annual report 2013 - 2014 - european broadcasting union · henk van ess dutch-born henk van ess is,...

ANNUAL REPORT2013 - 2014

EBU operating eUroViSionand eUroradio

the eBU is the world’s foremost alliance of public service media (pSM) with Members in 56 countries in europe and beyond.

its mission is to safeguard the role of pSM and promote their indispensable contribution to society. it is the point of reference for industry expertise and a core for european media knowledge and innovation.

the eBU operates eUroViSion and eUroradio. eUroViSion is the media industry’s premier distributor and producer of top-quality live news, sport, entertainment, culture and music content. eUroradio enhances public service radio by means of music exchanges, professional networking, and promotingdigital and hybrid radio.

With its staff of 370, the organization extends from Brussels to rome, Moscow to new York, Washington dC, Singapore, and Beijing. its headquarters are in geneva – an inspirational hub for global sports federations, far-reaching international organizations and centres of academic and scientific discovery.

www.ebu.ch

3EUROVISION ACADEMY ANNUAL REPORT 2013-2014

CONTENTS

4oUr MiSSionoUr approaCh

eUroViSion aCadeMY, a solution provider360° approachQuality control processpartnerships

6oUr FaCULtY

16oUr portFoLioS

all portfoliosFocus on the Leadership & Management portfolio

22CoUrSeS

Big figures Calendar analysis by pillar

27perForManCe MeaSUreMent

28CUStoMer SatiSFaCtion

Big figuresall courses pillar 1 – B to C pillar 2 – B to Bpillar 3 – C to B

33oCCUpanCY rate

Big figures participants to courses per portfolioparticipants to courses per pillar

35CUStoMer LoYaLtY

Big figuresparticipants analysis from eBU active MembersSponsored participants from eBU active Members

38FinanCiaL target

revenue share per pillarrevenue share per portfolio

VISION2020REDESIGNING OUR FUTURE

The VISION2020 project was launched in the wake of the EBU declaration in Strasbourg 2012 that identified the Core Values of public service media (PSM) and also in response to fundamental and on-going changes in audience behaviour, technologies, media markets and societies that impact how PSM can remain indispensable to audiences and stakeholders in the years ahead.

Phase I of this project resulted in the publication of top 10 recommendations to inspire and support EBU Members.

Phase II is the strategic analysis, based on these recommendations, of the development of the EBU itself as a service organization for its Members.

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EUROVISION ACADEMY SERVES EBU MEMBERS

eUroViSion aCadeMY is the professional educational centre for all our 73 active Members. the ViSion2020 project has confirmed this role.

eUroViSion aCadeMY is the corporate academy of the national and local academies (see page 7). it is a place of transformation and openness where ideas are exchanged, and knowledge is generated and shared.

We help media professionals understand the challenges their broadcast company is facing and give them the tools to design concrete solutions.

our courses are based on the operational realities that eBU Members

face every day, from the journalists in the field to the top executives.

the aCadeMY capitalizes on the extensive know-how and experience within the eBU and also on a thorough analysis of external markets trends in order to build bridges between technology, innovation and creativity. the relevance of our programmes is sustained by the aCadeMY faculty, taking into account the latest trends and case studies from all over the world.

our Master Classes foster talent development within the eBU community by providing the skills necessary in the digital age. our Master Classes teach what it is necessary to know “tomorrow”.

Years of experience allow us to draw from a vast knowledge marketplace which we then transfer to our Members. We relentlessly improve our programmes.

OUR MISSIONOUR APPROACH


EUROVISION ACADEMY IS A SOLUTION PROVIDER

our 3-pillar strategy

pillar 1 aims to foster talent among eBU Members’ staff.

eUroViSion aCadeMY positions itself as a leader on the international training market for broadcast professionals.

eUroViSion aCadeMY develops top-quality courses with exclusive content.

Master Classes and Master Courses are the core training formats. they facilitate the development of strong relationships between participants from various Members, thus creating communities of practice.

pillar 2 aims to foster business in line with each eBU Member’s corporate strategy.

eUroViSion aCadeMY develops corporate strategy programmes for eBU Members by:

− tailoring the content of a Master Class to eBU Members’ requirements in on-site workshops

− developing partnerships with selected international media training bodies such as CFi (France) and german foundations.

− Facilitating financial assistance to Members eligible for the eBU partnership programme.

− Working with other sectors of the eBU, e.g. technology & innovation or news.

Workshops, theme Visits and trainer development programmes are the core training formats.

pillar 3 aims to encourage the long-term involvement of eBU and eUroViSion aCadeMY alumni communities

eUroViSion aCadeMY nurtures its pool of alumni, enabling it to identify new trainers, and monitor trends and best practices.

network & Learn is the core training format.

PILLAR 1B2C - BRAND

talent developmentMaster Classes

executive programme

PILLAR 2 B2B - RELEVANCE

Capacity buildingon-site workshops

iMpS

PILLAR 3C2B - LEgITIMACY

eBU Community alumni

network & Learn

QUALITY CONTROL PROCESSall eUroViSion aCadeMY courses must meet the highest standards.

− they address market requirements for skills and know-how.

− they have a lasting learning impact by providing know-how you can apply immediately and that will benefit you long-term in your career.

− teaching formats (Master Class, Master Course, on-site customized workshop, theme visit, network & Learn) and teaching methods (lecture, coaching, mentoring, role-playing, practical exercises, or distance learning) are adapted to requirements.

− their focus is on customer-oriented, cost-efficient training.

− they involve committed faculty members, familiar with the state of the art in both their professional field and teaching methodology.

− their quality is maintained by means of course assessment and key performance indicators.

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EUROVISION ACADEMY ADOPTS A 360° APPROACHeUroViSion aCadeMY has a 360° approach offering eBU Members a comprehensive answer to their specific needs. as an example in the field of social media here is diagram illustrating our services to Members.

HUB OF KNOWLEDGEProfessionals reflect on the issues relating to the radical change, the risks & potential for innovation and development that social networks create in the Media industry

TRAINING & EDUCATIONMotivating, adapted educational environment to ensure that professionals learn how to use the social networks efficiently & improve their broadcaster’s reach and engagement

RETURN ON EXPERIENCE & ADVICEProvides feedback and follow-up to both talents and their broadcasters. In some cases, it identifies key success indicators and can monitor progress

TRANSFORMATION & SUPPORT CENTREHelp professionals act as change agents in their organization & contribute to the development of their corporate culture. Identify new skills required for the new jobs ( community manager, social media editor, curator, etc.)

EUROVISION ACADEMY BUILDS PARTNERSHIPS

eUroViSion aCadeMY fosters co-development to drive innovation and help young talents

EBU PARTNERShIP PROgRAMME SChoLarShipS

the eBU partnership programme (epp) was established in June 2009 to support high-potential professionals facing difficulties - political, financial, technical or other.

in the B to B area, eUroViSion aCadeMY values its partnership with the epp (eBU partnership programme). in agreement with the epp, eUroViSion aCadeMY will enhance the long-term impact of its action, e.g.:

− in the Balkan countries, eUroViSion aCadeMY has trained trainers on public service values.

− these eBU certified trainers will be empowered in new areas such as social media and reporting with iphones to increase the professional standards and the quality of the news in the region. See annex 1 to illustrate this.

thanks to the epp, a limited number of individual scholarships are available to enable participation in eUroViSion aCadeMY courses.

in a bid to forecast the media industry’s future, eUroViSion aCadeMY develops partnerships with selected international media training bodies and sister unions (aSBU and aiBd).

in certain key areas, eUroViSion aCadeMY develops long-term partnerships.

Since 2011, academy is a partner in FraMe, a unique training course on new technologies applied to the restoration, digitization, preservation and use of audiovisual archives. FraMe is organized by ina France (institut national de l’audiovisuel), the world leading actor in the area of preservation, promotion & transmission of audio-visual archives. Close to 30 professionals from Members have attended the programme since its creation and 2/3 of them, from east

european Members. thanks to the Media programme, our Members’ professionals benefited from scholarships in this 2 x one-week programme on archives.

Since 2012 and in partnership with the european School of oncology and the european Society for Medical oncology (eSMo), academy has provided an opportunity for young journalists covering health matters to attend the eSMo Congress. 11 journalists from 9 Members have received a grant to attend the congress in September 2014 and take part in training sessions designed to help them better understand and report on cancer-related issues.

our intention is to be the world’s top training partner in support of public service media.

how can we help you? − include our Master Classes in your annual training programme.

− Boost the skills of your most talented staff to meet your strategic needs.

− Master Classes can be turned into tailor-made workshops for a team of professionals on your own premises.

− Use eUroViSion aCadeMY training topics to enhance your own strategy.

− Forge strong bonds among professionals through courses and alumni networking.

eUroViSion aCadeMY, the academy of the national academies

Leading YoU to SUCCeSS

OUR FACULTYall our courses are delivered by experts selected for their professional knowledge and teaching skills. they divide their time between teaching, research and working and so maintain a firm grasp of the latest developments in their specific sector.

our Faculty is growing!

Welcome tohenk van Essdutch-born henk van ess is, according to the economist, new York times and CnBC, “a tech and web expert” specialised in new media and social media. Van ess, google glass explorer is the guy for a workshop, a lively event or a guest lecture - as long as it has to do with internet or tech.

henk, according to geofeedia “an international thought leader in social media and online journalism “ loves to do guest lectures at universities. in 2014 he is a guest teacher at universities in germany, austria, the netherlands and Belgium in social media, web research and multimedia. he does in company training for medialabs of de persgroep (nL/B), axel Springer akademie (d) and Vg (n) . Van ess is also a radio co-host of a tech show. For pBS (US) and BBC (UK) he writes a monthly column about the practical use of internet. he is deeply involved in the worldwide training of information specialists, multimedia & web editors. he is co-founder of the european Centre for Computer assisted research and is a regular speaker on social media & ‘digital digging at international conferences. his latest books are “the best ideas of 2013”, “handboek datajournalism” (Boom, 2012) and google Code (pearson, 2011 - dutch, german and French edition).

henk has a long track record of implementing internet projects for boards, management and employees via Medialabs. he has trained over 8000 professionals in the practical and critical use of the web, multimedia, social media, cross media and internet research. he has run workshops for the media in europe, the US and Canada and does a lot of in company training and special events. Van ess is founder of “inside Search” - a magazine about search and works for “VVoJ Medialab”, “how to’s” about new media. he chaired VVoJ (dutch–Flemish organisation for investigative journalists). as a hobby, he publishes websites about internet research. one of them was quoted on the official google Blog under What We’re reading.

henk will deliver the Master Class on data journalism (EBU, geneva, 8 & 9 December 2014)

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Kevin Anderson, gannett group executive editor

Kevin recently relocated to the USa to take on a new professional challenge as regional executive editor for two daily newspapers with the gannett group: Sheboygan press and htr Media.

Academy experience: Kevin runs Master Classes on Managing digital newsrooms. the programme includes the latest trends and challenges facing news managers: mobile news and engagement, digital storytelling innovation, partnerships and community journalism.

Since May 2012, 5 training programmes attended by 53 professionals

Martina Chapman Managing director, Mercury insights Ltd.Martina is an experienced communications professional specializing in media literacy and digital engagement. in 2013 she established Mercury insights Ltd to provide advice and support to a range of cross-sector organizations.

Academy experience:Martina runs Master Classes on:

− digital Media Literacy (dML) for younger audiences − Building a digital Media Literacy strategy − Unlocking partners and funding for digital media literacy projects (dec.

2014)

“i’Ve Learned the iMpaCt oF dML. dML Can Be FUn. “

“Where to LooK For partnerS & FUnding and hoW hard it iS to pitCh a proJeCt in 2 MinUteS”

Comment by participants in dML Master Class (March 2014)

Since dec. 2013 2 training programmes attended by 27professionals


Mark Egan, video journalist, UK

Mark is an experienced media professional with expertise in training and new ways of working both in television and multi-media environments.

Academy experience:Mark has been a Faculty member since 2013. he runs Master Classes on how to acquire agile newsgathering skills and keep up to date with innovationin devices and apps:

− Shooting for news with an iphone or ipad (level 1 & 2) − Shooting video content with an android phone or tablet

“the MaSter CLaSS WaS VerY USeFUL. i Learned aBoUt interConneCtiVitY; LotS oF USeS For the iphone; the iMportanCe oF ChooSing the BeSt WaY to USe YoUr iphone.”

“i Learned LotS oF neW appS, More SoCiaL netWorK ConneCtionS, FaSt-eaSY Video editing.”

Comments by participants in the June 2014 - level 2 Master Class on iphone

Since March 2013, 9 training programmes attended by 98 professionals

Pedro Ferreira, Chief technology officer, Mog Solutions (left)

Alexandre Ulisses, innovation & Funding Manager of Mog technologies (right)

pedro and alexandre run Master Classes on how to implement a successful workflow change project in multiplatform newsrooms.

pedro ran 9 Master Classes on MXF (Material eXchange Format).

Since dec. 2009, 10 training programmes attended by 119 professionals

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henrik Keith hansen, independent consultant, former editor-in-chief and head of tV news dr, Copenhagen

henrik Keith hansen has worked with editorial leadership, management and organisational development primarily in public broadcasting for almost ten years at mid-management and top-management level at the danish Broadcasting Corporation. altogether he has 20 years of experience from the media industry.

Academy experience:henrik has been a Faculty member since 2012. he runs Master Classes on leading change in the newsroom and moderates iMpS theme visits (integrated media production strategies).

“VerY intereSting & USeFUL: VerY good preSentationS and organization aLL oVer the ViSit. “

“VerY WeLL organized and Lead. LooKing ForWard to attending FUtUre oneS.”

Comments by participants in the iMpS theme visit to nrK in May 2014

Since May 2010, 21 training programmes attended by 361 professionals

“i WiLL BUiLd a neW StrategY For SoCiaL Media For radio BLagoeVgrad; USe SoMe USeFUL ideaS.”

“netWorKing With CoLLeagUeS FroM Bnr’S other regionaL radio StationS WaS VerY USeFUL.”

“We WiLL iMproVe the reLationShip With CUStoMerS.”

Comments by participants in the March 2014 workshop on social media at Bnr

Justin Kings, international media consultant, trainer and broadcaster

Justin is willing to share with you his thorough knowledge of the latest developments in the sector of social media for broadcasters. he is passionate about digital media and the opportunities it provides to engage audiences like never before.

Academy experience:Justin has been a faculty member since 2010. he trains journalists, reporters, editors to be social media professionals.

Since april 2010, 42 training programmes attended by 949 professionals


Charlie Mcgrath, director, objective Safety travel Ltd, UK

objective Safety travel’s team includes former senior officers, trainers and operators from the British Special Forces, front-line media professionals, specialists in technical and it security and medial experts.

Academy experience:objective Safety travel is our partner on all eUroViSion aCadeMY Safety training courses. Charlie run workshops on safety and security for journalists, crisis management.

he also runs the hostile environment safety training (heSt) course since 2004. heSt is the reference course in europe, with 29 courses, 348 reporters trained.

“it deFiniteLY Made Me More ConFident When i WiLL Be in dangeroUS SitUationS and LeSS aFraid to taKe Charge When needed. throUgh thiS prograM and SiMpLe heLping tooLS giVen it WiLL MaKe MY proFeSSionaL LiFe aS WeLL aS MY priVate LiFe More SeCUre.”

“i WaS Made aWare oF the FaCt that - no Matter What YoUr deCiSion iS - YoU ShoULd FirSt taKe a MoMent to thinK it throUgh. the FanzY MoMent WiLL giVe YoU More ConFidenCe When JUMping into aCtion.”

Comments by participants in heSt course (april 2014)

Maike Olij, advisor, Marketing & Communication, noS, netherlands

Maike works mainly on corporate projects with a focus on innovation and young people and continuously try to gain a better understanding of our audience.“in all that i do, i try to bring vision, research and creativity together. i believe in simplicity and clarity and try to develop clear concepts that might be ingenious, but are easy to explain.”

Academy experience:Maike runs Master Classes on what news for what audience. it is essential to be aware of the audience and what motivates them to consume the news.

Since May 2004, 48training programmes attended by 518 professionals

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Rémy Siegrist, Senior consultant and coach

Based on his large experience rémy sees himself as a “coach mentor“ helping individuals or teams to improve performances. his prime objective is to ensure the personal development of each individual and define the identification of his/her potential.

Academy experience:rémy runs on-site workshops on leadership.

“Manager iS a proFeSSion. theSe are tooLS YoU Can USe to iMproVe YoUr SKiLLS. i haVe Learned to identiFY the potentiaL CaUSeS oF a proBLeM BeFore SoLVing it.”

“i’Ve FoUnd MoSt VaLUaBLe to Learn aBoUt Leader VS Manager, proBLeMS/CaUSeS anaLYSiS. eXCeLLent trainer! niCe CoMBination oF praCtiCaL eXerCiSeS and theorY.“

Comment by participants in the January 2014 workshop on leadership at CYBC

Since oct. 2012, 8 training programmes attended by 139 professionals

Jonathan Stoneman, Stonepeople Media, UK

Jonathan became a freelance trainer and consultant in april 2010 after having completed a 20 year career in the BBC. originally a specialist in Central european affairs, he worked as a researcher, reporter, producer, editor and latterly as head of training at the BBC World Service. Jonathan managed the BBC’s Macedonian and Croatian Services in the late 1990s, and was responsible for establishing the Croatian Service’s first production office in zagreb. as a trainer and manager he was a key member of the team which authored the

BBC’s training response to the hutton enquiry - a 3 hour seminar which was delivered to all the BBC’s 8000 journalists.

Academy experience:Jonathan runs on-site workshops and “train the trainers” on public service values.

“i Learned neW SKiLLS and WaYS oF preSenting and organizing a CoUrSe.“

“UnderStanding and appLYing eBU VaLUeS in daiLY WorK and the BeSt WaYS to paSS on thiS KnoWLedge.“

Comment by participants in train the trainers workshop on publis service values at hrt (September 2013)


OUR PORTFOLIOS

LEADERShIP & MANAgEMENT

these courses enable decision-makers to create a vision, be more effective managers, and shape a successful future for their organizations.

You will: − Master the skills that will enable you to thrive as an effective leader.

− acquire tools that will improve your team’s performance.

− develop your business acumen needed to sustain your company’s successful future.

DIgITAL CULTURE & TEChNOLOgIES

− Learn how new technologies and tools can shape digital workflows and practices.

− Learn to connect with new audiences.

− Create cross-professional communities of practice within an integrated broadcast environment.

BRANDS & VALUES

− Learn how to develop effective strategies to ensure public service media remain relevant and meet their commitments, such as media literacy, etc.

− Learn how to use public values to enhance your programming and marketing.

eUroViSion aCadeMY has developed 6 training portfolios to help media professionals tackle the constantly changing challenges of the media industry.

SAFETY & SECURITY

− Learn to remain safe while getting your story out.

− address specific issues – cyber-data security, crisis management, first aid – truly specialized courses.

− address security issues at corporate level and run the newsroom in times of crisis.

NEwS

− Master the skill set needed in the multi-platform digital environment.

− innovate in your news-making supply chain: data journalism, compelling storytelling adapted to individual platforms and devices.

AUThORINg & PROgRAMMINg

Meet the expectations of an audience who increasingly interacts with content creation and distribution:

− new practices in production processes,

− Creative formats and concepts , − transmedia storytelling.

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LEADERSHIP CURRICULUM PROGRAMME

Lrt, Lithuania ntU, Ukraine eptV, algeria hrtV, Croatia trM, Moldova

10 professionals − Head of HR − Head of internet portal lrt.lt

− Head of Administration department Director of Communication and Rights Management

− Radio Director, Radio Programming Director

− Head of TV News Department

− Head of Radio News Department

− Technical Director − Head of PR and marketing department

− Head of Sales department

8 professionals − Deputy Director General Head of Information Analitical Department

− Head of Information Analitical Unit

− Head of International Cooperation

− Head of Programming Department

− Head of Entertaining and Informative Programmes

− Head of Official Translation Unit

32 professionals − No profile recorded

9 professionals − CTO − Head of Development and maintenance dept.

− Head of digital production system and networks

− Head of Energetic − Head of multimedia technology department

− Head of program continuity

− General Secretary − Head of International Relations

− Chief economist

17 professionals − No profile recorded

a sustainable training programme in leadership, including on-site workshops, for senior and middle managers to design winning strategies in the medium-to-long term future.

in 2013, 5 eBU Members benefited from this leadership training programme

FOCUS ON LEADERSHIP & MANAGEMENT


The next media war will be armed with innovation

DATES & VENUES3-week programme:

− Barcelona, from 25 to 30 May 2014 − Los-angeles, from 1 to 5 Sept 2014 − new York, from 27 to 31 oct 2014

FORMAT a unique opportunity to engage with leaders from global media properties though:

− lectures, − case studies, − workshops, − simulations, − face-to-face meetings with public and private US media companies.

TARGET AUDIENCEthis programme is intended for executives from media organizations who will develop future winning strategies and new visions.

IESE & UCLA FACULTYieSe is supported by an outstanding faculty of over 100 full-time professors from 30 different countries. ieSe’s world-class faculty members are first and foremost outstanding teachers, whose aim it is to provide

a transformational experience for participants in the classroom.UCLa executive education develops executives into highly effective leaders. anchored in the extraordinary intellectual capital of the UCLa anderson faculty, its programmes deliver a uniquely powerful learning experience, designed with a focus on core management competencies, leadership acumen and strategic thinking. executives complete its programmes with the knowledge to apply new frameworks and skills to create positive change in their organizations.

OUTCOME − Understand financial statements and be able to assess business opportunities.

− acquire the skills to build and implement a successful media strategy.

− develop a solid understanding of brand management across platforms.

− develop leadership skills to drive innovation and change.

− Understand the major developments in media and discover new opportunities.

− Build an international network.

“the CoUrSe haS Been eXpreSSLY deSigned With eBU MeMBerS in Mind. pUBLiC BroadCaSterS need to thinK Big, to ConSider neW WaYS the indUStrY MaY deVeLop, WithoUt LoSing Sight oF their pUBLiC SerViCe reMit.”

said Ms Labourdette, head of eUroViSion aCadeMY

EXECUTIVEPROGRAMME

For eBU Members and partners brought to you by eUroViSion aCadeMY in partnership with ieSe and UCLa

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Comments from participants

“aMong the BeSt thing i’Ve done in MY proFeSSionaL LiFe So Far”

USeFUL KnoWLedge, inSightS and tooLS ConCerning indUStrY, MY organization and MYSeLF aS a Leader, WhiCh heLpS Me iMproVe and MY CoMpanY to Speed Up the digitaL tranSMiSSion – in a great and JoYFUL WaY!

Comment from prof. phil Leslie, UCLa anderson

“the paCe oF Change iS inCreaSing and organizationS Cannot aSSUMe that What WorKS todaY WiLL WorK toMorroW.

oUr prograM aiMS to heLp LeaderS in pUBLiC Media thinK StrategiCaLLY aBoUt thiS rapidLY eVoLVing LandSCape, and to heLp Lead their organizationS in BeCoMing More agiLe.”


Forging Strong BondS aMong proFeSSionaLS

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FroM 1 oCt. 2013 to 30 Sept. 2014

COURSES

59 training programmes

in total

7in the portfolio Brands & Values

4in the portfolio Authoring & Programming

23 in the portfolio Digital Culture & Technologies

13 in the portfolio News

8in the portfolio Safety & Security

4in the portfolio Leadership & Management


7in the portfolio Brands & Values

LeaderShip & ManageMentWorkshop Leadership 20-23 oct. 2013 trM, Chisinau

Workshop Leadership 21-23 Jan. 2104 & 15 & 16 May 2014

CYBC, Larnaca

Workshop Strategy for eUroViSion news management

6 May 2014 eBU, geneva

executive programme

executive programme 26-31 May 2014 & 1-5 Sept. 2014

ieSe, Barcelona & UCLa Los angeles

SaFetY & SeCUritYMaster Course heSt 30 Sept. - 4 oct. 2013 hexenagger, Munich

Master Class Cyber data security for journalists

25 & 26 nov. 2013 eBU, geneva

network & Learn For security officers 6 March 2014 dr, Copenhagen

Master Course heSt 28 apr. - 2 May 2014 hexenagger, Munich

roadshow Brazil World Cup 2014 7 May 2014 Vrt, Brussels

roadshow Brazil World Cup 2014 7 May 2014 rtBF, Brussels

Master Course heSt 16-20 June 2014 hexenagger, Munich

Master Course heSt 22-26 Sept. 2014 hexenagger, Munich

neWSWorkshop Journalism academy.

postgraduate course for trainee journalists intake 1

5-9. May 2013 & 10-14 nov. 2013

enrS, tipaza

Master Class enhance your news coverage with data journalism


Master Class Shooting for news with an iphone

16 & 17 dec. 2013 eBU, geneva

Workshop Journalism academy. postgraduate course for trainee journalists intake 2

8 dec. 2103 - 19 March 2014 enrS, tipaza

Lecture public service radio & tV 17 & 18 Jan. 2014 eptV/enrS, tizi ouzou

Master Class organizing & managing multiplatform digital newsrooms

6 & 7 Feb. 2014 eBU, geneva

Workshop Journalism academy. train the trainers

18 Feb. - 28 March 2104 Bnr, Sofia

FroM 1 oCt. 2013 to 30 Sept. 2014

CALENDAR

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Workshop Journalism academy. postgraduate course for trainee journalists intake 3

11 Feb. - 07 June 2014 enrS, tipaza

Master Class Shooting for news with an iphone or ipad

19 & 20 March 2014 eBU, geneva

Master Class Constructive journalism & engaging digital storytelling

28 & 29 apr. 2014 dr, Copenhagen

Lecture Mobile reporter 27 May 2014 Sr, Stockholm

Master Class Shooting for news with an iphone - Level 2

4 & 5 June 2014 eBU, geneva

Master Class Shooting for news with an iphone or ipad

15 & 16 Sept. 2014 eBU, geneva

digitaL CULtUre & teChnoLogieSMaster Class engaging your audiences

through social media30 Sept. - 1 oct. 2013 eBU, geneva

Workshop transition to file 10 oct. 2013 eBU, geneva

partnership F.r.a.M.e. 7-11 oct. 2013 ina, Bry-sur-Marne

theme Visit iMpS 7 & 8 nov. 2013 Sr, gothenburg

Workshop Social media 16 & 17 dec. 2013 nrCU, Kiev

Master Class engaging your audiences through social media


theme visit iMpS 10 & 11 Feb. 2014 rtL, Luxembourg

Master Class efficient workflows for integrated newsrooms


Workshop Social media for regional stations

10 & 11 March 2014 Bnr, Sofia

Workshop Social media for beginners

12 & 13 March 2014 Bnt, Sofia

Master Class Social media and news 31 March & 1 apr. 2014 eBU, geneva

Workshop twitter 2-4 apr. 2014 eBU, geneva

Master Class promoting your brand and content on Youtube

10 & 11 apr. 2014 eBU, geneva

Lecture public service journalism and Social Media

30 apr. 2014 trt, istanbul

Master Class Social media and tV programmes

4 & 5 May 2014 aMS, Jeddah

Lecture eUroViSion news contacts meeting

14 May 2014 Chamonix

theme visit iMpS 15 & 16 May 2014 nrK, oslo

Workshop technology & content 16 & 17 June 2014 european parliament, Brussels

partnership F.r.a.M.e 16-20 June 2014 ina, Bry-sur-Marne

Lecture iMpS editorial learning 24 & 25 June 2014 FtV, paris

theme visit iMpS 30 June & 1 Jul. 2014 noS, hilversum

Master Class powerful news websites 17 & 18 Sept. 2014 eBU, geneva

Master Class Social media and news 22 & 23 Sept. 2014 eBU, geneva


aUthoring & prograMMingnetwork & Learn Visual radio 18 oct. 2013 Cr, prague

Consultancy documentary coproduction - Follow-up

nov-dec 2013 gpB, tbilisi

network & Learn election coverage 21 March 2014 european parliament, Brussels

Master Class Shooting video content with an android phone or tablet

2 & 3 June 2014 eBU, geneva

BrandS & VaLUeSassembly eUroViSion aCadeMY 15 & 16 oct. 2013 CCV, geneva

Master Class What news for what audience?


Master Class Building a digital media literacy strategy


Workshop What news for what audience?

3 dec. 2013 nrK, oslo

Master Class What news for what audience?


Master Class digital media literacy for younger audiences

10 & 11 March 2014 eBU, geneva

Workshop train the trainers on Values

23 & 26 Sept. 2014 ntU/nrCU, Kiev

goVernanCeCommitttee eUroViSion aCadeMY 14 oct. 2013 eBU, geneva

network & Learn Women executive in the media (WeM)

5 Feb. 2014 eBU, Brussels

Committtee eUroViSion aCadeMY 7 apr. 2014 BBC, London

Committtee eUroViSion aCadeMY 7 July 2014 FtV, paris

47%

46%

7%

Pillar 1 - Master Class / Master Course / Executive Programme / Partnership

Pillar 2 - Workshop / Roadshow / Lecture / Consultancy / Theme Visit

Pillar 3 - Assembly / Network & Learn

26

2012-2013 2013-2014total eUroViSion aCadeMY courses 67 100% 59 100%

pillar 1: Master Class / Master Course 19 28% 28 47%

pillar 2: Workshop / roadshow / theme Visit / Lecture / Consultancy

42 63% 27 46%

pillar 3: network & Learn / assembly 6 9% 4 7%

ANALYSIS BY PILLAR FroM 1 oCt. 2013 to 30 Sept. 2014

COURSES

PERFORMANCE MEASUREMENTINTRODUCTION (© daVid perMenter 2009)

the role and benefits of performance measurements include:

− Link daily actions to the strategies − give a direction to a Company/organisation

− ensure a more balanced performance

− Create wider ownership and empowerment

− gain behavioural alignment

KEY PERFORMANCE INDICATORS (KPIS)tell staff and management what to do to increase performance;represent a set of measurement focusing on those aspects of organisational performance that are most critical for the current and future success of eUroViSion aCadeMY.

EUROVISION ACADEMY KPIS

Kpi 1 – Customer satisfaction ( ≥ 70%)Kpi 2 – occupancy rate ( ≥ 90%)Kpi 3 –Customer loyalty Kpi 4 – Financial target


Kpi 1 is not applicable for the executive programme, F.r.a.M.e. Master Course, and the Lecture & Consultancy training formats.

28

CUSTOMER SATISFACTION – KPI 1ANALYSIS FOR ALL PILLARSFroM 1 oCt. 2013 to 30 Sept. 2014

86% average satisfaction for pillar 3 - C to B

94%

95% average satisfaction for pillar 2 - B to B

94% average satisfaction for pillar 1 - B to C


94%

FOR ALL COURSES

0%

20%

40%

60%

80%

100%

120%

Enga

ging

you

r aud

ienc

es th

roug

h so

cial

med

ia -

Sept

-Oct

201

3 HE

ST -

Sept

-Oct

201

3 Tr

ansit

ion

to F

ile, E

URO

VISI

ON

New

s Ex

chan

ge -

Oct

ober

201

3 EU

ROVI

SIO

N A

CADE

MY

- Oct

ober

201

3 Vi

sual

Rad

io -

Oct

ober

201

3 Le

ader

ship

, TRM

- O

ctob

er 2

013

Wha

t new

s fo

r wha

t aud

ienc

e? -

Nov

embe

r 201

3 IM

PS, S

R - N

ovem

ber 2

013

Enha

nce

your

new

s co

vera

ge w

ith d

ata

jour

nalis

m -

Nov

embe

r 201

3 Cy

ber D

ata

Secu

rity

for J

ourn

alist

s - N

ovem

ber 2

013

Jour

nalis

m A

cade

my.

Pos

tgra

duat

e co

urse

for t

rain

ee jo

urna

lists

- In

take

1, E

NRS

- M

ay-N

ov 2

013

Build

ing

a Di

gita

l Med

ia L

itera

cy S

trat

egy

- Dec

embe

r 201

3 En

gagi

ng y

our a

udie

nces

thro

ugh

soci

al m

edia

- De

cem

ber 2

013

Soci

al M

edia

- De

cem

ber 2

013

Shoo

ting

for N

ews

with

an

I-Pho

ne -

Dece

mbe

r 201

3 Jo

urna

lism

Aca

dem

y. P

ostg

radu

ate

cour

se fo

r tra

inee

jour

nalis

ts -

Inta

ke 2

, EN

RS -

Dec

2013

- M

ar 2

014

Lead

ersh

ip, C

YBC

- Jan

-May

201

4 O

rgan

izing

& m

anag

ing

mul

tipla

tfor

m d

igita

l new

sroo

ms

- Feb

ruar

y 20

14

IMPS

, RTL

- Fe

brua

ry 2

014

Wha

t new

s fo

r wha

t aud

ienc

e? -

Febr

uary

201

4 Ef

ficie

nt w

orkf

low

s fo

r int

egra

ted

new

sroo

ms

- Feb

ruar

y 20

14

Jour

nalis

m A

cade

my.

Tra

in th

e tr

aine

rs, B

NR

- Feb

-Mar

ch 2

014

Jour

nalis

m A

cade

my.

Pos

tgra

duat

e co

urse

for t

rain

ee jo

urna

lists

- In

take

3, E

NRS

- Fe

b-Ju

ne 2

014

For s

ecur

ity o

ffice

rs -

Mar

ch 2

014

Soci

al m

edia

for r

egio

nal s

tatio

ns, B

NR

- Mar

ch 2

014

Soci

al m

edia

for b

egin

ners

, BN

T - M

arch

201

4 Di

gita

l med

ia li

tera

cy fo

r you

nger

aud

ienc

es -

Mar

ch 2

014

Shoo

ting

for n

ews

with

an

iPho

ne o

r iPa

d - M

arch

201

4 El

ectio

n co

vera

ge -

Mar

ch 2

014

Soci

al m

edia

and

new

s - M

arch

-Apr

il 20

14

Prom

otin

g yo

ur b

rand

and

con

tent

on

Yout

ube

- Apr

il 20

14

Cons

truc

tive

jour

nalis

m &

eng

agin

g di

gita

l sto

ryte

lling

- Ap

ril 2

014

HEST

- Ap

ril-M

ay 2

014

Soci

al m

edia

and

TV

prog

ram

mes

- M

ay 2

014

Stra

tegy

for E

URO

VISI

ON

new

s m

anag

emen

t - M

ay 2

014

Braz

il W

orld

Cup

201

4, V

RT -

May

201

4 Br

azil

Wor

ld C

up 2

014,

RTB

F - M

ay 2

014

IMPS

, NRK

- M

ay 2

014

Shoo

ting

vide

o co

nten

t with

an

andr

oid

phon

e or

tabl

et -

June

201

4 Sh

ootin

g fo

r new

s w

ith a

n iP

hone

Lev

el 2

- Ju

ne 2

014

Tech

nolo

gy &

Con

tent

, EP

- Jun

e 20

14

HEST

- Ju

ne 2

014

IMPS

, NO

S - J

une-

July

201

4 Sh

ootin

g fo

r new

s w

ith a

n iP

hone

or i

Pad

- Sep

tem

ber 2

014

Pow

erfu

l new

s w

ebsit

es -

Sept

embe

r 201

4 So

cial

med

ia a

nd n

ews

- Sep

tem

ber 2

014

Trai

n th

e tr

aine

rs o

n Va

lues

, NRC

U/N

TU -

Sept

embe

r 201

4 HE

ST -

Sept

embe

r 201

4 Av

erag

e sa

tisfa

ctio

n 94

%

30

FOR PILLAR 1 – B TO C

0%

20%

40%

60%

80%

100%

120%

Enga

ging

you

r aud

ienc

es th

roug

h so

cial

med

ia -

Sept

-Oct

201

3

HEST

- Se

pt-O

ct 2

013

Wha

t new

s for

wha

t aud

ienc

e? -

Nov

embe

r 201

3

Enha

nce

your

new

s cov

erag

e w

ith d

ata

jour

nalis

m -

Nov

embe

r 201

3

Cybe

r Dat

a Se

curit

y fo

r Jou

rnal

ists -

Nov

embe

r 201

3

Build

ing

a Di

gita

l Med

ia L

itera

cy S

trat

egy

- Dec

embe

r 201

3

Enga

ging

you

r aud

ienc

es th

roug

h so

cial

med

ia -

Dece

mbe

r 201

3

Shoo

ting

for N

ews w

ith a

n I-P

hone

- De

cem

ber 2

013

Org

anizi

ng &

man

agin

g m

ultip

latf

orm

dig

ital n

ewsr

oom

s - F

ebru

ary

2014

Wha

t new

s for

wha

t aud

ienc

e? -

Febr

uary

201

4

Effic

ient

wor

kflo

ws

for i

nteg

rate

d ne

wsr

oom

s - F

ebru

ary

2014

Digi

tal m

edia

lite

racy

for y

oung

er a

udie

nces

- M

arch

201

4

Shoo

ting

for n

ews w

ith a

n iP

hone

or i

Pad

- Mar

ch 2

014

Soci

al m

edia

and

new

s - M

arch

-Apr

il 20

14

Prom

otin

g yo

ur b

rand

and

con

tent

on

Yout

ube

- Apr

il 20

14

Cons

truc

tive

jour

nalis

m &

eng

agin

g di

gita

l sto

ryte

lling

- Ap

ril 2

014

HEST

- Ap

ril-M

ay 2

014

Soci

al m

edia

and

TV

prog

ram

mes

- M

ay 2

014

Shoo

ting

vide

o co

nten

t with

an

andr

oid

phon

e or

tabl

et -

June

201

4

Shoo

ting

for n

ews w

ith a

n iP

hone

Lev

el 2

- Ju

ne 2

014

HEST

- Ju

ne 2

014

Shoo

ting

for n

ews w

ith a

n iP

hone

or i

Pad

- Sep

tem

ber 2

014

Pow

erfu

l new

s web

sites

- Se

ptem

ber 2

014

Soci

al m

edia

and

new

s - S

epte

mbe

r 201

4

HEST

- Se

ptem

ber 2

014

Aver

age

satis

fact

ion

- 94%


FOR PILLAR 2 - B TO B

0%

20%

40%

60%

80%

100%

120%

Tran

sitio

n to

File

, EU

ROVI

SIO

N N

ews E

xcha

nge

- Oct

ober

201

3

Lead

ersh

ip, T

RM -

Oct

ober

201

3

IMPS

, SR

- Nov

embe

r 201

3

Jour

nalis

m A

cade

my.

Pos

tgra

duat

e co

urse

for t

rain

ee jo

urna

lists

- In

take

1, E

NRS

- M

ay-N

ov 2

013

Soci

al M

edia

- De

cem

ber 2

013

Jour

nalis

m A

cade

my.

Pos

tgra

duat

e co

urse

for t

rain

ee jo

urna

lists

- In

take

2, E

NRS

- De

c 20

13 -

Mar

201

4

Lead

ersh

ip, C

YBC

- Jan

-May

201

4

IMPS

, RTL

- Fe

brua

ry 2

014

Jour

nalis

m A

cade

my.

Tra

in th

e tr

aine

rs, B

NR

- Feb

-Mar

ch 2

014

Jour

nalis

m A

cade

my.

Pos

tgra

duat

e co

urse

for t

rain

ee jo

urna

lists

- In

take

3, E

NRS

- Fe

b-Ju

ne 2

014

Soci

al m

edia

for r

egio

nal s

tatio

ns, B

NR

- Mar

ch 2

014

Soci

al m

edia

for b

egin

ners

, BN

T - M

arch

201

4

Stra

tegy

for E

URO

VISI

ON

new

s man

agem

ent -

May

201

4

Braz

il W

orld

Cup

201

4, V

RT -

May

201

4

Braz

il W

orld

Cup

201

4, R

TBF

- May

201

4

IMPS

, NRK

- M

ay 2

014

Tech

nolo

gy &

Con

tent

, EP

- Jun

e 20

14

IMPS

, NO

S - J

une-

July

201

4

Trai

n th

e tr

aine

rs o

n Va

lues

, NRC

U/N

TU -

Sept

embe

r 201

4

Aver

age

satis

fact

ion

95%

32

FOR PILLAR 3 – C TO B

0%

20%

40%

60%

80%

100%

120%

Assembly: EUROVISION ACADEMY -

October 2013

Network & Learn: Visual Radio - October 2013

Network & Learn: For security

officers - March 2014

Network & Learn: Election coverage

- March 2014

Average satisfaction 86%


OCCUPANCY RATE - KPI 2FroM 1 oCt. 2013 to 30 Sept. 2014

98%

Kpi 2 is not applicable for the Lecture & Consultancy training formats. our training courses were fully attended throughout the year.

34

Leadership & Management 53

NUMBER OF PARTICIPANTS PER PORTFOLIO

NUMBER OF PARTICIPANTS PER PILLAR

pillar 1 300

Brands & Values 167authoring & programming 151digital Culture & technologies 345news 120

Safety & Security 114

16%

17%

36%

6%

13%

12%

Authoring & Programming

Brands & Values

Digital Culture & Technologies

Leadership & Management

News

Safety & Security

pillar 2 443

pillar 3 207

31%

47%

22%

PILLAR 1

PILLAR 2

PILLAR 3


CUSTOMER LOYALTY - KPI 3ANALYSIS FOR ALL PILLARSFroM 1 oCt. 2013 to 30 Sept. 2014

950participants from all media organizations

122 broadcasters

53 countries

713participants from eBU active Members

66 broadcasters

32 countries (except eBU/eUroViSion)

Kpi 3 is not applicable for the Lecture & Consultancy training formats.

36

PARTICIPANTS ANALYSIS FROM EBU ACTIVE MEMBERS

0

10

20

30

40

50

60

BERT

BF

BEVR

T U

ANTU

U

ANRC

U

NO

NRK

DZ

ENRS

BG

BNR

CHRT

S SE

SR

BGBN

T FI

YLE

MDT

RM

HRHR

TV

DKDR

HU

MTV

A CZ

CR

CYCB

C DE

ZDF

ATO

RF

NLN

OS

CZCT

GB

BBC

DEW

DR

DKTV

2 CH

SRF

SIRT

VS

DEAR

D

Grants

Paying participants


SPONSORED PARTICIPANTS FROM EBU ACTIVE MEMBERS

0

5

10

15

20

25

30

35

40

45

UAN

TU, U

krai

ne

UAN

RCU

, Ukr

aine

BGBN

R, B

ulga

ria

BGBN

T, B

ulga

ria

MDT

RM, M

oldo

va

CYCB

C, C

ypru

s

PTRT

P, P

ortu

gal

ROTV

R, R

oman

ia

HUM

TVA,

Hun

gary

HRHR

TV, C

roat

ia

DEBR

, Ger

man

y

LVLR

, Lat

via

paying

grants

note Scholarships by epp (eBU partnership programme) are granted to participants in Master Classes as well as to broadcasters for on-site workshops.Scholarships by ina (institut national de l’audiovisuel) are granted to participants in the FraMe Master Course (Future for restoration of audiovisual memory in europe).

Kpi 4 is not applicable for the executive programme.

38

FINANCIAL TARGET - KPI 4

total eUroViSion aCadeMY coursespillar 1: Master Class / Master Course / parnership 79%

pillar 2: Workshop / roadshow / theme Visit / Lecture / Consultancy

20%

pillar 3: assembly / network & Learn 1%

REVENUE ShARE PER PILLAR

REVENUES ShARE BY PORTFOLIO

total eUroViSion aCadeMY courses

po

rtfo

lios

Leaderhisp & Management 5%

Safety & Security 43%

news 20%

digital Culture & technologies 21%

authoring & programming 2%

Brands & Values 9%

2% 9%

21%

5%

20%

43%

Authoring & Programming

Brands & Values

Digital Culture & Technologies

Leadership & Management

News

Safety & Security

79%

20%

1%

TOTAL PILLAR 1

TOTAL PILLAR 2

TOTAL PILLAR 3

eUroViSion aCadeMY CoMMittee

ChairMan Mark Wray, BBC

MeMBerS oF the Steering CoMMittee

UK representative:Mark Wray, BBC

French representative:Dominique Champier, FranceTélévisions

german representative:Brigitta Nickelsen, Radio Bremen

Western europe representatives:Karen Willems, NOS, The NetherlandsFrédéric Olivier, RTBF, Belgium

eastern and Central europe representatives:Nela Gudelj, HRT, CroatiaOltea-Mihaela Catineanu, ROR, RomaniaIrina Zimonyi, MTVA, Hungary

Southern europe representative: Mesut Ertanhan, TRT, Turkey

news Committee representative: Ingrid Thörnqvist, SVT, Sweden

EUROPEAN BROADCASTINg UNIONL’Ancienne-Route 17A T +41 (0) 22 717 21 111218 Le Grand-Saconnex Ext +41 (0)22 717 21 50Geneva, Switzerland [email protected] www.eurovision.com/academy

annual report 2013 - 2014 - european broadcasting union · henk van ess dutch-born henk van ess is,...

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