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Annual Report 2010-11
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Annual Report 2010-11
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From the chairman
Dear Readers,
It’s my pleasure to announce with a great pride that ASRA has completed its
graceful 10 years on 28 June 2010. It’s a great pleasure that a year before we
wish to create new milestones and Today ASRA welcomes the change
.Within a year Asra has taken a training on MFI for Id and It support from
BASIX under Rabo Grant and amazingly not only has taken the training but
from Augusty,5th 2010 has started the micro credit activities.
If we cast our glance towards our multidimensional approaches to address
major issues, we shall see that the issues of migration, livelihood
improvement of vulnerable women and children, Health and HIV/AIDS,
Women Empowerment, MFI have been started in successful manner. While
presenting the annual report we are grateful to all who had provided their
generous support, enormously. We are grateful to our donors for their
valuable support and believe that it is their right to know how well we put
their money to a good cause.
In our campaign Govt. of India, State Govt., Our Grant donors had ensured
extra ordinary endeavors with solemn belief. Apart from it, community &
District and Panchayat is the real ambassador of our campaign who had
knocked at grassroots level to overcome the problems.
We expect that readers will send their suggestions and feedback to infuse
new life in our vision & mission.
Shailesh Shrivastava
Director
Annual Report 2010-11
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Board of Members
Sr.
No.
Name Address Telephone Mobile
01 02 03 04 05
1 Mr. Balmukund
Shrivastava 21 /3 Moti Bungalow
Colony Dewas
07272-251734 9827737676
2 Mr.Narendra Jain 6,Laxmibai park Dewas 07272 -404242 9755511102
3 Mr. Shailesh
shrivastava 21 /4 Moti Bungalow
Colony Dewas
07272 -253187 9425306366
4 Mrs. Pratibha
Lokendra
39,Morwal colony Bad
Nagar Dist. Ujjain
07367-223639 9827809237
5 Mr. Deependra
Chouhan
7, chamunda dham
Dewas
07272-228758
6 Mr. Ajay Jain Jawahar nagar Dewas 07272-229592 9926833993
7 Mr. Pankaj
Sharma
9,Kavi Kalidas Marg 07272-227011 9926028845
8 Mrs. Sangeeta Kektia
4,Vijay Nagar indore 0731-2385995 9926093680
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The Executive Secretary
During the year we achieved great successes in protecting the rights of
vulnerable women and children in M.P. region. Also, the organization has
taken special efforts in launching the Microfinance Program during this year.
Apart from it, ASRA took result oriented initiatives for CARE (Akshay India
TB project GFATM round 9) and conducted operational research with
MASS /CHRD/MPVHA (PCPNDT) through CANADA, Prevention of
HIV/AIDS and many more.
We feel a great pleasure to express that Chairman Mr. Shailesh Shrivastava
had made paradigmatic effort towards establishing a sister concern
BHARAT ABHYUDAYA SAMITI to give a better services to the society.
This annual report is incorporated with our efforts and achievements during
the year 2009-2010, Policy makers, NGOs, Media, and Community have
devoted their attention in our campaign up to a great extent. Besides, ASRA
team had performed its duties with a great fidelity and full dedication. We
express our sincere gratitude to our Donors, Technical Advisors, Governing
Body, Executive Committee, and staff members for their guidance and
tremendous support.
Pratibha
Executive Secretary
Asra Samajik Lok Kalyan Samiti
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CONTENTS
Heading Sub-Heading Page No.
1. Overview 1.1 Background
1.2 Legal Status
1.3 Working Area
1.5 Strategy
1.6 Organization Structure
2. Development
Interventions
2.1 Education and Awareness
2.2 Water and Food Security
2.3 Health
2.4 Women’s Empowerment
2.5 Livelihood
3. Innovations
and Sustainability
3.1 Linkage of SHGs with Co-
operatives
3.2 A long way to go…
Annexure ASRA Team
Projects at a glance
Media Coverage
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1.1 BACKGROUND
ASRA is a registered society working for development of backward
community. In the year 1999, Mr. Balmukund Shrivastava ,the person with
social being welfare thinker is always hurted with the present society and
tried to do something better for the community after his retirement from
revenue department he was fully devoted to the society and in this way
ASRA started its journey of development started with trainings and Nukkad
Natak at Amona, and with time, new issues arose, which led to continued
diversification into different sectors affecting the quality of life in remote
backward communities.. During this period we also underwent the process of
organization development and set guidelines for our future action plan. We
have defined our vision, mission, objectives and strategies, complemented by
regular review undertaken to improve quality and focus.
- VISION -
“To empower the communities towards sustaining the development process leading to their total well being”
- Mission -
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“To foster integrated community development program through multi disciplinary programs and peoples
participation”
- Goal -
“To support the developmental activities through innovative means that’s help the nation to be the great economy power
of the world.”
1.2 Legal Status
Govt. Registration US 3439 under the society act 1973
FCRA Registration No. Under FCR act 1976 no. – 063230009
IT Registration PAN (No.- AABTA6659C)
12 A certification MP/UJN/673
80 G(VI) 80 G (VI) 7/34/11-12
Type of Organization Voluntary Organization
Bank details Punjab National Bank, Dewas (MP)
455001
Br. Code- 1505
Asra Samajik Lok Kalyan Samiti
(DUDA)
118510025506 Dena Bank Dewas
Asra Samajik Lok Kalyan Samiti
(DRDA)
118510025508 Dena Bank Dewas
Asra Samajik Lok Kalyan Samiti
(CARE)
118510025507 Dena Bank Dewas
Asra Samajik Lok Kalyan Samiti
(TI Dewas)
118510025509 Dena Bank Dewas
Asra Samajik Lok Kalyan Samiti
(PLWHA Support)
118510025521 Dena Bank Dewas
Asra Samajik Lok Kalyan Samiti
(Main A/c)
1505000100133173 - Punjab National
Bank, Dewas
Asra Samajik Lok Kalyan
Samiti(FCRA)
63014451698 State Bank Of Indore
Asra Samajik Lok Kalyan Samiti
(MFI)
0361800000029- HDFC Bank
Asra Samajik Lok Kalyan Samiti 11851026766 Dena Bank Dewas
Annual Report 2010-11
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sister Orgg.(Truckar TI)
Asra Samajik Lok Kalyan Samiti
(MigrentTI)
118510030391 Dena Bank Dewas
Asra Samajik Lok Kalyan Samiti
(TI Indore)
118510026525Dena Bank Dewas
1.3 Working Area
Asra has expanded to more than 12 district in MP with nearly 160 villages with 7500 .people in 1000 families of interior villages, where
availability of development facilities has been minimal. Microfinance
project aimed at livelihood support to people below poverty line and, was
developed and implemented To beneficiar the small income family group
who are often resort to taking loans in cash or kind from the local
moneylenders, who trap them with heavy rates of interest. months. They
generally go to the other districts for employment. The worst hit of this
migration are the children who are left devoid of education. For the overall
progress of the villagers (VDP) Village Development programme has been
started by Asra with the help of NABARD.
OUR STRATEGY Based on long experience, ASRA believes that backward areas of the
Dewas district need defined short-term as well as long-term approaches for
holistic development, as piecemeal work will provide no sustainable results.
These efforts need to be started with family as the basic unit of development;
the process of resource creation and awareness must be undertaken
simultaneously. ASRA has taken up a participatory and people-centred
approach in this direction by motivating communities to perform the roles
and responsibilities for their own development.
We embrace the following approaches :
• Organising villagers into Village Development Committees and
capacitating them for Development
• Apply principles of Participation in identification and prioritiation
problems and also in identification of Development Programs
• Use regional and cluster approach in identification solution to Issues
in the area
• Collaborate with institutions, community organisations and individuals
with similar understandings and approaches
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• Building development programs and projects on local knowledge,
practices and beliefs.
• Practicing comprehensive approach for every development initiative,
this must be followed by appropriate analysis and thorough study of
the needs or conditions.
• Advocating people’s right of equal benefits
• Giving priority to gender based livelihood interventions
• Strengthening collaboration with Government and technical as well
research institutions.
PROFILE OF THE AREA Since 1999
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The main occupation of these families is agriculture-based and dependent on
rain-fed farming. women especially suffer from the dangers of ignorance
concerning health matters. Children are often not properly immunised; the
growth rates of many children are very low. There is a large number of
children who are underweight and malnourished. Dropping out becomes
inevitable as they have to search for their own bread and butter
2. Development Interventions
2.1 EDUCATION AND AWARENESS
Right from its inception ASRA has been actively involved and
devoted to the issues of better education (education to all in a uniform
pattern). ASRA is working on the issue of Child Education in 15 villages of
3 Panchayats - working on child retention; main- streaming 100% children of
school-going age (6-14 years); focusing on a higher teacher-student ratio;
increasing availability of basic education material and teaching aids.
To achieve these objectives, the main activities that we undertake
include: village meetings, organising and capacity building of education
committees at village level, forming education committees at Panchayat
level, regular surveying of children, coordination with the Education
Department, raising enrolment and retention rates in schools, stimulus
meetings with parents, arrangements for basic infrastructure facilities, etc
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An ideal model centre :
An ideal model centre is being run by the ASRA in AMONA (Slum
area)named MASTI KI PATHSHALA, The centre works 6 days a week,
Monday to Saturday. The syllabus of teaching is based on the Playway
Teaching Method). This centre has been developed for greater knowledge
and awareness. Children are usually registered to govt. schools but their
attendance and knowledge standard is very less. Asra has designed the
program in burden less playway method.
100% retention of school-going children
ASRA targeted 100% school retention for this year and practiced different
strategies to achieve this target. Community instructors regularly organized
village level meetings to track school-going children’s, and tried to persuade
parents to continue their children’s education. They are informed on the
subject of child rights regarding education and especially for girls, in order to
inculcate gender equality within the community. This form of intervention
has increased regular attendance in the schools.
2.2 Water and food security
ASRA believes that holistic development of interior tribal villages of
Kannod, Khategaon depends primarily on water, which is the basic
constituent for human survival. Ground water as well as surface water needs
sustainable management to ensure availability for everyone. Over-exploiting
ground water resources can easily threaten future food security and result in
a local economic crisis. Hence, in the present year we focussed on the
successful implementation of Watershed projects. ASRA worked to achieve
effective livelihood generation in 134 villages. Total physical works related
to local watersheds have been done in different villages and have benefited
a total of 50 families. The main SWC activities we engage in are field
bonding, construction of Gully plugs, plantation and awareness for saving
the rain water through roof harvesting system.
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Watershed works:
• Soil & Water Conservation, Improved agriculture & animal husbandry
practices, Community lift irrigation scheme and training
• strengthening self help concept among tribal community, Capacitating
community on agriculture production
• SWC & Water harvesting activities
• Well deepening Seed distribution SHGs
Impact of the Watershed Programme:
The Watershed approach has already been widely recognized as the
panacea for development of the village. Watershed provides water security,
which in turn leads to food security and other consequent developments of
the human and natural resources of the area.
With development of the land through the construction of resources
such as field bunds and soil bunds, the run off are checked and water and
fertilizer remain in the land. This leads to retention of soil fertility and of the
moisture content in the soil. This moisture content is especially helpful for
farmers wanting to grow rabbi crops like mustard, wheat, gram, etc.
2.3 Health
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ASRA has been trying to concentrate on problems related to health by
emphasizing “Preventive Health” in Dewas district. ASRA’s work on health
matters is guided Govt. health department regarding quality of living, health,
nutrition, availability of health facilities and opportunities for livelihood. In
these respects ASRA organized village meetings, foot marches, rallies,
health checkups and awareness camps, cultural shows, vaccination and
immunization campaigns, training of birth attendants, an adolescent girl
child programme, and a reproductive and child health programme. ASRA
has joined hands with the relevant Government departments for improving
their reach to health facilities and also in guiding communities in the use
various preventive measures.
Guided by NACO,MPSACS on HIV/AIDS a program run by ASRA
named Targeted Intervention Project in Dewas and Indore Dist. which
is focused on the core group containing Female sex workers.
Project Objective –
1. To ensure effective project management.
2. To promote safe sexual practices through behavioral change
communication amongst the targeted HRG members.
3. To provide quality STI treatment and counseling services to all FSWs
at first time and 30% of repeat FSWs.
4. To promote condoms amongst targeted HRG population for reduction
of vulnerability of HIV infection in Dewas District.
5. To create an enabling environment for all the stakeholders in the
targeted area.
6. To mobilize the community for ownership of the programme for
effective implementation.
7. To establish/develop linkages with different government and non-
government agencies for care and support of the HRG Dewas District.
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Pulse polio campaign :
The pulse polio campaign was started by the Government to eradicate
cases of polio in children. In the ASRA intervention villages, this campaign
was successfully done and resulted in 100% vaccination using polio drops to
many children in the age group of between 0-5 years. Community workers
facilitated ANMs and other volunteers who were involved in the campaign.
CARE: • Identify the participants and facilitators in consultation with the
district programme.
• The Objectives of the training are to:
– Sensitize RHCP on TB and RNTCP
– Training on identification of TB suspect and referral of
suspects/patients to DMCs
– Train to act as sputum collection centers and as community
DOT providers
• Training tools
– Training handout
– DOT provider module
– RNTCP Guide for Health Care Provider
– Power point presentations
2.4 Women’s Empowerment and Livelihood
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The main occupation of these families is agriculture-based and
dependent on rain-fed farming. Average land holding is small (less than 2.5
acres) and fragmented with very limited irrigation facilities. The area has
been suffering from irregular rainfall and the farmers face tough times when
the monsoon fails. They often resort to taking loans in cash or kind from the
local moneylenders, who trap them with heavy rates of interest.
The women organisers (field staff) conduct a survey in the target
village, market places, temples, and amongst street vendors. They build
rapport with these women with leadership potentials.
At the initial meetings with the village women the importance of
savings is emphasised and articulated through discussions of the causes of
poverty and indebtedness among them. The importance of collective agency
is also emphasised.
Then village women are facilitated to form self-help groups (12
women in a group). Always the ‘natural leaders’ get elected as group leaders
(President,) The elected leaders from the villages are given training in group
formation, leadership, maintenance of group accounts, governance, banking
procedures, maintenance of savings and credit accounts in individual
members pass books, health ,communication ,social education. These groups
function autonomously and the groups use the bye laws recommended by
ASRA. The bye-laws cover the aims and objectives of the group, name of
the group, quantum of savings, time and place of monthly meetings , interest
rates on loans etc. The women save and lend among themselves for their
domestic / emergency needs and even for income generating activities at
interest rates determined by the members themselves. The groups bank their
savings in Nationalised Banks. The women mange their group savings
account. Asra gives support in giving training and conducting internal audit
and monitoring of the self-helpgroups. In the Second Phase development
education is imparted to women and loans are given to them for self-
employment. The members of the self-help groups receive entrepreneur
training with topics such as feasibility study, cost benefit analysis, simple
accounting techniques, salesmanship, consumer relations and skill
orientation. Vocational Skill training is also given in candle making, pickle
making, screen-printing, book binding, artificial flower making, instant food
powder mixtures, ready made garments, etc. Formal vocational training is
also being imparted in order to enable some women to find gainful
employment outside the home through our government recognized courses in
tailoring and food preservation.
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After the formation of 450 self-help groups, ASRA is planning to provide
loans to the members of the self help group for self employment. ASRA’s
Microfinance Loans is planned through assistance received from banks.
Loans to self help groups is based on members regular savings, regular
attendance in self help group meetings, group guarantee, proper maintenance
of group Savings and Credit Accounts. The Self-help groups have to apply to
ASRA for loans for income generating activities. The staff visits the self help
groups in the villages and assesses the details provided in the loan proposal.
Self-help groups’ savings and credit accounts, attendance register, viability
and feasibility of the proposed micro enterprise /income generating activity,
etc are assessed. Before the loan is disbursed ASRA‘s staff discuss with the
group members the purpose of loan (strictly only for self employment),
method of repayment, period of repayment / interest rates, penalty for
default. Most women are self employed and take loans either for new
activities or for developing their existing business activities such as: petty
shops, food processing, animal husbandry, non-traditional handicrafts,
vegetable vending, sewing, selling cloth/sarees, flour grinding, cycle repair
shops, tea shops, candle and incense making, carpentry, etc. New group
in the same or neighbouring village or hamlet. Most times trained group
members themselves form new groups and become leaders of those groups.
The women become more and more self-confident and committed to group
action with the success of their collective efforts ASRA enables the SHGs to
form federations of 10 groups in each.
Livelihood may be defined as continued income generation in a
sustainable and dignified manner. In the village scenario, the major means of
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occupation is agriculture. However, in ASRA’s working area, it is an
increasingly obvious fact that over the last decade there has been a rapid
decline in the proportion of population engaged in cultivation .The
occupation profile of tribal villages in the Kannod and Khategaon region has
shown tremendous shifts mainly from cultivation to labour. A dominant
reason for this change has been agriculture’s tendency to be adversely
affected by sustained drought situations, in which event the people are
unable to survive on a single soya crop. Another source of income, based on
livestock, is also characterized by unproductive livestock and the scarcity of
fodder and other amenities during drought years. Minor forest produce,
which once used to be an important source of income for the tribal
communities, has become very limited and available to very few villagers. In
this situation of diminishing occupational opportunities, ASRA helps
communities in strengthening livelihood sustainability through the
development of land and water resources for agro-based income generation
sources. In addition, In order to promote organic concepts, various practices
are promoted in the working area such as vermin compost demonstrations,
green manures, leaf compost, liquid manure, neem pesticides, etc. To further
develop these initiatives, ASRA is seeking collaboration with potential
clients for marketing the organic and herbal produces of the area. ASRA has
also been trying to form SHGs in the area so that villagers can adopt positive
saving habits and in the long run undertake income generating programmes
like dairy, goatry and brick making activities. Presently four hundred and
fifty groups are formed and nearly 20% have been facilitated to consult with
banks about loans for income generation activities like ginger cultivation,
rural shops, agriculture implementations, etc. These groups are regular in
their monthly meetings and also discuss issues such as the rules and
regulations of different government schemes. ASRA has been encouraging
them to strengthen their commitment to upgrading their land through organic
practices like vermin composting, decomposing and other organic and herbal
cultivation. Presently ASRA supervises 450 SHGs that are involved in
saving and credit activities
A SHG Success Story
The village of Kannod in the state of M.P. is home to a small
population belonging to the Bheel tribal community. The hamlet of
PIPALKOTA (Kannod Block) comprises many families. The people of
PIPALKOTA suffered not only from extreme poverty, even by rural
standards; they also faced many of the critical challenges familiar to a tribal
village. These included poor health and hygiene, dismal educational
opportunities, unproductive agriculture lands, limited sources of safe
drinking water and recalcitrant alcoholism. The villagers earn a living
through daily wage , especially during the non-agriculture season. Even then,
their earnings through labour and agriculture were never enough to propel
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them above the poverty line. Moreover, they suffered exploitation at the
hands of moneylenders. The formation of Self Help Groups (SHGs) in the
late 2000 by ASRA came as a turning point in the lives of the villagers.
When asked the biggest difference the group had made in their lives, the
women’s representative SAGAR BAI, "Earlier, we were not really bothered
about our natural resources, health, education, gender sensitivity and
equality. But we have seen the strength of working together and working for
each other. It helps everyone. There is strength in unity." I have a great
pleasure that Asra has given me a financial assistance and I have started a
kirana shop and named it ASRA KIRANA SHOP This integration of
economic and social empowerment is a key aspect of ASRA’s efforts to
promote effective development.
MICROFINANCE :
At present Asra is working with 4500 members and is in the way to
registered Cooperative society for livelihood promotion of women.Asra is
having a three year training facility from Rabo to give the better services in
Microfinance.
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Asra has started microcredit activities with own fund and is liasoning with
bankers to shape the microfinance activities. It’s a great achievement that the
organization is having software from its beginning and is update with
advance technology. Asra has not started this programmed for micro credit
activity but is committed to give the services without profit and loss
business. It is a great satisfaction for Asra that out of its 40 loans are
disbursed and were 100% utilized for starting a business.
3. Innovations and Sustainability
Linkage of SHGs with Co-operative
Asra has a great pleasure to announce that the organization is going
for a cooperative registration to provide a better service to society. With this
registration Asra will give a financial, technical support to its members and
not only this Asra has also decided to launch remittance, pension services to
the backward members.
PPP Model in HIV/AIDS sector
Asra is the organization selected by National Aids control
Organization, for piloting PPP model. This is the Programme which was
launched by Targeted Intervention runned by Naco on different core
group.Asra is working with female sex workers and successfully piloted the
PPP model ,was launched all over the MP afterward.
Masti Ki Pathshala
Asra is the organization devoted for the welfare of the community.
With the support of Tata’s CSR fund help we are running an evening class
open for all the students. As we know that children are registered in the govt.
school due to different schemes but their attendance is very low in the class.
Asra organized the children, motivated them and has started the class. Not
only this Asra selected the children according to their knowledge status they
are given the education and connected to according class or open exams.
Projects at a glance
1 Asian Development Bank through
MPRRDA
All MP State Monitoring and Evaluation
of Pradhan Mantri Gram
Sadak Yojana (PMGSY)
2 Madhya Pradesh State Aids
Control Society (MPSACS)
Dewas and Indore
Districts
Targeted Intervention
Project -4
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AUDIT SHEET
3 CARE India Dhar and Mansour
Districts
AKSHYA PROJECT
GFATM Round9
Tuberculosis
4 CARE India with support of
MAAS-CHRD
Dhar District An Operational Research
in GFATM Round-9
Tuberculosis.
5 Voluntary Health Association of
India
Indore AKSHYA India TB
PROJECT
GFATM Round9
Tuberculosis
6 MPVHA through Canada Fund
for Local Initiative
Dewas District PCPNDT act
7 NABARD Dewas, Guna ,
Mandsor, Ratlam,
Neemuch
Rural Entrepreneurship
Development Program &
formation of SHGs and
Bank Linkages
8 Basix through “Rebo Cooperative
Foundation Nederland”
Dewas, Kannod,
Khategoan
Organization Develop as a
Micro Finance institute
9 TATA International Limited Dewas CSR Initiative
10 State Bank of Indore Guna Residential Vocational
Training
11 HDFC Bank Dewas, Kannod,
Khategoan
Micro Finance to SHGs
12 IL&FS Cluster Development
Initiative Limited through Ministry
of Rural Development
Dewas, Kannod,
Khategoan
Program for creation of
gainful employment of
rural BPL youth in Apparel
Industry
13 District Urban Development
Authority
Dewas, Ujjain,
Ratlam, Shajapur,
Mandsor
Vocational Training
Programs
14 District Rural Development
Authority {Jila Panchayat}
Dewas, Swarna Jayanti Gram
Swarojgar Yojana &
Training Programs
15 Rajiv Gandhi Shiksha Mission Dewas Education for all
(Promotion of girls
education)
16 District Health Department, Dewas Dewas Health Camps, Survey &
other IEC activities ,
Trainings
17 Nagar Palika/ Nagar Nigam/ Nagar
Panchayat (Nikay) , State Bank of
Indore
Dewas-
13,Shajapur-12,
Ujjain- 7, Ratlam-
4, Mandsor-2,
Nimach- 2, Guna -1
Vocational Trainings
18 Rabo Dewas Microfinance training
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:: ASRA TEAM ::