A N N A N AGA R

“IN ORDER TO BE IRREPLACEABLE ONE MUST

ALWAYS BE DIFFERENT.” –

COCO CHANEL

Our Design Inspiration The Madras Check, bright, lively and instantly recognisable, has been internationally fashionable since the 18th century. Retaining its popular appeal the pattern evolved and developed over the years, like the city from which it takes its name.

A NEW METROPOLITAN CENTER FOR CHENNAI

Owned, developed and managed by

CONTENTS 09 / DESIGNED FOR RETAIL INNOVATION 27 / EXPERIENCE A LIFESTYLE BEYOND RETAIL 37 / LOCATION AT THE HEART OF IT ALL 47 / IT’S NOT JUST SHOPPING, IT’S VIRTUOUS RETAIL

DESIGNED

INNOVATION FOR RETAIL

Inspired by the soaring Gopurams of the temples of Chennai, and the technicolor of Madras Check, Virtuous Retail, collaborating with international architects BroadwayMalyan, have designed the retail destination for Chennai. Offering 1 million sq ft of high quality retail opportunities, this 1.84 million sq ft LEED Gold certified centre, forms the strategic focus of a 42 acre mixed-use development. This striking contemporary addition to Chennai's rich heritage will redefine the city's landscape.

CONTEMPORARY

BY CHENNAI DESIGN, INSPIRED

11 VR CHENNAI | DESIGN

13 VR CHENNAI | DESIGN

THE HOLY GARDEN

A PERFECT BLEND OF RETAIL CONCEPTS WITH CLEAR CONNECTIONS AND BRANDING OPPORTUNITIES

Building on successful Virtuous Retail centre layouts, the interior of VR Chennai offers a long curved interior for exceptional visibility, circulation, and ample space for events and eye-catching branding.

Punctuating this journey are three significant spaces, The Sanctum, The Sacred Precinct and the Holy Garden (shown here).

With thoughtful design and careful selection of high quality materials, each of these areas engages visitors and provides a distinct rhythm to the retail experience, resulting in longer dwell times.

15 VR CHENNAI | DESIGN

At VR Chennai, whatever the retail question, there is an answer to be discovered among high-gloss fast fashion, speciality shops and trend-setting boutiques.

A MAGNET FOR SHOPPERS,FASHIONISTAS, COOL

HUNTERS AND THEIR FANS

DESTINATION RETAIL

17 VR CHENNAI | DESIGN

THE SACRED PRECINCT

COMMUNITY SPACE FOR FRIENDS AND FAMILY

19 VR CHENNAI | DESIGN

GLOBAL MEETS LOCAL INTERNATIONAL FASHION

BRANDS INTERWOVEN WITH LOCAL HERITAGE MARQUES CREATE A COMPELLING MIX

21 VR CHENNAI | DESIGN

THE INNER SANCTUM

RETAIL IN THE ROUND: SPACE, LIGHT AND SUBLIME SHOPPING AT THE HEART OF VR CHENNAI

23 VR CHENNAI | DESIGN

LIVELY HEART OF THE COMMUNITY – A ONE STOP SHOP FOR EVERYDAY NECESSITIES

CONVENIENCE MATTERS

VR Chennai includes a leading supermarket and DIY superstore that, along with a multitude of service outlets, will ensure the wide primary catchment area is never caught short for essentials.

25 VR CHENNAI | DESIGN

AT THE CENTRE OF CHENNAI LIVING

A HOP, SKIP AND JUMP FOR 2,500 FAMILIES

VR Chennai is unique in that it offers direct access from multiple entrances, reached by beautiful landscaped walkways. Surrounding residents are drawn into the main retail spaces through a generous and energised public realm with a distinct high street feel.

A LIFESTYLE

EXPERIENCE

BEYOND RETAIL

29 VR CHENNAI | AMENITIES

SOMETHING DIFFERENT ON EVERY LEVEL

Features abound at VR Chennai and its not just shopping and great food that will draw the crowds.

For business there are branded offices and collaborative workspaces for entrepreneurs, freelancers and start-ups.

Chennaites will appreciate the multitude of entertainment options, that include: a 10-screen cinema, featuring Gold Class and IMAX, a fitness centre, luxury spa, roof-top tennis courts and swimming pool.

VR CHENNAI OFFERS MORE THAN BRANDS AND BEVERAGES TO ATTRACT CHENNAITES AND TOURISTS OF EVERY AGE AND ASPIRATION

31 VR CHENNAI | AMENITIES

SIMPLE TO POP IN EASY TO STAY LONGER

WHAT’S FRESH, WHAT’S SEASONAL, WHAT’S HAPPENING IS ALWAYS CENTRE STAGE AT VR CHENNAI

EPICUREAN DELIGHTS UNIQUE CONCEPTS AND INTENSE LOCAL FLAVOURS FUSE TO DELIVER AN UNFORGETTABLE DINING EXPERIENCE

The F&B offering at VR Chennai is set to revolutionise the city’s dining landscape.Reputed names will offer fine dining, quick service restaurants, casual dining, cafe-culture, both indoors and al fresco, over multiple levels.

The famous Food Box concept will make its debut in Chennai with 22 kitchens and 4 kiosks serving both international and local cuisine.

In addition, a themed lounge will offer space to socialise and unwind.

33 VR CHENNAI | AMENITIES

EPICUREAN DELIGHTS UNIQUE CONCEPTS AND INTENSE LOCAL FLAVOURS FUSE TO DELIVER AN UNFORGETTABLE DINING EXPERIENCE

35 VR CHENNAI | AMENITIES

A PUBLIC REALM BUZZING WITH EVENTS AND ACTIVITY DELIVERS A MEMORABLE EXPERIENCE FOR SHOPPERS AND MAXIMISES TRADING

EXCITEMENT EVERY DAY

At VR Chennai, a carefully curated program of activities facilitates a social and community hub.

With themed decor and activities throughout the year, holiday times will always have something new to see, do and interact with.

Tapping into the city’s rich cultural fabric, visitors will enjoy an events program that includes: the best of traditional dance, local theatre, jazz recitals, rock concerts, book reading clubs, TED talks, awards shows and much more.

AT THE HEART OF IT ALL

LOCATION

39 VR CHENNAI | LOCATION

5.3M Chennai city population

6THlargest Indian city

2NDhighest literacy rate

ECONOMIC HUB FOR MANUFACTURING, AUTOMOBILE

AND IT SERVICES

1.2M HOUSEHOLDS EARNING

MORE THAN INR 1,000,000 PA

24% AVERAGE HOUSEHOLD

EXPENDITURE ON RETAIL *as percentage of the annual income

98.6%OCCUPANCY ACROSS

GRADE A RETAIL

HIGH PROPORTION OF QUALITY CONSUMERS

CURRENTLY ONLY 4 GRADE A MALLS IN CHENNAI

THE RECOGNIZED GATEWAY TO SOUTH INDIA

Chennai is ever evolving and its progress has been recognised in 2015 when it was featured in Lonely Planet's ‘Top 10 places to visit’ along with a National Geographic recommendation as a ‘Global Top 10 food city’. This is a city that is making its mark on the world stage.

WHY CHOOSE CHENNAI

THE FOURTH LARGEST ECONOMY IN INDIA WITH HUGE GROWTH POTENTIAL

500m

1km

5km

10km

CHENNAI

ANNANUR

KORATTUR

VILLIVAKKAM

PERAMBUR

KILPAUKANNA NAGAR

MOGAPPAIR

KOYAMBEDU

NUNGAMBAKKAM

GUINDY

WASHERMANPET

RAMAPURAM

PATTABIRAM

MANGADU

THIRUVERKKADU

THIRUMULLAIVOYAL

VR

41

Affluent Catchment

Super Primary Catchment 5min drive time, 50,000 people, average purchasing power INR 181,000 per capita

Primary Catchment 15min drive time, 1.2m people average purchasing power INR 178,000 per capita

Secondary Catchment 30min drive time, 5m people, average purchasing power INR 231,000 per capita

Airport

Rail Station

Bus Terminal

River Cooum

River Adyar

Outer Ring Road

Inner Ring Road

A rich immediate catchment area of 1,400 upscale residential units (that will increase to 3,800 by 2018).

A super primary catchment area of Anna Nagar and a primary catchment comprising the upscale residential neighbourhoods of Kilpauk, Mogappair and Nungambakkam.

Capital values in these areas are comparable to other wealthy catchments across the city ensuring a high spending hub.

1

R I V E R C O O U M

V R C H E N N A I

ARUMBAKK AM FLYOVER

JN

H45

AW

AH

AR

LAL N

EHR

U R

D

43

Prime LocationVR Chennai is strategically positioned in Anna Nagar which is part of the prime growth corridor of the city.

Access by car is effortless, enabled by close proximity to National Highway 4, 45 and 205.

The development sits a 10-minute walk from a metro station ensuring that Chennaites from all over the city will have access to a unique retail experience.

Motorways

Rivers

Metro line

Metrozone: captive residential campus

School

Corporate housing

Residential college

Hospital

3,800 upscale residential units

Pedestrian

Service

Vehicular

Paved walkway

Pedestrial walkway

Connectivity

Key Landmarks

Access & Circulation

1

2

3

4

5

Prime LocationVR Chennai is strategically positioned in Anna Nagar which is part of the prime growth corridor of the city.

Access by car is effortless, enabled by close proximity to National Highway 4, 45 and 205.

The development sits a 10-minute walk from a metro station ensuring that Chennaites from all over the city will have access to a unique retail experience.

Motorways

Rivers

Metro line

Metrozone: captive residential campus

School

Corporate housing

Residential college

Hospital

3,800 upscale residential units

Pedestrian

Service

Vehicular

Paved walkway

Pedestrial walkway

Connectivity

Key Landmarks

Access & Circulation

VR CHENNAI | LOCATION

ANNA NAGAR WESTBUS DEPOT

ICF COACH FACTORY

THIRUMANGALAMFLY OVER

THIRUMANGALAMMETRO STATION

CENTRAL GOVT.STAFF QUARTERS

OVERHEAD TANK

TOWER PARK

ROUND"TANA"

6+2 RESIDENCEQUARTERS

PILLAYAR KOIL ST

J.N.ROAD

IOB STAFFCOLLEGE

METROZONEENTRY

METROZONERESI. TOWERS

KILPARKCEMETERY

KENDRIYA VIDYALAYA

SCHOOL

AYYAPPATEMPLE

ANNA NAGAR WESTBUS DEPOT

ICF COACH FACTORY

THIRUMANGALAMFLY OVER

THIRUMANGALAMMETRO STATION

CENTRAL GOVT.STAFF QUARTERS

OVERHEAD TANK

TOWER PARK

ROUND"TANA"

6+2 RESIDENCEQUARTERS

PILLAYAR KOIL ST

J.N.ROAD

IOB STAFFCOLLEGE

METROZONEENTRY

METROZONERESI. TOWERS

KILPARKCEMETERY

KENDRIYA VIDYALAYA

SCHOOL

AYYAPPATEMPLE

IT’S NOT JUST

VIRTUOUS RETAIL

SHOPPING, IT’S

Arena, Kanakpura Road, Bengaluru

VR CHENNAI | CREDENTIALS

WHO VR

49

VR Chennai, Anna Nagar

VR Bengaluru, Whitefield Main Road Pune, City CentreVR Surat, Dumas Road

Powered by new jobs, driven by rising living standards, India is delivering on its global retail promise. But unleashing latent demand takes local knowledge. Out of the success of Surat and Begaluru comes Virtuous Retail’s expertise to match customer profiles with the right offer for Chennai, tailoring the retail experience to perfection.

Founded in 2007, Virtuous Retail has a pan-India presence with 5 lifestyle centres in 4 of India’s top cities, totalling approx~ 5 million sq ft, delivering international quality retail to affluent communities.

4 OF THE TOP 9 MARKETS

TRANSPORTCONNECTIVITY

PREMIUMMICRO-MARKETS

DIGITALCONNECTIVITY

Economic Development

•Population

•Internet

Penetration•

Retailer Performance

Catchment Potential

• Prosperity to Spend

• High Growth

Corridors•

Dense Residential Areas

Integrated with public transport

•Captive transport

services •

Pedestrian access •

Focus on walkability

Modern Infrastructure

• Network Effect

•Active on Social

Platforms•

Focus on Omnichannel

Experience

SITE SELECTION CRITERIA

VR CHENNAI | TOP CREDENTIALS

286,575SOCIAL MEDIA USERS

1,948TWITTER

282,192FACEBOOK

VR SURAT IS RATED AS THE

TOP ATTRACTION BY TRIPADVISOR

1,372OTHERS

VR DIFFERENT

51

RETAIL AWARDS

AWARDS FOR VR SURAT

AWARDS FOR VR BENGALURU

Including and celebrating local culture through

art and events

CONNECTING COMMUNITIES

MASTER RETAILER

APPROACHLeading the way,

innovating and curating fresh concepts

PREMIUM LIFESTYLE

EXPERIENCESAttracting major

international brands

ART OF PLACEMAKING

User-friendly memorable destinations

AWARDS & RECOGNITION

SOCIAL MEDIA EXPOSURE

The runaway success of VR flagship destinations in Surat and Bengaluru has been recognised and decorated by the industry.

Online activation is core to VR's overall marketing and engagement strategy and this has resulted in a direct line to a wide group of consumers.

https://www.facebook.com/VRBengaluruhttps://twitter.com/VRBengaluru

https://www.facebook.com/VRSurathttps://twitter.com/VRSurat*Accurate as of May 2016 *Accurate as of May 2016

100+CURATED EVENTS

>20%EVENT DRIVEN

FOOTFALL UPLIFT

69INTERNATIONAL

BRANDS

MUJICOLE HAAN

ADIDAS HOMECOURT

OPENING IN INDIA

1ST

H&MHUNKEMOLLER

OPENING IN SOUTH INDIA

1ST

H&MSUPER DRY

ZARAMARKS & SPENCER

SWAROVSKI+ MANY MORE

OPENING IN CITY / REGION

1ST

FOOD BOXCARDS ISSUED SINCE OPENING

SKYDECKROOF TOP EVENT SPACES

39,500 sq ft UNIQUE CURATEDENVIRONMENTS

17

336,480

PICNIC DESTINATIONDUMAS SQUARE

STREAT: FOOD HAVENMAGDALLA PLAZA

FESTIVAL PARKCENTER COURTTHE RUNWAY

THE ARCFREE PLAYFOODBOXSKYDECK

I LOVE BLRGARDEN CITY

THE MAGIC CIRCLETHE MAGIC GARDEN

THE WHITEFIELD ARMSBENGALURU MURAL

G1-A

NC

HO

RG

0-L118299 sqft

G59-A

NC

HO

RG

0-L13767 sqft

G36

MIN

I AN

CH

OR

G0-L1

4392 sqftG

36-AN

CH

OR

G0-L1

6168 sqft

G58-A

NC

HO

RG

0-L13627 sqft

G7-A

NC

HO

RG

0-L123358 sqft

G27-A

NC

HO

R3735 sqft

G27-A

NC

HO

R1765 sqft

TRA

NS

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G9

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600sqft

G10

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695 sqft

G53

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366 sqft

G54

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603 sqft

AH

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G2-F

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958 sqft

G3-R

ETA

IL1205 sqft

G4-R

ETA

IL1281 sqft

G5-R

ETA

IL840 sqft

G6-R

ETA

IL1625 sqft

G42-R

ETA

IL872 sqft

G39-R

ETA

IL753 sqft

G43-R

ETA

IL872 sqft

G44-R

ETA

IL872 sqft

G45-R

ETA

IL872 sqft

G46-R

ETA

IL1152 sqft

G47-R

ETA

IL991 sqft

G48-R

ETA

IL872 sqft

G55-R

ETA

IL797 sqft

G56-R

ETA

IL1012 sqft

G49-R

ETA

IL646 sqft

G50-R

ETA

IL549 sqft

G52-R

ETA

IL1109 sqft

G51-F

LAG

SH

IP1840 sqft

G41-R

ETA

IL689 sqft

G40-R

ETA

IL495 sqft

G6-R

ETA

IL1765 sqft

G11-F

&B

635 sqftG

13-F&

B947 sqft

G12-F

&B

484 sqft

G14-R

ETA

IL936 sqft

G15-R

ETA

IL904 sqft

G16-R

ETA

IL732 sqft

G17-R

ETA

IL516 sqft

G18-F

&B

796 sqft

G26-F

&B

1453 sqft

G28-F

&B

1453 sqft

G19-F

&B

1162 sqftG

20-RE

TAIL

1001 sqftG

21-RE

TAIL

1001 sqftG

22-RE

TAIL

1216 sqft

G24-R

ETA

IL1475 sqft

G25-R

ETA

IL1044 sqft

G23-A

NC

HO

RG

0-L212874 sqft

G29-R

ETA

IL2045 sqft

G30-R

ETA

IL

G32-F

&B

1453 sqftG

33-F&

B1453 sqft

G34-F

&B

1517 sqft

G57-F

&B

1300 sqftF

emale Toilet

Male Toilet

AH

U

ELE

CTR

ICA

LR

OO

M

G38-A

NC

HO

RG

0-L29795 sqft

WE

ST

EN

TRA

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JNRM

HC G

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B1797 sqft

Fem

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ale Toilet

M&

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LOA

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7.00 m w

ide �re truck road

7.00 m w

ide �re truck road

7.00 m w

ide �re truck road

7.00 m w

ide �re truck road

Accurate as of 19 January 2016

VR

CH

ENN

AI

GR

OU

ND

FLOO

R

Anchor Stores

Mini Anchor Stores

Retail Inline Stores

F&B

For leasing and commercial enquiries, please contact:

Virtuous Retail Services Pvt. Ltd.40 Vittal Mallya Road 1st FloorBengaluru 560 001, Indiabusiness@virtuousretail.com

“FASHIONS FADE, STYLE IS ETERNAL.”

–YVES SAINT LAURENT

Images are artist's impressions and are used solely for illustration purposes only and subject to change. Information pertaining to floor plans, dimensions and specifications may be subject to further change pending approval from the relevant authorities and facilities management team.

May 2016. Designed by www.wordsearch.sg

Owned, Designed and Managed by