2012 ANNUAL REPORT

Table of Contents

My Youth - My Community (Peru)

Youth Columbia Youth Edutainment Network (Colombia)

Strong Women, Strong Voices (Peru, Colombia and Bolivia)

BodyLove (USA)

My Gorilla – My Community (Nigeria and Cameroon)

My Tiger – My Community (Laos)

Outlook for 2013 and programs in development

Staff and Board

2011 – 2012 partners

Donors

Financials

Letter from the Chair, Fred M. Cohen

Letter from the Executive Director, Sean Southey

Introduction : History and Mission

Methodology

Map of our 2012 programs

Corazon de Mujer (Mexico)

Mucho Corazon (Mexico)

My Chimpanzee – My Community (Rwanda)

STEWARD (Guinea, Ivory Coast, Liberia, Sierra Leone)

Voces Nuestras/ Our Voices (Bolivia)

Not for Sale (Bolivia)

My community- My water (Peru)

My Western Chimpanzee – My Community (Sierra Leone and

Liberia)

Dear Colleagues and Supporters,

We are immensely proud of PCI Media

Impact. As the global leader in

Entertainment-Education for over 28

years, we recognize the importance of

developing creative programs through a

variety of traditional and new media

tools to reach communities worldwide.

Through our unique and innovative

community-based model, My Community,

NOTE FROM OUR CHAIR

we work closely with in-country partners to build local capacity

to produce their own Entertainment-Education programs. Our

long and verifiable record of meaningful and lasting social change

is a tribute to our effectiveness.

There is no greater power than creative story telling. PCI Media

Impact has many important new stories to tell. We have a highly

committed Board of Directors and an extraordinarily

hardworking and innovative Management team and staff.

With your support, we are ready for the future. Together we will

make the world a better place - one story at a time.

Yours sincerely,

Fred M. Cohen - Chair

fcohen@mediaimpact.org

NOTE FROM OUR EXECUTIVE DIRECTOR

Dear Friends, At PCI Media Impact, we place the highest value on researching community needs, developing a plan to address those needs and monitoring our impact. Whether the most crucial change is health-related, environmental or social, we spend weeks and months working with local organizations that are experts on the subject and culture, as well as working with the government, community leaders and, most importantly, the community itself. Just as it is paramount to empower our partners, whose support is indispensable to the quality and sustainability of our programs, it is vital to understand and leverage an increasing number of media platforms. As a media organization, it is imperative that we stay relevant in this growing field, in order to be best-positioned to

maximize our impact. PCI Media Impact works to integrate our methodology into the various social media platforms, and we are exploring new ways to deliver our traditional Entertainment-Education products, using sports, art, music and other entertaining mediums. Moreover, PCI Media Impact is harnessing the use of mobile phones and integrating this medium into our community approach. Today, our programs are active in over 30 countries on four continents. In the coming years, PCI Media Impact aims to further expand our work, reaching new partners and new audiences with critical messages through thoughtful programs and innovative platforms. The power of storytelling continues to drive our work and inspire enduring change worldwide. Warm regards, Sean Southey - Executive Director ssouthey@mediaimpact.org

PCI Media Impact, founded in 1985, is a U.S. not-for profit organization and leader in the fields of Entertainment-Education and Behavior Change Communications. Our mission is to build the capacity of local partners to address critical social and environmental challenges by inspiring behavior change through the use of innovative and creative media. For more than 25 years, we have advanced the well-being of vulnerable populations by improving knowledge, shifting attitudes and changing behaviors with regard to critical social issues, allowing millions to live healthier lives, sustainably, and in harmony with their natural world.

PCI Media Impact empowers communities worldwide to inspire social and environmental change through storytelling and creative communications. Liberia

USA

PCI Media Impact creates social change through comprehensive Communications for

Behavior Change campaigns, drawing on over 40 years of social science theory and applied practice. We do so within a capacity-building model through our My Community approach,

training and mentoring in-country organizations to lead program

implementation. Media Impact programs leave behind a lasting footprint of local capacity and

sustainability.

Entertainment-Education is the process of purposely designing and implementing a media message to

both entertain and educate. This is done to increase audience members’ knowledge about an

educational issue, create favorable attitudes and influence behavior and cultural norms. Targeted social, health and environmental issues are plot elements in Entertainment-Education programs.

During 28 years of work with partners, PCI Media

Impact has produced more than 5,000 episodes

of 100 programs, increasing knowledge, changing attitudes and

facilitating behavior change on some of the most pressing issues of

our time. These productions have

reached more than 1 billion people in over 40

countries.

OUR CURRENT PROGRAMS Corazon de Mujer (Mexico) Mucho Corazon (Mexico) My Chimpanzee – My Community (Rwanda) STEWARD (Guinea, Ivory Coast, Liberia, Sierra Leone Voces Nuestras/Our Voices (Bolivia) My Island – My Community (regional, Caribbean) My School – My Community (NYC, St. Lucia, Mexico) Hen Mpoano/ Our Coast (Ghana) Not for Sale (Bolivia)

My community- My water (Peru) My Western Chimpanzee – My Community (Sierra Leone, Liberia)

My Community: Young People Who tell Stories to Inspire Changes for Adolescent Pregnancy Prevention (Peru)

Youth Columbia Youth Edutainment Network (Colombia) Strong Voices, Strong Women (Peru, Colombia, Bolivia)

BodyLove (USA) My Gorilla – My Community (Nigeria, Cameroon)

My Tiger – My Community (Laos)

Promoting women’s rights, supporting the welfare of families, and improving access to

health and advocacy services in Latin America

The Mexican state of Chiapas is one of the poorest states in

Mexico and ranks near the bottom of numerous human

development indicators. To address a range of issues, PCI Media

Impact collaborated with the Chiapas (Mexico) government to

developed Corazón de Mujer (The Heart of a Woman), a 40-episode

radio drama broadcasted on 51 radio stations in Latin America.

MISSION Advocate new laws enabling women to own property; Fortify rights of women to live free of domestic abuse; Teach profitable and sustainable farming practices; Develop respect for Indigenous peoples; Inspire to educate children—particularly girls—more extensively.

IMPACT 21% increase in number of participants who considered it violent

when they feared the reaction of their partner; 51% of women surveyed learned the right number to call in case

of gender-based violence in Corazón de Mujer; 16% increase in number of hospitals and medical personnel able

to attend to female victims of violence; 6% increase in number of participants who trusted government

services available for mistreated women.

“Everyone can identify with different characters. I identified with Rosita and was reminded of my mother because she left my father. My father was a drunk and came home and beat her. We had to leave and stay with neighbors.” – Female Focus Group Participant

Promoting gender equality and improved health, and

encouraging financial literacy and girls’ education

Mucho Corazón tells the story of Maruch, a young indigenous woman who suffers from harassment, corruption, racial and gender discrimination and a lack of opportunities because of her social class. She takes advantage of government programs for women and empowers other women in her community to start their own tomato farm. Through her struggles, Maruch is confronted by several dangerous situations and falls victim of injustice before overcoming it all.

“My Mother did not give me any land for the

simple reason that I am a woman. She only gave it to my brothers because a

woman does not know how to the work the land and produce food while a

man does.” (Fernanda Jimenez

Escobar, 59, Copoya)

The 36 –episode television drama was first aired on Chiapas Radio and complimented by a weekly television talk show. Additional agreements have expanded the program’s reach to 23 stations throughout Latin America, as well as in the U.S. and Canada.

The Nyungwe-Kibira forest landscape in Rwanda and Burundi, is one of the

last remaining patches of high altitude forest in Africa. Rich in biodiversity,

the forest is home to an amazing 13 species of primates, including the

highly endangered chimpanzee. The flagship Nyungwe-Kibira chimpanzee

species represents the best hope for the development of ecotourism in the

region. Despite their importance, these chimpanzees are currently at risk

due to human activity from both locals and tourists.

Protecting endangers chimpanzees from

human activity

Threats to Chimpanzees :

Incidental Poaching by

poachers’ snares,

Habitat Destruction by fires,

Disease Transmission from

tourism or inadequate waste

disposal by locals.

My Chimpanzee – My Community

To address the factors threatening the survival of

chimpanzees, Media Impact will partner with the

WCS Rwanda Country Program and local

partners to build on existing conservation efforts

and motivate long-lasting social change through

the My Chimpanzee – My Community program

in the five districts bordering Nyungwe National

Park.

The Sustainable and Thriving Environments for West African Regional Development (STEWARD) program is a forest conservation and sustainable livelihoods program implemented in Guinea, Ivory Coast, Sierra Leone and Liberia. Some of the key partners include

the USAID and the United States Forest Service.

Major Successes Employed a successful regional policy harmonization assessment workshop;

Training and capacity building of government and local community partners in natural resource

management best practices; Communications outreach and environmental

education theater production by the Wild Chimpanzee Foundation;

Establishment of the transboundary Gola Rainforest National Park through a grant to the

Royal Society for the Protection of Birds.

Forest Conservation in West Africa

PCI Media Impact’s communication program: Creates and mobilizes local and transboundary coalitions

Builds capacity to address biodiversity conservation and climate change adaptation issues;

Promotes knowledge, attitude and behavior change through a 52 episode (two seasons of 26 episodes) regionally produced

Entertainment-Education Serial Radio Drama

Promotes interactive engagement with local populations through Interactive Radio Shows

Mobilizes local communities to action through 6 Community Mobilization Campaigns

Participating countries: Anguilla

Antigua and Barbuda The Bahamas

Barbados Belize

The British Virgin Islands Dominica Grenada Jamaica

Montserrat Saint Kitts and Nevis

Saint Lucia St. Maarten

Saint Vincent and the Grenadines

Trinidad & Tobago

Raising awareness on and supporting public engagement for climate change, biodiversity and

environmental conservation

The Callaloo serial radio drama is a component of

a PCI Media Impact’s larger My Island—My Community communications program. As a

strategic Communications for Behavior Change

program, this program uses Callaloo as well as

radio call-in shows and community mobilization

campaigns to build knowledge, shift attitudes and

change behaviors of their audience members

around critical issues the Caribbean is facing.

“My Island—My Community comes

at an opportune time, when pride of

country needs to be enhanced. The

program is a rallying cry for the

inhabitants to defend their island

with all they have got.”

–Anita James, Ministry of

Agriculture,Government of St. Lucia

Increasing resilience to climate change in coastal

communities by promoting natural solutions

Conserving biodiversity by improving solid waste

management practices

Reducing HIV infection rates (particularly among

youths) while increasing good practices relating to

sexual and reproductive health

Target issues:

Empowering Students In New York City Public

Schools

My School- My Community

Promoting: youth civic engagement community engagement in school youth voices in school processes

Increasing: positive dialogue and actions related to issues that interfere with learning teaching 21st century technical capacities

“This program helps to tackle some of the hard issues in the school like

bullying, helping students to not feel alone in dealing with those issues and influencing

others to try to stay positive, not negative.”- An Eagle Academy Bronx 10th

grade student.

Issues students chose to address in their campaigns:

Changing Attitudes and Behaviors of

Coastal Communities Towards

Sustainable Fisheries and Ecosystem The Hɛn Mpoano/Our Coast program aims to increase knowledge, and

change attitudes and behaviors of coastal communities towards sustainable

fisheries and ecosystem management practices to support a more viable and

sustainable future for the Western Africa. Media Impact’s main role has been

to mentor and build the capacity of the communication team and local partners

in the production of the E-E program.

Prioritized at the community level were identified as:

1. Sustainable fishery: Understand the consequences of illegal fishing

practices, plan for the future and voluntarily comply with fisheries

regulations;

2. Responses to climate change vulnerability: Understand vulnerability to

climate change and adopt preventive measures such as stopping erosion;

3. Protection of Wetlands and Coastal Biodiversity: Understand the

importance of mangroves and wetlands, and protect them;

4. Need for Integrated Management Under a Nested Systems of

Governance: Understand role in governance and participate in the district

subcommittees.

5. Population, Health , Environment (PHE):

a) Community members understand the benefits of family planning and

access products and services to reduce the number of children they have,

b) Parents understand the benefits of – and provide a protein/vitamin diet

to their children.

Biribireba is only one part of a larger sustainable development program,

Hɛn Mpoano (Our Coast).

In Ghana a survey showed that

91.5% of the population gets their

most trusted from the radio,

88.1% from television and

32.2% from Newspaper

La Caldera/Not for Sale aims to use communication as an

education tool that persuades people to see human

trafficking as a crime punishable by law, convinces people

of the gravity of its consequences, and proves that anyone

can be a victim. By addressing issues related to human

trafficking, such as exploitation of humans for labor,

commercial sexual violence, and cultural practices like

“Padrinazgo”, the intervention communities will be more

aware of these practices and will work to prevent them.

The 21-episode radio drama

serves as a platform for

dialogue based around issues

such as sexual commercial

exploitation, exploitation of

labor, and the cultural practice

of “Padrinazgo”. The target

audience is children, teenagers

and youth from lower middle

class families.

Using communications to educate about human trafficking, exploitation of humans

for labor, commercial sexual violence

Storyline: La Caldera is a small border town where many different paths, realities,

people, languages and colors have become intertwined as they experience

tender, raw, and violent moments each and every day. Some of the main

characters Canela, Simon, and Senor X all have a tragic experience in

common: They have been forced into one of the most horrific, large-

scale human trafficking crime

circles at different times in their

lives. Will this young boy,

teenager, and adult man succeed in

escaping their abusers of the past

and present? Or will they

continue living in a life or death

situation? Will they learn how to

watch out for themselves?

Dealing with sanitation, hygiene and water management in Peru

PCI Media Impact, the United States Agency for

International Development (USAID), and a number of

national and regional partners came together to launch My

Community, My Water: The Story of Our Water, which aims

to motivate social change in the areas of

Water and Sanitation Resource Management

Hygiene

Gender roles in Water and Sanitation Issues

Environmental Issues/Climate Change.

24% of Peruvian

households (60% in

rural areas) do not

have access to safe

water and sanitation

Other Program Objectives

• Build a community of coalitions and well-

informed constituencies that understand and

support water and sanitation activities

• Positively change community knowledge,

attitudes and behaviors related to safe water

consumption, sanitation and hygiene.

My Community – My Water: The Story of Our Water

The 6 month, 90-episode, national

Entertainment-Education radio drama’s

target audience: is the population in

marginal urban and rural areas in the

coast, highlands and jungle of Peru

(Lima Norte, Piura, Cusco and Iquitos).

Encouraging desired attitudes and behaviors that will reduce threats to chimpanzee

populations in Liberia and Sierra Leone

M y W e s t e r n

C h i m p a n z e e -

M y C o m m u n i t y

Working in Sierra Leone and Liberia, an Entertainment-Education

radio serial drama was created under the My Western

Chimpanzee – My Community program. Weaving together

relevant information on this species with a compelling story

modeling desired attitudes and behaviors the program aims to

reduce threats to Western Chimpanzees and their environment.

This means reducing the hunting and killing of chimpanzees and

the destruction of their forest habitat. Ultimately, the goal is to

stop the decline in chimpanzee numbers and contribute to the

conditions necessary for a population recovery.

“The case for chimpanzee conservation is

based on both economic self-interest as well

as an ethical perspective on sharing this

world with a species that is our closest

relative. With this program, we hope to

empower people in Sierra Leone and Liberia

to first imagine a future of co-existence with

chimpanzees and then to support

conservation efforts which benefit both their

own communities and the chimpanzees.”

– Dr. William Banham, Program Director

The program will create a 16 to 24

episode radio serial drama with local

language translations/adaptations as

well as two radio magazines. Two

community action campaigns will also

be held. The audience will include the

communities living near chimpanzee

and government agencies responsible

for chimpanzee and forest conservation.

It is estimated that at

least 25,000

chimpanzees have

disappeared in the

affected region during

the last 60 years.

Young People Who tell Stories to Inspire Changes for Adolescent Pregnancy Prevention in Peru

Primary audience 59,000 adolescents and young people

Secondary audience 450,000 fathers, mothers, teachers, and adults

Objectives Promote positive changes in knowledge,

perceptions and attitudes of adolescents and the

general population to promote the prevention of

teenage pregnancy and respect for the sexual and

reproductive rights of adolescents.

Impacts: o 32% more students had heard of ESI, an initiative

for Integral Sexual Education

o 89% more knew of the regional project in favor of

safe environments provided by reproductive health

services for teens

o 121% more were aware of the safe environment

provided by the sexual and reproductive health

services at their local hospital

Strong Women,

Strong Voices Addressing gender discrimination

and domestic violence

PCI Media Impact and a number of local partners in Bolivia, Colombia, and Peru produced a 24-episode radio drama and radio discussion guides designed to empower women, tackle cultural norms that promote ending violence against women and provide access to women-friendly services. Each series is

inspired by its cultural context (Aymara, Quechua, Afro-Colombian) and using local languages and dialects.

The dramas are the foundation of a regional knowledge-sharing network for organizations to share their experiences and seeks to empower NGOs and grassroots organizations to strengthen their capacity to use communications to influence

and mobilize public opinion, change policy and promote access to health services.

Promoting Healthy Behavior, Fostering a Healthy Living Environment and Increasing Quality of Life

PCI Media Impact partners with other organizations to target populations in the southern states of the U.S. The TV dramas Body Love, Camberwell and its Spanish equivalent Promesas y

Traiciones address some of the most pressing health issues in the United States. These include heart disease, cancer, stroke, and

diabetes, all caused by major risk factors of obesity and unhealthy lifestyle choices. The dramas were created to promote healthier

lifestyle choices and improved health-seeking behavior.

Of Alabama’s residents:

13.2% are diagnosed with diabetes

70% are obese or overweight

22% are cigarette smokers

Compared to the national average, Alabama has:

• a lower per capita income;

• a lower percentage of residents with a higher

education;

• more people living below the poverty level.

All these factors are negatively correlated to the health

status, and access to prevention and health care.

Set in a fictitious beauty salon, the 80-episode radio drama, BodyLove promotes healthy behaviors such as disease

management, health screening, exercising, and healthy eating. In the soap opera setting, health issues are interwoven with the

personal stories of the characters. The main target audience are African-American women over the age of 35 living in Alabama.

In partnership with The Wildlife Conservation Society (WCS) and other organizations, PCI Media Impact launched My Gorilla – My Community. The program’s goal is to reshape behaviors in communities within and adjacent to the habitat of the critically endangered Cross River gorilla along the southern section of the Nigeria-Cameroon border.

The show will reach up to 2 million people, 150,000 of whom live in close proximity to gorilla habitat. The coalition broadcast partners will hold radio call-in shows following every broadcast, providing listeners a forum to share opinions and lessons learned. Through training and mentorship, we are equipping the communities adjacent to Cross River gorilla habitat with the tools to use social marketing approaches to educate, shape attitudes, and empower communities to be their own catalysts for sustainable behavior change.

Fighting against activities such as illegal hunting and deforestation

and encouraging new opportunities for sustainable livelihoods

My Gorilla – My Community

The Cross River gorilla is: most endangered African ape one of the world’s most endangered primate species their number is estimated at fewer than 200 Hunting and habitat loss are their biggest barriers to survival.

Nam Et-Phou Louey National Protected Area (NEPL NPA) in Laos is home to the most viable population of tigers in all of Indochina. This protected area represents one of the few remaining areas in Laos large enough to serve as a breeding sanctuary for tigers, but increased human activity, especially poaching and hunting, endangers the future of this sanctuary.

To address the behaviors threatening Indochinese tiger survival, PCI Media Impact has partnered with the Wildlife Conservation Society (WCS) and surrounding communities to launch a Communications for Change campaign. The aim is to support the conservation of Indochinese tigers and reduce the human-caused threats to their survival. My Tiger-My Community aims to raise awareness about existing conservation efforts and motivate lasting social change by using a multi-faceted communication approach that builds on Social Marketing and Entertainment-Education (E-E).

Working to protect Indochinese tigers from human activity and unsustainable agriculture practices

My Tiger – My Community

The program includes: a local coalition to address tiger and habitat conservation issues; a locally produced, E-E Serial Radio Drama to promotes knowledge and behavior change; complementary Interactive Radio Magazine/Call-In Shows to support each episode; Community Mobilization Campaigns to mobilize local communities.

Target audiences:

hunters and traders

farmers and community members

government officials

◊ Sean Southey - Executive Director

◊ Javier Ampuero - Regional Manager, Latin America

◊ Johnny Anaya - Program Manager, Our Voices, Bolivia

◊ Della Ashby - Program Assistant

◊ Christine Bailey – Program Manager

◊ Katie Bartels - Program Officer

◊ Tyrone Buckmire - Program Officer, Caribbean

◊ Darius Barolle, E-E Coordinator, STEWARD

Brenda Campos - Programs Director

Alex Cottin – Partnerships Director

Cathleen Cybèle - Communications Manager, STEWARD

Durdona Djalilova - Office Manager

Brooke Gassel - Program Officer

Alleyne Regis - Regional Manager, Caribbean

Jessica Robbins - Islands Communications Manager

Anthony M. Scala - Chief Financial Officer

Sylvia Torres - Programs Manager

Abby Wood – Communications Officer

Marco Rodriguez - Communications Officer

Zainab Akikumi- Director of Communications, STEWARD

Board of directors

◙ Fred Cohen (Chair) ◙ Rita Fredricks Salzman (Vice Chair)

◙Alec Watson (Treasurer) ◙Lynne Yeannakis Ed. D (Secretary)

◙Michele Lee Clarke-Ceres ◙ Alan Court

◙Louise Kantrow, Ph. D ◙ Connie Kohler, Ph. D ◙ Noble Kumawu, MSc. ◙Pamela Newman, Ph. D ◙ Arvind Singhal, Ph. D

◙ Sally Timpson ◙ Richard Willard

CPF U.S. Department of State

Flora and Fauna International United Nations Framework Convention on

Climate Change

IUCN United Nations Office for Project Services

Media For Health United Natons Development Fund

Open Society Institute Urban Assembly

Options/KFW German Bank USAID

Stiching to Promote Women's World Banking US Forrest Service

The Nature Conservancy US Fish and Wildlife Service

Partners

PCI Media Impact is extremely grateful to all partners and donors

Sally A. Anson. Kenji Kitatani, Ph. D

Alexandre J. Cottin Lindsey Walhstrom

Alan Court Louise Kantrow, Ph. D

Alexander F. Watson Lynne Yeannakis, Ph. D

Anne R. Steele Ralph and Marjorie K. Koldinger

Anonymous Mark Thiel

Anthony M. Scala Nelson and Susan Helm

Arntz Family Foundation Noble Kumawu, MSc

Arvind Singhal Rita Fredricks Salzman

B. T. Rocca, Jr. Foundation Roger Burnell

Bryan Cave, LLP Sally Timpson

Bushrod H.Campbell & Adah F. Hall Charity Fund Sea Change Capital Partners

Jeffrey and Carolyn Salzman Sean Southey and Nameesha Brown

Connie Kohler, Ph. D Serving the Spirit Foundation

Conservation Research Foundation Sustainametrix, LLC

James and Deborah Stein Sharpe Sylvia C. Torres

Edith McBean The Clayton Fund

Elizabeth R. Steele Jonathan Bulkeley

Fred M. Cohen The Moses Feldman Family Foundation

Fred M. Hoblit The New-Land Foundation, Inc.

George W. Krumme The Price Foundation

James E. Robison Foundation The Ruth N. Barber CLAT

Jane B. Schildge The Shenandoah Foundation

Jerry and Diane Cunningham The Trull Foundation

Joel F. Jensen Theodore W. Henning

John E. Edison Tyrone Buckmire

John H. Sutter W.K. Kellogg Foundation

John P. McBride Weeden Foundation

K. C. Murdock William W. Hildreth

Katie Bartels Willis Calkins

2012 2011

ASSETS

Cash and cash equivalents $ 154,455 $ 208,748

Contributions receivable 160,465 31,289

Prepaid expenses and other assets 43,184 41,927

Investments 692,308 1,349,155

Beneficial interest in charitable remainder trust 13,000 14,833

Leasehold improvements and equipment, net 36,827 36,550

Total assets $ 1,100,239 $ 1,682,502

LIABILITIES AND NET ASSETS

Liabilities

Accounts payable and accrued expenses $ 47,818 $ 63,280

Advances payable 116,470 159,326

Capital lease obligations 7,585 12,867

Annuities payable 45,737 48,641

Total liabilities 217,610 284,114

Net assets

Unrestricted

Operating 23,168 54,208

Board designated 675,333 1,322,648

698,501 1,376,856

Temporarily restricted 184,128 21,532

Total net assets 882,629 1,398,388

$ 1,100,239 $ 1,682,502

PCI Media Impact, Inc.

Statement of Financial Position > 12.31.12

PCI Media Impact, Inc.

Statement of Activities and Changes in Net Assets > 12.31.12

2012 2011

OPERATING REVENUE AND SUPPORT Unrestricted

Temporarily

Restricted Total Total

Contributions and grants $ 1,108,970

$

763,090

$

1,872,060

$

1,398,927

Investment return (loss), net

10,360 0 10,360 (1,723)

Other income 61,883 0 61,883 61,439

1,181,203 763,090 1,944,303 1,458,643

Net assets released from restrictions 600,494 (600,494) 0 0

Total operating revenue 1,781,707 162,596 1,944,303 1,458,643

EXPENSES

Program services 1,977,839 0 1,977,839 1,486,434

Administration 223,036 0 223,036 237,167

Fundraising 254,330 0 254,330 209,246

Total expenses 2,455,205 0 2,455,205 1,932,847

Excess of Operating Revenue and Support Over

Expenses (673,498) 162,596 (510,902) (474,204)

NON-OPERATING ACTIVITIES

Bequests 1,092 0 1,092 38,130

Changes in the value of split-interest agreements (5,949) 0 (5,949) (4,350)

Total Non-operating Activities (4,857) 0 (4,857) 33,780

Change in net assets (678,355) 162,596 (515,759) (440,424)

NET ASSETS

Beginning of year 1,376,856 21,532 1,398,388 1,838,812

End of the year $ 698,501

$

184,128

$

882,629

$

1,398,388

PCI Media Impact, Inc. is an independent, non-profit organization with tax exempt status under Section 501(c)(3) of the Internal Revenue

Code. A copy of the complete audited financial statements represented here and/or a copy of the IRS form 990 may be obtained by writing

to PCI-Media Impact, Inc. 777 United nations Plaza, 5th Floor, New York, New York 10017-3521 or to the Office of the Attorney General,

New York State Department of Law, Charities Bureau, 120 Broadway, NY 10271.