annual report 2007 - deutsche messe agfiles.messe.de/cmsdb/000/3631.pdfannual report 2007. 2 3 ......

Deutsche MesseMessegelände30521 HannoverGermanyTel. +49 511 89-0Fax +49 511 [email protected] GB

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Annual Report 2007

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Trade shows12 PROMOTION WORLD/dental informa 2007

Consumer-oriented exhibitions13 ABF 2007/Pferd &Jagd 2007/ infa 2007/PrivateInvest – Hannover/ EnergieSparTage 2007

Conventions and events14

Hosted events 15

Contents

4 Foreword5 The business year 2007

TRADE SHOWS IN GERMANYInternational fl agship trade shows6 DOMOTEX 2007/contractworld 20077 CeBIT 20078 HANNOVER MESSE 20079 LIGNA 200710 EMO 200711 BIOTECHNICA 2007/AGRITECHNICA 2007

TRADE SHOWS ABROAD16 Deutsche Messe AG abroad17 CeBIT Events Worldwide HANNOVER MESSE Worldwide18 DOMOTEX MIDDLE EAST 2007/ DOMOTEX asia/CHINAFLOOR 2007/ automechanika Istanbul 2007/ CeBIT Broadcast, Cable & Satellite eurasia 200719 Metalworking and CNC Machine Tool Show 2007/ Chengdu Motor Show 2007/China Sign Fair 2007/ EPM Vietnam 2007/Mercopar 2007

SERVICES20 Catering facilities at the Exhibition Grounds iF International Forum Design GmbH Travel2Fairs 21 Service The team at Deutsche Messe AG22 The Board of Management/ The Supervisory Board/Shareholders

Opening up new markets is an exercise in the art of bridge-building. Trade fairs build bridges to the rest of the world. To succeed in business tomorrow, you have to take the right decisions today. Trade fairs deliver results for business – every time. In short, trade fairs shape the future.

The international fl agship trade fairs organized by Deutsche Messe AG are mirrors of the market – and annual summit meetings for the industries concerned. But staging trade fairs that act as inter-national beacons for our key industries is no easy business. Successful trade shows are the result of sustained hard work, driven by the right ideas, winning concepts and real enthusiasm. But even this is not enough by itself. The success of our company is dependent on the success of our cus-tomers – exhibitors and trade visitors from all over the world. Last year all our events ably demon-strated their effi ciency as marketing instruments. CeBIT, HANNOVER MESSE, DOMOTEX, BIOTECHNICA

In December 2007 the Board of Management at Deutsche Messe AG was able to look back on a year of successful achievement. As a result of strong growth across the portfolio of events and a whole series of effi ciency gains in internal pro-cesses, the company reported profi ts of approxi-mately € 3 million.

In 2007 Deutsche Messe AG staged a total of 111 trade fairs worldwide, including 54 outside Germany and 43 hosted events. A total of 36,800 companies worldwide took the opportunity to showcase their products and innovations at these events – an increase of 3,600 on the previous year. The number of visitors rose from 2.6 million in 2006 to 3.0 million in 2007. Meanwhile the net display area grew by a substantial 15 per cent to 1.7 million square metres.

Foreword The business year 2007Further steps on the road to success

and LIGNA all reaffi rmed their position as cata-lysts for innovation, cutting-edge technologies and trends – just like our many hosted events, such as EMO, AGRITECHNICA and others.

With our expanding portfolio of trade fairs staged outside Germany – in Australia, India, China, East-ern Europe and Turkey – we are building bridges for our exhibitors into the fastest-growing eco-nomic regions of the world. The events organized by Deutsche Messe AG continue to set interna-tional standards because our customers give us the most important thing of all: their trust and confi dence. Confi dence in our fl exibility, confi -dence in the all-round excellence of our service delivery, confi dence in our capacity for innovation. Our goal is to continue showing our customers that they are not only in good hands with us – they are in the very best of hands.

The main priority throughout 2007 was a contin-uing focus on the consolidation of the achieve-ments of previous years. Deutsche Messe AG in-creased its turnover by 22 per cent to € 286 million. At the same time borrowings for the 2007 fi nan-cial year were reduced from € 155 million to € 129 million. Earnings before interest, taxes, deprecia-tion and amortization (EBITDA) rose by 20 per cent year on year to € 43 million.

In addition to the continuing expansion of existing events, the main priority in 2008 will be the devel-opment of new growth potential. That growth will come from a signifi cantly increased commitment to the company’s overseas trade fair business, as well as from further expansion of its online activi-ties through the “Internet 2010” program, which will set a new benchmark for the German trade show industry.

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Exhibitors: 1,336Visitors: 43,538Net display area: 97,458 m2

DOMOTEX was once again a great success in 2007. Attracting a strong international presence, the leading trade fair for carpets and fl oor coverings continues to head the global league table of events in this sector. Around 80 per cent of the partici-pating fi rms in 2007 came from abroad, while the proportion of foreign visitors rose to 60 per cent. The quota of senior decision-makers attending DOMOTEX is particularly impressive. As 70 per cent of the trade visitors were employed at manage-ment level, DOMOTEX 2007 once again provided the industry with a central platform for new in-vestments and business contacts.


2007 signalled a turnaround for the world’s most important event for the digital industry. With a dramatic 10 per cent increase in visitor numbers, CeBIT 2007 was able to build on its position as the world’s leading trade fair for the ICT industry. Out of a total of 480,000 visitors (10 per cent more than in 2006), 102,166 came from outside Ger-many – from over 100 countries in all, with the Asian and North American markets particularly well represented.

6,153 exhibitors from 79 countries, including 170 from the offi cial Partner Country Russia, ensured total coverage of the ICT product spectrum. CeBIT has always been noted for its high quota of trade visitors, but this trend was even more marked in 2007. Manufacturing industry professionals constituted one of the largest visitor groupings.

DOMOTEX 2007/contractworld 2007A solid foundation for growth

CeBIT 2007Driving the digital industry

As well as all the high-class presentations pre-pared by exhibitors at their stands, visitors also enjoyed an exciting program of special displays, lectures and events aimed at a professional au-dience. Major crowd-pullers, as always, were the presentation of the Carpet Design Awards for hand-made carpets and rugs, and the European Team Floorlaying Competition.

Designed to foster creativity and the exchange of ideas, contractworld in Hall 4 is a “show within a show” at DOMOTEX – and a major annual event in its own right. In 2007 it once again attracted hun-dreds of architects, interior designers, planners and design professionals from all over the world.

Good grounds for optimism, therefore. In short, DOMOTEX remains the industry’s No. 1 event of the year.

The CeBIT SME Forum saw a massive 34 per cent increase in visitor numbers – the highest number yet. It was a similar story with “Planet Reseller”, the dedicated platform for dealers and distrib-utors, which reported record attendance in 2007.

CeBIT is a showcase for the innovations that will change the way we live tomorrow – whether it be new VoIP services and mobile TV, HD-DVD and Blu-Ray or IT security and more powerful tele-matics systems. Planned investments of around € 11 billion and the biggest and best congress pro-gram in the history of the show – once again, CeBIT has demonstrated that the future of the ICT industry begins in Hannover.

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HANNOVER MESSE is the world’s most important technology event – and the 2007 show proved the point once again. Orders worth billions were placed at the show or planned subsequently, thus testifying to a new mood of confi dence across industry. More than 241,000 visitors passed through the turnstiles (an increase of 16 per cent since 2005), and some 30 per cent of these came from outside Germany. Even more signifi cantly: 73,000 ticket-holders were fi rst-time visitors, which means that HANNOVER MESSE is success-fully reaching new target groups in large numbers. More than 76 per cent of the visitors were involved in their company’s buying decisions or employed in a managerial capacity.


LIGNA performed outstandingly well again in 2007, reaffi rming its position as the leading inter-national trade fair for the wood and forestry in-dustries. Under the tagline “The World of Wood”, LIGNA offered a global public a wealth of innova-tions combined with countless opportunities to make new business contacts. With 1,832 exhibitors from 49 countries and more than 107,000 visitors, the show broke all previous records over its fi ve-day run. Trade visitor numbers and visitors from abroad were also signifi cantly up on previous years. In terms of professional background, the 2007 show attracted a higher proportion of vis-itors from the timber trade, the woodworking in-dustry, the furniture industry, the panel products industry and the skilled trades sector.

HANNOVER MESSE 2007Gateway to global markets

LIGNA 2007Wood – a classic growth industry

The fi ve days of the show generated a total of 5.5 million business contacts. And the proportion of foreign exhibitors at the show in 2007 was even higher than the 30 per cent foreign visitor quota. Out of a total of 6,521 exhibiting fi rms, just over half – 3,271 – travelled to Hannover from 62 coun-tries around the world.

One of the top themes of the show, along with en-ergy technology, automation, power transmission and control, research and development, was ener-gy effi ciency. As a result, the leading international trade fair Energy, which is now an integral part of the HANNOVER MESSE line-up, experienced a mas-sive surge in visitor and exhibitor numbers. Just as popular was the World Energy Dialogue, which was attended by many senior fi gures from the international energy industry, leading politicians and research scientists. With over 1,000 separate special events scheduled, HANNOVER MESSE had already cemented its reputation as the world’s most important technology convention.

Key areas of interest at LIGNA 2007 were the “fair within a fair” Handwerk, Holz & mehr, tim-ber-frame construction, energy and surface treat-ment technology. At the various forums hosted by experts, trade visitors were able to benefi t from the in-depth knowledge and experience of industry professionals. But it was the clear mood of optimism throughout the industry that really made LIGNA 2007 an event to remember – “the best LIGNA yet”, as many exhibitors put it.

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More exhibitors, more visitors, more internation-ally representative: as the world’s leading trade fair for the metalworking industry, EMO has con-tinued to build on its impressive track record. With 166,500 trade visitors in senior decision-making positions it recorded growth of four per cent compared with the previous event, which ran for two days longer than EMO 2007. More than 36 per cent of visitors came from outside Germany, representing over 75 nations in all – clear testi-mony to EMO’s unrivalled international appeal as a trade show platform.

According to a survey of exhibiting fi rms, EMO generated orders worth more than € 4 billion. At

Exhibitors: 835Visitors: 12,390Net display area: 13,123 m2

As the leading trade fair for the European biotech industry, BIOTECHNICA 2007 welcomed visitors with a new four-part display concept. The exhibi-tion section was the centrepiece of the show, with fl oor space up by 4 per cent to more than 13,000 m2. Some 2,500 participants attended the various conferences, which were staged for the fi rst time in the Convention Center. Here Deutsche Messe AG took on a new role in 2007 as the co-organizer of two conferences, “German Biotechnology Days” and “White Biotechnology”. With 1.6 per cent more exhibitors, an eight per cent increase in visitor numbers and four per cent more display area booked, BIOTECHNICA underlined its position as the industry’s business platform of choice.


A 31 per cent increase in visitors and a massive 45 per cent jump in exhibitor numbers – as a meet-ing place for the international agricultural indus-try, Agritechnica leaves all other shows far behind. Organized by the German Agricultural Association, the event attracted some 340,000 farmers and farming professionals to the Hannover Exhibition Grounds, including 70,000 from outside Germany. 2,188 fi rms from 36 nations presented a compre-hensive array of machinery, equipment, spare parts and accessories. These record-breaking statistics testify to the enormous appetite within the agri-cultural industry for state-of-the-art technology and forward-thinking concepts.

EMO 2007Growth in every area

BIOTECHNICA 2007New concept broadens appeal

AGRITECHNICA 2007Record performance for agriculture

the same time the industry’s fl agship trade fair affi rmed its pre-eminent position as a forum for the acquisition of new customers. Over a third of the visitors had come to EMO for the fi rst time in order to learn about the latest technical solutions developed for the metalworking industry. Exhibi-tors at EMO can also be sure of reaching their key target groups: from the car industry and com-ponent suppliers to mechanical engineering and metalworking in all its forms. Strong business demand worldwide, satisfi ed exhibitors, visitors in the mood to invest – no wonder EMO is viewed by the industry as the top business event of the year.

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The concept behind PROMOTION WORLD, the trade fair for promotional products and incentives, has proved a winner, and the event is now a fi rm fi xture in the industry calendar. Because it is stag-ed in parallel with HANNOVER MESSE, exhibitors have a unique opportunity to reach a host of mar-keting and sales professionals in the space of a few days. In 2007 PROMOTION WORLD attracted an audience of 36,165, of whom 79% were classed as trade visitors – and therefore potential buyers. Nearly a quarter of this audience – 24 per cent – came from outside Germany.


The 23rd dental informa in 2007 once again brought together dental practitioners and technicians – from the dental surgery to the dental lab. 3,687 visitors and 205 exhibitors came to compare notes and learn about the latest innovations in dental treatment and technology. The most popular dis-plays included products and IT solutions for preven-tive treatment, CAD/CAM-aided restoration and progress in 3D radiography. Exhibitors and visitors were of one mind: the need to keep up with rapidly evolving changes in dentistry makes dental informa an absolute must for all dentistry professionals.

PROMOTION WORLD The guaranteed way to attract attention

dental informa 2007A dazzling display

Consumer-oriented exhibitionsSomething for everyone

infa 2007The home and lifestyle exhibition for the whole family

PrivateInvest – HannoverPlatform for retirementand asset building

EnergieSparTage 2007A showcase for energy-saving ideas

ABF 2007Auto, Boot, Freizeit:Ideas for leisure

Pferd &Jagd 2007The show for fi eld sports enthusiasts

From long-running classics to new events that catch the mood of the times: Hannover is the fi rst choice of meeting place for all sorts of industries, interests and information needs. Exhibition or-ganizer Fachausstellungen Heckmann attracts thousands of visitors to the Grounds each year with shows designed to appeal to a wide range of interests:

Exhibitors: 1,149 Visitors: 191,121Net display area: 34,083 m2

Exhibitors: 32 Visitors: 522Net display area: 1,132 m2

Exhibitors: 69 Visitors: 1,179Net display area: 1,191 m2



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The 2007 program of conventions and events at the Hannover Exhibition Grounds was as varied as ever and unfailingly popular with the public. Our client list:

VGH (sales fair), Deutscher Ring (start-of-year event), tecis (conference), Sparkasse (sales con-vention and staff training), Astra-Zeneca (SMART launch symposium), Schwimmtechnik (congress), EDEKA (annual general meeting), EDEKA (trainee awards), Wienerberger Ziegelindustrie (masonry workshops), NORD/LB (management forum and corporate function), Spirit Event (congress), Lower

The organizers of hosted events can also count on professional advice from Deutsche Messe at all stages of planning and realization. The list of suc-cessful events of this kind held at the Hannover Exhibition Grounds in 2007 includes COSMETICA with 9,000 trade visitors and the Sonepar Partners’ Meeting with 15,000 trade visitors, as well as Gastro Trends, the Decor Union systems trade show, the Trainee and Study Days and the REXEL Partner Forum.

Conventions and eventsBuilding on solid ground

Hosted eventsDiscovering new horizons

Saxony Ministry of Education (congress on high-er education), Audi (presentation), Lower Saxony Ministry of Economic Affairs, Labour and Transport (First Lower Saxony Energy Conference), Hannover Congress (Hannover HIGH), E.ON (staff function), Viega GmbH (roadshow), Daimler Chrysler (ser-vice summit), 21st party conference of the German CDU, Volkswagen Commercial Vehicles (“50 years of Bully”) and an EnBW record attempt with Eu-rope’s biggest lightning generator. In addition the Federal government held its Second National IT Summit in Hannover.

Deutsche Messe AG offers everything needed to turn an ordinary event into an event to remem-ber, including professional preparation, one-stop ordering of services and ideas for special event highlights.

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Since 1981 Deutsche Messe AG has been support-ing its customers in their efforts to expand into world markets. Numerous trade fairs have been established in the most important growth regions to serve as local marketplaces, and today Deutsche Messe AG is represented in 104 countries around the world – with seven subsidiary companies and a global network of local representatives. In 2007 alone no less than 54 trade fairs were staged out-side Germany, with a total of 11,416 exhibitors and 993,500 visitors.

The business activities of Hannover Messe International GmbH:

• Conception and realization of own-brand trade fairs in other countries

Deutsche Messe AG abroad Sales opportunities in the world’s growth regions

• Staging of trade fairs from the portfolio of Deutsche Messe AG in association with the business divisions of the foreign parent company

• Event management company for the Federal Ministry of Economic Affairs and Labour

• Organization and management of company group displays, presentations for trade and industry associations, organizations and national delegations attending trade fairs, world exposi-tions or one-off events

• Direction of foreign subsidiaries and coordination of all foreign market activities

Since 1999 Deutsche Messe has been staging CeBIT in selected locations around the world, building bridges between international growth markets. 2007 was no exception, and the position of the ICT industry’s fl agship trade fair in Hanno-ver was strengthened in the international arena by the success of CeBIT Australia, CeBIT Bilisim Eurasia and CeBIT Asia.

For the fi rst time CeBIT Asia was staged in parallel with CeMAT Asia and PTC AsiaCeBIT Asia: 10.10. – 13.10. 2007CeBIT Australia: 1. 5. – 3. 5. 2007CeBIT Bilisim Eurasia: 2. 10. – 7. 10. 2007

Deutsche Messe has also transferred the suc-cessful concept of HANNOVER MESSE to the inter-national marketplace. In 2007 HANNOVER FAIRS India and HANNOVER FAIRS Shanghai once again attracted huge crowds of visitors.

Hannover Fairs India: CeMAT INDIA, MDA INDIA, INDUSTRIAL AUTOMATION INDIAHannover Fairs Shanghai: PTC Asia, CeMAT Asia and CeBIT Asia, Metalworking and CNC Machine Tool Show, Industrial Automation Show and Energy ShowHannover Fairs India: 4 – 7 December 2007Hannover Fairs Shanghai: 10 – 13 October 2007Metalworking and CNC Machine Tool Show, Industrial Automation Show, Energy Show: 6 – 10 November 2007

CeBIT Events WorldwideMade in Hannover – at home all over the world

HANNOVER MESSE WorldwideTechnology for the entire world

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The successful international events organized by Deutsche Messe AG open the door to lucrative foreign markets and help exhibitors to reach core target groups across the world.

OVERSEAS TRADE FAIRS Building new markets worldwide

Metalworking and CNC Machine Tool Show 2007

Chengdu Motor Show 2007

China Sign Fair 2007

DOMOTEX MIDDLE EAST 2007

DOMOTEX asia/CHINAFLOOR 2007

automechanika Istanbul 2007

CeBIT Broadcast, Cable & Satellite eurasia 2007

EPM Vietnam 2007

Mercopar 2007


6 – 10. 11. 2007


22 – 28. 9. 2007


19 – 21.11. 2007


11 – 13. 6. 2007


28 – 30. 3. 2007


19 – 22. 4. 2007


22 – 25. 11. 2007


18 – 21. 10. 2007


23 – 26. 10. 2007

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No less than 40 restaurants are available for exhibitors and visitors, serving a wide choice of food and drink for every taste.

In 2007 the various iF design competitions once again attracted more than 5,000 entries from over 50 nations.

The experienced team at Deutsche Messe AG pro-vides guidance and support to exhibiting fi rms, ensuring that their presentation at Hannover is a complete success.

Travel2Fairs is the right partner for all travel and accommodation needs, leisure and sightseeing programs or event organization.

In 2007 an average of 712 staff members, including 144 in overseas subsidiaries and branch offi ces, were involved in the realization of numerous trade fair concepts.

Catering facilities at the Exhibition Grounds An appetizing prospect

iF International Forum Design GmbHBringing design and business together

Service In professional hands

Travel2Fairs The one-stop service provider

The team at Deutsche Messe AG In professional hands

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The Supervisory Board

Walter Hirche (Chairman) Lower Saxony’s Minister for Economic Affairs, Labour and Transport

Stephan Weil (Deputy Chairman)Mayor of the City of Hannover

Dipl.-Kfm. Dietmar Harting (Deputy Chairman) General Partner in Harting KGaA, Espelkamp; member and Honorary President of the ZVEI executive committee, Frankfurt a. M.; Chairman of the Exhibitors’ Committee for HANNOVER MESSE, Hannover

Karsten Scheibe (Deputy Chairman)Chairman of the works council, Deutsche Messe AG

Willi Berchtold (until 29.6. 2007) Member of the Board of Management of ZF Friedrichshafen AG, Friedrichshafen Wilhelm Breitenstein Director of the motor pool for Deutsche Messe AG

The Board of Management

Sepp D. HeckmannHannover (Chairman)

Dipl.-Kfm. Stephan Ph. KühneHannover

Ernst RaueSarstedt

Bernd BusemannLower Saxony Minister of Justice

Christiane Grobe Sales Advisor for Deutsche Messe AG

Axel Hennies Property Manager for Deutsche Messe AG

Dipl.-Oec. Christine Kastning Council offi cial for the City of Hannover; Chairwoman of the SPD group on the City Council

Christiane Kröning Advisor on digital media/former member of the works council, Deutsche Messe AG

Rainer Lensing Council offi cial for the City of Hannover; Chairman of the CDU group on the City Council

Reza-René Mertens Head of the Legal Department at Deutsche Messe AG

Hartmut Möllring Lower Saxony Minister of Finance

Andreas Renschler Member of the Board of Management at Daimler AG, Stuttgart

Prof. Dr. Dr. h.c. August-Wilhelm Scheer(as from 28. 8. 2007) Chairman of the Supervisory Board of IDS Scheer AG; President of BITKOM

Reinhard SchwitzerFirst Authorized Representative for the German Metalworkers’ Union (IG Metall), Hannover

Dr. rer. nat. h.c. Dieter Siempelkamp Chairman of the Advisory Board of G. Siempel-kamp GmbH & Co., Krefeld; Honorary Chairman of the Woodworking Machinery Association within the VDMA (German Engineering Federation), Frankfurt a. M.; Chairman of the Exhibitors’ Committee for LIGNA, Hannover

Dipl.-Ing. Harald StöberChairman of the Board of Management at Arcor AG & Co., Eschborn; member of the Board of AUMA – Committee of German Industry for Exhibitions and Trade Fairs; Chairman of the CeBIT Exhibition Committee, Hannover; member of the BITKOM executive committee

Jürgen R. ThumannPresident of the BDI – Bundesverband der Deutschen Industrie e.V. (Federation of German Industry), Berlin

Dipl.-Ing. Carl Martin Welcker Managing Partner of Alfred H. Schütte GmbH & Co. KG, Cologne; Chairman of the Association of German Machine Tool Manufacturers (VDW), Frankfurt a.M.

Prof. Dr.-Ing. Dr.-Ing. E.h. Klaus Wucherer Member of the Central Board of Management of Siemens AG, Erlangen

Shareholders

The share capital of the company is held by the following registered shareholders: Percentage shareholding:The State of Lower Saxony (through investment company Hannoversche Beteiligungsgesellschaft mbH) 49.832 %City of Hannover 49.832 %City of Bremen 0.207 %Region of Hannover 0.129 %Total 100 %

annual report 2007 - deutsche messe agfiles.messe.de/cmsdb/000/3631.pdfannual report 2007. 2 3 ......

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