annual report design: online, print or both?

Website Design • Website Development • Graphic Design • Marketing & Branding

Final size needs to be 850 px X 226 px

Why Many Are Choosing Online Reports



AnnuAl RepoRt DesignFoR CoMpAnies AnD non-pRoFits



nora Kramer @photonora

•PrincipalDeveloper&Designer•GraphicDesignerforover25years•WebsiteDesignerforover18years

I work with businesses and non-profits to define their brand and build websites and marketing collateral that performs well for them. I believe that websites are a company’s number one marketing piece and the best salesperson they will ever employ.



Why an Annual Report?

Itisusedtoconveyinformationto:

g Investors

g Stockholders

g Employees

g Customers

g General Public



What Annual Reports Can Accomplish?g Encourage investors to purchase stock

g Help others understand your position

g Give credit and thanks where due

g Show transparency within your organization

g Give employees a common uniting goal

g Create a positive impression with the public



Delivering a Strong Message Requires Compelling Design and Implementation.

AnAnnualReportmust:

g Offer solid content

g Be organized

g Be visually appealing

g Be persuasive

g Maybe even cutting-edge



Types of Annual Reportsg Traditional print and bound report

g PDF version of print and bound report for digital viewing

g Online annual report (in the form of a website or PDF file)

g Combination of online and PDF version



Trends in Annual Reports

Theamountofcompaniescreatinganannualreportinadigitalformathasrisenquiteabitoverthepastfewyears.

g 7% of companies use only a printed annual report

g 5% of companies use only an online/digital annual report

g The rest use a combination of the two

g From 2010 to 2013 digital annual report budgets increased 30%

g Online tracking of reports increased 60% between 2008 and 2012



Why Are Companies Choosing To Go Digital?g Reduces expensive printing costs

g Conserves natural resources

g Offers more visibility (available to search engines)

g Makes it easier to reach a broader audience

g It is measurable (tracking and analytics can be attached)

g Encourages interaction and engagement from readers



More high profile companies are choosing to go to a combination of online and print then ever before.



Some companies are bypassing a printed version all together and choosing to go online only.



The Salvation Armyg No longer produces a hard

copy of their annual report

g Has created a fully interactive

website it place of it

g Includes downloadable PDF

versions of current and previous year’s annual reports

g Includes a specific call to action with a prominent “donate” button



Shopifyg Focused heavily on the fact that 1/3 of ecommerce orders are being placed from mobile devices

g Produced their 2014 annual report as a one page scrolling site

g Used infographics, charts and minimal text to engage readers



Elements of an Exceptional Online Annual Report:

g Use compelling visuals and infographics

g Utilize the power of online-only capabilities

g Be sure it is responsive and mobile-friendly

g Summarize the information

g Use clean and flat design

g Also offer offline annual report access



Need Help Designing Your Online Annual Report?

www.norakramerdesigns.com



annual report design: online, print or both?

Business

interactive website

compelling design

years website designer

annual report ghas

marketing piece

marketing collateral

digital annual report

printed annual report