another 33 things i know about art direction - david bell
DESCRIPTION
Following on from my 2010 presentation '33 things I know about Art Direction' here are 33 more things I know about Art Direction that will help young designers.TRANSCRIPT
David Bell - Executive Creative Director MercerBell
34. Select your shots carefully.
35. Crop
with care.
36.Treat your shots well.
And they will live on forever.
Over 277,000,000 images
37. Make the most of all your opportunities.
David Ogilvy and I at his beloved Chateau
de Touffou, in the Loire Valley, France.
And keep on making
the most of them.
38. Look beyond your screen for inspiration.
Look up for inspiration.
An old sign still live on Sydney’s busiest shopping mall.
And look down.
3 9 . S i m p l e i s a l w a y s b e s t .
3 9 . S i m p l e i s a l w a y s b e s t .
40.Use visual type.
41.Don’t annoy your Copywriter. (or the reader)
If your poor design reduces readability, then expect the worst to happen.
www.stcsig.org/mgt/d
ocs/readability-kiss.
42. Show the reader where to begin
with initial caps.
Initial caps look good and they help
show the reader where to begin.
43.(Punctuate your design)
44. Newspapers and
magazines are an Art Director’s playground.
www.adsoftheworld.com/media/
dm/cocacola_fm_magazine_ampl
ifier
45. Simple ideas in real colour.
Be clever with colour to
bring your ideas to life.
46.Illusion in advertising.
47.Always check on
the bottle for ideas.
48.Torture test the product.
49. Opposites always
attract attention.
Helvetica
50. Little, big ideas.
(90mm x 55mm)
51. What you don’t
see is more powerful than what you do.
52. Ever wondered why
artists have so
many different
brushes?
If you get stuck,
then work with a
different pen.
53. Big visual ideas.
54. Small ideas.
55. Hope you are all careful with ©
56. Reflect your ideas.
57. Is there an idea in the logo?
58. Designing by
the rule of thirds.
www.designmodo.com/rule-thirds-grid-ou
tline/
59. Visualise the benefit.
60. A quick way
to grab attention.
flip the pic
61. Maintain eye contact.
Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."
Steve Jobs By Albert Watson
Avoid having the person looking out of the layout.
62. Not everyone sees what you see. Make sure all your visuals are clear.
6 dolphins or 2 people?
DUCK TOYS
BUNNY
TOYS
CHINA RESTAURANT
63. When to let the headline do all the talking.
64. Sex still sells. It just has to be well art directed.
65. The real story behind ‘the blue boat’. How to keep everyone happy
with your Art Direction.
Some people just have to make changes.
So give them a blue boat.
Sometime in the Mad Men era an Art Director literally added a blue boat to his layout just so the client would have something to change. Ever since, this has been know as giving the client a ‘blue boat’.
66.“When there is nothing
much to say then, art direct
the hell out of it”
www.themonkeys.com.au/#!/w
ork/mixionary-posters/
www.slideshare.net/Reosurfer/33-things
-i-know-about-art-direction
See the first
‘33 things...’
presentation on
slideshare.
David Bell Executive Creative Director - MercerBell