another look

If you would like to find out about jobs available at Damartex UK, go to www.damart.co.uk. With just a few clicks you can see the latest vacancies, send in an application or simply enquire about future job opportunities. The website also tells you more about Damart, its brands and the products we sell.

For more information contact our recruitment team at:[email protected]

If you would like to find out more about jobs in Damartex France go to the recruitment website www.damartex-recrutement.com, where you can reply to a job offer, send in an application, or sign up for a “job alert” to be informed by email of the latest job offers that match your profile. The website also presents the Group, is brands and businesses for which it mainly recruits.

For more information, contact the french recruitment team at:[email protected]

2 websites to find jobs availabe in the Damartex Group,1 signature “Well-being is in fashion. Treat Yourself,

join the Damartex group”

www.damart.co.uk www.damartex.recrutement.com

For more information: www.damartex.com

Multi-channel strategy

Some customer profiles:

At 55, the new senior is active, buys differently because

she uses the Internet, but is very demanding.

Growing up in the fifties, she wants to enjoy herself while

often going for essentials (simplicity, comfort).

Above all, she wants to wear today’s fashions, because

she is still young!

At 65, she enjoys life and has more free time because she

is retired. She takes advantage of the time found to travel,

play sports, and enjoy her leisure.

She requires clothing suited to her activities and her

bodyshape, which is gradually changing.

After 75, the “real seniors” only buy products designed

for them, often depending on their state of health.

On the look out for contacts, relationships play a part in

the act of buying... This is the fastest growing customer

segment: 57% growth expected by 2030.

Everyone has their own “Damartex”

Today’s women want more than ever to be beautiful, stylish, attractive, but not at the expense of comfort. This is also true for senior customers, for whom Damartex is THE specialist, and which offers products exclusively designed for them. The Damartex strategy is based primarily on its excellent market knowledge and customer base: all women aged 55 to 85 and over.

In an exploding market (expected to rise 30% in the next 20 years) and which now represents 150 million senior citizens in Europe, Damartex offers products tailored to each customer segment, using several brands. Its ambition is to become the European leader in creating and distributing products for the seniors market. To meet the needs of each of the senior segments, managing a range of brands is the cornerstone of the Damartex strategy.

85+80757065605550454035302520151050

In millions5 4 3 2 1 0 1 2 3 4 5

2050 forecast 2050 forecast

Situation in 2009Situation in 2009

MEN WOMEN

Source: Eurostat

Demographic growth in Europe

Another look at Damartex 3

Multi-channel strategy

Some customer profiles:

At 55, the new senior is active, buys differently because

she uses the Internet, but is very demanding.

Growing up in the fifties, she wants to enjoy herself while

often going for essentials (simplicity, comfort).

Above all, she wants to wear today’s fashions, because

she is still young!

At 65, she enjoys life and has more free time because she

is retired. She takes advantage of the time found to travel,

play sports, and enjoy her leisure.

She requires clothing suited to her activities and her

bodyshape, which is gradually changing.

After 75, the “real seniors” only buy products designed

for them, often depending on their state of health.

On the look out for contacts, relationships play a part in

the act of buying... This is the fastest growing customer

segment: 57% growth expected by 2030.

Everyone has their own “Damartex”

Today’s women want more than ever to be beautiful, stylish, attractive, but not at the expense of comfort. This is also true for senior customers, for whom Damartex is THE specialist, and which offers products exclusively designed for them. The Damartex strategy is based primarily on its excellent market knowledge and customer base: all women aged 55 to 85 and over.

In an exploding market (expected to rise 30% in the next 20 years) and which now represents 150 million senior citizens in Europe, Damartex offers products tailored to each customer segment, using several brands. Its ambition is to become the European leader in creating and distributing products for the seniors market. To meet the needs of each of the senior segments, managing a range of brands is the cornerstone of the Damartex strategy.

85+80757065605550454035302520151050

In millions5 4 3 2 1 0 1 2 3 4 5

2050 forecast 2050 forecast

Situation in 2009Situation in 2009

MEN WOMEN

Source: Eurostat

Demographic growth in Europe

In mail order, as in shops,

sales consultants help customers

with their choice.

The range of brands

C0 M97 J100 K0 :QUADRI

A brand that is a symbol of innovation at Damart

for nearly 60 years, with more than 4 million items sold

each year.

An emblematic brand

Another look at Damartex

Founded in Roubaix in 1953, Damart is now the Senior market leader in France, thanks in particular to the reputation of its Thermolactyl. With a prompted awareness rating of 98%, the Damart brand is definitely known to the majority of people. It wins people over with an excellent price / quality ratio, enjoys a significant level of confidence, but is also appreciated for its chain of shops and the choice available in its collection. Its customers are loyal and span many generations, from baby boomers to active seniors.

Damart is constantly adjusting its collections to inspire fun, vitality, innovation and care through its products and its customer relationships. To offer style and comfort, the new collections offer “trendy” styles, using materials with a sensual touch,... ready-to-wear that’s full of innovation with such brands such as “Océalis” (refreshing action), “Lineastyl” (moisturising or slimming) and “Climatyl” (protection against the ever-changing weather).

Damart is to be found in France, the UK, Belgium, Luxembourg, Switzerland and the United States, and also has partnerships in Australia, Cyprus and Spain to distribute its products.

In mail order, as in shops,

sales consultants help customers

with their choice.

The range of brands

C0 M97 J100 K0 :QUADRI

A brand that is a symbol of innovation at Damart

for nearly 60 years, with more than 4 million items sold

each year.

An emblematic brand

Founded in Roubaix in 1953, Damart is now the Senior market leader in France, thanks in particular to the reputation of its Thermolactyl. With a prompted awareness rating of 98%, the Damart brand is definitely known to the majority of people. It wins people over with an excellent price / quality ratio, enjoys a significant level of confidence, but is also appreciated for its chain of shops and the choice available in its collection. Its customers are loyal and span many generations, from baby boomers to active seniors.

Damart is constantly adjusting its collections to inspire fun, vitality, innovation and care through its products and its customer relationships. To offer style and comfort, the new collections offer “trendy” styles, using materials with a sensual touch,... ready-to-wear that’s full of innovation with such brands such as “Océalis” (refreshing action), “Lineastyl” (moisturising or slimming) and “Climatyl” (protection against the ever-changing weather).

Damart is to be found in France, the UK, Belgium, Luxembourg, Switzerland and the United States, and also has partnerships in Australia, Cyprus and Spain to distribute its products.

The range of brands

A product line for sports and well-being: Damart Sport makes an effort to combine all the technological innovations of Damart into these products, with a styling and finishing touches that makes all the difference.

The result:• Océalis textiles with breathable fibres

to remove perspiration;• Climatyl fabrics that constantly regulate

the temperature of your body;• Amortyl shock absorbing footwear that ensures

extreme comfort when walking;• Not to forget Thermolactyl, which provides

the warmth required during the coldest weather.

The Damart Sport brand was created in 2008 and distributes its products in stores (France and Belgium) over the Internet and through mail order.

More dynamic

More modernThe new senior woman is active, dynamic, living life to the full. On the lookout for items that will take her fancy, she makes a statement that her way of dressing is different to that of her mother, which she considers too old-fashioned and with which the Damart image is often linked. Happy D by Damart is made for her! Without being “at the forefront of fashion”, Happy D by Damart presents a fashionable collection that uses smart materials. This new brand, which benefits from the Damart guarantee of quality, offers a more contemporary product line, with unbeatable comfort, an alternative to the more classic Damart range. This collection was created in 2011 and is only available in stores (in France and Belgium). These shops, with a much more modern look, are situated in prime locations.

More modernThe new senior woman is active, dynamic,

On the lookout for items that will take her fancy, she makes a statement that her way of dressing is different to that of her mother, which she considers too old-fashioned and with which the Damart image is

Happy D by Damart is made for her! Without being “at the forefront of fashion”, Happy D by Damart presents a fashionable collection that uses smart materials. This new brand, which benefits from the Damart guarantee of quality, offers a more contemporary product line, with unbeatable comfort, an alternative to the more classic Damart range.

This collection was created in 2011 and is only available in stores (in France and Belgium). These shops, with a much more modern look, are situated in prime locations.

The range of brands

A product line for sports and well-being: Damart Sport makes an effort to combine all the technological innovations of Damart into these products, with a styling and finishing touches that makes all the difference.

The result:• Océalis textiles with breathable fibres

to remove perspiration;• Climatyl fabrics that constantly regulate

the temperature of your body;• Amortyl shock absorbing footwear that ensures

extreme comfort when walking;• Not to forget Thermolactyl, which provides

the warmth required during the coldest weather.

The Damart Sport brand was created in 2008 and distributes its products in stores (France and Belgium) over the Internet and through mail order.

More dynamic

More modernThe new senior woman is active, dynamic, living life to the full. On the lookout for items that will take her fancy, she makes a statement that her way of dressing is different to that of her mother, which she considers too old-fashioned and with which the Damart image is often linked. Happy D by Damart is made for her! Without being “at the forefront of fashion”, Happy D by Damart presents a fashionable collection that uses smart materials. This new brand, which benefits from the Damart guarantee of quality, offers a more contemporary product line, with unbeatable comfort, an alternative to the more classic Damart range. This collection was created in 2011 and is only available in stores (in France and Belgium). These shops, with a much more modern look, are situated in prime locations.

More modernThe new senior woman is active, dynamic,

On the lookout for items that will take her fancy, she makes a statement that her way of dressing is different to that of her mother, which she considers too old-fashioned and with which the Damart image is

Happy D by Damart is made for her! Without being “at the forefront of fashion”, Happy D by Damart presents a fashionable collection that uses smart materials. This new brand, which benefits from the Damart guarantee of quality, offers a more contemporary product line, with unbeatable comfort, an alternative to the more classic Damart range.

This collection was created in 2011 and is only available in stores (in France and Belgium). These shops, with a much more modern look, are situated in prime locations.

A matching brand

The range of brandsThe range of brands

A collection offered exclusively through mail order and the web.Afibel head office

Afibel offers its senior customers a product range that combines fancy details with elegance, which is regularly updated throughout the season.

An Afibel customer is very loyal and appreciates the quality of service and promotional material she is sent.

Its sales positioning features: • quality products with a good price / quality ratio• a special style recognised by customers • products with a wide range of sizes

Afibel is the brand of choice for many older customer; it’s a specialist in the ready-to-wear market and offers products that combine comfort with a good fit.

Afibel was founded in 1978, and was bought from the Arcandor Group in July 2009. By increasing its range of brands, Damartex is expanding what it has to offer seniors, whilst retaining what is special and unique about Afibel. The company has offices in France (based in Villeneuve d’Ascq in the North), Belgium and the UK.

A matching brand

The range of brandsThe range of brands

A collection offered exclusively through mail order and the web.Afibel head office

Afibel offers its senior customers a product range that combines fancy details with elegance, which is regularly updated throughout the season.

An Afibel customer is very loyal and appreciates the quality of service and promotional material she is sent.

Its sales positioning features: • quality products with a good price / quality ratio• a special style recognised by customers • products with a wide range of sizes

Afibel is the brand of choice for many older customer; it’s a specialist in the ready-to-wear market and offers products that combine comfort with a good fit.

Afibel was founded in 1978, and was bought from the Arcandor Group in July 2009. By increasing its range of brands, Damartex is expanding what it has to offer seniors, whilst retaining what is special and unique about Afibel. The company has offices in France (based in Villeneuve d’Ascq in the North), Belgium and the UK.

Sédagyl was founded in 1992 and offers a highly varied range of products to help older seniors maintain their independence (the average customer age is 80).Price positioning is based more upon quality. The products are sold in France, Belgium and the UK, exclusively through mail order and the web.

Delaby was set up in 2007 by Afibel, and distributes well-being and beauty products with a good quality / price ratio positioning.The average age of customers is 72. The products are sold in France exclusively through mail order.

4 markets with potential

The range of brandsAnother look at Damartex

Jours Heureux which was founded in 1978, provides gourmet specialties (both sweet and

savoury) from French regional producers, which it distributes in France by mail order to senior customers, who enjoy the traditional recipes.

The Jours Heureux customer is generally more affluent and lives in the country.

La Maison du Jersey was set up in 1981 as a rather “up-market” ready-to-wear brand for

women whose average age is around 70 and who are seeking products

that combine both quality and elegance. These affluent customers, who usually

live in rural areas, find styles they prefer in the catalogues and on the website.

The brand is available in France, Belgium and the UK.

www.joursheureux.fr

Catalogue2010 - 2011

JH.CAT/06.10/003094

Couv et sommaire_210 26/07/10 11:20 Page2

Catalogue

Sédagyl was founded in 1992 and offers a highly varied range of products to help older seniors maintain their independence (the average customer age is 80).Price positioning is based more upon quality. The products are sold in France, Belgium and the UK, exclusively through mail order and the web.

Delaby was set up in 2007 by Afibel, and distributes well-being and beauty products with a good quality / price ratio positioning.The average age of customers is 72. The products are sold in France exclusively through mail order.

4 markets with potential

The range of brandsAnother look at Damartex

Jours Heureux which was founded in 1978, provides gourmet specialties (both sweet and

savoury) from French regional producers, which it distributes in France by mail order to senior customers, who enjoy the traditional recipes.

The Jours Heureux customer is generally more affluent and lives in the country.

La Maison du Jersey was set up in 1981 as a rather “up-market” ready-to-wear brand for

women whose average age is around 70 and who are seeking products

that combine both quality and elegance. These affluent customers, who usually

live in rural areas, find styles they prefer in the catalogues and on the website.

The brand is available in France, Belgium and the UK.

www.joursheureux.fr

Catalogue2010 - 2011

JH.CAT/06.10/003094

Couv et sommaire_210 26/07/10 11:20 Page2

Catalogue

The power of multiple channels

This is the historical link that the Damartex brands have had with their customers over many

years in France, the UK, Belgium, Luxembourg and Switzerland. The catalogue is a powerful and dynamic tool in the market. This represents 72% of the turnover for all the group’s brands.

Multiple channels are central

to Damartex’s strategy.

By offering products through

mail order, the internet and

in shops, the idea is to leave

the choice to the customers

so that we fit in with their

preference and lifestyle.

Three more channels, that

complement each other, and

are tailored to each brand

and its strategic plan.

The result is an all-round

relationship with the customers.

Development of Damartex stores and forecasts

The Damartex business model is unique in its balance between the various channels

The Damartex strategy:Relies heavily on the multiple channel approach, particulary well developed for the Damart brand. Beyond the advantage of an all-round relationship with the customers, multiple channels provide real advantages for balancing cash flow in the business model:

• The Retail Channel is capital intensive (decentralised stock and large Capex in shops), with a lighter central structure (among other things in IT).

• The mail order Channel (mail order and Internet) has a lesser need for capital (stock is centralised, while Capex is largely limited to logistics and IT) and often has a heavier central structure.

Joint development of these channels provides Damartex with balance, allowing it to increase its return on capital invested.

While this sales channel is the smallest in terms of turnover (4%), it is enjoying the strongest growth, as customers are increasingly comfortable with the technology. The Damartex group manages 12 websites across Europe.

Catalogue

150 points of sale in Europe (mainly in France and Belgium). Target within 4 years: 200 shops and bring points of sale into town centres. The chain of shops accounts for 25% of sales.

Internet

Damartex has four call centres in Europe

Country specific: Countries may have very different business plans based on customer behaviour. Thus, nearly 90% of UK

customers prefer to make their purchases by mail

order.

In Belgium, shops are preferred as 90%

of Belgian customers appreciate direct contact when making their purchases.

In France the breakdown is 54% in mail order and 39% in shops. The Internet represents 7% of sales in France.

The power of multiple channels

This is the historical link that the Damartex brands have had with their customers over many

years in France, the UK, Belgium, Luxembourg and Switzerland. The catalogue is a powerful and dynamic tool in the market. This represents 72% of the turnover for all the group’s brands.

Multiple channels are central

to Damartex’s strategy.

By offering products through

mail order, the internet and

in shops, the idea is to leave

the choice to the customers

so that we fit in with their

preference and lifestyle.

Three more channels, that

complement each other, and

are tailored to each brand

and its strategic plan.

The result is an all-round

relationship with the customers.

Development of Damartex stores and forecasts

The Damartex business model is unique in its balance between the various channels

The Damartex strategy:Relies heavily on the multiple channel approach, particulary well developed for the Damart brand. Beyond the advantage of an all-round relationship with the customers, multiple channels provide real advantages for balancing cash flow in the business model:

• The Retail Channel is capital intensive (decentralised stock and large Capex in shops), with a lighter central structure (among other things in IT).

• The mail order Channel (mail order and Internet) has a lesser need for capital (stock is centralised, while Capex is largely limited to logistics and IT) and often has a heavier central structure.

Joint development of these channels provides Damartex with balance, allowing it to increase its return on capital invested.

While this sales channel is the smallest in terms of turnover (4%), it is enjoying the strongest growth, as customers are increasingly comfortable with the technology. The Damartex group manages 12 websites across Europe.

Catalogue

150 points of sale in Europe (mainly in France and Belgium). Target within 4 years: 200 shops and bring points of sale into town centres. The chain of shops accounts for 25% of sales.

Internet

Damartex has four call centres in Europe

Country specific: Countries may have very different business plans based on customer behaviour. Thus, nearly 90% of UK

customers prefer to make their purchases by mail

order.

In Belgium, shops are preferred as 90%

of Belgian customers appreciate direct contact when making their purchases.

In France the breakdown is 54% in mail order and 39% in shops. The Internet represents 7% of sales in France.

The Damartex Group has a high degree of vertical integration, since it incorporates every stage from product design to distribution to the customer. The Damart brand is the most highly developed in this area: it also includes Research and Development, the Style Office and Homewear Manufacturing.

Multiple skills

All brands of the Damartex Group (Afibel, Maison du Jersey, Damart, Jours Heureux...) look to the future in order to anticipate customer expectations. Across the board (multi-country, multiple brands, multiple channels) the skills are very varied: production of catalogues, creating marketing plans, products to be offered and

marketing them, the supply chain and availability of products and catalogues, in-store sales, relationships with our customers, the IT systems, finance, human resources... all share the same motivation: to better serve the customer.

In order to retain full control of its know-how, manufacturing of home wear and supply to all countries and channels takes place within the Group. With an investment of EUR 7.5 million in 2009, Damartex has developed a production facility of 16,400 m2, with the capacity to produce 6 million items of underwear per annum. Located in Zriba, Tunisia, among its network of subcontractors, the Group employs 170 people there. Knitting, finishing, quality control, cutting, logistics, packaging, labelling, with the exception of the assembly (which is outsourced to local partners), the entire manufacturing process is carried out internally.

The R & D engineers are constantly seeking innovation. As proof, a research project initiated by Damart in 2007, has lead to the development of a new self-refreshing textile for which a patent was filed in 2010. Using an innovative technical process, perspiration released by the skin dissolves a substance impregnated in the fabric; a true revolution that opens the way to many possible applications! Carried out as part of Damart’s development strategy, this development should contribute to making the Océalis brand the future leader in textile freshness.

Damart also has its own in-house design department, which takes its inspiration from fashion trends and current colours and materials, and creates a unique collection that gives the brand its particular style. The models designed are checked by the quality control department, which ensures every aspect of the brand’s quality requirements, and in particular that garments fit correctly.

Olivier Maret - EngineerResearch and Development

Manufacturing - Zriba factory(Tunisia)

Quality control department

Multiple skills

Customer-oriented business

Another look at Damartex 15Multiple skills

marketing them,the supply chain and availability of products and catalogues, in-store sales, relationships withour customers, the IT systems, finance, human resources...all share the same motivation:to better serve the customer.

Customer-oriented businessCustomer-oriented businessCustomer-oriented business

The Damartex Group has a high degree of vertical integration, since it incorporates every stage from product design to distribution to the customer. The Damart brand is the most highly developed in this area: it also includes Research and Development, the Style Office and Homewear Manufacturing.

Multiple skills

All brands of the Damartex Group (Afibel, Maison du Jersey, Damart, Jours Heureux...) look to the future in order to anticipate customer expectations. Across the board (multi-country, multiple brands, multiple channels) the skills are very varied: production of catalogues, creating marketing plans, products to be offered and

marketing them, the supply chain and availability of products and catalogues, in-store sales, relationships with our customers, the IT systems, finance, human resources... all share the same motivation: to better serve the customer.

In order to retain full control of its know-how, manufacturing of home wear and supply to all countries and channels takes place within the Group. With an investment of EUR 7.5 million in 2009, Damartex has developed a production facility of 16,400 m2, with the capacity to produce 6 million items of underwear per annum. Located in Zriba, Tunisia, among its network of subcontractors, the Group employs 170 people there. Knitting, finishing, quality control, cutting, logistics, packaging, labelling, with the exception of the assembly (which is outsourced to local partners), the entire manufacturing process is carried out internally.

The R & D engineers are constantly seeking innovation. As proof, a research project initiated by Damart in 2007, has lead to the development of a new self-refreshing textile for which a patent was filed in 2010. Using an innovative technical process, perspiration released by the skin dissolves a substance impregnated in the fabric; a true revolution that opens the way to many possible applications! Carried out as part of Damart’s development strategy, this development should contribute to making the Océalis brand the future leader in textile freshness.

Damart also has its own in-house design department, which takes its inspiration from fashion trends and current colours and materials, and creates a unique collection that gives the brand its particular style. The models designed are checked by the quality control department, which ensures every aspect of the brand’s quality requirements, and in particular that garments fit correctly.

Olivier Maret - EngineerResearch and Development

Manufacturing - Zriba factory(Tunisia)

Quality control department

Multiple skills

Customer-oriented business

Another look at Damartex 15Multiple skills

marketing them,the supply chain and availability of products and catalogues, in-store sales, relationships withour customers, the IT systems, finance, human resources...all share the same motivation:to better serve the customer.

Customer-oriented businessCustomer-oriented businessCustomer-oriented business

A socially responsible company

Presentation of a donation to the “Papillons Blancs”

Sale of underwear to benefit research against breast cancer

Presentation of a donation to the “Restos du Cœur”

Supporting medical research

Each Business Unit: Damart France, Damart Belgium, Damart UK, Damart Switzerland, Afibel, new markets developing brands (Maison du Jersey, Jours Heureux and Sédagyl) and the Industrial Development department, each acts according to its own development plan using its own assets and capabilities to succeed in its own market.

The international structure oversees the activities of business units, gives direction, sets strategy and coordinates the synergies between the brands, countries, distribution channels, while leaving untouched what makes each one special and their knowledge of the seniors market.

The history of this group from northern France has been built up year after year, in accordance with the core values of entrepreneurship, social dialogue and respect for the customer. Values inspired ever since the company was set up by the Despature family, still the majority shareholders in the Group, and which are also to be found in Afibel, the recently acquired company. With almost 4,000 employees, Damartex has a human resources policy focused on training its employees (3.5% of payroll is spent on this in France) and supporting teams during change.

Within each business unit, there is a wide variety of occupations, specialised expertise, shared motivation, strong human values shared equally by the men and women of Damartex. For example, taking part in cross-functional projects, sharing experiences and best practices, benefiting from an ongoing training program, living the values of the company every day... all this contributes to creating the company’s human wealth.

From sustainable development to proactive solidarityAware of its social, economic and environmental responsibility, Damartex regularly partners with various bodies to raise funds. These include “Les restos du cœur”, “Ludopital”, “Papillons Blancs”, “Rêves”, which was set up by selling “product sharing” in the Damart catalogue, and also research against cancer, the fight against heart disease and various local associations. Beyond these solidarity activities,

action is taken internally about energy consumption, paper and consumables in general, as well as “soft” travel between locations (fleet of electric bikes) and car pooling. In purchasing paper, they are all from sustainably managed forests (PEFC). The involvement of employees in the World Forum should be noted, organised annually by the Alliances association, of which Damartex is a partner.

Presentation of a donation to the “Papillons Blancs”

Sale of underwear to benefit research against breast cancer

Presentation of a donation to the “Restos du Cœur”

Supporting medical research

Each Business Unit: Damart France, Damart Belgium, Damart UK, Damart Switzerland, Afibel, new markets developing brands (Maison du Jersey, Jours Heureux and Sédagyl) and the Industrial Development department, each acts according to its own development plan using its own assets and capabilities to succeed in its own market.

The international structure oversees the activities of business units, gives direction, sets strategy and coordinates the synergies between the brands, countries, distribution channels, while leaving untouched what makes each one special and their knowledge of the seniors market.

The history of this group from northern France has been built up year after year, in accordance with the core values of entrepreneurship, social dialogue and respect for the customer. Values inspired ever since the company was set up by the Despature family, still the majority shareholders in the Group, and which are also to be found in Afibel, the recently acquired company. With almost 4,000 employees, Damartex has a human resources policy focused on training its employees (3.5% of payroll is spent on this in France) and supporting teams during change.

Within each business unit, there is a wide variety of occupations, specialised expertise, shared motivation, strong human values shared equally by the men and women of Damartex. For example, taking part in cross-functional projects, sharing experiences and best practices, benefiting from an ongoing training program, living the values of the company every day... all this contributes to creating the company’s human wealth.

From sustainable development to proactive solidarityAware of its social, economic and environmental responsibility, Damartex regularly partners with various bodies to raise funds. These include “Les restos du cœur”, “Ludopital”, “Papillons Blancs”, “Rêves”, which was set up by selling “product sharing” in the Damart catalogue, and also research against cancer, the fight against heart disease and various local associations. Beyond these solidarity activities,

action is taken internally about energy consumption, paper and consumables in general, as well as “soft” travel between locations (fleet of electric bikes) and car pooling. In purchasing paper, they are all from sustainably managed forests (PEFC). The involvement of employees in the World Forum should be noted, organised annually by the Alliances association, of which Damartex is a partner.

Key figures

It will be proposed to the General Assembly of Shareholders on 9 November 2011 to distribute a dividend of EUR 0.55 per share. The dividend will be paid during December 2011.

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

Marketswith potential

522.3503.2

2010-20112009-20102008-2009

Annual turnover (In million euros)

477.9326.3

2010-20112009-20102008-2009

Résultat opérationnel Courant (en millions d’Euros)

Endettement net

3.8%3.5%2.3%

Breakdown of turnover by channel

Breakdown of turnover by brand

Breakdown of turnover by country

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

EBITDA (en millions d’Euros)

Répartition du capital au 30 juin 2011

5.1%5.6%2.9%

2010-20112009-20102008-2009

Résultat net (en millions d’Euros)

2.782.111.22

Earnings per share2010-20112009-20102008-2009

Dividende par action (en Euros)

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

Breakdown of turnover by country Breakdown of turnover by channel Breakdown of turnover by brand

Earnings per share (in euros)

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

As at 30 June 2011

Net borrowings(in million euros)

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

Annual turnover(In million euros)

Contacts

Financial and corporate communications:www.damartex.com Damartex: Bruno Defache - 03.20.11.45.00 [email protected] Shan: François-Xavier Dupont - 01.44.50.58.74

The turnover of the Damartex group grew significantly due to the acquisition of Afibel in July 2010. On a like-for-like basis, in an unfavourable market, the group has been growing on average by 3% per annum.

Main growth areas in order were:• The UK market• E-commerce• Shops in France• The news markets

(Maison du Jersey, Delaby and Sédagyl)

Annual turnover

Key figures

Group performance has been enhanced by optimising sales resources, rationalising distribution costs and a tight control of overheads.Afibel’s entry into the group also contributed positively to the various results ratios.

Results

EBIT(In million euros)

EBITDA(In million euros)

Net income(In million euros)

The Damartex group, in addition to a stable, family shareholder base, enjoys a solid financial structure. The acquisition of Afibel was in fact funded out of cash flow. The gearing ratio (debt to equity) is less than 5% (as of 30 June 2011), which allows the group to continue its growth. The group also has confirmed lines of credit of up to EUR 80 million, due in 2016.

Capital at 30 June 2011 amounted to EUR 103,096,000, divided into 7,364,000 shares (one class) at EUR 14 per value.

Share price

Financial structure Capital structure

DividendDamartex is a Public Limited Company with an executive Board of Directors. Changing its name from Damart SA, which was floated over 30 years ago, Damartex has been publicly quoted on the secondary market (now Euronext) since 1 July 2002. Since end August 2011, Damartex has been listed on NYSE Alternext in Paris, ISIN code FR0000185423 (ALDAR). The average share price over the last three months has been EUR 23, with a high of EUR 24.10 and a low of EUR 22.20.

Key figures

It will be proposed to the General Assembly of Shareholders on 9 November 2011 to distribute a dividend of EUR 0.55 per share. The dividend will be paid during December 2011.

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

Breakdown of turnover by country Breakdown of turnover by channel Breakdown of turnover by brand

Earnings per share (in euros)

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

As at 30 June 2011

Net borrowings(in million euros)

58.56%7.13%

15.78%

France

United Kingdom

Belgium

Switzerland

Germany19.4%

2.1% 0.5%

France

International

Treasury stock

FAAC Holding

Mail order

Internet

Damart

Afibel

522.3503.2

2010-20112009-20102008-2009

477.9326.3

2010-20112009-20102008-2009

Endettement net

3.8%3.5%2.3%

% turnover

30/06/201130/06/201030/06/2009

2010-20112009-20102008-2009

5.1%5.6%2.9%

2010-20112009-20102008-2009

2.782.111.22

0.550.600.55

Family

Public

Annual turnover(In million euros)

Contacts

Financial and corporate communications:www.damartex.com Damartex: Bruno Defache - 03.20.11.45.00 [email protected] Shan: François-Xavier Dupont - 01.44.50.58.74

The turnover of the Damartex group grew significantly due to the acquisition of Afibel in July 2010. On a like-for-like basis, in an unfavourable market, the group has been growing on average by 3% per annum.

Main growth areas in order were:• The UK market• E-commerce• Shops in France• The news markets

(Maison du Jersey, Delaby and Sédagyl)

Annual turnover

Key figures

Group performance has been enhanced by optimising sales resources, rationalising distribution costs and a tight control of overheads.Afibel’s entry into the group also contributed positively to the various results ratios.

Results

EBIT(In million euros)

EBITDA(In million euros)

Net income(In million euros)

The Damartex group, in addition to a stable, family shareholder base, enjoys a solid financial structure. The acquisition of Afibel was in fact funded out of cash flow. The gearing ratio (debt to equity) is less than 5% (as of 30 June 2011), which allows the group to continue its growth. The group also has confirmed lines of credit of up to EUR 80 million, due in 2016.

Capital at 30 June 2011 amounted to EUR 103,096,000, divided into 7,364,000 shares (one class) at EUR 14 per value.

Share price

Financial structure Capital structure

DividendDamartex is a Public Limited Company with an executive Board of Directors. Changing its name from Damart SA, which was floated over 30 years ago, Damartex has been publicly quoted on the secondary market (now Euronext) since 1 July 2002. Since end August 2011, Damartex has been listed on NYSE Alternext in Paris, ISIN code FR0000185423 (ALDAR). The average share price over the last three months has been EUR 23, with a high of EUR 24.10 and a low of EUR 22.20.

If you would like to find out about jobs available at Damartex UK, go to www.damart.co.uk. With just a few clicks you can see the latest vacancies, send in an application or simply enquire about future job opportunities. The website also tells you more about Damart, its brands and the products we sell.

For more information contact our recruitment team at:[email protected]

If you would like to find out more about jobs in Damartex France go to the recruitment website www.damartex-recrutement.com, where you can reply to a job offer, send in an application, or sign up for a “job alert” to be informed by email of the latest job offers that match your profile. The website also presents the Group, is brands and businesses for which it mainly recruits.

For more information, contact the french recruitment team at:[email protected]

2 websites to find jobs availabe in the Damartex Group,1 signature “Well-being is in fashion. Treat Yourself,

join the Damartex group”

www.damart.co.uk www.damartex.recrutement.com

For more information: www.damartex.com

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