ankur chemfood
TRANSCRIPT
PAPROJECT
REPORT ON
“Consumer Preference and awareness of Ankur iodised salt”
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MBA PROGRAMME
Prepared by:Dhruvik Y. Bhatt.
Enrl no-107520592025.MBA 3rd sem.
Under the guidance ofProf. Darshan Ranpura.
Year - 2011
Department of Business Management,Sankalchand Patel College of Engineering, Visnagar
GUJARAT TECHNOLOGICAL UNIVERSITY.
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Acknowledgement
This project bears the imprint of many people our colleagues & institute at
“department of business management – Sankalchand Patel College of
Engineering, Visnagar has a vital impact on my thinking. I would like to thank my
faculty members for giving an opportunity to get practical exposure with
complementary and theoretical knowledge.
I would like to show the gratitude to Mr. Kalpesh joshi for giving me
permission to work in Ankur Chemfood. for my summer project. He helped me in
giving me basic information of ankur Chemfood.
I am indebted to my FRIENDS whose unstinted cooperation & help gave
me constant inspiration for successful completion of this study.
My overriding debt continuous to be with my family members and my
friends who provided me with the time, support & inspiration needed to prepare
this project.
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INDEX
NO SUB PAGE NOTRAINING REPORT
1 GENERAL INFORMATION 11.1 INTRODUCTION 21.2 41.3 MILESTONES 51.4 AWARDS 7
2 PRODUCTION DEPARTMENT 82.1 LOGISTICS 102.2 INFRASTRUCTURE 2.3 PRODUCT RANGE 122.4 PRODUCT SPECIFICATION 14
3 HR DEPARTMENT 163.1 OBJECTIVES 173.2 SIGNIFICANCE 183.3 HRD IN ORG. 28
4 MARKETING DEPARTMENT 284.1 INTRODUCTION 294.2 MARKETING STRUCTURE 304.3 DISTRIBUTION CHANNEL 314.4 DISTRIBUTION CHART 324.5 MARKETING DEPARTMENT 33
5 FINANCE DEPARTMENT 345.1 INTRODUCTION 355.2 FINANCIAL PLANNING 365.3 ORG. CHART 375.4
RESEARCH REPORT 381 RESEARCH DESIGN 392 DATA PREPARATION AND NALYSIS 41
BIBLIOGRAPHY 51
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DECLARATION
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I, Mr. Dhruvik Y. Bhatt student of department of business management, S.P.
college of engineering, Visnagar. Affiliated to Gujarat Technological University,
here by declare that this project report is a result of culmination of my sincere
efforts.
I declare that this submitted work is done solely by me and to the best of my
knowledge; no such work has been submitted by any other person for the award of
degree or diploma.
I also declare that all the information collect from various secondary sources has
been duly acknowledged in this project report.
Dhruvik Y. Bhatt
CERTIFICATE
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This is to certify that Mr. Dhruvik Y. Bhatt has satisfactorily completed the
project work entitled, “Consumer Preference and Awareness” based on the
declaration made by the candidate and my association as a guide for
carrying out this work, I recommended this project report as a part of the
MBA programme of Gujarat Technological University.
Place: Prof, Darshan Ranpura.
Date: (guide)
The project is forwarded for evaluation to Gujarat Technological University.
Place:
____________________
Date: (HOD)
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INTRODUCTION
ANKUR CHEMFOOD PRODUCTS (GUJ.) LTD is INDIA's leading salt
company engaged in manufacturing, marketing & exporting of Triple Refined
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Free Flow Iodised and Industrial salt, sutuated at Chopadava village near Kandla
Port, Gujarat.
The company belongs to a reputed group having stake in diversified
industries, with group turnover of more than $50 m. Ankur Chemfood Products
(Guj.) Ltd. is India's first ISO 9001:2000 certified Salt Refinery accredited by
BVQIUKAS.
Ankur Chemfood owes most of its success to its simple yet potent
philosophy - honesty, transparency, efficiency and its unflinching commitment to
the customers, coupled with an inherent determination to succeed. It is this vision
that has dissolved all boundaries and has set Ankur Chemfood on the never-ending
path of growth and evolution.
Besides its own brand Ankur, many renowned and prestigious brands of
Indian salt market like Saffola, Star, RCM, Food Bazaar, Shaktibhog, Sampoorna,
Tulsi, Gagan, Sarvapriya, Annapurnai etc. are exclusively manufactured by the
company.
Besides domestic market, company also produces many brands like Ezy
Cook, Master Cook, Honest, Football, QuikServ, Greenland, Daily Fresh, Salina
etc. for its overseas customers.
The Company's products are widely accepted in International markets.
Prestigious International Institution like World Food Programme (WFP) which
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never compromises on quality, has also recognized the quality products of
company by repeat orders. The company has been conferred with prestigious
orders for supply of Refined Free Flow Iodized Salt to drought affected Sudan,
Djibouti and Conkakry under the scheme of Gift from Germany, Finland, Norway
and the UK through World Food Programme - Rome for three consecutive years.
The company's iodized salt is being used by various prestigious FMCG
companies like Parle Biscuits Ltd., Britannia Industries Ltd., Nestle India Ltd.,
and General Mills (India) Pvt. Ltd. for their premium quality food products. Many
states civil supply corporations are also procuring company's premium products to
sell under Public Distribution System.
MISSION
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To strictly adhere to our values and ethics based system in order to
maintain our integrity.
To perform constant research in order to improve the quality of products
and innovate new value-added products.
To expand our network with significant global presence.
To provide utmost work satisfaction to our employees. To educate,
encourage & motivate the work-force & to allow them to give their
valuable ideas for the growth of the company.
To maintain the trust of consumer by always providing them best quality,
at best rates, with attractive packaging.
ORGANIZATION CHART
Chart-1
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CHAIRMAN
10
AWARDS & ACHIEVEMENTS
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PRODUCTION MANAGER
MARKETING MANAGER
FINANCEMANAGER
H.RMANAGER
M.D
B.O.D
SUPERVISERACCOUNTANTADVERTISING MANAGER
RAW MATERIAL INCHARGE
SUPERVISER
EMPLOYEE
SUPERVISER
11
Ankur Chemfood Products (Guj.) Ltd. is the first ISO 9001:2000 Certified
Refined Salt manufacturer of India with largest manufacturing capacity of
5 Lacs metric tones per annum.
The company has launched DOUBLE FORTIFIED SALT which is
enriched with iodine as well as iron and conforms to the IS: 12981
Standard and holds ISI mark. This is first of its kind product launched in
Indian Market.
The products are approved by Bureau of Indian Standards & conform to IS
7224 & IS : 12981 Standards and PEA Act.
The International Council for Control of Iodine Deficiency Disorders
(ICCIDD) has also endorses the companys product. The company is proud
of being First Salt Manufacturer whose products are endorsed by ICCIDD.
Ankur is awarded the Prestigious National Level Bhartiya Udyog Ratan
Award by The Indian Economic Development & Research Association,
New Delhi as prominent achievers of the millennium for the excellent
quality of its products.
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INFRASTRUCTURE
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The company is equipped with adequate infrastructure facilities like
godowns, large open space for storage of raw material, resources of sufficient
power, water etc. The company's factory premises is spread over 1,00,000 Sq.
Meter area, out of which manufacturing units are spread over 10,000 Sq. Meters,
Godowns/Storage Sheds spread over 20,000 Sq. Meter with storage capacity of
25,000 MT of finished goods. The company possesses its own fleet of vehicles for
speedy transportation. The company is well equipped with Diesel Generator Sets
and Power Transformer, which enables to continue its production round the clock
without any interruption. The company has its own resources of sweet water for
adequate washing and removal of impurities from salt to make it perfectly refined
& pure.
LOGISTICS
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The company possesses godowns/depots with huge storage capacity at
Delhi, Kolkata, Mumbai, Pune, Asansol, Kolhapur, Secunderabad, Deoghar,
Indore, Raipur, Deoli, Ambala, Ludhiana, Gorakhpur, Cuttack and Guwahati with
well-organized dealer network throughout India. It also provides storage and
handling facilities to its valued customers at all depots as per their requirements. It
can deliver even a small quantity of salt to its valued customers in any part of the
country by most economical and fastest mode of transportation i.e. Railway. Its
strong distribution network spread throughout the country helps its valued
customers to cater the entire Indian Market in very speedy & economical ways.
TECHNOLOGY
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The company manufactures Triple Refined Free Flow Iodized Salt using
latest plant & machinery based on world's best Swiss Technology. The company
has also developed new plants based on its own experience as well as under latest
technology & know-how and it is capable of manufacturing the best quality of salt
as per various specifications required by its customers. It uses latest and
sophisticated information system for sound & effective communication.
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PRODUCTION CAPACITY
Ankur possesses Asia's Largest production 6.5lakh MTs per annum of
Refined Free Flow Salt ( approximately 2,100 MT per day). It is poised to emerge
as the world largest Salt Refinery, with a daily capacity of 3,000 MT.>
The Factory complex feature full-spectrum back-up infrastructure, which
enables it to operate to full capability and continue round-the-clock production
even in case of power failure. It is full self-sufficient in sweet water supply of
salty refinement also. .
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MAN POWER
The company's most valuable asset is its skilled, competent and innovative
man-power. It has qualified, dedicated techno-commercial man-power in fields of
Production, Quality Control, Research & Development, Finance & Accounts,
Marketing, Distribution & Logistics, Legal and Administration, with the help of
which, the company is capable of manufacturing & delivering best Quality of Salt
in required quantity and thereby always ready to take any challenging assignment.
The company is providing Residential, Medical, Educational, Hygienic food
facilities besides motivating & pleasant working atmosphere to its valued staff.
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PRODUCT RANGE
Triple Refined Free Flow Iodized Salt Industrial Salt
Double Fortified Salt (Iodized Salt enriched with Minerals and lower
sodium)
Low Hardness Salt (upto 120 ppm @ 80 GPL)
30 Mesh Industrial Detergent Grade Salt
Highly Pure & Medium grade industrial salt
Superfine Powder Salt
Low Sodium Salt
Coarse Salt
Water
Tablet Salt
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Ankur Iodised Salt
Ankur Iodised Salt is free flow iodised salt that is fit for human consumption.
Standard Specifications
Product ParametersEdible
SaltNaCI (%) Iodine
(ppm)Moisture
(%)Particle
Size (Micron)
Others
Triple Refined
Free Flow lodised
Salt
99.28 35 0.2 150-850 -
Low Sodium
Salt
80 50 0.2 150-850 KCL - 20%
Double Fortified
Salt
99.0 50 0.2 150-850 Iron - 1000 ppm
Industrial Salt
NaCI (%) Ca (%) Mg (%) Moisture (%)
ParticleSize
(Micron)
Hardness (@ 80 GPL)
High Pure Industrial
Salt
99.65 0.04 0.04 0.2 150-850 50
Pure Industrial
Salt
99.5 0.07 0.07 0.2 150-850 150
Medium Grade Salt
99 0.08 0.08 0.2 150-850 200
Super Fine Salt
97 0.15 0.15 0.3 Powder 400
Tablet Salt 99.5 - - 0.15 Height - 8mm, Dia - 20mm
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OBJECTIVES OF HRD
The objectives of H.R.D are stated as under:
1. To ensure that the individual attains best his / her optimum physical and
mental development
2. To provide industrial finance, to export goods and services, to undertake
construction work, to engage in mining activities, to render transport
services, act.
3. Arresting obsolescence, both individual and organization (preventive).
4. Bridging pre-active insufficiencies of knowledge and professional skills
(curative).
5. To shaping adjustments with socio-technological, environmental changes
(adaptive).
6. Developing new outlook, an ethological version of quality excellence and
accomplishment (primitive).
7. Making a total man with new cultural attributes (transformative).
8. To provide an opportunities to individual for full expression of their latest
and manifest potentials.
9. To study the inter-relationships between education and the socio-
economics variables for developing the human resources.
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SIGNIFICANCE OF HRD
In the modern management, HRD plays a significant role; HRD involves
the maximum development of the existing skills of the different groups of workers
in the organization. HRD is ultimately the study of man and the subject is bound
to be multidisciplinary. It is an essentially a multi-dimensional phenomenon. HRD
cuts across the areas of politics, economics, sociology, biology, biochemistry, and
psychology and many other social and physical science and preservation of man’s
body and soul. This attaches great significance to the study of HRD. It is probably
a more important aspect of achievement than any smooth and effective direction
of things to, be done.
The human resource is assumed to be a source of innovation for
improvement in modern technology, skill and their effective utilization. HRD has
a various importance subsystems like, performance appraisal, potential appraisal,
feedback and counseling, training, career planning and development, organization
development, educational opportunities and sports activities. HRD helps in the
integrated growth of employees.
It is useful to employees to know their strength and weakness and thus
enable them to improve their performance and that of the organization. It also
plays an important role in the creation of enabling an organization where
opportunities are available for fuller utilization of the known potentials of
employees. The climate of such an organization is mutuality trust collaboration
openness etc. It generates valid data about employees for personnel functions like,
training placement, selection, promotion etc. Human resource department creates
provision of feedback and guidance by the superior to the employees for the
improvement of their performance.
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One of the significance of HRD is; organization believes that development
of employees is important. The organizations provide an opportunities and
condition for the development and optimization of human resources. In HR
department employees are wiling to avail given opportunities for growth. HRD
also plays an important role in the changing technology.
According to Pro. Richard T. GILL, economic development is not a
mechanical process but a human enterprise. Famous American economist MR.
Shultz says that important symptom of our economic method is the development
of the human capital. The Ministry of Education as the Ministry of the Human
Resource Development raises three possible interpretations which are as under:
Old wine in a new bottle.
(A rehash of existing approaches laced with current management jargons.)
New wine in an old bottle.
(Radical ideas sought to be accomplished through orthodox, traditional
approaches.)
New wine in a new bottle.
(Radical ideas sought to be tried out through fresh approaches and
institutions.)
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FUNCTIONAL AREAS OF HRD
To promote, coordinate and facilitate training.
Make a quantitative and qualitative manpower planning relating to
development of system,/policies.
Analysis/description of jobs/identification of key performance.
Evolving critical attributes for various jobs.
Make a performance appraisal of managers as well as workers.
Organization development with reference to human resources.
Potential appraisal and research in human areas.
Make a proper wage and salary program for employees.
Conduct health safety measurement for employees.
Employee’s services activities ex. Canteen, recreational activities blousing
facilities cooperative consumer stores, etc.
Employees-employer and community operation.
Labors union contract and co-operation.
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STUDY OF RECRUITMENT & SELECTION POLICY
Recruitment is the process of searching for prospective employees
simulative them to apply for the job in organization it aims to develop proper
human resources when unit need it while selection is the process of establishing
the best fit among the applicants and induction placement aims at putting the right
man in right job in accordance with qualities and qualification.
In, Ankur Chemfood, recruitment and selection producer for the
management and technical level they gives an advertisement in the leading news-
paper for on receipt of application they shortlist the employees suitable for their
need then after the short listed conditions are called for written test .the candidates
who pass the written test are then called for personnel interview they check
various faces such as personality family background education experience reason
for left the previous job aptitude attitude temper inelegancy etc when the
candidates go through this interview successfully their references has been
checked if found Okay, the candidates then have to pass through medical check
up. At last, after undergoing all this formalities the candidates is selected and is
given an offer as a trainee. For the selection of executives there is no written test.
Organization want to change the recruiting practices, for that they gives following
points.
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STUDY OF TRAINING & DEVELOPMENT
PROGRAM
A person is selected and appointed to thee position for which he / she Was,
the next task for the manager is to see that he / she adjust themselves She job as
quickly as possible so that they may be able to perform their job and successfully.
Moreover a new employee may not be capable of performing is duties very well.
He / she may be in the need of some training to sharpen his / her knowledge or
skills.
Ankur Chemfood giving training on the basis of the designation. For the
management level employees they give the training by the management experts
and senior managers. For the technical employees and plant workers they provide
the technical experts.
They also gives positives training and have positive approach towards the
employees and create internal leadership, so the workshop does not affected by
any external negative influences like unions, external leadership etc.
Organization also have expositive and user friendly system where all people
related norms and objectives are documented, transparent and respected by the
people and discipline is maintained very well in the organization they have an
effective system to hire the employee and equip men with multi skills and to
further deal with absentees problem also make attitudinal change in the
employees.
Organization consult the board of workers education which gives training to
the employee regarding leadership quality mindset absenteeism productivity
etc they conduct training programs in the month of march and November.
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STUDY OF PERFORMANCE APPRAISAL SYSTEM
Broadly speaking performance appraisal is the process of evaluating
personal job performance it is a systematic and objective assessment of evaluation
of performance and contribution of an individual infect the effectiveness of the
process of recruitment, selection, training and development is judged from the
performance of the employee on the job here one can assess the relating ability
and worth of and individual in terms of his/her performance
Principles
In ANKUR CHEMFOOD they have adopted certain principals
performance appraisal in existing for executives only in this organization they use
integrated performance management process for performance which links directly
to the business cycle to ensure that organization can develop the people to meet on
business plan they focus on leadership development improving the quality of
performance development feed back and eliminating excessive paper work.
This integrated performance management system provides a common approach
across all over the business it integrated performance management and business
planning in to three ways which are,
Performance planning
Performance coaching
Performance assessment and reward
This system provides tools to support in managing the people it has a
unique contribution is to link an individuals skills and development needs with
business goals and capability there challenge as manager is to link as strong as
possible and encourage excellent and focused results.
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Objectives
They create an individual performance plan that is aligned with the
annual operating plan they have four broad area of responsibility which they
have to perform which are evaluated in the performance appraisal
Base line performance
people development
long term contribution
personal development
Once in a year individuals meet with manager to set objectives in a each of
these area. In performance appraisal they want to achieve those objectives
manager converts performance objective manager converts performance objective.
Employees and manager meet and agree on individual performance plan.
Performance
After appraise the performance of employee they make review about their
performance progress review is update align and recalibrate individual
performance plans during the year throughout the year every one receive
continuous coaching and feed back employee on going track results is reviewed
the manager provide on going counsel and individuals are expected to actively
seek feed back and assistance as needed they conduct a progress review meeting in
may/June /September for trimester review and in July/august for midyear review
in this progress review meeting employee and manager participate here they
discussed about how to improve the performance and manager updates
performance development plan as needed.
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Appraisal and feedback
After reviewing the results they look ahead to the future development
future of this results is the relationship between pay and performance first
manager gathers an information for the appraisal after that manager conducts
initial review with employee than manager put his remark in performance
appraisal manager and employee meet to discuss appraisal and development feed
back and to identify the development objectives to assess performance and
contribute accurately they evaluate the performance of all the employee at the and
of the business of year it allows them to accomplish three important objectives.
If calibrates high performs standers across the entire organization.
It likes the assessment of individual performs directly to actual business
results.
The competency feedback provides the focus for a discussion about
development needs and the plans agreed by individual and manager to
maximize the potential.
If the performance of employees is good, they are it rated high and are given
reward like annual increases, incentive pay, promotion, and act.
.
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HR DEPARTMENT IN THE ORGANIZATION
`
With the growing sophistication and complexity in the field of management
science today, the need of separate HR department felt very much in every
organization. Ankur Has a separate HR department. This department looks after
all activities in the organization such as, recruitment, training, performance
appraisal, career development, wages compensation, etc. All the HR festivities are
being carried out by this department.
The organization has standard practice of implementing the employee
relations as well as the training plan every year .in January, every year listing
down every activities, initiative to be carried out month after the month etc. for an
example the training plan talks of training needs identified for employee method
for imparting training ,schedule, faculty and the effective feedback system
likewise the year plans also talks of various activities of various HR
initiative ,schedule and obejectives.the general observation is that this plans are
adhered to most religiously and does not exist for the name sake.
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INTRODUCTION
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Marketing is so basic that it can not be considered as a separate function.
The success of business is determined not by the producer but by the customer.
Marketing function is having its own different significance in business and society
by marketing the customer can be able to purchase the goods and service and can
satisfied their need and wants the seller of producer can be able to get profit by
selling goods & services. Marketing is also determining the prices of goods.
Marketing is department include purchasing selling & advertising Today
the era is of competition and advertising. Mostly in all products and services there
is competition. Different types of advertising are branded on the mind of
customers.
According to the Phillip Kilter “The marketing concept is a consumer
oriented backed by integrated marketing aimed at generating customer satisfaction
as the key to satisfy organization goals”.
MARKETING STRUCTURE
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Organization of marketing means the structure of marketing and sales
departments and its field of work including and responsibility.
Marketing is typically seen as the task of creating promoting and
delivering goods and services to consumer and business. Just as logistic and
production professional are responsible for supply management, marketers are
responsible for demand management. Marketing manager seek to influence the
level, timing and composition of demand to meet the organizations objectives.
Too many companies think that it is the marketing or sales department’s
job to require and manage customers, but, in fact, marketing is the only factor in
attracting and keeping customers. The best marketing department in the world
can’t sell products that are poorly made or failed to meet a need. The marketing
department can be effective only in companies whose employees believe in super
customer value. Consumers are rational and estimate which offer will deliver the
most value to them. Customers are valuemaximisers, with in the bound of search
cost and limited knowledge, mobility and income. They form expectation of value
and act on it. Whether or not the offers live up to the value expectation affect both
satisfaction and repurchase probability.
DISTRIBUTION CHANNEL.
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Ankur Chemfood Distribute their products from plant to dealers and
than sub dealers to customers. All the distribution Regions have powerful
distribution networks were each and every single outlet is cover according to the
routes set routes plays important part in distribution channel.
In pre-sale they collects the order of the goods and then goods are delivered to the
retailers while in direct sale the goods are dispatched directly as per the
requirement of the retailer and customers.
DISTRIBUTION CHART
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CHART-2 :
MARKETING DEPARTMENT
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PLANT
REGIONAL OFFICES
DEALERS
CONSUMERS
36
Marketing is typically seen as the task of creating, promoting and delivering
goods and services to consumers and business. Just as logistics and production
professionals are responsible for demand management. Marketing managers seek
to influence the level, timing and composition of demand to meet the
organizations objectives.
Too many companies think it is the marketing or sales department’s job to acquire
and manage customers but in fact. Marketing is the only factor in attracting and
keeping customers. The best marketing department in the world can’t sell products
that are poorly made or failed to meet a need. The marketing department can be
effective only in companies whose employees believe in superior customer
value .consumers are rational and estimate which offer will deliver the most value
to them. Customers are value-maximizes, with in the bound of search cost and
value
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5.1 INTRODUCTION
“In modern money using economy finance may be defined as the provision
of money at the time”.
Since finance is the lifeblood of company thus is a layman terminology
finance management is that management is that management is activity, which is
cancer with planning and controlling of the firms financial resources.
According to J.F. Bradley. “Financial management is the area of business
management devoted to judicious of capital & careful selection of sources of
capital in order to unable a business firm’s move in the direction of reaching its
goal”.
The function of financial department will have particular responsibilities
for the following.
1. Ensuring a fair return an investment t a shareholder.
2. Generating and building up surplus and reserve for the growth and
expansion.
3. Planning directing and controlling the utilization of finance so as to
ensure the minimum efficiency of operation and proper relation with suppliers and
finance workers.
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FINANCIAL PLANNING
Financial management is important for the control of flow, of cash, so that
every company can raise their fund when it is required. Thus, financial planning
means to decide in advance the financial in activity to be carried on that active
basic goal and raise fund with minimum cost. It includes mainly two aspects.
1. Capitalization
2. Capital Structure
1. Capitalization: -
Capitalization is that accounting value of the capital stock, surplus in what
ever from it many appears as long term debt.
It divided in three types.
Over Capitalization: -
Over capitalization means rate of return is less than required it means the
rate of earning is less than payment.
Under Capitalization: -
Under capitalization means the rate of return is more than expected. It
means of the rate of earning is high compared to expected return.
Balance Capitalization: -
Balance capitalization means the rate of earning is equal to the payment.
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5.3 ORGANISATION CHART
CHART-3:
Managing Director
Finance Manager
Deputy Manager
A/c Officers
Safety Manager
Senior Managers (cashier)
Assistant officers (Clerk)
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RESEARCH OBJECTIVE
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“Consumer preference & awareness”
Objectives:
To know about awareness of ankur iodised salt.
To know quality about ankur iodised salt.
To know consumer preference about ankur iodised salt.
To know advertisement effectiveness.
RESEARCH DESIGN
“Research designed to assist the decision maker in determining, evaluating &
selecting the best course of action to take in a given situation.”
In conclusive research we are using DESCRIPTIVE RESEARCH
DATA COLLECTION
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Collection of data:-
Primary data collected through survey method. Questionnaire was used as
the research instrument.
Primary data collection: Structured questionnaire.
Types of questionnaire:
Open ended.
Secondary Data Collection Method:
Reference Books.
Internets.
Magazines
Sampling plan:-
Sampling size:-100Sample Area :- Sidhpur
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DATA PREPARETION & ANALISYS
Using Iodised Salt :
To know how much respondent using iodised Salt.
TABLE-2 :
Respondent PercentageYES 100 100%NO 0 0%
Graph-1
Iodised Uniodised0
20
40
60
80
100
120
Interpretation:-
From above chart and table we can see that All the respondent using
Iodised Salt.
Brand Selection Criteria :
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To know how they select brand of iodised salt for their usage. it’s on which basis price, whiteness, brand name or taste.
Graph-2
1 2 3 4 5 6
Price 33 18 13 15 12 9
Freeflow 1 5 8 10 23 53
Whiteness 17 12 10 25 22 13
Brandbame 22 19 21 26 7 7
Taste 20 24 22 9 18 8
Availability 8 25 24 13 18 10
5
15
25
35
45
55
Interpretation:-
From the above chart and diagram we can see that user select iodised
salt brand mainly by its Price as 1st rank than they select by availability of salt
in market as 2nd rank. After availability they prefer taste and than they select on
the basis of brand name. In above data its shown that whiteness and free flow
salt are not affect selection.
Same Brand used every time?:
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Respondent use same brand of iodised salt every time or switch to another brand.
Graph-3
Yes No
67
33
Interpretation:-
From above information we can see that most of the respondent (67)
uses same brand of iodised salt every time and 33 respondent switch to another
brand of iodised salt.
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IF no: Why they switch?:
Which are the reasons for switching of the use of iodised salt Brand.
Availability Price Taste
10 14 9
Availability Price TasteIf No
0
2
4
6
8
10
12
14
16
Interpretation:-
From above graph it is clear that price is major reason behind change of
iodised salt brand. Availability is also reason behind change of iodised salt
brand.
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How often purchase:
to understand how often they purchase iodised salt.
TABLE-5 :
1 Week 15 Days 1 Month 2 Month
2 10 55 33
Graph-4
1 Week 15 Days 1 Month 2 Month0
10
20
30
40
50
60
Interpretation:-
Above Graph saw that respondent mainly purchase salt on every month
rather than 1 week or 15 day.
DBM SPCE 49
Purchase Source :
To find out From where the respondents mainly buy the iodised salt.
TABLE-6 :
Super market Provision Store Convenience store Other
18 63 19 0
Graph-5
18%
63%
19%
Purchase SourceSuper market Provision Store Convinience storeOther
Interpretation:-
From the above Graph it is clear that most of the respondent purchase
salt from provision store. Than from super market and other sources they
purchase iodised salt.
DBM SPCE 50
User of Ankur iodised salt :
To find out how many Respondents use the ankur Iodiesd salt or they
use other brand of iodised salt.
Graph-6
Yes No
55
45
Interpretation:-
Around 55% of respondents used ankur iodised salt one time.
DBM SPCE 51
If yes than on which criteria they use ankur salt:
1 2 3 4 5 60
10
20
30
40
50
60
26
138 4 3 1
1
13
16 1915
12
22
132
3
3
3 5
4 813 22
136
24
6
32
08
3
1914 12
Taste Freeflow PriceWhiteness Double Refined Packaging
Interpretation:-
From the above graph we can see that Taste having 1st rank as preferable
criteria for the Ankur Brand. While price is the 2nd criteria for selection of
ankur Brand. After that respondent prefer double refined iodised salt.
If no which Brand they use:
Tata27%
Nirma29%
An-na-
purna20%
Other24%
DBM SPCE 52
How they Aware about Ankur iodised salt :
To find out how the respondent come to know about ankur iodised salt..
Graph-7
Advertisement; 33
Friends; 2
Relatives; 7
Neighbours; 13
Interpretation:-
From the above graph we can see that 33 Respondents are aware about
ankur iodised salt by Advertisements given by ankur Chemfood.
DBM SPCE 53
By Which Advertisements source they come to know :
Graph-8
Television Newspaper Radio Magazine Hordings Other
8
4
0
3
11
1
Interpretation:-
Above figure shows that respondent mostly come to know about ankur
iodised salt by Hoardings and the Television Advertisements.
DBM SPCE 54
If ankur iodised salt not available:
To know if the ankur iodised salt is not available than are the respondents switch to another brand or go to another place for purchase.
Try Another 16
Go to Another Shop 26
Postpone Purchase 13
Graph-9
Try Another Go to Another Shop Postpone Purchase
16
26
13
Interpretation:-
Above figure shows that most of the respondent go to another place to buy
the ankur iodised salt. if than also its not available than they prefer to try another
brand of iodised salt. Most of the time they can not post purchase as its necessary
for everybody.
DBM SPCE 55
Any difficulty in ankur iodised salt?
To know is the customers facing any difficulty in ankur iodised salt or not.
Graph-10
Yes No0
5
10
15
20
25
30
35
40
45
50
9
46
Interpretation:-
From the above Graph its clear that most of the respondent not find any
difficulty in ankur iodised salt.
DBM SPCE 56
FINDINGS OF RESEARCH
All the respondents use iodised salt.
Respondent mainly select iodised salt Brand on the basis of Price and
Availability, while free flow salt and whiteness of salt not affect their
selection.
Most of the respondent use same brand of iodised salt every time. while
respondent who not use same brand every time are mostly switch to
another brand due to the Price and availability.
Respondent mostly purchase iodised salt on monthly basis and from the
provision store.
55% respondent used ankur iodised salt one time and people who used
Ankur iodised salt because of its price and taste.
Most of the user of ankur iodised salt come to know about ankur salt by
the advertisements on the hoardings and television.
If ankur iodised salt not available than user go to another shop or switch to
another brand of iodised salt.
Most of the user not find any difficulty in ankur iodised salt.
RECOMMENDATIONS
DBM SPCE 57
Company can focus on the Packaging of the ankur iodised salt as user’s
decision not affected by the packaging.
Company can focus on the Overall domestic market rather than on local
market as a company providing salt to many FMCG companies it is batter
to sell its own brand.
Company can also focus on the advertisement that more and more people
aware about ankur iodised salt by its advertisements...
CONCLUSION OF THE STUDY
DBM SPCE 58
Availability and the price are primary factor for the selection of ankur iodised
salt.
Ankur iodised salt is maximum used by the respondent in the Sidhpur as it is
available easily and because of low price.
Respondent mostly use the ankur iodised salt.
Brand image does not affect that much for the Brand selection of iodised salt.
BIBLIOGRAPHY
DBM SPCE 59
Books:-
Philip Kotler, 2004, Marketing Management, 10th Edition,
Prentice-Hall India.
Deshler, 2004, Human Resource Management, Prentice-Hall India.
R. Panneerselvam, 2003, Production and Operation Management,
Prentice-Hall India.
WEB sites:-
www.ankurfoods.com
WWW.GOOGLE.COM
SOFTWARE:-
MICROSOFT WORD
MICROSOFT EXCEL
Dear Respondent
I am student of DBM SPCE, Visnagar. As a part of our Summer Internship Project. I am conducting a survey on
DBM SPCE 60
Customer Satisfaction of ankur iodized salt. I request you to give your valuable time and give your opinion about your experience to fill this Questionnaire. I assure you that information supplied to me would be kept strictly confidential and for academic purpose only.____________________________________________Name:____________________________________City:_____________________________________________________
1) Do you use Iodized Salt or Uniodized Salt?
[ ] Iodized [ ] UnionizedIf you using Branded iodised salt then answer the following questions.
2) Give the rank on which basis do you select Branded iodised salt? (Rank from 1 to 6)
[ ] Price [ ] Free flow
[ ] Whiteness [ ] Brand Name
[ ] Taste [ ] Availability
3) Every time you use same brand of iodised salt ?
[ ] Yes [ ] No
DBM SPCE 61
If no which are the reasons…….
[ ] Availability [ ] Price
[ ] Taste
4) How often do you purchase?
[ ] 1week days duration
[ ] 15 Day duration
[ ] 1 month duration
[ ] 2 month duration
5) From where you purchase Branded iodised salt?
[ ] Supermarket
[ ] Provision Store
[ ] Convenience Shop
[ ] Others
6) Have you ever used Ankur Iodized Salt?
[ ] Yes [ ] No
DBM SPCE 62
If yes Rank according to following criteria in ankur iodised salt?
(rank from 1 to 6)
[ ] Taste [ ] Free flow [ ] Price
[ ] Whiteness [ ] Double refined salt [ ] Taste
If no Than which Brand of iodised salt you use?
[ ] Tata [ ] Annapurna
[ ] Nirma [ ] Other._________
7) How you came to know about ankur iodised salt ?
[ ] Advertisement [ ] Friends
[ ] Relatives [ ] Retailers
[ ] Neighbors
8) If Advertisement, then what was the Media?
[ ] Television [ ] Newspaper
[ ] Radio [ ] Magazines
[ ] Hoardings [ ] Others
9) If Ankur Iodized Salt is not available in store you will?
[ ] Try another Brand [ ] Go to another Shop
DBM SPCE 63
[ ] Postpone purchase
10)Do you find any difficulty in availability of Ankur Iodized Salt?
[ ] Yes [ ] No
DBM SPCE 64