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TRANSCRIPT
AMERICAN INSTITUTE FOR DECISION SCIENCES
PROCEEDINGS
Ninth Annual Meetingof the
American Institute of Decision Sciences
Chicago, Illinois
October 19-21, 1977
Edited by
Justin D. Stolen
James J. Conway
University of Nebraska at Omaha
r universitAtsbibliothekhannover
technische
informationsbibliothek
Program Chairmen
Norman L. Chervany
University of Minnesota
Herbert Moskowitz
Purdue University
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TABLE OF CONTENTSForward_ . , .,, inThis is Aids
IV
ACCOUNTING
Auditing and Control
The Applicability of Commonsense Inference to the Auditor's Problem of Attestation 1Raymond Dacey and William Bentz
A Utility Theory Analysis of the Accountant's Materiality Decision 4Lauren K. Newton
The Evaluation of Internal Control by Auditors: A Quasi-Experiment 7Robert E. Hamilton
Auditing and Control.
An Expanded Interactive Approach to Baycsian Sampling Procedures for Auditors 10
James W. Gentry, Charles Caldwell, and Gail Holtman
A Multivariate, Wiriables Extension of Baycsian Statistical Sampling Methods for Auditors 13Edward Blocher
A Framework for a Class of Slocliustiv Management Models 16J. F. Kotlas, A. H, L. Lau, and H, S. Lau
Contemporary Issues In Accounting
Complexity Theory and Financial Information 19
Sheng-Der Pan
Social Implications of the Report on Objectives of Financial Statements 22Rosita S. Chen
Leveraged Leases: An Analysis of the Economic-Income Approach , 25Thomas E. King, Robert Capettini, Susan R, Horan, and Dwaine Schaffner
FINANCE
Special Topics in Financial Management — Empirical Studies
Impact of Pollution Control Regulations on die Market Risk of Securities 28
S, MahapatraDetermination of Forecast Variances for a Class of Nonstalionary Autoregressive Financial Forecasting Models 31
Peter M. Ellis
Institutional Lending Practices
A Comparison of Recent Community Lending Practices of Unit and Branch Banks 33
Frank Keller, Roberto Marchesini and Michael J. Mezzino
Interest Rates Charged on Closed-End Credit 36
Suk H. Kim, Charles Votaw and Henry J. Guithues
Truth-in-Lending Law and Small Creditors 39
Henry J, Guithues and Suk H. Kim
Special Topics in Financial Management — Analytical Models
Duration as a Time Explicit Decision Variable for Security Valuation 42
Herbert M. Kennedy and John D. Markese
Stochastic Dominance — A New Analytical Tool in the Multi-Bank Holding Company Acquisition Decision 45
Terrence F. Marlell and Walton R. L. Taylor
Investment Analysis — Empirical Studies
Residual Heteroscedasticity as a Determinant of Beta Instability: An Empirical Study 48
Gary M. Grudnitski and James P. Mandel
Skewness Preference in Investor's Decision Making •
"
Yong H. Kim and Do-Soung Choi
A Dynamic Model of Inflation and the Return to Common Shareholders: The United Kingdom Experience 54
Paul J. Swanson, Jr.
Rationing and the Cost of Capital — Analytical ModelsToward an Understanding of Discount Rales Under Capital Rationing 57
Stanley Schenkerman
On the Cost and Maturity Preferences of Corporate Debt °°
Yoon K. Song
V
Investment Analysis — Models and Methods
A Generalized Capital Asset Pricing Model "3
Son-Nan Chen
The Beta Effect and Portfolio Diversification: A Theoretical Investigation 66
Son-Nan Chen
The Lognormal Distribution and Holding Period Returns "9
San-Yun W. Tsai and Norval F. Pohl
Performance Evaluation in the Commercial Banking IndustryDecision Strategies in the Financial Institutions Sector: The Impact of Bankruptcy And Adverse Financial Information 71
Peter S. Rose and William L. Scott
A Discriminant Analysis of the Stock Performance of Bank Holding Companies 74
A, J. Alwan and Samir Nissan
Capital Allocation Decisions and Mathematical Programming Methods
Mathematical Programming Model of Capital Structure Planning ''
Neil B. Marks
Use of the Capital Asset Pricing Model in Capital Budgeting Decisions: A Dynamic Programming Approach 80
Nassir M. Al-Saigh and John J. Bernardo
Capital Budgeting: A Linear Multiobjective Programming Approach 83
John L, Eatman and C. W. Sealey
Capital Allocation Decisions and Mathematical Programming Methods
A Critical Look at the Use of Dynamic Programming in the Scheduling of Short-Term Excess Cash 86
Aziz A. Hamid
Corporate Funds Management-Cash Disbursement Account and Lock Box Location Analysis 89
Robert E. Markland and Robert M. Nauss
INNOVATIVE EDUCATION
Evaluation and Effectiveness of Instructional TechniquesThe University Teacher as a Leader
92Robert M. Mezoff
College Student Attitudinal Typoligies 95H. William \roman and S. Lee Owens
Updated Assessment of Self-Paced Statistics for Business — With a Formula for Determining MinimumCost-Effective Class Size
98John B. Rushton
Management GamingA Pluralistic Approach to Management Games
101Carol Kovach
The Stimulation of Advertising-Sales Environments for Classroom Implementation 104Jacob M. Duker and Edwin C, Hackleman
Teaching Operations Management
Teaching Operations Management with Guided Design 106Gregory P. White
An Empirical Methodology for a Systems Approach to the Introductory Production/Operations Management Course 109John G. Wacker and Bruce A, Skalbeck
Practicing What is Practiced: Integrating OB and Production Management Experientially 112
George A. Johnson and John N. Yanouzas
Computer Aided InstructionA Computer Assisted Introduction to Bookkeeping 115
J. C. Kinard and C. H. StanleyAn Evaluation of DECAID, a Decision Formulation CAL Program 118
Daniel J. Power and Gerald L. Rose
Some Experiences with the Introduction of Computer Use Into an Undergraduate Business School Environment 120Robert P. Cerveny
Macro-Approaches for Designing Learning SituationsA Practical, Decision Tree Framework for Designing Learning Situations
123W. Alan Randolph and Barry Z. Posner
Competency-Based Education126
Virginia L. Piucci and Farouk A. M. ShaabanA Learning Design for the Integration of (he Marketing Cirriculum
129Y. Sankar and R, W. Sweitzer
Application of Case Techniques in the Decision SciencesComputer Managed Cases for Decision Science Analysis
,, 132
A. Dale Flowers
A Model for the Writing of Comprehensive Cases135K. Mark Weaver and Joseph C. Latona
The Effects of the Case Approach to Tenching/Lcarning Upon Altitudes toward Companies:The Study of an Electric Utility
, 138Richard M. Durand and Arthur A. Thompson, Jr,
VI
MANAGEMENT INFORMATION SYSTEMS
Systems Analysis and Design
Measuring MIS Project Success_
141
Paul H, CheneyMIS for an Active Decision Maker 144
Richard J*. Boland, Jr.
Developing Systems Analysts' Behavioral Skills Through Role Playing 147
Harry R. Smith and Kenneth A. Kozar
Systems and Analysis and Design
Design Criteria for Decision Support Systems 150
Richard D. Hackathorn
Using Administrative Data Banks for Research Purposes 153
Leslie L. Roos, Jr., Noralou P. Roos, Patrick Nicol, and Cynthia Johnson
Information Systems in Education
A User Oriented Information Systems Curriculum Survey 156
Gary R. Reeves and Robert S. Bussom
Strategic MIS in Higher Education 159
Richard J. Schonberger and Charles R. Franz
Information Systems TechnologyThe Principle of Chunking in Programming and Design: A Threshold for Acceptable Complexity 162
Peter R. Newsted
Determining Optimum Data Base Reorganization Points Through Simulation 165
Charles R. Franz and A. James Wynne \
A Bayesian Approach to the Determination of Risk Exposure in a Computer Security Environment 168
Leslie D. Ball and Stephen C. Hora
MARKETING
Situation Dependent Customer Decisions
A Nonmetric Multidimensional Scaling Approach to the Marketing of Higher Educational Institutions 171
Robert W. Cook, Robert F. Krampf, and Terence A, ShimpA Field Investigation of the Drive Arousal-Drive Reduction Model of Consumer Health Decision Making 174
Richard L, Oliver and Philip K. BergerModerating Influences of Situations on Consumer Brand Preferences 177
William 0, Bearden and Arch G, Woodside
Marketing Research MethodologyMarketing Application of the LDF 10 Qualitative Dala: An Analysis and Limitations 180
William R, Dillcn and Marc G. WeinbergerAn Application of the Bernoulli and Markov Models to Automobile Purchases 183
Wilke D, English and William H. CunninghamA Similarity-Dissimilarity Analysis of Conceptually Close Stimuli 186
George E. Stungis, Stuart Van Auken, and Lance Reynolds
Advertising Decisions
Efficient Allocation of Advertising Expenditures Under Uncertainty 189
Richard L. Meyer and Robert L, Anderson
Attitude Research
Prediction ofConsumer Attitudes; A Comparison of Composition and Decomposition Models 192
Reza Moinpour, W, Wayne Talarzyk and James B. Wiley
Accuracy in Consumer Preference Prediction: An Empirical Test of Product Class and
Sex Difference for Several Choice Models 195
Ira J. Dolich and Chin T. Tan
Correlates of the Levels of Decision Processing for Automobiles 198
Richard E. Homans, R. Neil Maddox, and Frederick E. May
Marketing Promotions
Franchisor Promotional Support Programs of the Franchisee 201
J. Steven KellyMedia Implications of the Changing Roles of Women — An Empirical Study of Magazine Readership 204
Alfadi Venkatesh and Clint TankersleyA Probability Model of Deal Effects on Brand Choice 207
Johny K. Johansson
Retail Marketing Decisions
An Exploratory Analysis of the Nature and Extent of Grocery Store Loyalty by Geographical Regions 210
Robert H. Williams and Richard Discenza
Retail Store Visitation and the Cost-Value Hypothesis: An Application of the AID Algorithm 213
Subhash C. Lonial and Stuart Van Auken
Prescription Drug Price Disclosure and Consumer Awareness216
Michael D. Bernacchi, Ken Kono, Joanne Albrecht, Rosemarie Moras, and Donald Oitersonke
v1i
Symposium on Advertising Effectiveness Research: Temporal Aggregation and Model TestingThe Effects of Specification Error and Temporal Aggregation on Cumulative Lftctts Models
Doyle Weiss and Piene Windal
Advertising Effects What Are We Measuring Any'
Darral Clarke
Market Segmentation
Expanding Cluster Segmentations Through Canonical CouplingsStuart Van Auken
An Attempt to Utilize Respondent Sex as a Moderator for Profiling Bank Card Users
Elizabeth C Hirschman, Warren S Blurnenfeld and Dwight Tabor
Consumer Attitudes and Gasoline Usage A Market Segmentation Study
David J Barnaby and Richard C Reizenstem
METHODOLOGY
Statistical Methods
On Multicollineanty and the Efficient Estimate of the Beta Coefficient of a Random
Coefficient Capital Asset Pricing Model
Son-Nan Chen and Cheng F Lee
An Iterative Approach to the Estimation of Variances m Linear Regression Models
James E Rcinmuth
Two Further Refinements of Distribution-Free AnalysisPatrick Shannon
Recent Developments in Simulation Techniques
Steady State Determination A Comparative AnalysisDonna S Koperski, Lloyd Rice and Belva J Cooley
The Repro Modeling Process An ApplicationStefan Feyock and Jack A Fuller
Determining Response Rates and Optimal Mail Survey Strategies with the Use of Computer Simulation
Alvin C Burns
Optimization of Multiple-Objective Computer Simulations A Nonlinear Goal Programming ApproachWilliam E Biles
New Directions in Sensitivity AnalysisInteractive Goal Programming Sensitivity Analysis
Lanny J Ryan and Conne BicklcyAn Approach for Sensitivity Analysis of Markov Chains
Kenneth R Gordon
Applied Business Forecasting — Methods, Problems, and Solutions
Forecasting Accuracy Pooled Versus Time-Scries Models
Susan A Simmons and Dalton h Brannen
An Algorithm for Basic Exponential-Smoothing with Data Adjusted for Seasonal VariationKenneth S Brown and Howard L Balsley
Application of an Iterative Procedure to Cope with Multicollineanty and Autocorrelation
in a Regression Model for Measuring Advertising Effectiveness
L Douglas Smith and John J Schwob, Jr
Evaluation of Data-Fitting Approaches
Simple Goodness-of Fit Tests of Normality Using Sample Moments
Erwin M Samga and William V Gehrlein
Utilizing the Exponential to Model a J-Shaped Distribution An Investigation of Possible Error
Betty J Whitten and M Michael Umble
Type II Errors in Chi-Square Tests
Norval F Pohl and San Yun W Tsai
Measurement Problems in Behavioral Studies
Conjoint Measurement of Sequential Elimination Models
Douglas R EmeryConstruct Validation A Conceptual and Empirical Examination
Mark W Dirsmim
Communahty Analysis in a Longitudinal Study of Consumer's Life SpaceArch G Woodside and William O Bearden
Applications of Multivariate Methods in Analysis of Judgmental ResponsesDriver Assessment of Hazard at a Traffic Intersection A Multidimensional Analysis of Decision Making
William Dellner and P Everett FergensonA Diehotomous Test of a Dichotomous Theory An Application of the Automatic Interaction
Detector (AID) Algorithm to Testing Herzberg's Two factor Theory of Job SatisfactionMichael J Stahl G C Saul Young, and Paul S Scoville
The Misleading Influence of Methods Variance When a Multitrait-Multimcthod Matrix Technique is Used
Norbert F Elbert and James Belohlav
Viii
NON-PROFIT ADMINISTRATION
Productivity Measurement Systems for Overhead Services
Quality Measurement for Services 289
James C Hcrshauer William A Rueh and Lvcrett F Adam Jr
Productivity Measurement Systems for MIS 292
William T Morris
Management of Health Care Delivery OrganizationsAdoption of an HMO as in Innovation Some Unanticipated Findings 295
Mark M Monarty and M Venkatesan
Analysis of Outpatient Health Care Settings Using New Quantitative Techniques 298
Robert C Carlson John C Hershey and Dean H Kropp
Health Policy Research
A Multivariate Analysis of Physician Practice Locations University of Utah M D
Graduates Utah — Non Utah Practices 300
Collin J Watson and D James Croft
A Decision Theoretic Model for the Clinical Management of Diabetes Mellitus 303
Charles P Armstrong and Jerry Sanders
E-stabhshing the I evel of Service for an Fmergency Ambulance System 306
James A Fil/simmons
topics in Law Enforcement
I he Determination of an Appropriate Utilization Ratio for Policy Patrol Allocation 309
Lawrence D Vm and Brtxike Saladin
Resource Allocation and Control for State Patrols and Other Public Agencies 312
Samuel M Seward
An I eonomctnc Analysis of Crime Rales Clearance Rates and Lnfon.emc.nt Effort The
C dse of Houston Iexas 314
Dale O ( lonmgcr and I ester C Sartonus
Systems Approaches to Higher Education ManagementA Resource Planning Model for the Determination of Faculty Size and Student Admittance
targets in Institutions ol Higher I ducation 317
Francis Bruno and Lloyd A Swanson
Profitability Studies An Anathema of Higher Education 320
C Ihumus Innis
Lducutiimal I ndowment Fund Management A Systems Approach to Decision-Making 323
Carol Kovach
Natural Resources ManagementAn I xploratory Model for the Study of Wilderness Recreational Use Patterns —
Prerequisite for Successful Wilderness Quota Systems and Effective Wilderness Management 326
James Kraushaar
A Goal Programming Approach to Establishing Backcoutury Visitor Quotas 329
I Hillman Willis and Lanny J RyanConcern Toward the Energy Crisis Some Social-Psychological Correlates 332
C lint B lankersleyThe Impact of Automotive Safety Regulation on Automotive Lmissions — An Interactive Systems Simulation 334
Dennis J Kulonda
Projecting Student Enrollment
I he Fffcct of Potential Students Attitudes on Lnrollment Decisions at a Mid Western University 337
Albert C Hcmlein and Robert F KrampfAn Lnrollment Projection Model for a Large State Higher Education System 340
Barry Render and Gerald L Shawhan
A Stochastic Model for Admissions of New Students to an Academic Program 343
Robert H Holland and Fathi F Sokkar
The Decision Scientist in the Courtroom
The Decision Scientist in the Courtroom 346
Harvey Nussbaum and Charles W Gross
Regional and Local Planning
Multiple Regression Analysis in Assessment Modeling A New Approach347
Roger Gates Bob Brobst and Madhav SegalAn Lmpineal Analysis of Supply of and Demand for Residential Housing in Local Market 350
John r Nixon William F White and Betty Yantis
A Model for Lurly Warning of Major Discrepancies Between Supply and Demand in a Residential Housing Market 352
John F Nixon William r White and Betty Yantis
An Investigation of Community Problems in Relation lo Community Sstc for the State of Indiana 354
James Bclohlav and Norbert Libert
Resource Reallocation in an Academic Environment
Interdisciplinary Research — A Dilemma for University Central Administration 356
Borje O Saxberg William T Newell and Brian W Mar
Resource Allocation Within the University"'
Arthur J Keown and Bernard W Taylor III
The Determinants of Faculty Earnings and Changes in Faculty Earnings361
James A Dallon Thomas E Johnson Jr and David J Werner
ix
OPERATIONS MANAGEMENT AND LOGISTICS
Inventory and Production PlanningAn Empirical Study of Aggregate Production Planning Theory 364
Ramzi S. Hakim and William B. Lee
Concomitants of Activity at an Organization's Boundaries 367
Richard Leifer
Using Mathematical Programming to Solve Quantity Discount Inventory 370
Neil B. Marks
Master Production SchedulingResolving Multiple Objectives in Master Production Scheduling 372
LeRoy Krajewski and John W. Bradford
The Effects of Managerial Decisions on Aggregate Cost and The Master Production Schedule 375
Paul Mangiameli and LeRoy Krajewski
Warehouse and Logistics Management Problems
Cost Reduction Opportunity in Shipment Consolidation: A Computer Simulation Approach,
378
Andrew W. Lai and Bernard J. La Londe
Productivity Analysis of Warehousing Operations 381
Thomas P. Cullinane and William E. Biles
A Warehouse Stock Selection Strategy for Minimizing Transaction Costs 384
John J. Kanel
Operations Management In Service Industries
A Model for the Determination of Optimum Fleet Size for a University Motor Pool 386
William W. Williams and Oscar S. Fowler
Labor Shift Scheduling with Labor and Facility Constraints: A Case Study of Teller Scheduling 389
Alan R. Raedels and Vincent A. Mabert
ORGANIZATIONAL BEHAVIOR AND DECISION MAKING
Administrative Experimentation as a Management Strategy
Management of Business Research: Evaluating Needs, Validating Results 392
Daniel E. Strayer and Lyle W. Lockwood
Administrative Experiment in Public Policy Development 395
Ardwin S. Libman and Roland G. Weiss
A Review of an Administrative Experiment in Organization Design: Some Lessons 398
Stephen D. Garrity
Bargaining Behavior
The Influence of Personal Control Beliefs on Bargaining Behavior and Outcomes in
Managerial Negotiations: An Experimental Study 401
David L. Ford, Jr. and John F. Baum
Final Offer vs. Conventional Arbitration as Modes of Conflict Management 404
Frederick A. Starke and William W. Notz
The Effects of Interpersonal Influence on the Truster's Dilemma to Expose or Guard One's Vulnerability 407
Jerald W. Young
Subjective Probabilities
Subjective Distribution Assessment and Information Level 409
William J. CorneySome Minimal Field Conditions For the Normal Empirical Bayes Estimator 412
Rajesh K. Kakar and John T. Sennetti
Comparison of Methods for Eliciting Finite Subjective Probabilities 414
Venon Wade and Ronald Yager
Objectives and Methods of Performance Appraisal: Current Status and Future DirectionsThe Basis for Evaluation in Performance Appraisal Systems: The Importance of Congruence 417
L. L. Cummings. The Use of Objective Performance Indicators in Performance Appraisal 418
Stephen J. Carroll
An Overview of Behavior-Based Methods of Performance Appraisal 421H. John Bernardin and Ray Boetcher
Job Satisfaction and Job DesignEmployee Satisfaction: A Negatively Skewed Distribution 424
Albert S. King and E. L. Plumlee
Equity Theory: Some Necessary Revisions of a Paradigm Theory 427
Mounir Badawy and H. J. ShapiroModerated Regression in Job Design Research: Some Issues and Answers 430
William S. Peters and Joseph E. Champoux
Cognitive Variables and Decision MakingThe Effects of Goal Conflict and Cue Congruency on Cognitive Conflict 433
Richard A. Cosier
Cognitive Conflict and Ecological Structure as Determinants of Decision Performance 436
.David Curry, Michael Menasco and Gerald L. Rose
Dimensional Complexity of Cognitive Structure: A Personality Trait in Decision Making 439David T. Wilson and Chin Tiong Tan
X
Group Decision MakingInfluence of Deviants in Same and Mixed-Sex Decision Making Groups 442
Linda N. Jewell and H. Joseph Reitz
The Use of a Computer-Based Business Simulation Game to Investigate Role-Compatibilityon Group Decision-Making
,445
Betty Yantis and John E. Nixon
Multi-Attribute Utility Modelling
Modelling Multiatribute Decisions: Some Methodological Considerations 448
Philippe Caltin and Marc G. Weinberger
Investigation of the Use of Combination Rules in Consumer Information Processing 451James W. Gentry, Thomas L. Brown, and Terrence V. O'Brien
An Individual Level Analysis of the Summation Hypothesis in Expectancy Theory 454
Robert J. Solomon, Donald J. Messmer, and William W. Liddell
There's Nothing More Practical Than a Good Theory: A New Approach to Data Analysis 457
John Bassler and Gerrit Wolf
Organizational Decision Making
Compliance with Social Legislation Affecting Industry: A Preliminary Investigationof Decision Criteria 459
Kirk Downey and Charles R. Greer
Descriptive Models of Organizational Decision Processes in Hierarchical Organizations ,462
E. P. Winkofsky and N. R. Baker
Empirical Evidence for the Existence of a Social Welfare Function 465
Eli Yecheskel
Mathematical Programming and Decision MakingA Chance-Constrained Programming Approach to the Scaled-Bidding Problem 468
James M. Kelly, Thomas J. Hindelang, and Daniel L. White
A Vector Maximum Approach to the Aggregation of Expert Opinion 471
John J. Bernardo and James R. LangOn Determining the Most Robust Act: An Early Fathoming Technique 474
Stanley Schenkerman
Individual Behavior and Decisions
Extent of Information-Seeking in the Organizational Choice Process as a Function of Choice Conflict • • • .477
John E. Swan, Charles M. Fulrell, and Donald D. White
Sex Matching in Career Decisions .- 480
Mary Van Sell and Gerald L. Rose
Organizational Risk TakingDownside Risk in Incentive Contracting: A Decision Theoretic Framework 482
Duvid K. Gandhi
Explicit Risk Consideration in a Planning Model: An Empirical Investigation 485
Bruce McCarl. Tom Tice, and Lars Brink
Conflict and Organizational Behavior and Decision MakingA Model of Organizational Conflict 488
Mary Beth Beres and Stuart M. Schmidt
Dialectical Decision Process: Its Use in Faculty Personnel Actions 491
Paul C. NystromTiiward an Integrated Theory of Organizational Behavior and Performance — Summary of Some Initial Research 494
Michael D. Sherman and Herbert Moskowitz
Analytic Models in Organizational Decisions
A Field Comparison of Prospective Decision Analysis Methods 497
Paul C. Nutt and John M. Lowe III
Towards an Approach to Utilizing Theories of Implementation of Management Science/Operations Research 500
John C. Anderson and Ram Narasimhan
Leadership
Predicting Leader Behavior from a Measure of Behavioral Intent 503
A. G. Jago and V. H. Vroom
Types of Committees and How their Members are Chosen 506
Mary E. LippittIndividual Differences in Leadership Decision Making 509
Thomas E. Hill and Neal Schmitt
STRATEGY AND POLICY
Small Business EntrepreneurshipEntrepreneurial- Strategies in Foreign Trade 511
Karl H. Vesper and Kenneth A. \brhies
A Taxonomy of Entrepreneurial Entry Strategies >-514
Karl H. VesperClassification of Bankruptcy Petitioners 517
Robert Comerford
X1
Implementing the Planning Process
Strategic Planning and Organization Size Within the Motor Freight Industry: An Empirical Study 520
Ernest A. Kallman and H. Jack ShapiroInterdependence, Corporate Planning and Aggregate Demand Forecasting in the Railroad Industry 522
Larry C. Peppers and Sufi M. Nazein
Some Useful Techniques for Implementing a Planning Process 525
Robert J. Graham
Issues in Business Strategy
Strategy as an Istrument of Change: A Contingency Approach 528
Y. Sankar
An Empirical Evaluation of Macro-Conscious Consulting "'
Anthony M. Akel and Frederick D. Greene
TOPIC TABLES-SESSION 15
Table 1 — AccountingDCF vs. ROI — Whal. Again? 534
Stephen F. Jablonsky and Mark W. Dirsmith
A Preliminary Analysis of the Effect of Time on Perceptions of the Relative Importanceof Selected Items of Accounting Information 535
Stephen L. Buzby
Comparative Forecasting Techniques Using Annual Sales Data 536
K. H. Chan, D. S. Wong, and J. C. HayyaPerformance Measurement: A Theoretical and Empirical Study 537
Norman D. Berman, Murray A. Cayley, and Barbara D. Merino
Table 2 — Finance
An Empirical Investigation of Holding Period Returns in the Commercial Banking Industry 538
T. Kohers and G. SimpsonThe Impact of AMEX Option Trading on the Risk Posture of Underlying Stocks 539
G. N. Naidu and Tiii Shin
Taking the Gambling Out of the Stock Market 540
Harvey M. Salkin, Barry Lefkowitz and David E. Williams
Yield to Maturity Deviations Resulting from the Bond Yield Approximation Formulation 541
Stanley Jacobs and Gerald E. Smolen
On the Interpretation of Efficient Frontier in Portfolio Analysis 542
Stanley Schenkenrmii
Table 3 — Marketing ManagementAn Empirical Study of Planning Strategies Among Small and Medium-Sized Manufacturing Firms 543
George Tesar and Harvey J. IglarshConsumer Reaction to Product Recall Remedies; An Experimental Investigation 544
Roger Kerin and Robert Peterson
A Behavioral Model for Improving Salesmen's Input to Marketing Information Systems 545
Christopher B. Kelson and Albert L. PageModeling Product Life Cycle: Stale of the Art 546
Rajiuder Arora
The Information Content of Television Advertising: A Cross Cultural and Longitudinal Study 547
Richard W. Pollay, Christina J. Fryer, and Judy Zaichowsky
Identifying the Characteristics of Environmentally Responsible Consumers through Discriminant Analysis 548
I. D. Menezes and S. Chandra
Table 4 — Academic Administration
A Predictive Model of Collegiate Load Factors 549Ross E, Azevedo
Simulation: An Aid to Educational Planning 550Robert J. Boldin
A Planning Approach for Sponsored Research in Universities 551John H. Grose
Tabic 5 — Methodological Formulatons of Public Sector IssuesSome Aspects of Modeling the Socio-Economic System of an Insular Region 551
Carl J. Vail, Jr,, Roy Chung and John Schick~
Table 6 — Operations Management and LogisticsInteractive Time Phased Reorder Planning Tor Purchasing Decisions
5S1John G. Carlson, Roger B. Glaser, and Richard Oilman
Material Requirements Planning and the Information Support System554
Stephen H. Goodman. John C. Henderson, and Michael ShowalterA Comparison of MRP Purchase Discoun! Procedures Using Dynamic Simulation
555Adley D. Hemphill and D. Clay Whybark
The Impact of Operating Environment on Lot Sizing Decisions^,
Joseph Biggs, Chan Halm, and Peter Pinto
xn
lablc 7 — Organizational Behavior: Individual PerspectiveJob Design and Worker Responses A Multivariate Analysis
Phillip I 1 owry and William I Reif
I he Stability and Variability of Individual Preferences for Pay and Benefits An Fmpincal Upd
Roger A Kenn N Tredne Crandall and William J Lundstrom
The Job Selectrtin Decision An Experimental Assessment of Rating Criteria
Ralph F Catalanello William G Zikmund, and Steve M WegenerA Longitudinal Study of Organizational Climate and Leader Behavior
Michael Abelson William F Joyce and John W Sloeum Jr
Post Retirement Activity and Retirement Satisfaction
Karl Price Douglas Kimmel and James Walker
A Longitudinal Field Investigation of the Leader Reward Behavior and Subordinate
Satisfaction Relationships
Jerry A Wallin and Kent F Curran
Table 8 — Business Strategy and Polity Formulation
A Framework for Corporate Policy Decision Making
Lh Yeeheskcl
Low Level Management — An Important and Oflen Neglected Input to Company Policy
(Strategy and Policy Area)
Stephen R Jenner
Selecting Organizational Strategies Designs Which Maximize Market Planning Capacityor Mmimi/e Information Processing Costs
William H Money and John I Doutt
IOPIC TABLES — SESSION 29
lablc 1 — Finance
Some I manual I ffecls of Divestiture
John R Griffith
I he Risk Flee Rate and the Indenization of Dominating Capital Assets
Philip Horvath
A Note on a Rate of Return Index hquivalent to Net Present Value
Peter J AllunasopoulosAn Integrated Presentation of the Cost of Capital
C arl Sehwesei
lablc 2 — Management Information SystemsA Method ol Assessing the Impact of a Management Information System Upon User
Attitudes and Organizational Communication Processes
William H Money and J Randall Brown
Approaches to IS Analysis in Small Business
I/ak Benbasat and Albert S Dexter
MSA and Management Information SystemsJohn M Burnham
A Framework for MIS Research
A Milton Jenkins
Organizational Restructure for Improved MIS
Ralph H Spraguc Jr and Robert Doktor
Table 3 — Marketing at the Local Level
Brand Store Image Dyad in the Consumer Purchase Decision
H Robert Dodge and Sam Fullerton
A Multivariate Approach to Predicting the Vole of Undecided Voters
Donald Sciglimpaglia Catherine C Bentley and William J Lundstrom
An Application of Conjoint Analysis to the Investigation of Retail Store ImageMarc G Weinberger and Philippe Cattin
Marketing Information Systems in the Bdrtking Industry Design Requirements Associated
with the Application of Computer Graphics to Site Location Decisions
Robert R Bell
Use of a Retail Gravitation Model as a Marketing Mix Decision Making Tool for the
Small Retailer
Rebecca H Holman H Lee Mathews and Richard A Trella
estimating Selling Prices of Houses
Edward H Robb and Fred W Moigan Jr
lablc 4 — MethodologyA Partitioning Algorithm for Goal Programming
Jeffrey L Arthur and A Ravindran
Optimization of the Fixed-Charged Problem with Multiple ObjectivesSang M Lee Richard L Morns, and Lon Franz
A Conversational Integer Goal Programming Documentation and DescriptionW Thomas Lin and Israel Vela
Modifications to Facilitate Use of the Goal Programming Computer Program Output
Lanny J Ryan and Donald F Rossi n
xiii
Table 5 — Academic Administration
An Operational Probability Sampling Model for Controlling the Cost and Reducingthe Non-Sampling Error of S8S
James M. Kraushaar
Administrative Uses of Student Evaluation of College Instruction 589
Donald W. Miller. Sandra Brokaw, and Farouk Shaaban
Marketing Higher Education in a Buyers Market: Implications for Administration 590
Lonnie L. Ostrom and John L. Schlactcr
Planning for the Future in Colleges of Business: An Approach '91
John L. Schlatter and Ronald L. Tatham
Standards of Financial Reporting for Colleges and Universities <i92
Aida A. H. Shekib. Farouk Shaaban. and Donald Miller
Tkble 6 — Selected Tbpics in Public Sector ManagementTowards Greater Productivity in the Public Sector
S. John MontgomeryThe Reactions to Supervisory Reward Behavior in a Public Agency 594
Jerry A. Wallin and Michael H. Peters
MBO in the Public Sector: A Conceptual Examination '•
Mark W, Dirsmith and Stephen F. JablonskyPatterns of Management Innovation *
Daniel Robey and M. M. Bakr
Work Attitudes of Municipal Employees as Related to Technology and Leadership Processes 597
John M. Jermier. Leslie J. Berkes. Louis W. Fry, and Steve Kerr
Tabic 7 — Operations Management and LogisticsMulti-Item Scheduling in Inventory/Repair Systems with Reflection Programming: An Overview 598
W. Steven DemmyAllocation of Interstage Storage Between Machines which Work at Random Rates 599
Theordore J. Sheskin
Some Operating Characteristics of Unpaceu" Lines 6(X)
J. F. Kotlas and H. S. Lau
Implementation of Endogenous Due Date Assignment Methods in Dynamic Job Shop Environments 601
Nabil R. Adam and Julius Surkis
Stochastic PERT Network Analysis — The First Twenty Years 602
Robert S. Sullivan and Jack Hayya
Table 8 — Decision Making ConceptsDecision Behavior with Hierarchial Multi-Level Value Systems 603
Sakari T. Jutila
Linear Orderings Over Fuzzy Preferences in a Social Welfare Setting 604Earlc Steinberg and Dan Rinks
Fuzzy Sets :605
Frederick Francis NewpcckThe Relationship Between Personality Factors and Information Processing Style 606
Robert E. Miller and George Beason
Organizational Politics: Perspectives from Attribution Theory 607Dennis J. Moberg
TOPIC TABLES — SESSION 40
Table 1 — Finance
A Simulation Approach to Managing Foreign Exchange in Multinational Companies 608Raj Aggarwal
Random Walk Analysis of the Price of Sugar 609
Philip R. Swensen and Peter M. Ellis
Depreciation Tax Shields for Multiple Assel Accounts 610
Gary Kundey
Tfeble 2 — Innovative Education
Rcmdiation of Deficiencies in High School Mathematics Preparation in a Freshman College Course 611Charles P. Armstrong and Everett T. Harris
Learning Objectives in Marketing: A Classroom Experiment 612F. Robert Dwycr, Joanne M. Klebba, and William Rudclius
Teaching the Basic Management Course — An Untraditional Tradition Method613
Edward Marlow and Peter Couch
Management Information Systems: An Approach lhat Satisfies Industry and Acadcmia 614John C. Starretl
How to Handle Confounding in Educational Evaluation6U
Charles Portwood and William E. Remus
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Tabic 3 — Management Information SystemsSelection Criteria for Determination of a Calculation Technique for Predictive Managerial Planning 616
Roger L HayenAn Investigation of the Application of Top Down Design and Structured Programming m Organizations 617
Roger L Hayen
Planning for Automatic Data Processing Equipment Replacement 618
Andrew C Rucks
Data Processing Security A Management Viewpoint 619
August W Smith
Table 4 — Marketing Research MethodologyBehavonal Intention and Dimensionality 620
James Belohlav and Michael Dean
Attitudinal and Normative Determinants of Consumer Decision-Making 621
Myron Glassman
The Product Mix Decision A Further Step in Product Portfolio Analysis 622
Robert A Swerdlow and Frank M Tiernan
Preposlcnor Analysis of Optimum Research Design Parameters 623
W M CampionAn Investigation of the Rokeach Value Survey for Applications to Cross Cultural Research 624
J Michael Munson
A Factor-Analytic Comparison of the Usage of Quantitiative Techniques in MarketingPraetioners vs Academicians 625
Subhash C Jam and Edwin C Haekleman
Table 5 — MethodologyControl Groups and Data Banks Assessing the Impact of Tonsillectomies 626
Leslie L Roos Jr Noralou P Roos and Paul D Hentelcff
Alterations of the Motor Vehicle Mortality Pattern Since the Energy Crisis 627
Peter M Ellis
Developing a Conditional Markov Process to Predict Levels of Air Pollution 628
M Michael Umblc and Rodney L Carlson
Tible 6 — Health Services Research
Interorgamzational Cooperation A Research Direction and Some Preliminary Results 629
John R Schcrmerhorn Jr
Modeling the Emergency Medical Service System and Us Components 630
Michael J MaggardThe Economic and Financial Implications of Family Practice Residency Programs 631
Michael D Joehnk Robert E Allen and Ronald W Spahr
Planning Health Care Facilities for the Aged Using Administrators Perceptions of Consumer Needs 632
Arun K Jain Vijay Mahajan and Naresh Malhotra
The Use of Demographic Variables to Differentiate Between and Predict Users and
Non Users of Birth Control A Discriminant Analysis 633
Knslofcr C Neslund and Lou Villadsen
The Perverse Effects of Cost Reimbursement on Efficient Delivery of Health Care A Simulation 634
Frank R Keller and Claude L Simpson Jr
lablc 7 — Organizational Behavior- Organizational PerspectiveLower Management's Decisions Based on the Final Decision Maker s Objectives and Priorities 635
Pembroke Rces
Organizational Conflict and Uncertainty 636
Gcrnt Wolf
Spatial Physical Lnvironmem on Work Group Interaction 637
Bonita Melchcr
Organization Development with the Scanlon Plan A Comparative Study of Success 638
J Kenneth White
A Comparison of Feedback Constructs 639
Martin M Grcller
Author s Index 659
XV
Additions, fable of Contents.,.*
I he Role of Information in Decision Calculus Models MO
Gert Assmus
Tow aid Models of Disobedience' 643
A N Azim Janice Hanna Glenn Boseman
Purchasing Productivity Measurement and Control 645
Phillip Carter Robert Monczka
Administrative Processing Cycles and the Design of MIS 647
Alan L Lhason
A Performance Evaluation ol the 22 Largest Commercial Bank Holding Companies 648Ravi Kamath
Lease Financing Decision or Indecision 6M
Per B Mokkelbost
I he Optimum Combination of Active Arms and Organized Reseives 6S2
George f Neimanis
A Management Information System to I acihute the Functioning ol a CBf Program 655Charlotte Neuhauser
An Analysis ol temporal Data Aggregation Inlluence in the Current Hfects Model 656
Pieire Windal, Doyle Weiss
'While these papers were leeeived late, the punter's schedule allowed lor then inclusion
XVI