annika dean - scimex: wiley’s partnership with the australian science media centre

Download Annika Dean - Scimex: Wiley’s Partnership with the Australian Science Media Centre

Post on 10-Jan-2017


Embed Size (px)


  • Scimex: Wileys Partnership with the Australian Science Media Centre

    Annika Dean Media Officer

  • AusSMC in a nutshell

    ~5,000 scientific experts

    1,700 stories per year

    8 million per month audience


    AusSMC opened in Nov 2005 to bring more evidence-based science to news reporting in Australia

    Supported by media, research, business and government (10% cap to ensure independence)

    1,320 registered journalists

  • AusSMC in a nutshell

    Put journalists in touch with experts

    Respond to breaking news

    Clarify complex or confusing research

    Run background briefings on topical

    issues (online)

    Work closely with media teams to collate

    information, multimedia and experts on

  • Australian media a state of flux ~ 2000 journalists and sub-editors lost in 3 years We estimate at least 50% decline in specialist

    reporters (not just science)








    Jan-09 Jan-10 Jan-11 Jan-12 Jan-13

    Age (M-F)

    SMH (M-F)

    Daily Telegraph (M-F)

    Herald Sun (M-F)

    Advertiser (M-F)

    West Australian (M-F)

    Courier Mail (M-F)

    The Australian

  • But before we dismiss traditional news sources

    Rank Website Unique Audience (millions)

    1 3.613

    2 3.383

    3 ABC News Websites 2.942

    4 Daily Mail Australia 2.498

    5 ninemsn News Websites 2.298

    6 The Guardian 1.895

    7 The Age 1.812

    8 Yahoo!7 News Websites 1.730

    9 Herald Sun 1.571

    10 BBC 1.565

    Nielsen online ratings: September 2015

  • SMC Global Network


    New Zealand


    China Germany UK Canada


  • Science news portal for Australia and New Zealand Launched March 2015 Brings together:

    New research (peer-reviewed journal papers) Multimedia Expert profiles Calendar of events

    Free for journal publishers Partnerships currently exist with Wiley, Springer Nature, MJA, BMJ, The Lancet, PLOS, Royal Society and Cell Press

  • Scimex: Wileys Partnership with the AusSMC

    A Flag for Scimex flag has been be added to your journals ScholarOne site You can use this flag to identify manuscripts with potential media appeal

  • 21 stories uploaded so far 421 total pages views Average of 23 Average viewing time per page of 3.5 minutes Journals involved: Respirology, Clinical Psychologist, Australasian Journal on Ageing and Journal of Medical Imaging and Radiation Oncology (and soon Clinical and Experimental Optometry).

    Scimex: Wileys Partnership with the AusSMC

  • For more details: Contact or editors can talk to their Journal Publishing Manager

    Scimex: Wileys Partnership with the AusSMC

  • Australian Science Media Centre (AusSMC) 08 7120 8666 Thanks!

    Scimex: Wileys Partnership with the AusSMC

    Scimex: Wileys Partnership with the Australian Science Media CentreSlide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8SMC Global NetworkSlide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16