anna szot-sacawa university of toronto bora laskin law library tablets use in libraries
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Bridging the physical & digital worlds with QR codes (Bora Laskin Law Library project). Anna Szot-Sacawa University of Toronto Bora Laskin Law Library TABLETS USE IN LIBRARIES OCUL webinar October 11, 2012. Quick Response codes: what they are and how they work?. - PowerPoint PPT PresentationTRANSCRIPT
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Anna Szot-SacawaUniversity of Toronto
Bora Laskin Law Library
TABLETSUSEIN
LIBRARIES
OCUL webinarOctober 11, 2012
Bridging
the physical & digital worlds
with QR codes
(Bora Laskin Law Library project)
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Quick Response codes: what they are and how they work?
QR codes are They can pull up:two-dimensional » websites barcodes » text content which can be » phone numbers scanned by ORmobile devices » send an e-mail equipped with » activate an order, a camera, such as item hold prompting the » place a phonedevice to display a call website or text » find directionscontained in the code » act as your business
card
This is a very cheap technology - in order to use it, you only need to download a free QR code reader application to your device’s camera.Note: only second generation ipads have a camera (two cameras, in fact) imbedded in them
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Bora Laskin Law Library Project
GOALS:• bridging the print and virtual legal collections• delivering legal resources to the students’ phone• providing access to legal research 24/7 from anywhere• digital information literacy• promoting electronic journals
SCOPE:• providing online alternatives to all legislation library holds• providing QR code links to all online journals library holds• brochure introducing the technology• marketing library services with QRs
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Using QR codes in libraries: step-by-step guide
Step 1: Identify your online content.
Step 2: Make sure your online content is appropriate for mobile
devices
Step 3: Identify and test the QR code location
Step 4: Create and link the QR code
Step 5: Embed the QR Code into the signage, and post in the
desired location(s).
Step 6: Promote QR technology and your project
Step 7: Take necessary steps to allow tracking and assessment
of usage
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Government Information
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Cases available from different sources for different categories of users
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Online Research Help
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Online journals
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Promotion
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Possible other uses
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Possible other uses ….
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Still more possible use ideas…
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QR in marketing
“A cellphone with a camera isn’t a communications device with a way to capture pictures and share them with friends … rather, it’s a web enabled handheld data scanner with a display which automates the way to reach out, get information, be involved socially, and get things done”. Edmund Jengs, Sales & Marketing (Ralph Lauren)
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Marketing the library resources
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Bibliography
• Aaron Smith, “35 percent of American Adults Own a Smartphone: One Quarter of Smartphone Owners Use Their Phone for
Most of Their Online Browsing,” Pew Research Center, July 11, 2011, http://pewinternet.org/Reports/2011/Smartphones.aspx. • Aguirre, D., Johnston, B., and Kohn, L. (2011). QR Codes Go to College. Archrival.com. Retrieved 10/10/2012, from
http://www.archrival.com/ideas/13/qr-codes-go-to-college. • Gahran, A. (2012) Why QR Codes Aren’t Catching On. CNN.com. Retrieved 10/10/2012, from
http://www.cnn.com/2011/12/08/tech/mobile/qr-codes-gahran/index.html. • Kantrowitz, A. (2011) Does anybody actually use QR codes? Fortune. Retrieved 10/10/2012, from
http://tech.fortune.cnn.com/2011/09/16/qr-codes/. • Kelley, M. (2012) ALA Midwinter 2012: Straight from the Stacks to the Smartphone. Library Journal. Retrieved 1/20/2011,
from http://www.libraryjournal.com/lj/home/888908-264/ala_midwinter_2011_straight_from.html.csp. • Pidaparthy, U. (2011) Marketers embracing QR codes, for better or worse. CNN.com. Retrieved 10/10/2012, from
http://www.cnn.com/2011/TECH/mobile/03/28/qr.codes.marketing/index.html?iref=allsearch. • Shannon, M. (2011) Enter the Matrix: How QR Codes Hide Privacy, Security Risks to Smartphones. Security News Daily.
Retrieved 10/10/2012, from http://www.msnbc.msn.com/id/45729377/ns/technology_and_science-security/t/how-qr-codes-
hide-privacy-security-risks/#.T3ztyuzG3QM.