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ANNUAL CONVENTION SEPTEMBER 24-26, 2017

DOUBLETREE BY HILTON LAFAYETTE

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DoubleTree by Hilton Lafayette | 1521 West Pinhook Rd | Lafayette, LA 70503-3158

(P) 337.235.6111 | (F) 337.237.6313

Check-in time: 4:00 p.m. | Check-out time: 12:00 p.m. Doubletree will make every effort to accommodate requests for early arrival or late departure, based on availability.

All meeting functions are located on the fourth level of the hotel, unless otherwise noted.

PROGRAM TABLE OF CONTENTS

President’s Welcome……………………………….. 3

Meeting Agenda………………………………………. 5

Poker Run………………………………………………... .8

Session Descriptions…………………………………. 10

Speaker Profiles…………………..…………………...13

2017 Board of Directors……………………………. 16

Professional Development……………………….. 17

LSAE Members Kickin’ It Up……………………….18

2018 Annual Convention………………………….. 19

Sponsor Recognition…………………....Back Cover

CONNECTION TO WI-FI IN MEETING

ROOMS

Connect to AttWiFi, then open a browser

to view HHonorsMeeting.

Click on “I Have a Coupon Code.”

Enter LSAE17

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President’s Welcome

LSAE is Kicking it Up a Notch!

Welcome to Lafayette - the “Happiest City in America” and the host of the 2017 LSAE Annual Convention. We have a fabulous lineup of speakers, and our events are going to be spectacular. I hope you brought your boots and are ready to kick it up! We are so excited with the turnout of members that are attending this convention. I know that you will walk away with a plethora of knowledge that can be used to enhance your position. Friendships will be made and old ones will be renewed. The LSAE team and the convention and education committees have worked hard in planning and organizing our convention, so take advantage of the meetings and networking opportunities.

I would like to take a moment to thank Karen Primeaux & DeeDee Schexnayder for everything they have done to make this convention fun and exciting, and I would also like to thank the whole Lafayette team for a job well done…You guys certainly Kicked it Up a Notch! LSAE is truly blessed with fantastic sponsors; we are humbled and grateful for your commitment to LSAE.

Enjoy your time in Lafayette, eat, drink and be merry in the Happiest City in America! And the cookies at the Doubletree are fabulous (only 314 calories)!

Laissez les bons temps rouler!

Polly Prince Johnson 2017 LSAE President

Polly Prince Johnson, Co-Chairman, Louisiana Association of Broadcasters Keli Williams, Co-Chairman, Ourso Consulting

Sharlene Chiasson, CajunDome & Convention Center Dee Dee Schexnayder, Doubletree by Hilton Lafayette

Melanie Shammout, Hilton Garden Inn Lafayette Rene Bergner, Home2 Suites by Hilton Parc Lafayette

Summer Hvasta, Homewood Suites by Hilton Lafayette Airport Karen Primeaux, Lafayette Convention and Visitors Commission Mandi Fuselier, Springhill Suites Lafayette South at River Ranch

Patty Marshall, University of Louisiana Lafayette – Student Union Taryn Daigle, Woman’s Foundation

Jessica McChesney, Wyndham Garden Lafayette

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SUNDAY, SEPTEMBER 24, 2017 Sunday meetings and events limited to Executive Members and Sponsors ONLY 10:00 a.m. - 12:30 p.m. LSAE Board of Directors Meeting (Ashland Room) Sponsored by Beau Rivage

11:00 a.m. Convention Registration Opens (Portico Foyer) Lanyards Sponsored by Visit Natchez

Registration Bags Sponsored by IP Casino

Registration Packets Sponsored by Paragon Casino & Resort Welcome Refreshments Sponsored by L’Auberge Casino Resort Lake Charles

1:00 p.m. - 3:30 p.m. Executive Track: Board Matters and Staying Power, presented by Beth Brooks, CAE, Executive Vice President, National Association of Women in Construction (Salon A)

3:30 p.m. - 4:00 p.m. Refreshment Break (Ballroom Foyer) Sponsored by Caesars Entertainment and Visit Jefferson Parish

4:00 p.m. - 5:00 p.m. Executive Roundtable, facilitated by Beth Brooks, CAE, Executive Vice President, National Association of Women in Construction (Salon A)

5:30 p.m.– 6:00 p.m. Lafayette Hosted Showcase (Executives Only) (Vermilion Room, Lobby Level)

6:00 p.m. - 6:30 p.m. Doubletree Welcome Reception (Vermilion Room, Lobby Level) Sponsored by Doubletree by Hilton and Lafayette Convention and Visitors Commission

7:00 p.m. - 9:30 p.m. Executive and Sponsor Dinner, Ruffino’s (followed by Coffee & Desserts at Doubletree by Hilton) Transportation and Desserts Sponsored by Lafayette Convention and Visitors Commission and Lafayette partner LSAE members Meet in lobby to board bus for Ruffino’s

MONDAY, SEPTEMBER 25, 2017—OPEN to ALL Registrants 8:30 a.m. Convention Registration Opens (Portico Foyer)

9:00 a.m. - 9:30 a.m. Continental Breakfast Buffet (Ballroom Foyer)

Sponsored by Lafayette Convention and Visitors Commission

9:30 a.m. - 9:45 a.m. Welcome by Ben Berthelot, President, Lafayette Convention and Visitors Commission (Salon AB)

9:45 a.m. - 10:45 a.m. General Session: The Day in the Life in a Nerdy Association World, presented by Beth Z., Author, Your Nerdy Best Friend (Salon AB) Sponsored by Monroe-West Monroe Convention and Visitors Bureau

10:45 a.m. - 11:15 a.m. Bloody Mary & Mimosa Break (Ballroom Foyer) Sponsored by Baton Rouge Marriott

11:15 a.m. - 12:15 p.m. General Session: Active Shooter Response Training and Situational Awareness, presented by Joey Comeaux, CEO/Founder, Cover Six Training Academy (Salon AB)

12:15 p.m. - 1:30 p.m. Annual Business Meeting and Awards Luncheon with 2018 Board of Directors Installation (Salon EF) Luncheon Sponsored by Team Red Stick Centerpieces Sponsored by Golden Nugget Biloxi and Lake Charles

1:30 p.m. - 2:30 p.m. Concurrent Breakout Sessions Executive Track: How DO They Do That? Secret Tech Weapons for Executives, presented by Beth Z., Author, Your Nerdy Best Friend (Salon D)

Books Sponsored by Association Management Strategies

Industry Partner Track: Lobbying 101—The Importance of Engagement in Advocacy, presented by Norman Morris, CAE, RCE, Executive Director, Louisiana REALTORS®, and Buck Vandersteen, CAE, Executive Director, Louisiana Forestry Association (Salon AB)

Meeting Agenda All meeting functions will be held on the 4th level (main level) of the

hotel unless otherwise noted.

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2:30 p.m. - 3:30 p.m. Concurrent Breakout Sessions Executive Track: Building Your Brand through Strategic Public Relations, presented by Ann Edelman, Director of Public Relations, ZEHNDER Communications (Salon AB)

Industry Partner Track: How DO They Do That? Secret Tech Weapons for Suppliers, presented by Beth Z., Author, Your Nerdy Best Friend (Salon D)

3:30 p.m. Refreshment Break (Ballroom Foyer) Sponsored by Marriott and Lake Charles/Southwest Louisiana Convention and Visitors Bureau

4:00 p.m. - 5:00 p.m. General Session: Louisiana Politics and More, presented by Jim Engster, Journalist, Louisiana Radio Network (Salon AB)

6:30 p.m. - 9:00 p.m. Dinner with Clients (Suppliers—Wine and Dine Executive Members)

9:00 p.m. Kickin’ Closing Party (Club 337, Lobby Level) Entertainment by Grammy Award Winner Chubby Carrier Sponsored by Lafayette Convention and Visitors Commission and Doubletree by Hilton Prizes Sponsored by Paragon Casino & Resort (Best Boot Competition, Best Team Line Dancing, and Best Poker Hand with Kickin’ Door Prizes, such as a big screen TV, and an Apple Watch2!)

TUESDAY, SEPTEMBER 26, 2017—OPEN to ALL Registrants 9:00 a.m. - 10:00 a.m. Deluxe Breakfast Buffet / Closing Session with Door Prizes (Salon AB) Flash Drives Donated by Woman’s Foundation

Grand Prize Drawing for a 55” TV, Sponsored by Paragon Casino & Resort

Meeting Agenda All meeting functions will be held on the 4th level (main level) of the

hotel unless otherwise noted.

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Thank You to our Poker Run Sponsors!

Doubletree by Hilton

Lafayette Convention and Visitors Commission

Paragon Casino & Resort

L’Auberge Casino Resort Lake Charles

Who Will Have the Best Poker Hand?

In the Wild West, it’s all about the luck of the draw! LSAE wishes you luck in collecting your

cards to get the best poker hand!

How It Works:

Attendees will receive a playing

card at certain scheduled events. If

you miss the event where we

distribute cards, your hand will be

short! So be sure to attend all

events on the schedule to receive

your 5 playing cards.

How To Win:

Bring all of your cards to the closing

party on Monday night. You will

present your hand to see who has

the best hand. Top hands will

receive incredible prizes!

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SUNDAY SESSIONS Sessions open to executives and sponsoring attendees Board Matters

Presented by Beth Brooks, CAE, Executive Vice President, National Association of Women in Construction

Sunday, September 24, 2017, 1:00 - 2:00 p.m.

Target Audience: Executives

Session Type: General

CAE Domain 5 - Governance and Structure

No matter how long you have been in your position, understanding best practices in the governance arena is vital for anyone who works with a volunteer board. This quick one-hour session will review policies that should be in place, a review of the nomination process, strategic planning, and board effectiveness, meetings and orientation.

Staying Power Presented by Beth Brooks, CAE, Executive Vice President, National Association of Women in Construction Sunday, September 24, 2017, 2:00 - 3:30 p.m. Target Audience: Executives Session Type: General CAE Domain 2 - Leadership

During this session, participants will hear some tangible and intangible advice from an Association Executive who has worked with 24 different volunteer Chairmen. With real world examples, the points will deal with improvement and awareness of what it takes to serve as an association Executive Director….All lessons learned from observing association successes and failures.

Executive Roundtable Presented by Beth Brooks, CAE, Executive Vice President, National Association of Women in Construction Sunday, September 24, 2017, 4:00 - 5:00 p.m. Target Audience: Executives Session Type: General CAE Domain 2 - Leadership

MONDAY SESSIONS Sessions open to all attendees

The Day in the Life in a Nerdy Association World

Presented by Beth Z., Author, Your Nerdy Best Friend Monday, September 25, 2017, 9:45 - 10:45 a.m. Target Audience: Executives & Industry Partners Session Type: General CAE Domain 2 - Administration CMP Domain B - Project Management

During this session, learn about technology systems that streamline projects and tasks and understand how technology fits into every part of your day. Also discover dozens of free and bargain apps and online tools that put the ideas from the conference into action.

Session Descriptions

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Active Shooter Response Training and Situational Awareness Presented by Joey Comeaux, CEO/Founder, CoverSix Training Academy Monday, September 25, 2017, 11:15 a.m. - 12:15 p.m. Target Audience: Executives & Industry Partners Session Type: General CAE Domain 3 - Administration CMP Domain C - Risk Management

The active shooter session will provide preparation and a plan for individuals and organizations on how to more proactively handle the threat of an aggressive intruder or active shooter event. The session will include option based tactics as an alternative to the traditional “lockdown only” approach.

How DO They Do That? Secret Tech

Weapons for Executives Presented by Beth Z., Author, Your Nerdy Best Friend Monday, September 25, 2017, 1:30 - 2:30 p.m. Target Audience: Executives Session Type: Breakout Session CAE Domain 3 - Administration

Discover how to use free and bargain technology tools you never knew existed to work more efficiently with your teams, create professional-level graphics and wow your colleagues.

Lobbying 101—The Importance of

Engagement in Advocacy Presented by Norman Morris, CAE, RCE, Executive Director, Louisiana REALTORS®, and Buck Vandersteen, CAE, Executive Director, Louisiana Forestry Association Monday, September 25, 2017, 1:30 - 2:30 p.m. Target Audience: Industry Partners

Session Type: Breakout Session CMP Domain F - Stakeholder Management

To demonstrate what common nonprofit advocacy is – and how effective it can be in advancing missions, improving lives, and strengthening organizations. Advocacy is deeply-rooted in nonprofits’ DNA; recognizing there is power in numbers; Different problems require different solutions. Whether playing offense to advance their cause or playing defense to ward off policy threats, nonprofits can use lots of different approaches to achieve their missions through advocacy.

Building Your Brand Through

Strategic Public Relations Presented by Ann Edelman, Director of Public Relations, ZEHNDER Communications Monday, September 25, 2017, 2:30 - 3:30 p .m. Target Audience: Executives Session Type: Breakout Session CAE Domain 9 - Marketing, Public Relations, and Communications

Learn how to develop a non-profit plan to crisis communications. Between the flood, hurricanes and how social media ignites, a crisis communication plan is vital to any organization. There will be discussion on why the current media landscape puts organizations at risk and what to do before, during and after a crisis concerning traditional media, public relations, social media.

How DO They Do That? Secret Tech

Weapons for Suppliers Presented by Beth Z., Author, Your Nerdy Best Friend Monday, September 25, 2017, 2:30 - 3:30 p.m. Target Audience: Industry Partners Session Type: Breakout Session CMP Domain A: Strategic Planning

Discover how to use free and bargain technology tools you never knew existed to work more efficiently with your teams, create professional-level graphics and wow your colleagues.

Louisiana Politics and More Presented by Jim Engster, Journalist, Louisiana Radio Network Monday, September 25, 2017, 4:00 - 5:00 p .m. Target Audience: Executives and Industry Partners Session Type: General CAE Domain 6 - Public Policy, Government Relations, and Coalition Building CMP Domain F: Stakeholder Management

Learn the latest in Louisiana politics and what we can expect in the upcoming year.

Session Descriptions

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Beth Brooks, CAE National Association of Women in Construction

Beth Brooks, CAE, is a respected association executive, speaker and trainer. Author of “The New CEO’s Guide” published by ASAE, she is the Executive Vice President of the National Association of Women in Construction.

Brooks has spent her whole career in association management, serving as CEO of the Texas Society of Association Executives, the Texas Pest Control Association, and the Texas Dental Association. She lives in Austin, TX.

Joey Comeaux CoverSix Training Academy

Joey Comeaux is the Founder and CEO of CoverSix Training Academy. He is a Louisiana native born into a military family that drove him to a career of saving lives. He has over eight years experience including Emergency

Logistics Response, Law Enforcement and Active Shooter Response Training. He has worked on scene in every natural disaster in the United States and Haiti between 2007 and 2011. Through his years of disaster response and law enforcement, Comeaux saw firsthand the need to educate law enforcement and the general public community on active shooter training. With a lot of research and help from many people he decided to open CoverSix Training Academy to the public. CoverSix has currently trained over 5,000 people in three short years across several states. His mission for CoverSix is to help saves as many lives as possible through proper training.

Ann Edelman ZEHNDER Communications

For more than 30 years, Ann Edelman has helped clients strengthen and protect their corporate reputations through strategic public relations. In addition to on-point messaging, she specializes in building relationships with

key audiences through customized approaches that integrate clients’ existing branding and marketing efforts.

Edelman’s clients represent a broad spectrum of industries – workers’ comp insurance, large physician practices, banking, oil and gas, hospice care, quick-service restaurants, non-profits and tourism, among numerous others. She also has experience on both sides of the media desk. Edelman spent several years as operations manager for a top-rated news-talk radio station and knows firsthand the news media’s needs and expectations.

Guest Speakers

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Ann Edelman’s biography continued

A veteran of political campaigning, the proving ground for crisis communications, Edelman’s clients have sought her expertise in responding to tough-news scenarios like workplace accidents, government regulatory violations, wrongdoing by company executives, homicide and criminal cases, along with high-profile litigation. Her work has included crisis communications involving an NFL franchise, NBC’s cancelled coverage of the 2015 Miss USA Pageant and fallout from major disasters like Hurricane Katrina and the 2010 BP oil spill.

Edelman holds bachelor and master degrees. Her many industry honors include national promotion awards on behalf of Pepsi-Cola USA.

Jim Engster Louisiana Radio Network

Jim Engster is a lifelong Louisiana Broadcaster. From his days at LSU through the present, Jim has been a reporter, observer and commentator on the events that have shaped Louisiana.

His experience includes time as the News Director at the Louisiana Radio Network and host of the statewide talk show “Louisiana Live” for six years. He has hosted an award winning show on WRKF, the public station in Baton Rouge, for the past eleven years.

A graduate of LSU’s Manship School of Journalism, Engster was inducted into the Manship Hall of Fame in 2012. He is the President of the Louisiana Radio Network, the Baton Rouge Press Club and the National Association of State Radio Networks.

In addition, Engster appears regularly as a political analyst for WAFB-Channel 9 in Baton Rouge. He was named Communicator of the Year in 2008 by the Public Relations Association of Louisiana.

Norman Morris, CAE, RCE Louisiana REALTORS®

Norman Morris is a native of Shreveport, Louisiana. He received his undergraduate degree from Louisiana Tech University and his MBA from Southeastern Louisiana University. Morris has been active in the political

arena and has conducted fundraising campaigns and political support for candidates and non-profit companies such as the Republican Party of Louisiana and the Muscular Dystrophy Association. Morris has over twenty - two years of experience in the trade association arena. Morris also holds the Certified Association Executive Designation from the American Society of Association Executives and the REALTOR® Association Certified Executive from the National Association of REALTORS®.

Morris presently serves as Chief Executive Officer and Chief Lobbyist for the Louisiana REALTORS®. In this capacity, Morris coordinates and staffs the overall operation and management of the Louisiana REALTORS® and manages the Political Action Committees of the Association.

Morris is married to Sheri Marcus Morris of Metairie and has a fifteen year old daughter.

Guest Speakers

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Buck Vandersteen, CAE Louisiana Forestry Association

Buck Vandersteen is the Executive Director of the Louisiana Forestry Association, a private trade association representing landowners, loggers, and the forest industry.

Vandersteen is responsible for public relations, governmental affairs, membership development and education, as well as promoting the practice of sustainable forestry in Louisiana.

Vandersteen received a Bachelor of Science degree in Forestry from the University of Massachusetts and a Master in Business Administration from Louisiana Tech University. He is also a graduate of the Institute of Organizational Management in non-profit management through the U.S. Chamber of Commerce and a graduate of the LSU Agricultural Center’s Agricultural Leadership Program.

Vandersteen is involved in the forest products industry in various capacities, including growing, harvesting, and using forest resources. He has served with the Peace Corps in Liberia, West Africa, as an advisor to that government in forestry-related matters. Vandersteen received the Distinguished Service to Forestry Award in 1996 from the Louisiana Society of American Foresters and became a Fellow in the Society of American Foresters in 2004. In 2005, he was awarded an Honorary State FFA Degree in the Louisiana FFA Association and Honorary Membership in the LSU Forestry, Wildlife, and Fisheries Alumni Association. In 2008 he was awarded Member of the Year by the Louisiana Society of Association Executives. In 2013 he received the

Presidential Award for Leadership by the Louisiana Society of American Foresters. He was inducted into the Louisiana Agricultural Hall of Distinction in 2017.

Beth Ziesenis Your Nerdy Best Friend

Although the only real trophy she ever won was for making perfect French fries at McDonald’s in high school, Beth Ziesenis has been featured on Best Speaker lists by Meetings & Conventions magazine and MeetingsNet.

Since her first Commodore 64 computer, Beth Z has made a verb out of the word nerd. She helps computer users all over the country filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for business and personal use through presentations and her books, including the latest title, Your Nerdy Best Friend’s The Big Book of Apps, available on Amazon.com.

Guest Speakers

Remember your Boots for the Boot Competition and the Team Line Dancing Competition at Monday’s Closing Party!

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2017 Board of Directors

President Polly Prince Johnson Louisiana Association of Broadcasters

President-Elect Keli Williams Ourso Consulting

Secretary/Treasurer Bland O’Connor, CPA, CAE Postlethwaite & Netterville P&N Association Management

Immediate Past President Natalie Isaacks Louisiana Oil Marketers & Convenience Store Association

Directors Carolyn Barrett, CGMP, CHSC Holiday Inn Express & Suites

Kimberly Caldarera L’Auberge Casino Resort

Taryn Daigle Woman’s Foundation

Roland Dartez Police Jury Association of Louisiana

William Dufrene, CAE Alliance Safety Council

Lindsey Short Louisiana Telecommunications Association

Dana Weidman Louisiana Motor Transport Association

Anna Zebeau Associated Builders & Contractors, Inc. - Pelican Chapter

Management Team

Julie Fuselier, CAE, Executive Director Crystal Carter Michele Fuselier Jennifer Richard Nicole Turner

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LSAE Supports Professional Development

CAE Designation LSAE is a CAE Approved Provider. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.

What is the CAE?

The Certified Association Executive (CAE) designation is designed to elevate professional standards, enhance individual performance, and identify association professionals who demonstrate the knowledge essential to the practice of association management. Founded in 1960, the CAE Program stands as a mark of excellence and has evolved to reflect what it takes to manage an association in today's challenging climate. The CAE Program was accredited by the National Commission for Certifying Agencies in 2010.

70% of CAE test takers report enhancing knowledge, improving advancement opportunities, and elevating their status in their current position as their motivation.

The CAE Program is geared towards association management practitioners, who have a vested interest in advancing their profession and the industry.

Earning the CAE credential is the hallmark of a committed association professional. It helps drive professional self-confidence, opens doors, creates connections, and offers widespread value and recognition for certificants.

(Information duplicated from ASAE.)

CMP Designation LSAE promotes and supports the Certified Meeting Professional (CMP) designation. Most programs that we offer qualify for CMP credit and will be noted on the individual sessions.

What is the CMP?

The Convention Industry Council (CIC) launched the Certified Meeting Professional (CMP) program in 1985 to

• enhance the knowledge and performance of meeting professionals,

• promote the status and credibility of the meeting profession, and

• advance uniform standards of practice. The CMP credential is recognized globally as the badge of excellence in the meeting, convention, exhibition, and event industry. The qualifications for certification are based on professional experience, education, and a rigorous exam.

The CMP exam was developed and is maintained by meeting professionals from all over the world who volunteer their time to ensure that the program reflects the best practices in the meeting management field.More than 10,000 meeting professionals in 46 countries around the globe hold the CMP designation. This unique community represents every sector of the industry—from corporations and associations to government and institutional organizations.

Congratulations to LSAE’s Newest CAEs! Stacey Lockwood

Society of Louisiana CPAs Melanie Talley

P&N Association Management Lisa Williams

Society of Louisiana CPAs

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LSAE Members Kickin’ It Up!

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Save the Date

LSAE 2018 Annual Convention

September 23-25, 2018 Golden Nugget Lake Charles

2018 Annual Meeting

and Exposition

August 18-21, 2018

Chicago, IL

We hope to see you there!

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Thank You to Our Sponsors

Annual Silver

Sponsor Annual Gold

Sponsor

Annual Bronze

Sponsors

Hosting

Sponsor Diamond

Sponsor

Pearl

Sponsors

Leather

Sponsors

Denim

Sponsors

Horseshoe

Sponsors Bandana

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