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Gaylord Opryland Resort & Convention Center Visit www.IDEAgGroup.com/ annual to make plans today. #AFBF18 FOR AGRICULTURE. BY AGRICULTURE. & IDEAg Trade Show JAN. 6-8 Nashville, TN AFBF ANNUAL CONVENTION

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Page 1: ANNUAL CONVENTIONAFBF Annual Convention & IDEAg Trade Show is the place to be for agricultural leaders, businesses and entrepreneurs. Attendees visit the IDEAg Trade Show floor to

Gaylord Opryland Resort & Convention Center

Visit www.IDEAgGroup.com/annual to make plans today.

#AFBF18

Avenir LT Std 55 Roman.

FOR AGRICULTURE. BY AGRICULTURE.

& IDEAg Trade ShowJAN. 6-8 Nashville, TN

AFBFANNUAL

CONVENTION

Page 2: ANNUAL CONVENTIONAFBF Annual Convention & IDEAg Trade Show is the place to be for agricultural leaders, businesses and entrepreneurs. Attendees visit the IDEAg Trade Show floor to

Attendee DemographicsTop Represented Industry Segments: 1. Beef Cattle 2. Soybeans 3. Feed & Grains 4. Wheat 5. Vegetables 6. Tobacco 7. Swine 8. Poultry 9. Fruit (other than citrus) 10. Cotton

Gender:• Male – 54%• Female – 46%

Attendance by Year: • 2017 Phoenix – 5,500

• 2016 Orlando – 6,000

• 2015 San Diego – 5,500

• 2014 San Antonio – 5,000

• 2013 Nashville – 6,500

Who ExhibitsAg Consulting Agricultural Non-ProfitsAssociationsInsurance & FinancialEducationalEquipmentFeed Lifestyle ProductsMedia On-Farm Technology Rural Entrepreneurship Challenge FinalistsSeedState Farm BureausWater Management

And more!

Who Attends?Ag Tech/Food Industry Entrepreneurs

Women Ag Leaders & Business Owners

Young Farmers & Ranchers Committee Members

Farmer/Rancher/Business Owners

By the Numbers:— Over 5,000 Total Attendees

— 4,000 Farm Bureau Members

— 51 State Farm Bureau Presidents

— 13 Countries Represented

About the 99th AFBF Annual Convention & IDEAg Trade ShowThe American Farm Bureau Federation is the largest general farming

organization in the country. Every January, over 5,000 attendees

engage in the creation of American agriculture’s future. Through

educational workshops, powerful keynote speakers, the popular Rural

Entrepreneurship Challenge and competitive awards programing, the

AFBF Annual Convention & IDEAg Trade Show is the place to be for

agricultural leaders, businesses and entrepreneurs. Attendees visit the

IDEAg Trade Show floor to shop for products, explore new technologies,

build stronger industry connections and enjoy educational TED-style

talks on the Cultivation Center stage. Don’t miss out on this opportunity

to sell and promote your brand to the voices of American agriculture.

Exhibitor OpportunitiesBooth Space 10x10: $1,000

State Farm Bureaus & Non-Profit Organizations: $500

Booth includes an 8’ high rear drape, 3’ high side drapes and one identification sign. Each 10x10 space comes with two free exhibitor registrations. Shipping, electricity and ancillary costs are the responsibility of the exhibitor.

View the floorplan here.

Page 3: ANNUAL CONVENTIONAFBF Annual Convention & IDEAg Trade Show is the place to be for agricultural leaders, businesses and entrepreneurs. Attendees visit the IDEAg Trade Show floor to

Future Locations:

Centennial Celebration New Orleans, Louisiana

January 11-16, 2019

Austin, Texas January 17-22, 2020

San Diego, CaliforniaJanuary 8-13, 2021

Visit www.IDEAgGroup.com to learn more about IDEAg’s

other farm shows!More ways to interact with your target market on the trade show floor.*

CULTIVATION CENTER The Cultivation Center is a prominent stage in the middle of the trade show floor where attendees gather to watch competitions, award presentations, cooking demos and TED-style educational speeches and panels.

RURAL ENTREPRENEURSHIP CHALLENGEThe Challenge is the first national business competition focused exclusively on rural entrepreneurs working on food and agriculture businesses. Entrepreneurs compete for startup funds on the Cultivation Center stage and share their businesses with potential customers on the IDEAg Trade Show floor.

CELEBRATION OF GRASSROOTS OPENING RECEPTIONThe Celebration of Grassroots Reception kicks off the IDEAg Trade Show with complimentary food and beverages for the 5,000+ attendees. Celebrate the American Farm Bureau Federation’s heritage of grassroots while offering attendees a peak at your exhibitions for the 2018 show.

TASTE OF AMERICA RECEPTIONAttendees travel the states in this complementary culinary adventure where the best foods of our nation are showcased on the trade show floor. Each geographic region is represented in different areas of the trade show, allowing attendees the opportunity to view exhibits while on the show floor.

PRODUCT SPOTLIGHTS & LAUNCHESExhibitors use this opportunity to highlight new or featured products on the trade show floor. Opportunities are available for purchase by contacting [email protected].

*Sponsorship opportunities available for trade show events.

Sponsorship Opportunities If you are interested in sponsorship or marketing opportunities, please request the sponsorship brochure by emailing [email protected].

Exhibitor ScheduleEXHIBITOR MOVE-INThursday, January 4 ...................12:00 p.m. – 5:00 p.m. Friday, January 5 ........................8:00 a.m. – 5:00 p.m. Saturday, January 6 ....................8:00 a.m. – 1:00 p.m.

TRADE SHOW HOURSSaturday, January 6 ....................4:00 p.m. – 5:30 p.m.Sunday, January 7 ......................10:30 a.m. – 5:30 p.m.Monday, January 8 ......................8:00 a.m. – 3:00 p.m.**Expect decreased floor traffic during the closing general session.

SPECIAL EVENTSCelebration of Grassroots Opening ReceptionSaturday, January 6 ....................4:00 p.m. – 5:30 p.m.

Taste of America Closing ReceptionMonday, January 8 ......................12:45 p.m. – 3:00 p.m.

EXHIBITOR MOVE-OUTMonday, January 8 ......................3:00 p.m. – 8:00 p.m.Tuesday, January 9 .....................8:00 a.m. – 5:00 p.m.

Secure your booth now! ideaggroup.com/annual#AFBF18

Katelyn Hanson, Sponsorship Sales Manager

(651) 768-2200 | [email protected]

Brian Ruhl, Sales Manager

(651) 768-2194 | [email protected]

Scott Odin, Sales Manager

(651) 768-2193 | [email protected]