annex 2 - frequency distribution of variables

7/31/2019 Annex 2 - Frequency Distribution of Variables

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Statistical Analysis of variable (Internal reliability, Mean,

Standard Deviation, Maximum, Minimum, frequency

distribution tables and matrix)

1. Utilitarian Product of SMS

1.1. Perceived Usefulness

Reliability Statistics

Cronbach's

Alpha N of Items

.919 3

Table 1

Statistics

PU

N Valid 409

Missing 0

Mean 3.4083

Std. Error of Mean .06361

Std. Deviation 1.28648

Minimum .00

Maximum 5.00

Table 2

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Frequency table for Perceived Usefulness

Frequency Percent Valid Percent

Cumulative

Percent

Valid 0 38 9.3 9.3 9.3

1 1 .2 .2 9.5

1.666666667 4 1.0 1.0 10.5

2 8 2.0 2.0 12.5

2.333333333 16 3.9 3.9 16.4

2.666666667 12 2.9 2.9 19.3

3 16 3.9 3.9 23.2

3.333333333 63 15.4 15.4 38.6

3.666666667 25 6.1 6.1 44.7

4 150 36.7 36.7 81.4

4.333333333 31 7.6 7.6 89.0

4.666666667 24 5.9 5.9 94.9

5 21 5.1 5.1 100.0

Total 409 100.0 100.0

Table 3

Figure 1

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1.2 Ease of use


Cronbach's

Alpha N of Items

.960 5

Table 4

Statistics

EOU

N Valid 409

Missing 0

Mean 3.5711



Minimum .00

Maximum 5.00

Table 5

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EOU


Cumulative

Percent

Valid 0 38 9.3 9.3 9.3

2 18 4.4 4.4 13.7

2.2 4 1.0 1.0 14.7

2.4 4 1.0 1.0 15.6

2.8 4 1.0 1.0 16.6

3 7 1.7 1.7 18.3

3.2 10 2.4 2.4 20.8

3.4 9 2.2 2.2 23.0

3.6 29 7.1 7.1 30.1

3.8 21 5.1 5.1 35.2

4 160 39.1 39.1 74.3

4.2 19 4.6 4.6 79.0

4.4 18 4.4 4.4 83.4

4.6 10 2.4 2.4 85.8

4.8 39 9.5 9.5 95.4

5 19 4.6 4.6 100.0

Total 409 100.0 100.0

Table 6

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Figure 2

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1.3 Comparative advantage


Cronbach's

Alpha N of Items

.848 4

Table 7

Statistics

CA

N Valid 409

Missing 0

Mean 2.7910



Minimum .00

Maximum 4.75

Table 8

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CA


Cumulative

Percent

Valid 0 38 9.3 9.3 9.3

1 1 .2 .2 9.5

1.5 4 1.0 1.0 10.5

1.75 5 1.2 1.2 11.7

2 31 7.6 7.6 19.3

2.25 43 10.5 10.5 29.8

2.5 21 5.1 5.1 35.0

2.75 18 4.4 4.4 39.4

3 69 16.9 16.9 56.2

3.25 48 11.7 11.7 68.0

3.5 57 13.9 13.9 81.9

3.75 17 4.2 4.2 86.1

4 36 8.8 8.8 94.9

4.25 8 2.0 2.0 96.8

4.5 4 1.0 1.0 97.8

4.75 9 2.2 2.2 100.0

Total 409 100.0 100.0

Table 9

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Figure 3

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1.4 Social Influences


Cronbach's

Alpha N of Items

.836 3

Table 10

Statistics

SO

N Valid 409

Missing 0

Mean 2.3586



Minimum .00

Maximum 4.67

Table 11

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SO


Cumulative

Percent

Valid 0 38 9.3 9.3 9.3

1 19 4.6 4.6 13.9

1.33333333333333 4 1.0 1.0 14.9

1.66666666666667 30 7.3 7.3 22.2

2 92 22.5 22.5 44.7

2.33333333333333 40 9.8 9.8 54.5

2.66666666666667 43 10.5 10.5 65.0

3 48 11.7 11.7 76.8

3.33333333333333 33 8.1 8.1 84.8

3.66666666666667 29 7.1 7.1 91.9

4 20 4.9 4.9 96.8

4.33333333333333 8 2.0 2.0 98.8

4.66666666666667 5 1.2 1.2 100.0

Total 409 100.0 100.0

Table 12

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Figure 4

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1.5 Pleasure


Cronbach's

Alpha N of Items

.668 3

Table 13

Statistics

PL

N Valid 409

Missing 0

Mean .4458


Std. Deviation .43644

Minimum .00

Maximum 2.00

Table 14

PL


Cumulative

Percent

Valid 0 152 37.2 37.2 37.2

0.333333333 88 21.5 21.5 58.7

0.666666667 67 16.4 16.4 75.1

1 91 22.2 22.2 97.3

1.333333333 7 1.7 1.7 99.0

2 4 1.0 1.0 100.0

Total 409 100.0 100.0

Table 15

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Figure 5

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1.6 Arousal


Cronbach's

Alpha N of Items

Table 16

Statistics

AR

N Valid 409

Missing 0

Mean .3602



Minimum .00

Maximum 1.67

Table 17

AR


Cumulative

Percent

Valid 0 215 52.6 52.6 52.6

0.333333333 72 17.6 17.6 70.2

0.666666667 36 8.8 8.8 79.0

1 54 13.2 13.2 92.2

1.333333333 24 5.9 5.9 98.0

1.666666667 8 2.0 2.0 100.0

Total 409 100.0 100.0

Table 18

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Figure 6

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1.7 Dominance


Cronbach's

Alpha N of Items

.859 3

Table 19

Statistics

DO

N Valid 409

Missing 0

Mean .4833



Minimum .00

Maximum 2.00

Table 20

DO


Cumulative

Percent

Valid 0 197 48.2 48.2 48.2

0.333333333333333 51 12.5 12.5 60.6

0.666666666666667 40 9.8 9.8 70.4

1 64 15.6 15.6 86.1

1.33333333333333 33 8.1 8.1 94.1

1.66666666666667 6 1.5 1.5 95.6

2 18 4.4 4.4 100.0

Total 409 100.0 100.0

Table 21

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Figure 7

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Attitude towards adoption


Cronbach's

Alpha N of Items

.534 5

Table 22


Cronbach's

Alpha N of Items

.273 3

Table 23

Statistics

ATA

N Valid 409

Missing 0

Mean 1.2240



Minimum .00

Maximum 2.40

Table 24

Statistics

UTInt

N Valid 409

Missing 0

Mean 4.6186



Minimum 1.67

Maximum 5.00

Table 25

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ATA


Cumulative

Percent

Valid 0 38 9.3 9.3 9.3

0.6 10 2.4 2.4 11.7

0.8 56 13.7 13.7 25.4

1 36 8.8 8.8 34.2

1.2 72 17.6 17.6 51.8

1.4 50 12.2 12.2 64.1

1.6 76 18.6 18.6 82.6

1.8 46 11.2 11.2 93.9

2 12 2.9 2.9 96.8

2.2 11 2.7 2.7 99.5

2.4 2 .5 .5 100.0

Total 409 100.0 100.0

Table 26

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2. Hedonic product of Mobile Ringtone

2.1. Perceived Usefulness


Cronbach's

Alpha N of Items

.989 5

Table 27

Statistics

HePU

N Valid 409

Missing 0

Mean 1.5458



Minimum .00

Maximum 4.75

Table 28

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HePU


Cumulative

Percent

Valid 0 233 57.0 57.0 57.0

2 6 1.5 1.5 58.4

2.25 4 1.0 1.0 59.4

2.5 2 .5 .5 59.9

2.75 11 2.7 2.7 62.6

3 19 4.6 4.6 67.2

3.25 19 4.6 4.6 71.9

3.5 24 5.9 5.9 77.8

3.75 25 6.1 6.1 83.9

4 42 10.3 10.3 94.1

4.25 1 .2 .2 94.4

4.5 8 2.0 2.0 96.3

4.75 15 3.7 3.7 100.0

Total 409 100.0 100.0

Table 29

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Figure 8

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2.2. Ease of use


Cronbach's

Alpha N of Items

.988 4

Table 30

Statistics

HeEOU

N Valid 409

Missing 0

Mean 1.6333



Minimum .00

Maximum 5.00

Table 31

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HeEOU


Cumulative

Percent

Valid 0 233 57.0 57.0 57.0

1.75 2 .5 .5 57.5

2 4 1.0 1.0 58.4

2.25 2 .5 .5 58.9

2.5 10 2.4 2.4 61.4

3 15 3.7 3.7 65.0

3.25 4 1.0 1.0 66.0

3.5 4 1.0 1.0 67.0

3.75 4 1.0 1.0 68.0

4 101 24.7 24.7 92.7

4.25 6 1.5 1.5 94.1

4.5 17 4.2 4.2 98.3

4.75 4 1.0 1.0 99.3

5 3 .7 .7 100.0

Total 409 100.0 100.0

Table 32

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Figure 9

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2.3. Comparative Advantage


Cronbach's

Alpha N of Items

.934 4

Table 33

Statistics

HeCA

N Valid 409

Missing 0

Mean 1.4737



Minimum .00

Maximum 5.00

Table 34

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HeCA


Cumulative

Percent

Valid 0 233 57.0 57.0 57.0

0.25 2 .5 .5 57.5

2 4 1.0 1.0 58.4

2.25 1 .2 .2 58.7

2.5 10 2.4 2.4 61.1

2.75 10 2.4 2.4 63.6

3 34 8.3 8.3 71.9

3.25 15 3.7 3.7 75.6

3.5 26 6.4 6.4 81.9

3.75 16 3.9 3.9 85.8

4 45 11.0 11.0 96.8

4.25 5 1.2 1.2 98.0

4.5 7 1.7 1.7 99.8

5 1 .2 .2 100.0

Total 409 100.0 100.0

Table 35

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Figure 10

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2.4. Social Influence


Cronbach's

Alpha N of Items

.984 4

Table 36

Statistics

HeSO

N Valid 409

Missing 0

Mean 1.6278



Minimum .00

Maximum 4.75

Table 37

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HeSO


Cumulative

Percent

Valid 0 233 57.0 57.0 57.0

1 2 .5 .5 57.5

2 4 1.0 1.0 58.4

2.75 4 1.0 1.0 59.4

3 16 3.9 3.9 63.3

3.25 8 2.0 2.0 65.3

3.5 28 6.8 6.8 72.1

3.75 18 4.4 4.4 76.5

4 56 13.7 13.7 90.2

4.25 8 2.0 2.0 92.2

4.5 19 4.6 4.6 96.8

4.75 13 3.2 3.2 100.0

Total 409 100.0 100.0

Table 38

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Figure 11

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2.5. Pleasure


Cronbach's

Alpha N of Items

.954 3

Table 39

Statistics

HePL

N Valid 409

Missing 0

Mean 1.1589



Minimum .00

Maximum 5.00

Table 40

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HePL


Cumulative

Percent

Valid 0 233 57.0 57.0 57.0

1 5 1.2 1.2 58.2

1.66666666666667 2 .5 .5 58.7

2 49 12.0 12.0 70.7

2.33333333333333 7 1.7 1.7 72.4

2.66666666666667 33 8.1 8.1 80.4

3 46 11.2 11.2 91.7

3.33333333333333 16 3.9 3.9 95.6

3.66666666666667 6 1.5 1.5 97.1

4 10 2.4 2.4 99.5

5 2 .5 .5 100.0

Total 409 100.0 100.0

Table 41

Figure 12

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2.6. Arousal


Cronbach's

Alpha N of Items

.934 3

Table 42

Statistics

HeAR

N Valid 409

Missing 0

Mean .4116



Minimum .00

Maximum 2.00

Table 43

HeAR


Cumulative

Percent

Valid 0 258 63.1 63.1 63.1

0.333333333333333 18 4.4 4.4 67.5

0.666666666666667 20 4.9 4.9 72.4

1 64 15.6 15.6 88.0

1.33333333333333 15 3.7 3.7 91.7

1.66666666666667 9 2.2 2.2 93.9

2 25 6.1 6.1 100.0

Total 409 100.0 100.0

Table 44

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Figure 13

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2.7. Dominance


Cronbach's

Alpha N of Items

.923 3

Table 45

Statistics

HeDO

N Valid 409

Missing 0

Mean .2217



Minimum .00

Maximum 2.00

Table 46

HeDO


Cumulative

Percent

Valid 0 313 76.5 76.5 76.5

0.333333333333333 21 5.1 5.1 81.7

0.666666666666667 22 5.4 5.4 87.0

1 35 8.6 8.6 95.6

1.33333333333333 2 .5 .5 96.1

1.66666666666667 2 .5 .5 96.6

2 14 3.4 3.4 100.0

Total 409 100.0 100.0

Table 47

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Figure 14

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2.8. Attitude towards adoption


Cronbach's

Alpha N of Items

.808 5

Table 48


Cronbach's

Alpha N of Items

.808 5

Table 49

Statistics

HeATA HedoINT

N Valid 409 409

Missing 0 0

Mean .8367 3.5607

Std. Error of Mean .05071 .05483

Std. Deviation 1.02562 1.10882

Minimum .00 1.67

Maximum 2.80 5.00

Table 50

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HeATA


Cumulative

Percent

Valid 0 233 57.0 57.0 57.0

1 9 2.2 2.2 59.2

1.2 12 2.9 2.9 62.1

1.4 26 6.4 6.4 68.5

1.6 16 3.9 3.9 72.4

1.8 25 6.1 6.1 78.5

2 20 4.9 4.9 83.4

2.2 10 2.4 2.4 85.8

2.4 15 3.7 3.7 89.5

2.6 33 8.1 8.1 97.6

2.8 10 2.4 2.4 100.0

Total 409 100.0 100.0

Table 51

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Figure 15

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Figure 16

annex 2 - frequency distribution of variables

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