over the years have come to represent the aspirations of modernIndia. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class qualityThe Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includesLearning, Innovation, Perfection, Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj andChakan in Maharashtra, western India, which produced 2,314,787 vehicles in2005-06. The sales are backed by a network of after sales service andmaintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level.Similarly Bajaj Discover 125 offers the consumer a great performance withoutmaking a big hole in the pocket.
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PROFILE:Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh,Columbia, Guatemala, Peru, Egypt, Iran andIndonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office AkurdiPune - 411035IndiaTel.: +(91)-(20)-27472851Fax: +(91)-(20)-27473398
Works • Akurdi, Pune 411035• Bajaj Nagar, Waluj Aurangabad 431136
• Chakan Industrial Area, Chakan, Pune411501
E-mail [email protected]
Website www.bajajauto.com
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KEY PERSONS:
Board of Directors
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman & Whole-Time Director
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
D.S. Mehta Whole-Time Director
Kantikumar R. Podar Director
Shekhar Bajaj Director
D.J. Balaji Rao Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P Murari Director Niraj Bajaj Director
Committees of the Board
Audit Committee
S.H. Khan Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani
Shareholders’ & Investors’ Grievance committee
D.J. Balaji Rao Chairman
J.N. Godrej
Naresh Chandra
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S. H. Khan
Remuneration committee
D.J. Balaji Rao Chairman
S.H. Khan
Naresh Chandra
Registered under the Indian Companies Act, VII of 1913
REGISTERED OFFICE Akurdi, Pune 411 035
WORKS Akurdi, Pune 411 035Bajaj Nagar, Waluj Aurangabad 431 136Chakan Industrial Area, Chakan, Pune 411 501
Bajaj Autos Ltd.
Bajaj Auto Limited
Type Public
Founded 1945
Headquarters Pune, India
Key people Rahul Bajaj (Chairman)
RevenueRs. 1,01,063 billion (2006) or USD 1.87 billion
Net income Rs. 17,016 billion
Employees ???
Website www.bajajauto.com
Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and theworld's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makesmotorscooters, motorcycles and the auto rickshaw.
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Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj TradingCorporation Private Limited. It started off by selling imported two- and three-wheelers inIndia. In 1959, it obtained license from the Government of India to manufacture two- and
three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicleand produced and sold 1 million vehicles in a year.
Timeline of new releases
• 1971 - three-wheeler goods carrier • 1972 - Bajaj Chetak • 1976 - Bajaj Super • 1977 - Rear engine Autorickshaw • 1981 - Bajaj M-50 • 1986 - Bajaj M-80, Kawasaki Bajaj KB100 • 1990 - Bajaj Sunny • 1994 - Bajaj Classic • 1995 - Bajaj Super Excel • 1997 - Kawasaki Bajaj Boxer , Rear Engine Diesel Autorickshaw• 1998 - Kawasaki Bajaj Caliber , Legend(India's first four-stroke scooter)• 2000 - Bajaj Saffire • 2001 - Eliminator, Pulsar • 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar • 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear , Bajaj
Discover DTS-i • 2005 - Bajaj Wave, Bajaj Avenger , Bajaj Discover • 2006 - Bajaj Platina • 2007 - Bajaj Pulsar-200
Some of the models that Bajaj makes (or has made) are:
Scooters
o Bajaj Sunny o Bajaj Chetak
o Bajaj Cub
o Bajaj Super
o Bajaj Wave
o Bajaj Legend
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Motorcycles
o Kawasaki Eliminator
o Bajaj Pulsar
o Bajaj Kawasaki Wind 125
o Bajaj Boxer o Bajaj CT 100
o Bajaj Platina
o Bajaj Caliber
o Bajaj Discover
o Bajaj Avenger
Upcoming Models
• Bajaj Pulsar 220 DTS-Fi
• Bajaj Krystal • Bajaj Blade • Bajaj Sonic
New Image
The company, over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes toScooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.
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India has the largest number of two wheelers in the world with 41.6 millionvehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in thecountry. India was the second largest two wheeler manufacturer in the world starting inthe 1950’s with the birth of Automobile Products of India (API) that manufacturedscooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.surpassed API and remained through the turn of the century from its association withPiaggio of Italy (manufacturer of Vespa).
The license raj that existed between the1940s to1980s in India, did not allow foreign
companies to enter the market and imports were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have aseller’s market. Customers in India were forced to wait 12 years to buy a scooter fromBajaj. The CEO of Bajaj commented that he did not need a marketing department, only adispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six timesits annual output for scooters.
The motorcycle segment had the same long wait times with three manufacturers; RoyalEnfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was littlecompetition for their customers. Ideal Jawa and Escorts took the middle and lower end of
the market respectively.
In the mid-1980s, the Indian government regulations changed and permitted foreigncompanies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, BajajKawasaki and Kinetic Honda. The entry of these foreign companies changed the Indianmarket dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the productsthey bought and raised higher customer expectations. The industry produced moremodels, styling options, prices, and different fuel efficiencies. The foreign companiesnew technologies helped make the products more reliable and with better quality. Indian
companies had to change to keep up with their global counterparts.
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BOARD OF DIRECTORS
No
.
Name of the Directors Designation
1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2 Mr. Pawan Munjal Managing Director
3 Mr. Toshiaki Nakagawa Jt. Managing Director
4 Mr. Takao Eguchi Whole-time Director
5 Mr. Satyanand Munjal Non-executive Director
6 Mr. Om Prakash Munjal Non-executive Director
7 Mr. Tatsuhiro Oyama Non-executive Director
8 Mr. Masahiro Takedagawa Non-executive Director
9 Mr. Narinder Nath Vohra Non-executive & Independent
Director
10 Mr. Pradeep Dinodia Non-executive & Independent
Director
11 Gen.(Retd.) Ved Prakash
Malik
Non-executive & Independent
Director
12 Mr. Analjit Singh Non-executive & Independent
Director
13 Dr. Pritam Singh Non-executive & Independent
Director
14 Ms. Shobhana Bhartia Non-executive & Independent
Director
15 Dr. Vijay Laxman Kelkar Non-executive & Independent
Director
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Hero Honda Motorcycle Ltd.
Type Public company BSE:HEROHONDA M
Founded January 19, 1984 in Gurgaon, Haryana, India
Headquarters Haryana, India
Key people
Om Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, Chairman
Mr. Toshiaki Nakagawa, Joint ManagingDirector
Mr. Pawan Munjal, Managing Director
Industry Automotive
Products Motorcycles, Scooters
Revenue U$ 2.8 billion
Website http://www.herohonda.com/site/home/home.asp
HERO HONDA HEADQUARTERS
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Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles andscooters. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeledmotorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.Hero Honda's Splendor is the world's largest selling motorcycle[citation needed ]. Its 2 plants are
in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcyclesthat are low powered but very fuel efficient.
Models
Bikes
• Hero Honda Splendor Plus•
Hero Honda Passion Plus • Hero Honda Karizma • Hero Honda CBZ • Hero Honda Super Splendor • Hero Honda CD Dawn• Hero Honda CD Deluxe• Hero Honda Achiever • Hero Honda Glamour • Hero Honda Ambition
Hero Honda "Splendor" Model
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Company Profile
“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagshipcompany Hero Cycles. The two-wheeler manufacturing business of bicycle componentshad originally started in the 1940’s and turned into the world’s largest bicycle
manufacturer today. Hero, is a name synonymous with two-wheelers in India today. TheMunjals roll their own steel, make free wheel bicycle critical components and havediversified into different ventures like product design. The Hero Group philosophy is:“To provide excellent transportation to the common man at easily affordable prices andto provide total satisfaction in all its spheres of activity”. The Hero group vision is to build long lasting relationships with everyone (customers, workers, dealers and vendors).The Hero Group has a passion for setting higher standards and “EngineeringSatisfaction” is the prime motivation, way of life and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda
Motor Company Ltd. (HMC). HHM Mission Statement is: “We, at Hero Honda, arecontinuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societalresponsibilities, constantly innovate products and processes, and develop teams that keepthe momentum going to take the company to excellence in the new millennium”. Thisalliance became one of the most successful joint ventures in India, until the year 1999when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India(HMSI). This announcement caused the HHM stock price to decrease by 30 percent thatsame day. Munjal had to come up with some new strategic decisions as, HMSI and other foreign new entry companies were causing increased intensity of rivalry for HHM.
== Growth == The business growth of Hero Honda has been phenomenal throughout itsearly days. The Munjal family started a modest business of bicycle components. HeroGroup expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of motorcycles available. It holds the record for most popular bike in the world by sales for Its Splendor model. Hero Honda Motors Limited was established in joint venture withHonda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006.Recently it has also entered in scooter manufacturing, with its model PLEASURE mainlyaimed at girls. The Hero Group has done business differently right from the start and that
is what has helped them to achieve break-through in the competitive two-wheeler market.The Group's low key, but focused, style of management has earned the company plauditsamidst investors, employees, vendors and dealers, as also worldwide recognition.
The growth of the Group through the years has been influenced by a number of factors:
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[ Just-in-Time ]
The Hero Group through the Hero Cycles Division was the first to introduce the conceptof just-in-time inventory. The Group boasts of superb operational efficiencies. Everyassembly line worker operates two machines simultaneously to save time and improve
productivity. The fact that most of the machines are either developed or fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-timeinventory principle has been working since the beginning of production in the unit and isfunctional even till date.. This is the Japanese style of production and in India; Hero is probably the only company to have mastered the art of the just-in-time inventory principle.
[ Ancillarisation ]
An integral part of the Group strategy of doing business differently was providingsupport to ancillary units. There are over 300 ancillary units today, whose production is
dedicated to Hero's requirements and also a large number of other vendors, which includesome of the better known companies in the automotive segment. Employee Policy:
Another Striking feature within the Hero Group is the commitment and dedication of itsworkers. There is no organized labor union and family members of employees find readyemployment within Hero. The philosophy with regard to labor management is "Hero isgrowing, grow with Hero." When it comes to workers' benefits, the Hero Group is knownfor providing facilities, further ahead of the industry norms. Long before other companiesdid so, Hero was giving its employees a uniform allowance, as well as House RentAllowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but also for the immediate family members.
[ Dealer Network ]
The relationship of Hero Group with their dealers is unique in its closeness. The dealersare considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000 outlets, and have a formidable distribution system in place. Sales agents fromHero travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases,anticipated demand and also competitor action in the region. The manufacturing unitshave a separate department to handle dealer complaints and problems and the firstresponse is always given in 24 hours.
[ Financial Planning ]
The Hero Group benefits from the Group Chairman's financial acumen and his grasp ontechnology, manufacturing and marketing. Group Company, Hero Cycles Limited hasone of the highest labor productivity rates in the world. In Hero Honda Motors Limited,the focus is on financial and raw material management and a low employee turnover.
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[ Quality ]
Quality at Hero is attained not just by modern plants and equipment and through latesttechnology, but by enforcing a strict discipline. At the Group factories, attaining qualitystandards is an everyday practice - a strictly pursued discipline. It comes from an
amalgamation of the latest technology with deep-rooted experience derived from nearlyfour decades of hard labor. It is an attitude that masters the challenge of growth andchange - change in consumers' perceptions about products and new aspirations arisingfrom a new generation of buyers.
Constant technology up gradation ensures that the Group stays in the global mainstreamand maintains its competitive edge. With each of its foreign collaborations, the Groupgoes onto strengthen its quality measures as per the book. The Group also employs theservices of independent experts from around the world to assist in new design and production processes.
[ Diversification ]
Throughout the years of enormous growth, the Group Chairman, Mr. Lall has activelylooked at diversification. A considerable level of backward integration in itsmanufacturing activities has been ample in the Group's growth and led to theestablishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units.
Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic,
went into commercial production in 1978. Then came Hero Motors which introducedHero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria.Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.
The Hero Group also took a venture into other segments like exports, financial services,information technology, which includes customer response services and softwaredevelopment. Further expansion is expected in the areas of Insurance andTelecommunication.
The Hero Group's phenomenal growth is the result of constant innovations, a close watchon costs and the dynamic leadership of the Group Chairman, characterized by a culture of
entrepreneurship, of right attitudes and building stronger relationships with investors, partners, vendors and dealers and customers
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RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process isto define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives wereselected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind outsolution to the problems.
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is
the first hand data, which are selected a fresh and thus happen to be original in character.Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and whichalready have been passed through statistical process. Secondary data has been taken frominternet, newspaper, magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used methodfor data collection and best suited for descriptive type of research survey includes
research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephoneinterviews are employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried inMuktsar (Distt Muktsar)
These were 100 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions.
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OBJECTIVES:-
1. To know the market share of Bajaj & Hero Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding bikes.
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Q1) Which bike do you have?
Hero Honda 47
Bajaj 38
Any other 15
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Q2) Which Model do you Have?
Hero Honda Bajaj
Splender 21 CT 100 7
Passion 13 Discover 12Karizma 7 Pulsar 11
Any other 6 Any other 8
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Q3) In which family Income level do you Fall?
100000-200000 22
200000-300000 45
300000-400000 23
above 400000 10
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Q4) For how long do you own a bike?
0-1 year 34
1-2 year 29
2-3 year 26
above 3 year 11
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Q5) For what purpose do you use your Motor Bike?
Hero Honda BajajOffice Purpose 9 4
Personal purpose 13 15Joy Purpose 19 16Other 6 3
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Q6) How do you come to know about this Motor Bike?
Hero Honda Bajaj
Newspaper 4 2
Television 23 16
Magazine 2 1
Friends & Relative 18 19
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Q7) Does Advertisement Influence your decisionin choosing a Motor Bike?
Yes 87%
No 5%
Cant say 8%
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Q8) Do you have fullknowledge about Bikesbefore buying?
HeroHonda Bajaj
Yes 25 23
No 22 15
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Q9) Which Factor below Influence your decision?
Hero Honda Bajaj
Price 72% 78%
Mileage 78% 64%
Quality 65% 48%
Resale Value 40% 28%
Status symbol 10% 7%
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Q10) How would you rate the following factors of Bikes
with respect to different company?
Hero Honda Bajaj
Mileage 74% 72%
Price 68% 65%
Pick up 70% 80%
Maintenance 58% 62%
Look & Shape 85% 80%
Brand Image 53% 55%
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Q11) If new Bike with good featurescomes in, then would you like to
change your bike?
HeroHonda Bajaj
Yes 19 21
No 17 14
Cantsay 11 3
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Conclusion
1. Most of the Pulsar, CBZ & Karizma are purchased by young generation18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs moreaverage of bikes than looks.
2. Hero Honda is considered to be most fuel-efficient bike on Indianroads.
3. Service & Spare parts are available throughout India in local marketsalso.
4. While buying a motorcycle, economy is the main consideration in formof maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle more than 3years.
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RECOMMENDATIONS
1. Bajaj should introduce some more models having more engine power.
2. Hero Honda should think about fuel efficiency in case of upper segment bikes.
3. More service centers should be opened.
4. Maintenance cost and the availability of the spare parts should also begiven due importance.
5. They also introduce some good finance/discount schemes for students.
6. The price should be economic.
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BIBLIOGRAPHY
1. www.herohonda.com
2. www.google.com
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3. www.bajaj.com
4. www.twowheeler.com
5. www.extrememachines.com
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QUESTIONNAIRE
NAME: - ………………………………………………
CONTACT NO:- ……………………………………….
ADRESS:-……………………………………………..
AGE:- …… 15-20 20-25
25.30 Above 30
OCCUPATION:- Businessman Employee
Student Other
Q1) Which Bike do you have?
Hero Honda Bajaj Any Other
Q2) Which Model do you have?
Hero Honda: - Splendor Passion
Karizma Other
Bajaj: - CT 100 Discover
Pulsar Other
Q3) In which Family Income do you Fall?
100000-200000 200000-300000
300000-400000 Above 400000
Q4) For how long do you own a Bike?
0-1 year 1-2 year
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2-3 year above 3 years
Q5) For what purpose do you use your Motor Bike?
Office Purpose Personal Purpose
Joy Purpose Other
Q6) How do you come to know about this Motor Bike?
Newspaper Television
Magazines Friends/Relatives
Q7) Does Advertisement Influence your decision in choosing a Motor Bike?
Yes No Can’t say
Q8) Do you have full knowledge about Bikes before buying?
Yes No
Q9) Which factor below influence your decision?
Price Mileage Quality
Resale Value Status Symbol
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Q10) How would you rate the following factors of bikes with respect to differentcompanies?
Hero Honda Bajaj
Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image
Q11) In new bike with good feature comes in, then would you like to change your bikes?
Yes No Can’t say
Q12) Any Suggestions for Company1……………………………………………………………………………………………2……………………………………………………………………………………………3……………………………………………………………………………………………4……………………………………………………………………………………………5……………………………………………………………………………………………
Date: (Signature)