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Visual Merchandising and Buying InternshipWith High End Boutique

Direct Experience and Critical Engagement in theApparel Field Through Internship

Tasks and Activities:My internship at Enzee boutique really broadened my experi-ence in the fashion field. My activities and responsibilities most frequently included: • merchandising the jewelry cases and purse displays• dressing and merchandising the window display•opening and closing tasks, including cleaning the glass and mirrors, refilling jewelry trees, and restocking the floor• use of register to enter in orders and to check out customers • receiving new merchandise and inventorying it into the com-puter, then merchandising it on the store floor.

The Enzee philosophy is convenient shopping for young women and mothers at a reasonable price, and one can find employees who take personal interest in the customers to help them find their own personal style with apparel, jewelry, and purses. I learned a lot from the owner of Enzee boutique, not only about how to treat customers with respect and run a business with style, but how to merchandise special displays, create fun and exciting looks with props and accessories, and how to buy mer-chandise for a boutique. Enzee carries many looks, but the styles that sell the most are evening looks and dresses for special occasions, as well as the purses and jewelry that are the biggest hit at Enzee. The owner engaged the interns and allowed us to attend buying shows, meetings with the accoun-tant to determine what money was left to spend on merchan-dise, and encouraged the interns to place orders for clothing and jewelry, both for the store and for special orders.

Hip Loops reversible bags and purses display and signage I created

Merchandise set up using teal and purple color story clothing and accessories

Tote-ally Green shopping bag display using flowers and antique chest for a nature feel