CURRICULUM VITAE

Annie Prior annie.prior@mac.com07703 459494

‘Annie has passion, drive, intelligence, creativity and thinks outside the box – which is why I went into business with her!’ James Caan, Entrepreneur

‘Annie performed her role as Editorial and Creative Director to an outstanding level and far exceeded our expectations.’ Richard Freed, Publisher

‘Annie came in to implement a press campaign two weeks before Kendal Mountain Festival. As an experienced and professional PR she quickly put together press packs and within a few days had interviews lined up and coverage in 15 sources including four Nationals (3 full pages in the Guardian) and the BBC. Annie was a pleasure to work with and fitted in to our team extremely well.’ Marcus Chidgey, Director, Captive Minds

‘We called in Annie at crisis point with just three months to go before the launch of Pallant House Gallery, following an £8-million extension by Sir Colin St John Wilson. With our PR Manager suddenly taken ill, Annie stepped into the breach and pulled off what seemed an impossible task. Her energy and dedication in achieving an outstanding campaign was highly impressive.’ Stefan van Raay, Director, Pallant House Gallery

SUMMARYA high achiever in the areas of brand awareness/development, integrated, experiential and affiliated campaigns, marketing, business development, PR and events. Other areas of expertise includes publishing, editorial (across all mediums including social media) and design (print and on-line). Experience also includes setting up, marketing and running four start up businesses (Recruitment; Publishing, Branding & Marketing; High-end Food) and taking two to market. I have won significant new business, identified new revenue streams, led sales teams and prepared sales related materials.

AWARDSPast achievements have led to accolades for an award winning creative team in publishing and receiving a top business woman award across the Hamilton Bradshaw Group.

JANUARY 2013 - BRAND REVISION

At present, I am working as a consultant through Brand Revision (www.brandrevision.co.uk), providing brand awareness/development, marketing, communications, PR, fundraising and business development as well as events, publishing and design. Projects includes work across a variety of sectors such as educational, SEN, charitable, luxury, interiors, fashion, high end snack food, travel, extreme sports, motoring and environmental.

Recent projects include a year spent with Swiss Cottage Special Needs School, Research and Development Centre. Work included preparing a marketing strategy, internal and external communications strategy, branding and media guidelines and reputational strategy. In addition, I worked with the Swiss Cottage School Charity. I identified fundraising strands, introduced a major donor programme and series of events. I put together a fundraising/marketing strategy, built the website, prepared all collaterals, helped set up the Road Map for Life conference and handled all media.

Other work included working with Middlesex University on a high profile external programme, the launch of a new interiors company and a press campaign for Kendal Mountain Festival.

2010 – 2013 THE PRIOR GROUP: MD of a brand development, publishing and experiential agency founded together with the entrepreneur, James Caan.

The agency has four specialist divisions and provides all creative services in-house. Prior & Partners: Offers brand affiliation and development through integrated, multi-platform communications campaigns that typically include publishing luxury books, producing e-books, phone apps and websites, social media, customer engagement, audio visual, film and holding large scale events such as live streamed fashion shows, auctions, exhibitions and experiences. Prior Bespoke: This division acts as an advertising agency delivering bespoke, experiential campaigns that are unique to each client, ultimately leading to enhanced brand perception, PR and increased profitability. Prior Events & PR: PR services are provided for a range of clients mainly operating within the luxury sector. Events, large and small, have included fashion shows, motoring experiences, auctions, exhibitions, exclusive networking events, business trips for high profile CEO’s etc. The Priority Club: This is a unique, interactive, private members club facilitating high level networking and providing an e-commerce platform via a boutique featuring a high-end video shopping experience.

Starting the business from scratch, the company turned over £1 million in the first year and four major campaigns were running simultaneously by year two with 32 employees. Responsible for all company marketing and PR, my role was extremely hands-on and involved pitching and winning new business as well as developing concepts for all campaigns. I led strategy, content, editorial and creative direction, as well as PR, Marketing and events. As part of the campaigns, the agency worked with around 500 of the worlds most prestigious brands including Citi Bank, Blackrock, Vertu, Fabergé, Mr Porter, Matches, Garrard, Aston Martin, House of Fraser, Sir Richard Branson, NUS, Department for Business, Innovation and Skills, Kuoni and BA.

2008-2010 ST JAMES’S HOUSE: Editorial & Creative Director, also responsible for production.

This role involved building up an editorial, design and production team in order to publish high profile, highly complex luxury coffee table books. We published nine within the first year, each with a pagination of between 400-800, with approximately 150 editorial contributors per book. I was also responsible for spotting new business opportunities, developing existing relationships, pitching and winning new business, creating a new company website, providing sales teams with support material, pre-and post sales, setting up a system for financial controls and staff appraisals.

2006-2008 HOUNDOG LTD: Contracted to work for three publishers and PR clients.

Pallant House Gallery: This included setting up and implementing an international press campaign at short notice for the launch of the new £8m wing and organising a royal visit/opening. I was then asked to develop a corporate/events strategy and programme.

Cream publications: Group Editor for 64 luxury Publications.Business First magazine: Editor & Designer (B2B publication).Absolute London and Absolute Brighton magazines: Editor & Designer for interiors.

2004-2006 (WHEN SOLD) SOUTH COAST MAGAZINE AND THE BLUE GUIDE: Editor-in-Chief and Publisher.

2002-2004 Freelance PR

Clients included: Vespa, Nestle, Capital radio, Trigger Art, Sofa so Good, Oasis recruitment, Oving clinic etc.

1991-2002 (WHEN SOLD) ANNIES NANNIES: Founder and MD of Recruitment Consultancy.

1987-1991 THE COUNSEL GROUP: PR Account Manager.

I was responsible for devising and implementing PR programmes for Heinz (Guardians of the Countryside) Reckitt and Colman and Coleman’s Wines of Norwich.

CHRONOLOGY

JANUARY 2013 - BRAND REVISION: Working as a consultant through Brand Revision (www.brandrevision.co.uk).

2010 – 2013 THE PRIOR GROUP: MD/Editorial and Creative Director of a brand development and experiential agency founded together with the entrepreneur, James Caan.

2008-2010 ST JAMES’S HOUSE: Editorial and Creative Director, also responsible for production.

2006-2008 HOUNDOG LTD: Contracted to work for three publishing and various PR clients.

2004-2006 (WHEN SOLD) SOUTH COAST MAGAZINE AND THE BLUE GUIDE: Editor-in-Chief and Publisher.

2002-2004 Freelance PR and Copy-writing.

1991-2002 (WHEN SOLD) ANNIES NANNIES: Founder and MD of Recruitment Consultancy.

1987-1991 THE COUNSEL GROUP: PR Account Manager.

1981-1987 PROFESSIONAL FLAUTIST: Played with the London Symphony Orchestra, solo debut at the South Bank (1984).

EDUCATIONDowne House School (5 ‘O’ levels, 2 ‘A’ levels - taken at 15yrs); Purcell School of Music (Scholarship); Royal Academy of Music (ARAM); U.S.A. sponsored to study with eminent flautist Geoffrey Gilbert (1 year).

PERSONALD.O.B. 21/3/59 AGE: 56. Health & Fitness: Excellent. Children: Jack (27), Arthur (25) and Perdita (22).

OTHER ACHIEVEMENTS AND INTERESTS2003 Silver medallist in the World Indoor Rowing Championships, Gold medal and new world record for Ireland. Sculptor – sold life-size work featuring two figures to health club. Enjoy galleries, concerts, contemporary dance, theatre, cinema, cycling, running, reading, entertaining.

References available on request.

PANDORAExperiential and Digital Campaign. Focus on customer interaction and engagement.GlobalE-commerceVoting on-lineCamera and uploadingSocial programmeHigh profi le celebritiesLook bookIn-store displaysBlogSocial mediaCompetitionNew rangesDriving revenueHighly visual

CHANGING BRITAIN: EMPLOYMENT & INNOVATION In collaboration with National Union of Students (NUS) and Sir Richard Branson.Digital programmeInteractive e-bookCareers guideAffi liated companiesJob boardGeographical matchingMobile messagingEntrepreneurship programmeVideo pitchingOn-line votingShare pledging

DE BEERSNew range campaign concept

MERCEDES-BENZ CAMPAIGN: Celebrating 60 years of the Club, the marque and the brand (above).

ARMY & NAVY CLUB: Celebrating 175 years of the Army & Navy Club and their patron, HM The Queen’s Diamond Jubilee (below).

PUBLICATIONS, FEATURES AND PRODUCT DEVELOPMENT/DESIGN (page above).

WEBSITES, EVENTS AND ON-LINE PRIVATE MEMBERS CLUB – Including click through video to payment (this page).