ANNUAL REVIEW2012

WHAT WE DIDCHANGING ATTITUDES AND PERSPECTIVES TOWARDS A SUSTAINABLE FUTURE

Although the survival of chimpanzees in the wild is at the heart of our work, the Jane Goodall Institute’s mission acknowledges that, to protect chimpanzees and other wildlife, we must also help people to live more sustainably and empower our youth to become better environmental stewards of our planet.

This year we’ve really seen the positive impact that a change in perspective can create. With our community centred conservation work in the Democratic Republic of Congo and Uganda, local people are changing their perspectives as they realize the financial and conservation benefits of adopting more sustainable livelihoods.

At home, more than 30,000 Canadian youth were directly engaged in Roots & Shoots projects and campaigns to make change for people, animals and the environment in their communities. And shifting youth attitudes to become more engaged in environmental conservation was a focus for JGI in 2012, with the development of curriculum-related resources and professional development for educators wanting to bring hands-on, holistic learning into their classrooms.

We also learned a lot about Canadian perspectives on chimpanzees. After receiving over 8,000 signatures on a petition to stop the use of real chimpanzees in CareerBuilder’s Superbowl ad, we confirmed that Canadians care about the well-being of chimpanzees, but the vast majority do not understand the negative impact that these unnatural portrayals of chimps have on our efforts to protect chimpanzees in the wild.

Over the next few pages you will see that the resounding impact of our work is not necessarily the direct result of building a well or a school, nor is it the learnings from a workshop, planting trees, or moving chimps to a natural sanctuary setting. The lasting impact of JGI’s work is in the change of perspective that can redefine our relationship with other people, animals and the environment, guiding us to make more sustainable choices in the future.

Thank you for helping us on this journey!

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Jane LawtonChief Executive Officer

John WallChair, Board of Directors

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WHAT WE DID

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WHAT WE DID

RESEARCH Jane Goodall’s pioneering research on wild chimpanzees at Gombe Stream in Tanzania launched a whole new era in animal behavioral studies. Today, research continues to play an important role in JGI’s mission to protect chimpanzees and their habitat, and informs our work on conservation and education.

• Sent two University of Toronto students to complete baseline research projects Uganda

• Monitored 10% of chimpanzee range using satellite imagery

• Helped 49 communities to use GIS technology to better manage their land and designate areas for protection

CONSERVATIONOver the past year we have expanded our Community Centred Conservation efforts in Uganda and the Democratic Republic of Congo, working with communities in key areas of habitat to advance sustainable ways of living while also promoting conservation goals such as reforestation and stemming the tide of the illegal bushmeat trade.

• Planted over 200,000 trees in Uganda

• Trained 672 families in livestock management, agroforestry and environmental awareness

• Provided 7 villages and 4,300 people access to clean water with 11 new wells

• Moved 6 chimps to the new natural island sites at Tchimpounga Sanctuary in Congo Republic

EDUCATIONEmpowering future generations to become active global citizens is critical to creating a more sustainable world. Through the Roots & Shoots program JGI is inspiring, training and supporting tomorrow’s leaders today to ensure they become better stewards of the planet than we have been.

• Trained 90 Ugandan teachers to bring environmental education into their classrooms

• Empowered our Youth Leadership Council to make change through more than 1,300 hours of community service

• Partnered with Learning for a Sustainable Future to develop teacher training and resources that will bring education for sustainable development into classrooms across Canada

• Brought more than 250 students, Aboriginal youth and Elders together at a conference in Sudbury to discuss environmental issues in their communities and identify ways to take action

• Directly inspired more than 6,000 Canadians in seven cities with Dr. Goodall’s messages of hope

WHY WE DID ITWHY WE DID ITTo protect critical chimpanzee habitat, and empower women like Jessica to become change-makers in their communities

In Uganda, women traditionally don’t play a role in decision-making. But that changed for Jessica when she

gained the knowledge and confidence - through JGI’s environmental awareness and women’s empowerment

trainings – to participate in the decision-making for her family and her community. Jessica and her husband are

seeing tangible income benefits since they started beekeeping and planting trees, and they are now ambassadors

for the Sustainable Livelihoods Project in Uganda, generously funded by the Canadian International Development

Agency. Jessica has acquired a greater understanding of how the well-being of the environment impacts not only

local wildlife, but also her community’s water supply and crops, and she is helping her community choose more

sustainable ways to live. 4

WHY WE DID IT

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To save chimpanzees orphaned by the bushmeat trade and rehabilitate them so they can be a part of a viable wild population

Kudia began her life in the wild with views from the treetops and a mother that cared for her, but came to

Tchimpounga Sanctuary in 2006 when she was confiscated from a roadside seller. We can only assume her

mother had been killed by poachers and that she would become a roadside zoo attraction, spending her days

watching people through the bars of a cage. Thankfully, Kudia ended up at Tchimpounga with jungle gyms to

climb and other chimpanzees to live with.

Today her view of the world has come full circle – her perspective is not from between bars at a roadside zoo, nor

is it from the top of a man-made jungle gym – her view is once again from the top of a tree in the middle of a vast

forest. In 2012 Kudia was the first of six chimps to be released at the new natural sanctuary site on Tchindzoulou

Island, where the orphaned chimpanzees can roam and play as they would have in the wild. JGI hopes to transfer

many of the remaining 140 Tchimpounga Sanctuary chimpanzees to Tchindzoulou Island over the next few years.

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Photo credit: JGI/Fernando Turmo

HOW WE DID IT

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To inspire youth to become truly sustainable citizens through champions like Erin Petley

An elementary school teacher in Alberta, Erin volunteered with JGI in Uganda in July 2012 to facilitate

environmental awareness workshops with local teachers. On her return to Canada, eager to share her

experiences with colleagues and students, Erin integrated her learnings on global issues and environmental

discussions into all subject areas and daily lessons for her students. She now sees her students bringing up issues

they have become aware of in their own communities, and asking what they can do to help.

“In Uganda, I saw continual proof of JGI’s commitment to environmental conservation and I carried this passion

into my classroom. I’m grateful for the opportunity to be part of an organization that is passionate about

supporting classroom teachers and their students in making a difference.” Erin Petley

WHY WE DID IT

HOW WE DID ITJGI Canada’s work would not be possible without the support of the thousands of Canadians who give their time, knowledge and resources to protect chimpanzees and help create a more sustainable world. The following organizations and individuals made a contribution of more than $500 between July 1, 2011 and June 30, 2012.

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HOW WE DID IT: WITH YOUR HELP!

$50,000 +Canadian International Development Agency, Vito Ierullo

$25,000 - $49,999Aboriginal Affairs and Northern Development Canada, The Banff Centre, Sarah Haney and Alan Calderwood, Honda Canada Foundation Inc., Hot Docs, Royal Roads University, The Youssef-Warren Foundation

$10,000 - $24,999Alberta Teacher’s Association Science Council, Canadian Federation of Humane Societies, City of Greater Sudbury, David and Megan Cornhill, Donner Canadian Foundation, Josef Ebner, Halton District School Board, John and Denise Hooks, Boardwalk Charitable Trust Fund, K. J. Moore, Ontario Science Centre, The Reverie Foundation, Sudbury Theatre Centre, Tides Canada Foundation, Toronto Funding Network, The Estate of Andrea Vaudin, Anonymous

$5,000 to $9,999Don and Karol Dabbs, Jacob Dare, David Suzuki Seconday School, Fitzhenry Family Foundation, Jacqueline Labatt, Robert Lawrence and Debbie Weiers, Cameron Plewes, Sir Winston Churchill High School, The Estate of Ella Warrington

$1,000 - $4,999Allied Advertising-Canada Inc., The Bastianon Family, Janice Benna, Peter Biro, Viola Birss, Joan Clarke, Robin Clyke, Delta Chelsea Hotel, Carolyn Farquhar, Deb Fettig, Catherine Fitzsimmons, Free Daily News Group Inc O/A Metro Toronto, Jack and Stephanie Grant, John Harrison, Donna Hori, Michael Kelly, Brent Kennedy, Cindy Landon, Hanne Lang, Jane Lawton, Steven Levy, Lotus Lines, Mark Mahoney, Rubene Mahoney, Maple Leaf Foods Inc, Jo-Anne McArthur, Subhash Mehta, The O’Neill Foundation Inc., Doris Parton, John Pike, Sally Pirani, John Roberts, Phillip and Laurie Sanford, Science North, Shemona Holdings Inc., Helen and David Spence, Starbucks Canada Charitable

Fund, James and Barbara Stewart, Ron Suchiu, Angus Taylor (in memory of Alastair Taylor), Joe Thacker, Michael and Renae Tims, Vancouver Foundation, Gail Van Gestel, Virtus Group LLP - Trust, Vision 2000 Travel Group, Erika Wagner, Dr. Ryan Walker, John Wall and Barbra Cartwright, Warren’s Waterless Printing Inc, L. Gail Wensley, West Island College Society of Alberta, Susan Wild, George Youssef, Anonymous

$500 - $999

Robert Alton, Francois Bélanger, Clare Breckenridge, Ben Brooks, Jane L. Cameron, CanElson Drilling Inc., Charlotte Cornel, Crowfoot Dodge, Christiane Curtis, Joyce Davidson, Julia Demers, Robert Dunlop, Allison Forsythe, Douglas Fraser, Tara Hanacek, The Henry and Berenice Kaufmann Foundation, Anthony Hick, Lorraine Jarron, Jewish Community Foundation of Greater Vancouver, Mohnish Kamat, Lisa Klapstock, Kuzuka Ltd, Robert MacPherson, Janet Majendie, Jennie McKay-Barry, Irene Melanson, Cindy Murrell, Suzanne Parent, Norgrove Penny, Gisèle-Marie Perrault, Erin Petley, Sheila Purcell, Nancy Richler, Mara Scomparin, Allison M. Shanahan, Michael Shannon, Julia Shewan, Sandra Short, Amanda Sinclair, Ralph Strother, TD Bank Financial Group, TELUS, George Thomson, John Thomson, Elizabeth Uy, Ana White, W. B. Wilson, W.O. Mitchell School

In-Kind DonorsDelta Chelsea Hotel, The Globe and Mail, University of Toronto - Centre for Environment

50+ hours of Service Wendy Burness, Emma Cancelliere, Shailyn Drukis, Ali Damji, Vivian Kim, Daniela Mitrache, Catalin Mitrache, Chelsea Raymond, Lauren Shanahan, Victoria Wee

Programming PartnersHeifer International, Learning for a Sustainable Future, Science North

WHY WE DID IT

The Jane Goodall Institute of Canada

c/o University of Toronto Mailroom

563 Spadina Crescent

Toronto, ON M5S 2J7

JaneGoodall.ca

info@janegoodall.ca

1.888.88.CHIMP

JaneGoodallCAN

@JaneGoodallCAN

“We are not asking for charity to help save the wildlife – and ultimately

the people - of African forests. We are asking for a collective invest-

ment in the future, and in a legacy that we can be proud of. We do not

have much time left. We must act now.” – Dr. Jane Goodall

HOW YOU CAN HELPDONATE

Invest in a sustainable future at JaneGoodall.ca or by calling

1.888.88.CHIMP

SPREAD THE WORD

Like JaneGoodallCAN on Facebook, and share our stories

with your friends

HOST

Hold a fundraising event for JGI and invite your friends and

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We can’t accomplish all of this without your support. Help make a difference:

Photo credit: Jo-Anne McArthur