annual bingo summit - evolving payments in gaming
DESCRIPTION
Nick Fitt, Senior Corporate Sales Manager at SecureTrading presents at the Annual Bingo Summit 2011• SecureTrading, with many years of global gaming experience, will look at and consider just a few of the issues to be overcome and the payments methods required to deliver world class gaming payments support in the current and future industry climate.• The Current Environment – what regulations do you have to consider? Why do you receive declines? What is the accepted Modus Operandi?• The Coming Environment – SecureTrading show you how to increase conversion and optimisation whilst still managing player expectations, as well as develop a forward looking Modus Operandi.TRANSCRIPT
www.securetrading.com | [email protected] | 0333 240 6000
Evolving Payments in Gaming
Presented by: Nick FittDate: 1st June 2011
www.securetrading.com | [email protected] | 0333 240 6000
The Current Environment Regulation Declines Accepted Modus Operandi
The Coming Environment Conversion and optimisation Managing player expectations Forward looking Modus Operandi
Agenda
The Current Environment
www.securetrading.com | [email protected] | 0333 240 6000
Differing taxation strategies, revenue or restriction Potential currency restrictions Tier 1 Acquirers fear reprisals from grey trading Cost Per Acquisition increases? Life expectancy
Regulation
www.securetrading.com | [email protected] | 0333 240 6000
Reason? Regulatory controls; regulator, issuer, acquirer? Reason code available? Velocity – operator, bank, issuer who? Where?
Player experience Just what does the player think?
Pre paid cards eWallets, vouchers
Declines
www.securetrading.com | [email protected] | 0333 240 6000
Tier 1 Acquirer Rules Based Fraud Screening, VBV/3DS, ext. AVS/KYC OCT/CFT/Cheques/Bank Transfers eWallets Vouchers (comparatively recent) Common Purse (non pure plays)
Think Globally
Accepted Modus Operandi
The Coming Environment
www.securetrading.com | [email protected] | 0333 240 6000
Clarity of messaging within the cashier Machine Learning? Alt tabs?
Payments in Marketing The correct processing partnerships “MOBILE” payments Local payments processing
Cashier Conversion Optimisation
www.securetrading.com | [email protected] | 0333 240 6000
99.9% of the time, you are deemed responsible Make sure you own the player decision Decline message control Priority of payments methods Less said the better Alt Tags for help
Clarity in the cashier
Managing Player Expectations
www.securetrading.com | [email protected] | 0333 240 6000
ISO and not just APACS processing support Local and regional payments support
Credit cards and Debit cards Bank transfers FX controls Branded transfer services
Local funds float for payouts Clear MO for decline management Intelligent use of e-wallets' and vouchers Less haste more speed, a pre paid card might be just a quick
fix Put yourself in your players wallet
Think locally and not globally
Future Modus Operandi
www.securetrading.com | [email protected] | 0333 240 6000
Thinking locally requires many relationships; Banks, Payment and Financial Institutions Processors KYC and Fraud screening tools Technology companies Build or Buy (or both)
But has many benefits; Better control CPA and marketing expectations Maintain sensible payments costs Provide a higher level of customer care Increase churn and lengthen player lifetime expectancies
Conclusion
Thank-You
Nick FittSenior Corporate Sales Manager
Email: [email protected]: www.securetrading.com
Twitter: @SecureTrading
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