annex 6 bright future lab on blue economy and hidden cash flows
TRANSCRIPT
BLUE ECONOMY
RAIN Partner Exchange Meeting
Amsterdam | The Netherlands –December 10th 2013
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4
Replace something with nothing
Multiple benefits / cash flowsUse what is locally available
Nature: few species rich biodiversity
14-11-2013
Systems thinking; waste does not exist
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Source: Luigi Bastagnino
Source: Luigi Bastagnino
Setting up business without money
ENTREPRENEURSHIP WITHOUT MONEY!?!
‘NEW LOGIC THAT ALLOWS ME
THAT I DON’T NEED MONEY IN MY POCKET
IN ORDER TO START MY BUSINESS’
MOST PEOPLE’S REACTION
‘YOU NEED MONEY, YOU CAN’T DO WITHOUT’
‘ I AGREE I DIDN’T SAY I DIDN’T NEED MONEY.
I SAID I DIDN’T NEED MONEY IN MY POCKET’
FORGET THE TRADITIONAL MBA PRINCIPLES
LOOK AT WHAT IS LOCALLY AVAILABLE
HIDDEN CASHFLOW
EXAMPLE STARBUCKS SPAIN
EXAMPLE KATSHOEK GEBOUW
MULTIPLE BENEFITS
SYSTEM THINKING
CLUSTER – CREATE AN ECOSYSTEM
Create a Community
with different characters
Don’t start in the centre,
START IN THE PERIPHERY
LESS MONEYLESS EXPENSIVELESS EXPERIENCEMORE PROBLEMS
Respond to basic needs with what you have, introducing innovations inspired by nature, generating
multiple benefits, including jobs and social capital, offering more with less…
Questions?